The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept direct customer contact has made Dell one of the most successful companies of the 1990s.
Through its pioneering direct business model, offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now averaging $14 million per day); customized computer systems; phone and on-line technical support; and next-day, on-site product service.
Dell arranges for system installation and management, guides customers through planning for and carrying out technology transitions, and provides an extensive range of other value-added services. The company designs and customizes products and service to the requirements of the organizations and individuals purchasing them, and sells an extensive selection of peripheral hardware and computing software through its Dellware program.
Nearly two-thirds of Dells sales are to large corporations, government agencies and educational institutions. Dell also serves medium and small business and home-PC users.
Dells award-winning customer service, industry-leading growth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dells unique direct-tocustomer business model. Direct refers to the companys relationships with its customers, from homePC users to the worlds largest corporations. There are no retailers or other resellers adding unnecessary time and cost or diminishing Dells understanding of customer expectations.
- Price for Performance By eliminating resellers, retailers and other costly intermediary steps together with the industrys most efficient procurement, manufacturing and distribution process Dell offers its customers powerful, richly configured systems at competitive prices.
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+84 relevant experts are online - Customization Every Dell system is built to order. Customers get exactly, and only, what they want.
- Service and Support Dell uses knowledge gained from direct contact before and after the sells to provide award-winning, tailored customers service.
- Latest Technology Dells efficient model means the latest relevant technology is introduced in its product lines much more quickly than through slow-moving indirect distribution channels. Dell turns over inventory every six days on average, keeping related costs low.
- Superior Shareholder Value During the last four quarters, the value of Dell common stock nearly quadrupled. From 1996 through 1998, Dell was the top-performing stock among the Standard & Poors 500.
Dell currently receives two millions visits each week at www.dell.com, where the company maintains 44 country-specific sites. The on-line Dell store, which opened in July 1996, sells $14 million worth of products and services every day.
While the personal-computing market has expanded dramatically since the 1970s, Dell believes that the industrys best days and its own are yet to come, for two broad reasons.
The stream of software and hardware innovation from companies such as Microsoft Corp. and Intel Corp. is rapid and robust, and is sharply increasing system performance and reducing the relative cost of computing. For example, in February 1982, Intel introduced its 286 chip, which was capable of processing 2.66 million instructions per second, or MPS, at a clock speed of 12 million cycles per second, or megahertz. Todays Intel Pentium II processors are capable of considerably more than 600 MIPS at 450 megahertz, and the sharp upward development trend is expected to continue.
Today Dell remains the number one Direct Model-manufacturing corporation. Dell is continuously refining its direct approach to manufacturing, selling and servicing personal-computing systems. The company is committed to extending the advantages inherent in what is already the industrys most efficient business model.
Dell Computer Corporation, headquartered in Round Rock, Texas, near Austin, is the worlds leading direct computer systems company. Austin is the companys birthplace and home to Dell Americas, the regional business unit for the Unites States, Canada and Latin America. Dell also has regional headquarters in Bracknell, U.K., for Europe, the Middle East and Africa; in Hong Kong, to serve AsiaPacific; and in Kawasaki, Japan, for the Japanese market. Company revenue for the last four quarters totaled $18.2 billion.
Dell is the No. 2 and fastest growing among all major computer systems companies worldwide, with more than 24,000 employees around the globe. The company is the No. 2 manufacturer in the U.S., where it is a leading supplier of PCs to institutions and consumers.
Through its pioneering direct business model, Dell offers inperson relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now averaging $14 million per day); customized computer systems; phone and online technical support; and next-day, on-site product service.
Nearly two-thirds of Dells sales are to large corporations, government agencies and educational institutions. Dell also serves medium and small businesses and home-PC users.
Dells award-winning customer service, industry-leading growth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dells unique direct-tocustomer business model. Direct refers to the companys relationships with its customers, from homePC users to the worlds largest corporations. There are no retailers or other resellers adding unnecessary time and cost or diminishing Dells understanding of customer expectations. Reasons why computer-systems customers and investors increasingly are turning to Dell and its unique direct model. Price for Performance By eliminating resellers, retailers and other costly
Intermediary steps together with the industrys most efficient procurement, manufacturing and distribution process Dell offers its customers powerful, richly configured systems at competitive prices.
Customization Every Dell system is built to order. Customers get exactly, and only, what they want. Service and Support Dell uses knowledge gained from direct contact before and after the sale to provide award-winning, tailored customers service. Latest Technology Dells efficient model means that latest relevant technology is introduced in its product line much more quickly that through slow-moving indirect distribution channels. Dell turns over inventory every six days on average, keeping related costs low. Knowing that the Internet market is increasingly growing, Dell currently receives two million visits each week at www.dell.com, where the company maintains 44 country-specific sites. The on-line Dell store, which opened in July 1996, sells $14 million worth of products and services every day.
The Bold Concept Direct Customers. (2022, Jun 30). Retrieved from https://paperap.com/the-bold-concept-direct-customers/
