Nike’s New Ad Campaign
As a result of endorsing Colin Kaepernick as the face of the company in an ad, Nike has received a great deal of backlash in its wake. Different lobbies have refuted the company’s idea of using the football star as its brand ambassador. The company has confidence in the football legend as their face. However, the company’s move has been met with rebellion and has seen some of the products being destroyed. Nikes’ commitments remain the same, to be a…...
Collaborative Consumption in Apparels: An Exploratory Study
Abstract Fast fashion and overconsumption have contributed to the increase in apparel waste, which has increased concern for the environment. Companies within the apparel industry trying to find innovative sustainable business model, could look around collaborative consumption as a potential path to market competence as well as adequacy. Collaborative consumption could present a solution to environmental anxiety around the apparel industry by supporting the recycle and reuse of existing goods and reducing the recent acquires to overcome landfill waste. Consumer orientation such as fashion- awareness and magnificence realization could…...
Statement of Purpose Fashion Marketing
Cosmetics and fashion are the passion of women all over the world and I fall victim to such passion as well. Ever since my youth, I have always enjoyed reading fashion magazines. However, I have never understood why it was so captivating until I first encountered the field of marketing in college. After I took classes and gained some marketing knowledge, I came to the realization that fashion magazines captivated me because all the texts and pictures associate to my…...
Research Papers On Fashion Marketing
Fashion marketing is the field marketing which is supposed to advertise and promote goods and services related with fashion. Fashion industry is a very serious and complicated sector of the market, because its success depends directly on the quality of marketing. It is obvious that special experts and qualified people make some brands successful and the rest of the brands are treated like out of fashion and out of date. A well-trained marketer is able to persuade consumers in the…...
We've found 4 essay examples
on Fashion Marketing