Essays on Marketing

Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
The Self-Proclaimed Monarch of Brews: Exploring the “King of Beers”
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Paper Type:Personal essays
When one hears the phrase, "King of Beers," a particular brand instantly comes to mind - Budweiser. But what earns Budweiser its regal moniker, and how does it hold its ground in a world brimming with diverse beers? This post aims to dissect the elements contributing to Budweiser's unique identity and its royal reputation in the beer kingdom.Budweiser, an American-style pale lager, has been in production since 1876 by Anheuser-Busch InBev. Named after the city of Budweis in the Czech…...
Dollar Tree Corporate: A Symphony of Strategy, Value, and Accessibility
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Paper Type:Definition essays
Dollar Tree Inc., a giant in the American discount retail sector, operates with a singular premise: providing a range of products that each cost a dollar or less. Their corporate ethos underscores the commitment to deliver value to customers, enhancing their shopping experience without breaking the bank. Let's dive into the world of Dollar Tree Corporate to discover the principles, strategies, and business model that enable them to successfully maintain their unique position in the retail landscape. At the heart…...
The Legendary Success of the Advertisements of the Honda Motor Company
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Founded in the year 1959, American Honda motor company is a surprisingly successful subsidiary of Honda motor company ltd. Its main operations circle around service, product sales, and coordination of Honda functions in North America, In other words, it is involved in sales, marketing and distribution of Honda and Acura products in North America. These products include but not limited to: power sports products, and automobiles, that is; all-terrain vehicles, scooters, motorcycles, power equipment products e,g. lawnmowers, snow blowers, engines,…...
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Business Proposal of Adding a New Product to the Existing Goods of Adidas
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In the business world, change is vital to success. While it is certainly true that start-ups must practice some kind of innovation to grow their business, even well-established corporations must also adapt to changing market conditions. Stagnancy through a failure to recognize the new or changing needs of a marketplace can cause a loss of sales. That’s why it’s so important for companies to be constantly thinking of ways to expand the business. One of the most intuitive and often…...
The Benefits of Adidas Advertising Its Brand on Facebook
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A social media advertisement is an essential tool for Adidas regarding the company's income and profit in sales of merchandise. In fact, the company has an astonishing 10 million followers on their Facebook page. Adidas is a well-known active-wear company specializing in workout clothes and shoes. Advertising on the social media platform is crucial for Adidas to utilize when advertising their brand to inform and away potential consumers of their new product. Therefore, Adida's presence on Facebook is direct and…...
AdidasCommunicationMarketingSocial Media
A Description of the Restructuring of Adidas in 2008
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Before the restructuring of Adidas in 2008. the company had been involved in an expansion venture which led to venturing into areas In which it was not as efficient. The company did not concentrate on areas of specialization in which it had a competitive advantage as compared to rivals such as Nike which had far better results in the same period. In the period after its restructuring. the company. the company decided to narrow down its marketing segments and thus…...
The Roles of Cultural Distance Theories in Shaping Global Marketing Operations
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Globalization has been one of the major factor of cross-cultural among different nations by understanding consumers‘ norms and how to influence their behavioral practices in the world market, Consequently, this provides a competitive platform in the market world thus an advantage in world marketing operations. For global firms to be successful, they have mastered the different cultures in the world, therefore, enabling them to integrate their marketing strategies and outsourcing their operations from different countries. Hofstede (2013) ascertains that cultural…...
BusinessGlobal MarketingMarketingPsychology
The Benefits of a Business Management Course for Students
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A bachelor of business management equips students with skills and knowledge that can help them to land in a career in business. The compulsory classes help students to develop general business concepts and skills required in running business operations and activities while specializing in one or two specialist courses equips one to build the professional skills and knowledge necessary in pursuing a future career. The major specialist areas available to students include human resources, real estate and development, marketing, business…...
Business ManagementCommunicationManagementMarketing
Identifying Customers, Channels & Trends in Business Management
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Building a Promotion plan needs the business management team to follow up a specific process that will help in the identification of a particular target market and analyze the customer's profile to understand their taste. The process should be tailored towards the specifications of the clients in order to increase the sales of the products and services offered by the business, Moreover, it is essential that the business management group classify their customers according to their age and income for…...
A Detailed Marketing Management Plan Regarding a Tour to Korea
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A marketing plan is a detailed blueprint that illustrates an organization’s general marketing efforts. A marketing plan can be applied from two perspectives; tactics and strategy. Strategic planning is a yearly process that covers a year. On some instances, organizations can plan over three or more years. In this paper, I will write a detailed marketing plan regarding a tour to Korea. The main target market is the local and international market, the historians, scenery travelers as well as geographers…...
InternetMarketingMarketing ManagementTourism
A Brief Overview of Marketing Mix
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This topic introduces marketing management as a subject of its own. It is defined as the process of planning and executing a concept, pricing, promotion and place to satisfy a target group of customers and meet organizational objectives. During marketing, there are three kinds of goals that an organization aims at meeting which are, the satisfaction of customer needs, an increase in organizational profits and an increase in sales volume. Before establishing marketing management in a company, there must be…...
BusinessManagementMarketingMarketing Management
The Five Best Social Media Marketing Management Tools
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Social media is here to stay in the marketing world and, by all accounts, it will only further affect all parts of our life and work. To be prepared, it’s time to bust out our social-media toolboxes, adding some new tools that can be very useful in terms of how effective each platform is for specific strategic opportunities. Here are 5 of the best social media tools to add to your game plan, if you don’t have them already. The…...
BusinessMarketingMarketing ManagementSocial Media
Golden Nugget Las Vegas Social Media Proposal
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The Golden Nugget Las Vegas is the largest hotel in downtown Las Vegas. As stated on the company's Facebook page, The Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience voted number one for gaming, entertainment, pool, dining and more. It was voted "Best Downtown Hotel" by the Las Vegas Review Journal, and consistently receives critical acclaim for exceeding customer expectations. The Golden Nugget offers more than 1,900 deluxe guest rooms and suites; a high-energy…...
CommunicationSocial MediaSocial Media Marketing
The Relevance of Social Media Marketing Today
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Technology has continued to shape the way humans live and interact with each other. The social media technology is having a significant impact on the way people coexist and socialize. As a matter of fact, social media continues to facilitate the creation as well as sharing of the ideas and information throughout the world. It is now part of the daily lives of billions of individuals. Khan and Jan describe social media as websites that are created upon the web…...
MarketingSocial MediaSocial Media Marketing
The Benefits of Social Media Marketing
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Digital marketing entails the process of marketing of different services and products using the modern digital technologies (Ryan and Russ 34). The marketing is done mainly through the internet, mobile phones and other digital channels in modern technology. Additionally, digital marketing entails advertising products and services through the modern channels associated with technology such as phone apps, search engines and websites on the internet. Social media marketing, therefore, is used to promote the popularity of a commodity through displaying it…...
MarketingSocial MediaSocial Media Marketing
An Examination of the Ethical Issues Surrounding Modern Day Advertising
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Originating many years back and still too prevalent today, the way women are portrayed in advertising is not only despicable, but simultaneously creates an unrealistic benchmark in society in which many women hold themselves too. In the fourth edition of Killing Us Softly, Jean Kilbourne, world-renowned author, filmmaker, and speaker, takes a look at an array of advertisements throughout the years and vividly explains their many negative aspects such as how they portray women as objects we use, establish impossible…...
Statistical Data in Students Who Takes Business Administration Degree
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Statistics is a very broad discipline that is defined as “the collection of informative data. interpreting these data and drawing conclusions about a phenomenon under study". Statistics has been perceived to be a technical subject since it is thought to involve the analysis of heavy computations. Whichever way one looks at it. statistics is a veiy crucial discipline that cuts across all manner of disciplines. Therefore. being a part and parcel of most areas of academia it is imperative for…...
Business AdministrationDataMarketingStatistics
Products Will Include Fashion and Apparel, Beauty, Health and Fitness
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Acsshow (2017) gives detailed information about Miami wholesale Asia America Trade Show is scheduled to take place on Friday, August 25th, and Sunday, August 2017. The show’s main aim is to close the circle between manufacturers, enterprise, wholesalers, importers, service companies, exporters, and distributors. The exhibitors come from Hong Kong, India, Pakistan, Singapore, Taiwan, Bangladesh, Nepal, Vietnam, Korea, and the USA among other countries. There are a variety of business products to be exhibited in this show, they range from…...
BusinessHealth And FitnessMarketingTrade
The New Marketing Ideas in the Fashion Industry
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Fashion Marketing Articles "Storytelling Key to Burberry's China Strategy" by Harilela The article was written with the intention of inculcating marketing knowledge to executives in the fashion industry. For this reason, the underlying ideas were meant to help marketers understand the fragile nature of the consumers in the fashion arena. Marketers are advised to use developed marketing elements and strategies that can be adopted in the fashion industries to boost the image and foster the trust of their customers. Moreover,…...
Fashion Marketing
10 Tips for Marketing Success by Kimberly McCall
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When marketing a good or sen/ice marketing research and marketing strategy must coincide with one another. Marketing research is defined as "research that gathers and analyzes Information about the moving of goods or services from producer to consumer". Marketing strategy is defined as "The articulated plan for the best use of an organization's resources and tactics to meet its marketing objective". In an article titled "10 Tips for Marketing Success" written by Kimberly McCall discusses the importance of different marketing…...
Marketing Research for Kudler Fine Foods
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Kudler Fine Foods is a renowned gourmet groceiy store that sells bakery products, imported wines, and dairy products. In recent years, the grocery store has experienced immense growth, and the owner, Kathy Kudler is focused on expanding the services, increasing customer base, and improving the efficiency of the company’s operations. Therefore, this paper will highlight the significance of marketing research to the tactic and marketing strategy of this firm it Will also identify the areas. Where it needs additional marketing…...
CommunicationInvestmentMarketingMarketing Research
Changes in the Field of Event Organization
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The global event industry is changing rapidly. identify what you consider to be the most critical emerging trends and make suggestions as to how event organizers can remain competitive in the face of such change.  Changes in socioeconomic and technological factors that occurred over the past few years have also changed the event management industry. Managing performance and operation in an industry that is changing at a rapid pace is one of the most challenging tasks compared to the earlier…...
Event ManagementInnovationMarketingTechnology
The Importance of an Efficient Supply Chain Management
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One of the main goals in a business is to maintain an efficient system of running operations. When businesses maintain efficient operations, it not only increases profitability but, also reduces cost. In today’s globalized market, competition is fierce, as many business entities offer similar goods and services. In order to maintain a competitive edge, efficiency in a supply chain must be a priority. Business entities must be precise and creative in devising techniques to streamline goods along the supply chain.…...
InventoryMarketingSupply Chain ManagementTrade
Understanding Supply Chain Management In Your Business Strategy
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I chose to research and look into Walmarr‘s supply chain management and its systems within the context of business strategy. Who is Walmart? Walmart currently has around 13 million associates in the United States. They also have around 11,000 stores worldwide and are opening more every single day, At the end of the fiscal year in January of 2014, Walmart had a net sales value of $473 billion. Primary Customers Walmart is widely known for its slogan “Save Money. Live…...
ManagementMarketingPriceSupply Chain Management
Supply Chain Management and Strategy
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Supply chain management is a very involved topic, and the selection of a supply chain strategy can significantly impact a company. The strategy varies depending on the type of products a company produces. For instance. a computer manufacturer and an oral hygiene product manufacturer would have two completely different strategies. The first step in selecting the right supply chain is determining the nature of the demand, and whether the product is primarily functional or innovative. For the oral hygiene product…...
BusinessManagementMarketingSupply Chain Management
The Aspects of Supply Chain Management in the Business World
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There are several aspects that characterize modern trends of supply chain management. These aspects can be categorized in the modern management theories that define the modern corporate world. Supply chain management involves best practices of handling operations in order to enhance sustainability and a competitive advantage for the organization. Organizations have been challenged to adopt practices that are conservative to avoid over-exploitation of resources. The supply chain ensures the continuity of operations of the organization this is achieved through outsourcing…...
LeadershipManagementMarketingSupply Chain Management
Influence of New Sushi Rolls
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One of the most important concepts introduced to us in business would be the integral role of marketing research in any industry that exists. It is vital to a business, due to the fact that conducting it is necessary prior to carrying out any decision. Marketing researchers retrieve data by carrying out two types of market research in a firm: primary and secondary research. Primary research is one that involves the gathering of new information that is necessary to further…...
The Four Categories of Concepts of Politics as Power by Andrew Haywood
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This essay will discuss the concept of politics as powert This essay draws upon Andrew Haywood’s four categories of concepts, those being politics as the art of government, politics as public affairs, politics as compromise and consensus and politics as power. Prior to describing the concept of politics as power this essay will explain the definition of politics, which is a contested concept, then Marxists and Feminist’s definition of politics as power, and finally, how politics is corrupting This essay…...
Marketing Strategies and Its Influence on Business Growth
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Growing a business is not an easy process, therefore, there is need for viable ideas that foster growth. Every business is driven towards making profit during its long-run operations. This creates the need for marketing strategies that will influence better performance of the organization. However, for the organization to get the best marketing strategies it is important to identify the target group that will led to smooth flow of the business for a long term periodr Moreover, determine the measures…...
Letter of Appliance for Advertising in Art and Academy University
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My career goal is ultimately to become a successful account planner that could work in different varieties of advertising firms and companies. Advertising nowadays is an ever-growing field that consists new advertising opportunities opening up all the time. Every career that involves advertising does require related experience or knowledge before entering the field. Therefore, I believe the most ideal way to achieve my goal is to gain more knowledge in advertising, which is pursue a Master‘s degree in Advertising at…...
The Major Role of Magazines Ads in the Advertising of Products
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In this modern age world of society magazines, newspaper, television commercials and the internet play a huge part in the advertising of products especially in dangerous and addicting products that are legal to advertise as weight loss products diet pills and tobacco companies for cigarettes are some of the major product advertisements shown in society all around the world giving an illusion of a luxury and rich life style. Magazines ads play a big part in product advertisements they try…...
The Role and Impact of Advertising on Society
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Advertising plays a big part in the society today as people are more centered around media. People who watch television, listen to the radio, read the newspaper, look at billboards, or browse the internet all have been the costumers that have targeted by advertisements Advertisements, however, foster free trade and promote prosperity. Without the usage of advertisements, it would not be possible for businesses to grow as rapidly or for some non profit organizations to function as advertisements play such…...
The Powerful Influence of Advertising
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Advertising, as defined by dictionarycom, is the act or practice of calling public attention to one's product, service, need, etc., especially via paid announcements in newspapers and magazines, over radio or television, on billboards, and so on. By simply looking around us, we realize how advertising is overwhelming our society. From the moment we are born, we are exposed to advertising. So much so that we are manipulated on a daily basis by advertisements without even realizing it. For example,…...
A Personal Plan to Use Advertising to Benefit and Improve the Society in Turkey
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My family, in specific, my father is in the advertising business in Turkey, With the use of advertising, my father was able to effect many people‘s lives in a beneficial way, and overall improve the Turkish community I plan to follow in my father’s successful footsteps in order to create effective advertisements to change peoples’ lives for the better by increasing awareness on various significant matters as well as improve the community Unfortunately, advertising is criticized a lot in the…...
My Understanding of the Advertising World After Watching The Persuaders
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After watching The Persuaders, l have gained a thorough understanding of the advertising world and how advertisers have and continue to persuade consumers. Some advertisers have failed when it came to their advertising strategies like the Song airline in 2004. In comparing advertising strategies of 2004 to advertising strategies of 2016, they have similarities and differences Today many major companies like P & G, Ford, and IBM pay large amounts of money to marketing consultants like Gilbert Clotaire Rapaille who…...
The Business Model of Whole Foods Market Company
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Whole Foods Market Company is an American-based supermarket chain that retails organic food items via online and offline platforms. Thus, the retailed food items are free of any artificial preservatives such as flavors, colors, and fats. The business model of Whole Foods is based on three important aspects, that is, figuring out on what is important to sell, where to sell them and at what cost. Therefore, the Business Model of Whole Foods revolves around selecting the right product Considering…...
Business Ethics in Some Cases Referred as an Oxymoron
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Business ethics has in some cases been referred to as an oxymoron (Collins, 1994) this means that it brings together 2 contradicting concepts. This applies that there cannot be any ethics in the world of business. However this is a misplaced definition that most businesses will want to believe in so as to eliminate their responsibilities. A better definition would define it as the study of various business activities, decisions and situations where the legal or moral of the good…...
The Role Business Ethics Play in the Government and a Global Society
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A workplace romance refers to the mutual attraction that forms between two co-workers in an organization. This form of attraction is associated with various arguments in favor and against such liaisons which cause concerns for most company employers. As this form of bonding is rather sensitive, employers have to devise means of ensuring that they remain satisfied while seeking to realize the organization goals. Some benefits that could be derived from such attractions include a stronger motivation of employees, enhanced…...
Real Estate Advertising And Contract Law
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What is real estate advertising and what is the legal nature? Real estate advertising is a type of commercial advertising. According to the provisions of China's 'Contract Law', commercial advertisements are invitations to offer. An invitation to offer is a sign that you want others to make an offer to yourself, and does not constitute a contract. An offer is a sign that you want to enter into a contract with another person. When the offer is promised by the…...
The Bold Concept Direct Customers
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The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept direct customer contact has made Dell one of the most successful companies of the 1990s. Through its pioneering direct business model, offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now averaging $14 million per day); customized computer systems; phone and on-line technical support; and next-day, on-site…...
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Statistical Data in Students Who Takes Business Administration Degree
...Integration of these subjects and how they relate enhances the understanding of the MBA student with regard to these players in the business arena. The link between these subjects can be made possible Via statistically analyzed data. For instance pre...
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