Digital marketing entails the process of marketing of different services and products using the modern digital technologies (Ryan and Russ 34). The marketing is done mainly through the internet, mobile phones and other digital channels in modern technology. Additionally, digital marketing entails advertising products and services through the modern channels associated with technology such as phone apps, search engines and websites on the internet. Social media marketing, therefore, is used to promote the popularity of a commodity through displaying it using social media platforms (Tuten and Solomon 14).
Organic search is one of the major elements of digital marketing. Consumers get the information that is required for using various search engines on the internet. Thus, it is important to optimize a website on the internet to promote organic search. Additionally, Content marketing is another crucial element of digital marketing (Kingsnorth 98). Through this, one ought to consider utilizing a blog on a given site to help promote digital marketing. Through creating a unique and impactful content, digital marketing is achieved.
Online marketing is also one of the crucial elements of digital marketing. It is used to market products on social media platforms hence promoting digital marketing.
Notably, social media marketing is different from digital marketing. Digital marketing is done way beyond the internet while social media is only limited within the internet. Digital marketing tries to reach the individual who is offline while social media cannot. Social media is much related and associated with the use of content strategy while digital marketing entirely relies on banners in the offline world as well as in the internet, billboards, and televisions for promotion.
However, social media is similar to some extent with digital marketing as both of them use the modern internet for marketing.