Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
Publication Online Marketing Tough Competition
There has been experienced stiff competition in the world. As seen between Lazada and Amazon whereby the latter are dominating the market. Due to the market the Alibaba Group Holding limited decided to pump funds to the Lazada Company and they major in the South East Asia. The globalization of Alibaba has raised concerns widely among experts as it did not jointly storm the business and if the South East Asia was the convenient for the Alibaba. The Alibaba Company…...
CompetitionMarketingOnline Marketing
Publication Email Marketing Definitions
Quite a few different definitions of e-marketing are documented in the literature. Stokes (2011:20) describes e-marketing as applying digital channels to undertake brand marketing. Furthermore, Molenaar (2012:24) explains e-marketing as “an integral strategy based on customer behavior”. However, Gilmore, Gallagher and Henry (2007:2) in their study define e-marketing as utilising both the internet and those technologies which are associated with the internet to assist in the achievement of marketing objectives in combination with other marketing communication techniques. The current research…...
BusinessMarketingOnline Marketing
Social Media Digital Online Marketing
The millennial businesses are improving now to upgrade the marketing style. Through marketing strategies to capture the growing and productive online market. That’s the reason online marketing has proven effective in engaging clients and leads. When consumers hear the term online advertising page their minds usually head related to social media app., anyway, there are some platforms out there. Discovery the ones where you could link with your consumers is the real key in digital marketing, such as Facebook, Twitter,…...
MarketingOnline MarketingSocial Media
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Goals and Strategies in Puerto Rico
Marketing Strategy Providing adequate information to ensure travelers and investors have every reason to choose Puerto Rico as a premier vacation destination in the Caribbean and the World. The proud culture and unique landscapes strategically located in the heart of the Caribbean will be capitalized upon to promote the island. Tax incentives for eligible investors will also be used to promote renovations and newly constructed developments in the hospitality and hotel industry of Puerto Rico. Mission PRTC’s mission is to…...
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Digital Marketing On Agency
In the meantime, GDP growth is forecast to increase at a 2.2 percent average rate per year over the same 10 year period. The growing trend which makes it easier for people to spend more time on the internet especially on Digital networking sites is a major boost in the revenue generated by Digital networking marketing companies. It is not common to find companies in this industry generating an increasing amount of advertising revenue per user by developing targeted advertising…...
Digital MarketingInvictusMarketingMediaService
Habits of Mind for a Culture of Inquiry
This paper examines a portion of a developing set of ideas on the habits of mind for a culture of inquiry and the influence of resiliency discussing the linkages among self-awareness, leadership character evolution, leadership development, and collaboration. What is resilience? Resilience commonly defined as an individual's personal ability to recover from loss or setbacks both minor and extreme. Leaders with a high level of resiliency do more than recover, they act. They can create plans of action that take…...
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Drug Addiction and Sales Essay
“It won’t happen to me.” This is the thought that runs through people’s mind on a daily basis, from when they text while driving over the speed limit even when warned of the increased risk of accidents, to ignoring the consequences of consuming too much sugar such as diabetes and obesity. However, when used to justify using drugs for whatever reason, it becomes a deadly weapon that can ruin the lives of many, simply because it is wrong. It can…...
AddictionDrug AddictionSales
Niche Markets and Demographics
The changing trends in demographics in the United States from the baby boomers through to self-motivated Generation X has caused a tremendous transition in the market segments that provide tailor-made services and products. The focus on custom-made goods and services by a specialized institution is motivated by the fact that, many mainstream industries do less provision of special service delivery which undermines customer satisfaction. The prevalence of the aging population that makes up about 29 percent of the US population…...
Health And WellnessMarketing
One Hundred Years of Humor in American Advertising
Throughout history, America has steadily remained a consumer society. In effect, advertising has responded accordingly to the ever-changing business demands of the citizens, and the cultural context of our society. As Elliot West, author of “Selling the Myth: Western Images in Advertising”, has stated, “Small wonder, then, that advertisers have drawn heavily and often on the western myth” (West, 38). Previously, the goal was to simply sell a service or product, but as the goals and techniques of advertising agencies…...
Advertising EffectivenessHumor
My Favorite Advertising Campaign
First, LinkedIn was founded on December 28, 2002, and launched on May 05, 2003. This is a valuable social network for people who are professionals, business owners, and college students, looking for new opportunities to grow their careers, to join with other professionals, and to make relationships with potential customers, clients, and partners. In March 2006, it reached profitability with revenues from membership subscriptions, advertisings sales, and recruitment solutions. At that time, on December 08, 2016, Microsoft completed its acquisition…...
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Advertising Research Information Analysis
Advertising is that activity by which visual or oral messages are addressed to the general public. Its purpose is to inform or influence them in order to increase the sales of the advertising. The final aim is to persuade people to buy more. Introduction Advertising is the most commonly used tool of promotion. The most common methods of advertising are newspapers, magazines television and radio. Advertising is a paid form of communication. The marketer bears the cost of communicating with…...
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Advertising Has Become The Fallmark Of 20th Century Communication
We are no longer simply informed about new products we are bound to consume but unlike those from centuries before us, new structures have been designed of new types of men and women. Through the influence of advertising on consumer culture and social relations, there’s been a heavy transition in the way we receive information and our choices. Advertising has a hegemonic function in society which can be seen and understood through the origins of the practice, how consumer logics…...
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Research on Doing Business in India
India has the second largest population in the world and is notoriously known for having unsanitized water for most of the citizens in country. Steps have been made to purify the water, but the increase of the population is making that difficult for the government to maintain their filtered water development. “Regardless of improvements to drinking water, many other water sources are contaminated with both bio and chemical pollutants, and over 21% of disease related illnesses are from the water”…...
BusinessBusiness AnalysisBusiness PlanIndiaMarketingMarketing Plan
Marketing Strategies for a Nursing Facility or Rehab
This article attempts to explain and analyze the main marketing strategies, as well as the tools we need at the moment that a Nursing Facility or Rehabilitation Center may use as part of their marketing strategy to attract residents or family members to visit and potentially select as the best choice in the surrounding community for quality care. While this article outlines some of the most common marketing strategies that many Nursing and Rehabilitation Centers utilize, it is by no…...
Online Marketing
Benefits Social Media Marketing Advertising Business
Social Media have both advantages and disadvantages but today in this essay we will learn all the benefits of Social Media Marketing or Advertising for business. As we all know about the trend of social media websites are growing very fast and the users of these websites are increasing daily. The global village of internet and mostly communications, deals, selling and purchasing and other activities are now available on these social media websites. Before going toward the benefits of social…...
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Leader’s work strategy
The following sample essay on " Leader's work strategy". The fundamental and the vital thing which must be engaged by the department manager is to keep up the solid equalization of the useful diverse sentiments and furthermore should attempt to maintain a strategic distance from the negative clashes which results in troublesome and damaging. 1. This type of scenario occurs in an organization where there is different type of departments. The design engineers will assess all the conceivable methods for…...
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EFFECTS OF MEDIAS STANDARDS OF BEAUTY ON WOMEN
People nowadays tend to be overly-conscious about their appearance due to the increasing popularity of social media. Media always shows pictures of models and popular celebrities that look too good to be true. This leads women into thinking that how these models look is the ideal beauty standard that they need to follow. Beauty in general has no specific standard and varies across different places and eras (Frederick, Forbes, Gentle, Reynolds & Walters, 2015). However media has caused these standards…...
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E-commerce Is Increasing Every Year in Many Developed Countries
Recently, analysts predicted that the penetration of e-commerce will increase up to 25% by 2026 (Taylor, 2019). The percentage of online purchases transactions has evolved from 32% in 2015, in which 20 billion packages were sent throughout the year, to 43% in 2018 (Eurostat, 2018; Monnot et al., 2019; Zhou, 2016). This increase has a negative impact on the environment due to CO2 emissions emitted and energy consumed, as last consumer studies show (P?lsson, 2017; Rizet et al., 2010). Customers…...
Consumer Behavior
The specifics of the position of a digital marketing specialist
The main objective of this study is to collect national information on the specifics of the digital marketing professional position. This analysis will allow you to use that specific qualification, role and evaluate that function, for that particular career is best suited. Requirements To become a more suitable candidate for this job, such as a university degree or college degree in business administration, communications, public relations, marketing, journalism, or related fields (National Occupational Classification, 2019). Previous experience in sales, advertising,…...
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Future Scenario of the beer industry Vision 2030+In this section
Future Scenario of the beer industry (Vision 2030+)In this section I will be projecting the future of the brewery to see how it will look like in view of the current mega trends which are: Increased population growth Growing energy demands Climate Change Scare resources Individualism and pluralization GlobalizationWe start by trying to understand the current situation and how the current market trends will impact it.Present ScenarioDigitalization in brewing is still basic limited to process automation, control and recipe management.…...
Consumer Behavior
Advertising always exists although people may not realize it
The following sample essay on "Advertising always exists although people may not realize it": аdvertising always exists, although people may not realize it. In today's world, advertising uses all possible media to convey information. It does this through television, print (magazine, newspapers, and journals), radio, news, internet, direct marketing, competition, sponsorship, posters, clothing, events, color, sound, vision and even people (endorsement) to deliver the message through advertisement. TV food advertising is one of the tools that are an effective medium…...
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MANAGING ENTERPRISE IN
MANAGING ENTERPRISE IN THE 21ST CENTURYSTUDENT NAME: BABACIU RAMONA OANASTUDENT ID NUMBER:1808621MODULE NAME: MANAGING ENTERPRISE IN THE 21ST CENTURYMODULE NUMBER: BMSK4006_LONLECTURER NAME: MUSHFIQUR RAHMANTABLE OF CONTENTSIntroduction
Description
.Feelings and Thoughts
.Evaluation and Analysis
Gibbs Reflection Model Conclusion
.Conclusion
Future action
.References
.IntroductionThe purpose of this report is to reflect and analyse on the module Managing Enterprise in the 21st Century and how this helped me to develop some skills.In first term, for the module Managing Enterprise in the 21st Century we were asked by the lecturer to present…...
AgingCommunicationLearningMarketingResearch
Marketing Reflections
Marketing The following sample essay on " Marketing". Reflections on a marketing report. Its impact on the employee. Introduction: this is the reflection task from my first six weeks. I will be reflecting on marketing report in this reflection. Describe: we had to write a report on marketing, we were assigned a group of 5 with 5 advertising strategies running in UAE. The work was divided among all the group members each one of us had to chose 1 image…...
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Strategic Managment Paper
Executive Summary The University Business Affairs Program (UBAP) is one of the four programs of Central Luzon State University (CLSU). Currently, this program handles income generating projects such as crop production specifically rice and mangoes, animal production such as swine, poultry, broiler, goat and tilapia. It is also engaged in commercial and business development projects such as processing of food products, water refilling station and garment production. This strategic management paper will focus on the crops produced such as rice,…...
BusinessManagementMarketingMarketing ManagementStrategic Management
Customer-Centric Approach of Warby Parker
warby parker introduction warby parker is a customer focused brand which means providing maximum experience and satisfaction to customers on purchase and after sale services. business model toolbox n.d. it is an online retailer brand providing cheap and fashionably elegant eyewear. warby parker is found by neil blumenthal and david gilboa in the year 2010 in philadelphia. shontell 2017 currently it is headquarters is located in new york city. warby parker is an online brand selling directly the goods and…...
CommunicationFacebookMarketingMedicineOrgan DonationSocial Media
III Current Environmental Analysis A Current Marketing
III. Current Environmental AnalysisA. Current Marketing environment EconomyNetflix is an American company founded by Reed Hastings and Marc Randolph in 1997 in Scotts Valley, California. It provides its subscribers with streaming entertainment (movies and series) via internet. In 2013, Netflix expanded into film and television production. The company is headquartered in Los Gatos, California and has offices in the Netherlands, Brazil, India, Japan and South Korea. Socio cultureWith digital tools, internet and online services, a new way of consuming has…...
CommunicationDigital MarketingInternetMarketingNetflixTarget Market
How movies and TV ads made an impact in our daily life?
How movies and TV ads made an impact in our daily life? How movies and TV ads made an impact on our daily life? In this modern time, huge changes have taken place in our society with the development of technology. Technology makes our life convenient and it becomes a part of our lives everywhere, anywhere. Everyone in the world, in their households have television sets, and every day, more and more people tend to view on television. Movies and…...
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Understanding the Purchaser Conduct Angle on Promoting
Consumer conduct can be characterized as the basic leadership process and physical movement included getting, evaluating, using and discarding products and enterprises. All promoting choices depend on presumption and learning of consumer behavior (Hawkins and Mothersbaugh,2007). The behavior of the consumer is influenced by three factors that are satisfaction with brands, to expand the information of sales representative impact purchaser to purchase product and the nature of the item. I believe that the productivity of the marketing will be accelerated…...
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404 resubmission
SURVEY ON CONSUMER BEHAVIORANDMARKETING PSYCHOLOGYName Ravi VaghelaStudent No -133962Table of ContentsTOC o "1-3" h z u Introduction PAGEREF _Toc21613386 h 3Goals of the Survey PAGEREF _Toc21613387 h 3Survey Instrument Development PAGEREF _Toc21613388 h 4Administration Processes PAGEREF _Toc21613389 h 5Data Analysis PAGEREF _Toc21613390 h 6Key Findings PAGEREF _Toc21613391 h 16Conclusion PAGEREF _Toc21613392 h 18Reference List PAGEREF _Toc21613393 h 19Appendices PAGEREF _Toc21613394 h 20IntroductionZumiez is the multinational organization had enlarged value in market. The productivity of Zumiez included the Some footwear…...
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The post-modern era: Advertising
The following sample essay on "The post-modern era: Advertising" discusses various advertising concepts that are complex in nature. Do advertisers control our lives? The post-modern era in the arts comes with varying degree of styles and objectives. These styles and objectives are adopted and utilized depending on the art/media genre that the artists feel is the most appropriate for, and best machinery towards driving home their messages. In order words, there is no watertight argument in favour of adaptation of…...
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Digital Data in Information Theory and Information Systems
Continuing with digital data, it is the data collected through interaction between the audience and the company. As deep as my knowledge goes I am not aware of the fact whether the restaurant is making this process or not. However, a good data collection which is also possible is from TripAdvisor, to write a review people need to have a profile where they sometimes mention their age range and if they are from the area or not. It is not…...
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High Note case StudyEquation PCit f Dit Bit Lit ?WijYjt
High Note case StudyEquation: P(Cit) = f (Dit, Bit, Lit, ?WijYjt) this equation is used to determine the probability of the conversion for a customer its simple called network equationCit = Probability of conversionDit = Demographic FeaturesBit = Behavioral FeaturesLit = Location FeaturesWijYjt = Social Network FeaturesAccording to our case study, I declared below variables are used accordinglyCit = Number of subscribers conversion to premium serviceDit = Age GenderBit = Number of songs Loved tracksWhereas I refer to the…...
CommunicationMarket SegmentationMarketingRegression AnalysisScientific Method
Building Trust in a Digital Age
The following example essay on "Building Trust in a Digital Age" discusses how ICTs can assist NPOs transparency to enable them to become more accountable. There are real concerns related to trust in the information communicated by non-profit organizations (NPOs). According to the mass media, NPOs are not accountable and allocate their resources inappropriately (Greenlee, 2000). The non-profit sector defends these allegations by claiming only some non-profits aren't viable and abuse the public, accusing the media of doing the sector…...
Accounting EthicsCommunicationDataEthicsInternetMarketing
Information Technology In Hotel Industry
The following sample essay on Information Technology In Hotel Industry reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below. Introduction “ Differentiation in competitory services virtually in all sectors has been characterized by turning commoditization ” – Six Degrees, ( 2011 ) The intent of this research was to place the impact of Multi centripetal selling in Hotel industry, how modernisation in Information engineering tendencies reflect in Hotel industry and how International…...
Critical ThinkingMarketingPerceptionResearchSense
Uncertainty Environment
This sample essay on Uncertainty Environment reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below.Environmental Uncertainty in Organization. Define environmental uncertainty and resource dependence. Describe the major ways in which managers can deal with high environmental uncertainty and resource dependence. A good answer would base the analysis of environmental uncertainty on Dunce’s approach, which characterizes uncertainty in the stable-unstable and simple-complex dimensions. It should identify buffering, boundary spanning, organizational differentiation and…...
CommunicationMarketingNatural EnvironmentSales
Ing Direct Marketing Course
The sample paper on Ing D familiarizes the reader with the topic-related facts, theories and approaches. Scroll down to read the entire paper.ING DIRECT (“ING-D”) Case Study Course: Marketing Fundamentals Submission Date: 17th November 2009 Executive Summary ING-Direct (ING-D) is a marketing orientated bank that has launched into established markets in the last decade using differentiation as a way to build competitive advantage. This report splits into Section A, based on information provided by the ‘ING Direct USA – Rebel…...
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Burke Litwin Model
This sample essay on Burke Litwin Model provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Nutrisystem Inc Throughput variables Based on Burke-Litwin causal model, there are several variables that a company might perceive. However, the most deemed relevant organizational variables at Nutrisystem Inc include the seven transactional variables namely structure, tasks and skills, management practices, systems and policies, work unit climate, motivation as…...
EcommerceEmploymentIndustryMarketingMotivationPerception
Houzit Marketing Analysis
The sample essay on Houzit deals with a framework of research-based facts, approaches and arguments concerning this theme. To see the essay's introduction, body paragraphs and conclusion, read on.Marketing aims The market for home-wares in Brisbane is estimated last twelvemonth at $ 175 million per annum with an awaited growing rate of the per centum in the approaching twelvemonth. Here I outline the undermentioned selling aims: 12 % market portion ( up from 11 % ) Addition in gross revenues…...
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Social Marketing Vs Commercial Marketing
The essay sample on Social Marketing Vs Commercial Marketing dwells on its problems, providing shortened but comprehensive overview of basic facts and arguments related to it. To read the essay, scroll down.Thesis: Significant differences between the worlds of social marketing and commercial marketing mean that the transfer of commercial marketing concepts into the social marketing arena poses a number of problems to the social marketing program Introduction: Andreasen defines social marketing as “the application of commercial marketing technologies to the…...
Online Marketing
Sisley Fashion Junkie
The sample essay on Sisley Fashion Junkie deals with a framework of research-based facts, approaches and arguments concerning this theme. To see the essay's introduction, body paragraphs and conclusion, read on.Alycia Griffin Professor Michael Bedsole English 101 16 September 2012 Fashion Junkie Every company wants to have fresh ideas for their ad campaigns, to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have…...
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