Essays on Marketing

Shanghai GM Adopts Western Marketing Concept as Guiding Philosophy
Words • 1670
Pages • 7
Marketing has become more important for organization management in recent decades. Most successful companies carry out marketing-oriented strategies such as Coca-cola, Dell and P&G. With the development of globalization, marketing is not an unfamiliar term to many Chinese companies. Shanghai GM, the largest jointrventure company in china. adopts the marketing concept as guiding philosophy to cope with the knee competition. Shanghai GM, established in 1997, not only introduces the advanced product, manufacture technology and equipment, but also the modern management…...
Why are Reinter Mediation and Counter Mediation More Valuable Than Disintermediation
Words • 1422
Pages • 6
Internet evolution is seen as a tool for Disintermediation which is the removal of intermediaries in a supply chain, when it has only established the creation of new intermediaries between customers and suppliers providing services such as supplier search and product evaluation phenomena of Reinter mediation. Counter-mediation is the tactics to take advantage of reinter mediation like an established company creating a new intermediary. Organizations adopting business aimed at enhancing its competitiveness, by electronically deploying mediated information exchange between or…...
Influence of New Sushi Rolls
Words • 1247
Pages • 5
One of the most important concepts introduced to us in business would be the integral role of marketing research in any industry that exists. It is vital to a business, due to the fact that conducting it is necessary prior to carrying out any decision. Marketing researchers retrieve data by carrying out two types of market research in a firm: primary and secondary research. Primary research is one that involves the gathering of new information that is necessary to further…...
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The Four Categories of Concepts of Politics as Power by Andrew Haywood
Words • 548
Pages • 3
This essay will discuss the concept of politics as powert This essay draws upon Andrew Haywood’s four categories of concepts, those being politics as the art of government, politics as public affairs, politics as compromise and consensus and politics as power. Prior to describing the concept of politics as power this essay will explain the definition of politics, which is a contested concept, then Marxists and Feminist’s definition of politics as power, and finally, how politics is corrupting This essay…...
The Importance of an Effective Marketing to a Business
Words • 548
Pages • 3
Marketing is a key component of any business, The activity of marketing determines the development and the success of a product within the market. Effective marketing enables a company to gain a competitive advantage and win the largest market share over its competitors, Effective marketing in any company is based on marketing mix. The marketing mix is a compound aspect, comprising a sequence of activities, The marketing mix can best be explained by use its eight elements; the 8Ps of…...
Marketing Strategies and Its Influence on Business Growth
Words • 434
Pages • 2
Growing a business is not an easy process, therefore, there is need for viable ideas that foster growth. Every business is driven towards making profit during its long-run operations. This creates the need for marketing strategies that will influence better performance of the organization. However, for the organization to get the best marketing strategies it is important to identify the target group that will led to smooth flow of the business for a long term periodr Moreover, determine the measures…...
The Tactics of Business Research Utilities on the Market
Words • 677
Pages • 3
In an effort to create awareness of the business and its products, sending electronic mails is a vital tactic that can be automated when the need arises. For instance, a business may indicate that there are plans to grow the business to accommodate more people and increase its revenue. Research indicates that many businesses have not yet adopted the marketing automation tactics such as automated electronic mail, Many businesses still send a blanket of e-shot campaigns to huge anonymous lists…...
Letter of Appliance for Advertising in Art and Academy University
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My career goal is ultimately to become a successful account planner that could work in different varieties of advertising firms and companies. Advertising nowadays is an ever-growing field that consists new advertising opportunities opening up all the time. Every career that involves advertising does require related experience or knowledge before entering the field. Therefore, I believe the most ideal way to achieve my goal is to gain more knowledge in advertising, which is pursue a Master‘s degree in Advertising at…...
The Major Role of Magazines Ads in the Advertising of Products
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Pages • 4
In this modern age world of society magazines, newspaper, television commercials and the internet play a huge part in the advertising of products especially in dangerous and addicting products that are legal to advertise as weight loss products diet pills and tobacco companies for cigarettes are some of the major product advertisements shown in society all around the world giving an illusion of a luxury and rich life style. Magazines ads play a big part in product advertisements they try…...
The Role and Impact of Advertising on Society
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Pages • 3
Advertising plays a big part in the society today as people are more centered around media. People who watch television, listen to the radio, read the newspaper, look at billboards, or browse the internet all have been the costumers that have targeted by advertisements Advertisements, however, foster free trade and promote prosperity. Without the usage of advertisements, it would not be possible for businesses to grow as rapidly or for some non profit organizations to function as advertisements play such…...
The Powerful Influence of Advertising
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Pages • 4
Advertising, as defined by dictionarycom, is the act or practice of calling public attention to one's product, service, need, etc., especially via paid announcements in newspapers and magazines, over radio or television, on billboards, and so on. By simply looking around us, we realize how advertising is overwhelming our society. From the moment we are born, we are exposed to advertising. So much so that we are manipulated on a daily basis by advertisements without even realizing it. For example,…...
A Personal Plan to Use Advertising to Benefit and Improve the Society in Turkey
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Pages • 5
My family, in specific, my father is in the advertising business in Turkey, With the use of advertising, my father was able to effect many people‘s lives in a beneficial way, and overall improve the Turkish community I plan to follow in my father’s successful footsteps in order to create effective advertisements to change peoples’ lives for the better by increasing awareness on various significant matters as well as improve the community Unfortunately, advertising is criticized a lot in the…...
My Understanding of the Advertising World After Watching The Persuaders
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Pages • 2
After watching The Persuaders, l have gained a thorough understanding of the advertising world and how advertisers have and continue to persuade consumers. Some advertisers have failed when it came to their advertising strategies like the Song airline in 2004. In comparing advertising strategies of 2004 to advertising strategies of 2016, they have similarities and differences Today many major companies like P & G, Ford, and IBM pay large amounts of money to marketing consultants like Gilbert Clotaire Rapaille who…...
An Advertising Strategy Proposal for Hillary Clinton
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Dear Hillary Clinton, my advertising plan can win you the election! My plan is to use strategies like Stacking the Deck which means i’ll include positive facts and leave out the negative ones. Endorsements which will tell a person his/her support for a candidate. The other strategy I would like to use Glittering Generalities which uses catch phrases that appeal to people’s emotions. This way I will be more informative,effective and,ethical. The first strategy uses Stacking The Deck, which will…...
AdvertisingGovernmentPoliticsUnited States
Business Model of Whole Foods Market Corporation
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Pages • 2
Whole Foods Market Company is an American-based supermarket chain that retails organic food items via online and offline platforms. Thus, the retailed food items are free of any artificial preservatives such as flavors, colors, and fats. The business model of Whole Foods is based on three important aspects, that is, figuring out on what is important to sell, where to sell them and at what cost. Therefore, the Business Model of Whole Foods revolves around selecting the right product Considering…...
The Business Model of Whole Foods Market Company
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Pages • 2
Whole Foods Market Company is an American-based supermarket chain that retails organic food items via online and offline platforms. Thus, the retailed food items are free of any artificial preservatives such as flavors, colors, and fats. The business model of Whole Foods is based on three important aspects, that is, figuring out on what is important to sell, where to sell them and at what cost. Therefore, the Business Model of Whole Foods revolves around selecting the right product Considering…...
Business Ethics in Some Cases Referred as an Oxymoron
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Pages • 2
Business ethics has in some cases been referred to as an oxymoron (Collins, 1994) this means that it brings together 2 contradicting concepts. This applies that there cannot be any ethics in the world of business. However this is a misplaced definition that most businesses will want to believe in so as to eliminate their responsibilities. A better definition would define it as the study of various business activities, decisions and situations where the legal or moral of the good…...
AdvertisingBusiness EthicsPhilosophy
The Role Business Ethics Play in the Government and a Global Society
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A workplace romance refers to the mutual attraction that forms between two co-workers in an organization. This form of attraction is associated with various arguments in favor and against such liaisons which cause concerns for most company employers. As this form of bonding is rather sensitive, employers have to devise means of ensuring that they remain satisfied while seeking to realize the organization goals. Some benefits that could be derived from such attractions include a stronger motivation of employees, enhanced…...
AdvertisingBusiness EthicsEmployment
The 5S’s of Digital Marketing
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Pages • 4
The 5S's of digital marketing provides a strategic way to attain the goals of an online business platform. They are fundamental for the attainment of efficiency, which means optimizing at every available opportunity as well as maintaining the quality standards of an online product. Moreover, the 5S's give a sense of who should be involved, how they will be involved and eventually what will be the results. 5S’s-Serve for Budgy Smuggler Budgy Smuggler like any other business needs to make…...
Digital MarketingEconomyRetailing
Real Estate Advertising And Contract Law
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Pages • 4
What is real estate advertising and what is the legal nature? Real estate advertising is a type of commercial advertising. According to the provisions of China's 'Contract Law', commercial advertisements are invitations to offer. An invitation to offer is a sign that you want others to make an offer to yourself, and does not constitute a contract. An offer is a sign that you want to enter into a contract with another person. When the offer is promised by the…...
AdvertisingContract LawReal Estate
The Bold Concept Direct Customers
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Pages • 4
The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept direct customer contact has made Dell one of the most successful companies of the 1990s. Through its pioneering direct business model, offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now averaging $14 million per day); customized computer systems; phone and on-line technical support; and next-day, on-site…...
Analysis of Dell’s Mustang Computer and Marketing Strategies
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Dell is one of the leading hardware corporations on the PC market today. It provides customers with new products trying to satisfy all their needs. According to the observations, "For over 28 years Dell has been driven to the Listen, Learn, and Deliver concept to create its hierarchy in technology."(Computer: Profile, 2012) that helps it to stay one the most profitable companies. However, the market competition is becoming more and more strained and demands from the companies new ideas and…...
Dell’s Competitive Marketing Strategy
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Pages • 6
Dell Computer Corporation's Michael Dell's decisive and apparently uncontested vision for the sustained growth of the corporation hinges on advancing the Dell Direct Model. A distinct advantage displayed by Dell versus his closest competitors in this arena-Gateway, Compaq, Hewlett-Packard and Digital Equipment seems to be the synergy created by the integration of marketing communication efforts and their ability to accurately adjust sales staff and production levels to meet the corresponding demand. The primary problem facing Dell and its competitors is…...
Fraud at Wells Fargo
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Considering large corporate misdeeds have emerged throughout the past years. Thus, large corporations as Wells Fargo placed beneath the telescopic to guarantee they are not functioning fraudulently. However, Wells Fargo under investigation for the millions of accounts opened that lacks customer knowledge. Around 5,300 employees dismissed for generating over two million of phony accounts without customers’ consent. John Stumpf, the CEO of Wells Fargo had to step down due to his illegal banking practices that cost the company millions in…...
Accounting And FinanceBanking FraudsCustomer
Marketing Communications Activity of Coca-Cola
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Pages • 4
Introduction The publicizing announcement is affected through an ecological elements or mass-media enhancement, fiscal requests as well as probably through the purchaser's perspectives (Deal, 2018). This exploration features the publicizing correspondence movement of corporations which recognizes the correspondence goals or clamor issue led in the Cola-Cola Corporations. This report additionally features a market division and target-market of the firm. The report further examines the media techniques and publicizing instruments utilized in the refreshment firm. Also, the report likewise gives a…...
Super Bowl Commercials And Advertising
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Super Bowl commercials are some of the most popular and most viewed commercials of all time. This event is an american tradition and it is known for its humorous commercials that are very expensive. This event is viewed all across America so companies go all out to make the best commercials of the year with celebrities and everything they can to get people's attention and to get people talking or tweeting their favorite commercials. When you think of the Super…...
AdvertisementAdvertisingSuper Bowl
How to Get Consumer Satisfaction
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Pages • 3
In today’s society we regularly categorical and speak about used most often by financial expert. The unit of measurement supply and demand in which an amount that's out there that will supply the amount of the item that people need. A demand structure associate operating retail. The market is that the strategy throughout that associate profitability activity is arranged between consumers and sellers through their reactions and transaction with each other. Buyers verify an ultimate demand for a selected product…...
Consumer SatisfactionCustomerMarketing
Role Of Hyundai’s Super Bowl Advertisement In A Development Company
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Pages • 10
February 20th, 2019 During the 53rd Superbowl, a nationally televised commercial aired on CBS during the first quarter of the football game. Hyundai released the advertisement “The Elevator” some minutes after 6:30 pm, the kickoff time for the game. According to Business Insider their 60-second spot was produced by “its agency of record, Innocean” and featured the 2020 Palisade SUV. I was watching the Superbowl when the commercial aired and the reactions of my fellow peers were very positive.Hyundai of…...
AdvertisementAdvertisingMarketingSuper Bowl
Blue Moon Company
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Blue Moon Company is a small food industry in Sabah. The company established since March 2018 and located in Donggongon, Penampang, Sabah.. Chung Jia Horng who is the founder of Blue Moon Company who is willing to take the risk to start up the business with the low capital. For the director of marketing department is Fung Oi Chuu who is responsible for promote the business. For information technology department is Voong Hui Na, finance department is Lee Pei Ling…...
Nike’s New Ad Campaign
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As a result of endorsing Colin Kaepernick as the face of the company in an ad, Nike has received a great deal of backlash in its wake. Different lobbies have refuted the company’s idea of using the football star as its brand ambassador. The company has confidence in the football legend as their face. However, the company’s move has been met with rebellion and has seen some of the products being destroyed. Nikes’ commitments remain the same, to be a…...
BrandFashion MarketingMarketing
Collaborative Consumption in Apparels: An Exploratory Study
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Pages • 8
Abstract Fast fashion and overconsumption have contributed to the increase in apparel waste, which has increased concern for the environment. Companies within the apparel industry trying to find innovative sustainable business model, could look around collaborative consumption as a potential path to market competence as well as adequacy. Collaborative consumption could present a solution to environmental anxiety around the apparel industry by supporting the recycle and reuse of existing goods and reducing the recent acquires to overcome landfill waste. Consumer orientation such as fashion- awareness and magnificence realization could…...
FashionFashion MarketingSustainability
International Business And Globalization
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The core aim of most companies to expand and maximize profit. Most companies feel running international business has better benefits than its bad part. The main aim of this paper is to look at the advantages and disadvantages of doing business internationally with a focus on Apple Inc. According to international relation (2018), international business encompasses all commercial activities that take place to promote the transfer of goods, services, resources, people, ideas, and technologies across national boundaries. International business can…...
BusinessEconomyInternational BusinessMarketing
Going International: Barrett Farm Foods
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Pages • 12
Firms are tasked with making decisions regarding the direction they should take to increase their revenue and profitability levels. The focus of this paper is to identify the major considerations that firms should embrace when making decisions regarding international operations and expansion into the foreign markets. The paper describes the existing problem and identifies the major causes of the issue. It also elaborates on the alternative approaches of solving the problem. The paper evaluates the identified options regarding their advantages…...
FoodInternational BusinessMarketingSocial Media
Nonprofits and Financial Stability
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In today’s fast-paced world, societal change and organizational growth continue to change hand-in-hand. How arts organizations and the public interact is an aspect of work which is in development. As the public’s interest’s change, the ability for non-profits to survive amongst changing trends becomes more and more difficult. Diversifying sources of funding is paramount in sustainability efforts in the modern world. How these organizations connect with their local communities also helps influence these sources. An analysis of current arts organizations…...
Social Media Marketing
Social Media Marketing Strategy for Hero Motocorp
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Pages • 5
Hero Motocorp is an Indian based two-wheeler manufacturer. The two-wheeler industry in India received a major boost after the liberalization reforms announced in 1991. Furthermore, several cultural and socio-economic factors like inadequate public transport in India, provide immense opportunities for two-wheeler manufacturers. Commencing its operations in 1984, Hero entered the market in a joint venture with Japanese automobile manufacturer - Honda. It was in 2010 that Hero decided to buy out the shares held by Honda in this joint venture…...
Social Media Marketing
I Got What You Need
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Pages • 6
Are you an business owner? Are you looking for ways to improve your business or company? Well if you are then it is important that you need to have 21st century skills. There are many of ways that some of these skills could change the way you promote or take care of business. These skills are and will come in good use in this day of age. Even if it is to do something simple like trying to find a…...
Social Media Marketing
The Limited Edition Sneaker Market 
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Pages • 3
The athletic footwear industry has been booming over the past decade. According to the article “The Profitable Hidden Sneaker Market” by Steinberg, the sneaker industry is likely to reach $95.14 billion by 2025. This expected substantial growth is mainly due to several factors, the design of sneakers which incorporates some latest technologies and new materials, the product promotion which associates with some famous athletes or stars, and etc. However, the focus will not be on the success of the entire…...
Money-Making Side Hustles in Ecommerce
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Want to earn more on the side, but not quite ready to quit your day job yet? Ecommerce is a great way to start your entrepreneurial journey because it’s low-cost and low-risk. It can also get going fairly quickly, and be less hands-on than a second job. Here is all you need to know to go from ecommerce newbie to ecommerce entrepreneur in a day. The hardest part of ecommerce side hustles is just getting started, so start today and…...
The Impact of Social Media Marketing in Purchase Intentions
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New technologies a developing very fast and digital media already plays an important role in nowadays businesses. In the last decade, new technologies have enabled people to interact with each other in a digital environment, thus revolutionizing the way that humans communicate. Social media platforms enable people to break geographical barriers which primarily divided individuals. We now live in a world where, thanks to the digital revolution, everybody is getting more and more connected to each other, and access to…...
Social Media Marketing
Social Media Tools Used in Marketing
Words • 1991
Pages • 8
As a marketing major, one of the most important tools to succeed in my career field is the proper utilization of social media. According to a writer for Harvard University, “To create successful social media content, creativity is still as important as ever. It’s also still vital to update the content frequently. But the rules of the game have changed—and they will continue to as consumers and social media platforms evolve and adapt. To effectively reach audiences and customers, marketers…...
Social Media Marketing
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FAQ about Marketing

Why are Reinter Mediation and Counter Mediation More Valuable Than Disintermediation
...In Summary, reintermediation and counter-mediation can be seen as a positive impact in different suppliers cannot be easily taken over by manufacturers industries with few exceptions. Manufacturers can focus on their core competencies thereby leaving...
How to Get Consumer Satisfaction
...Finally in today’s market a big role of competitive advantage is important when relating to technology manufacturing consumer’s goods. By your company having that competitive advantage you’re able to figure out what the easiest way of maximizin...
I Got What You Need
...In conclusion these skills are some of the must have skills of the 21st century in the business world. Communication, Social Media, Critical Thinking, and KPI are some of the most important business skills. Some of these skills like communication is ...
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