Social media is here to stay in the marketing world and, by all accounts, it will only further affect all parts of our life and work. To be prepared, it’s time to bust out our social-media toolboxes, adding some new tools that can be very useful in terms of how effective each platform is for specific strategic opportunities. Here are 5 of the best social media tools to add to your game plan, if you don’t have them already. The first tool is Canva, with the need to include more visual content as part of your social media posts, you can turn to Canva for high-quality images that won’t leave you broke.
They provide countless templates that help you present yourself like a top-class designer, even if you don’t always know exactly what you are doing.
The second tool is Buffer Posting, your social-media content across several social media pages gets way easier with this tool. It creates a posting schedule for your Twitter, LinkedIn, Facebook, Pinterest, and Google+ pages all in one place, creating a queue and saving you a lot of hassle and time.
The third tool is Brand24, rather than having to look around for what people are saying about your brand, Brand24 delivers real-time information on what’s being said as well as what is being said about your competitors. This continual insight can help you effectively respond to positive and negative comments across your social media platforms, so you can stay involved with your audience and also take advantage of potential sales opportunities.
The fourth tool is AgoraPulse If you mainly use Facebook and Twitter for business, this tool improves what you can do with both social media platforms, offering customer relationship management software, applications, analytic reports, contests and more the final tool is Cyfe, Cyfe delivers detailed reports related to SEO, Google Analytics, AdWords and brand references that any small— the business owner can afford to use. It also gives you customizable dashboards to store and review this data, beyond its social—media application, cyfe also helps with industry and competitor research as a business intelligence tool that helps turn data and trends into actionable insights.