Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
Fraud at Wells Fargo
Considering large corporate misdeeds have emerged throughout the past years. Thus, large corporations as Wells Fargo placed beneath the telescopic to guarantee they are not functioning fraudulently. However, Wells Fargo under investigation for the millions of accounts opened that lacks customer knowledge. Around 5,300 employees dismissed for generating over two million of phony accounts without customers’ consent. John Stumpf, the CEO of Wells Fargo had to step down due to his illegal banking practices that cost the company millions in…...
Accounting And FinanceBanking FraudsCustomer
Marketing Communications Activity of Coca-Cola
Introduction The publicizing announcement is affected through an ecological elements or mass-media enhancement, fiscal requests as well as probably through the purchaser's perspectives (Deal, 2018). This exploration features the publicizing correspondence movement of corporations which recognizes the correspondence goals or clamor issue led in the Cola-Cola Corporations. This report additionally features a market division and target-market of the firm. The report further examines the media techniques and publicizing instruments utilized in the refreshment firm. Also, the report likewise gives a…...
Coca-ColaMarketing
Super Bowl Commercials And Advertising
Super Bowl commercials are some of the most popular and most viewed commercials of all time. This event is an american tradition and it is known for its humorous commercials that are very expensive. This event is viewed all across America so companies go all out to make the best commercials of the year with celebrities and everything they can to get people's attention and to get people talking or tweeting their favorite commercials. When you think of the Super…...
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How to Get Consumer Satisfaction
In today’s society we regularly categorical and speak about used most often by financial expert. The unit of measurement supply and demand in which an amount that's out there that will supply the amount of the item that people need. A demand structure associate operating retail. The market is that the strategy throughout that associate profitability activity is arranged between consumers and sellers through their reactions and transaction with each other. Buyers verify an ultimate demand for a selected product…...
Consumer SatisfactionCustomerMarketing
Role Of Hyundai’s Super Bowl Advertisement In A Development Company
February 20th, 2019 During the 53rd Superbowl, a nationally televised commercial aired on CBS during the first quarter of the football game. Hyundai released the advertisement “The Elevator” some minutes after 6:30 pm, the kickoff time for the game. According to Business Insider their 60-second spot was produced by “its agency of record, Innocean” and featured the 2020 Palisade SUV. I was watching the Superbowl when the commercial aired and the reactions of my fellow peers were very positive.Hyundai of…...
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Blue Moon Company
Blue Moon Company is a small food industry in Sabah. The company established since March 2018 and located in Donggongon, Penampang, Sabah.. Chung Jia Horng who is the founder of Blue Moon Company who is willing to take the risk to start up the business with the low capital. For the director of marketing department is Fung Oi Chuu who is responsible for promote the business. For information technology department is Voong Hui Na, finance department is Lee Pei Ling…...
CustomerEntrepreneurshipSushi
Collaborative Consumption in Apparels: An Exploratory Study
Abstract Fast fashion and overconsumption have contributed to the increase in apparel waste, which has increased concern for the environment. Companies within the apparel industry trying to find innovative sustainable business model, could look around collaborative consumption as a potential path to market competence as well as adequacy. Collaborative consumption could present a solution to environmental anxiety around the apparel industry by supporting the recycle and reuse of existing goods and reducing the recent acquires to overcome landfill waste. Consumer orientation such as fashion- awareness and magnificence realization could…...
FashionFashion MarketingSustainability
Bribery vs. Gift Giving in the Workplace
The topic that I’ve chosen for this ethics assignment is the concept of giving lavish gifts in exchange for business and sales. I feel that this concept is relative to the modern selling environment because it’s becoming more and more common. Giving lavish gifts in exchange for business and sales is a challenge for a multitude of reasons. Giving gifts and bribery has become a line that is increasingly distorted. (Smith, 2014) When giving a gift to anyone even a…...
Ethical DilemmaEthicsSales
Going International: Barrett Farm Foods
Firms are tasked with making decisions regarding the direction they should take to increase their revenue and profitability levels. The focus of this paper is to identify the major considerations that firms should embrace when making decisions regarding international operations and expansion into the foreign markets. The paper describes the existing problem and identifies the major causes of the issue. It also elaborates on the alternative approaches of solving the problem. The paper evaluates the identified options regarding their advantages…...
FoodInternational BusinessMarketingSocial Media
Nonprofits and Financial Stability
In today’s fast-paced world, societal change and organizational growth continue to change hand-in-hand. How arts organizations and the public interact is an aspect of work which is in development. As the public’s interest’s change, the ability for non-profits to survive amongst changing trends becomes more and more difficult. Diversifying sources of funding is paramount in sustainability efforts in the modern world. How these organizations connect with their local communities also helps influence these sources. An analysis of current arts organizations…...
Social Media Marketing
Social Media Marketing Strategy for Hero Motocorp
Hero Motocorp is an Indian based two-wheeler manufacturer. The two-wheeler industry in India received a major boost after the liberalization reforms announced in 1991. Furthermore, several cultural and socio-economic factors like inadequate public transport in India, provide immense opportunities for two-wheeler manufacturers. Commencing its operations in 1984, Hero entered the market in a joint venture with Japanese automobile manufacturer - Honda. It was in 2010 that Hero decided to buy out the shares held by Honda in this joint venture…...
Social Media Marketing
I Got What You Need
Are you an business owner? Are you looking for ways to improve your business or company? Well if you are then it is important that you need to have 21st century skills. There are many of ways that some of these skills could change the way you promote or take care of business. These skills are and will come in good use in this day of age. Even if it is to do something simple like trying to find a…...
Social Media Marketing
The Limited Edition Sneaker Market
The athletic footwear industry has been booming over the past decade. According to the article “The Profitable Hidden Sneaker Market” by Steinberg, the sneaker industry is likely to reach $95.14 billion by 2025. This expected substantial growth is mainly due to several factors, the design of sneakers which incorporates some latest technologies and new materials, the product promotion which associates with some famous athletes or stars, and etc. However, the focus will not be on the success of the entire…...
DrawingMarketingPrice
Money-Making Side Hustles in Ecommerce
Want to earn more on the side, but not quite ready to quit your day job yet? Ecommerce is a great way to start your entrepreneurial journey because it’s low-cost and low-risk. It can also get going fairly quickly, and be less hands-on than a second job. Here is all you need to know to go from ecommerce newbie to ecommerce entrepreneur in a day. The hardest part of ecommerce side hustles is just getting started, so start today and…...
EcommerceMarketingTechnology
The Impact of Social Media Marketing in Purchase Intentions
New technologies a developing very fast and digital media already plays an important role in nowadays businesses. In the last decade, new technologies have enabled people to interact with each other in a digital environment, thus revolutionizing the way that humans communicate. Social media platforms enable people to break geographical barriers which primarily divided individuals. We now live in a world where, thanks to the digital revolution, everybody is getting more and more connected to each other, and access to…...
Social Media Marketing
Social Media Tools Used in Marketing
As a marketing major, one of the most important tools to succeed in my career field is the proper utilization of social media. According to a writer for Harvard University, “To create successful social media content, creativity is still as important as ever. It’s also still vital to update the content frequently. But the rules of the game have changed—and they will continue to as consumers and social media platforms evolve and adapt. To effectively reach audiences and customers, marketers…...
Social Media Marketing
Social Media Marketing that Creates Demand
Not all marketing is an extravagant Super Bowl commercial, but if you are going to invest in a marketing campaign, it should feel more like entertainment and less like an advertisement. Investors know that product-market fit is vital. If nobody wants what you’re selling, you don’t have a business. Yet, many companies fail in their design thinking and user research to find and keep product-market fit. Even fewer can refine the process to expand a company into a new business…...
Social Media Marketing
Globalization of Marketing and Business Activities in World Markets
Introduction Globalisation have been the catchphrase and goal for multinational companies to gear their standardised marketing and business activities across worldwide markets. However, in recent years, multinational brands have emphasised the importance of adapting their businesses and marketing strategies to regional circumstances, socio-cultural factors and consumer needs. This concept is widely known as glocalisation. Within the first part of this essay, we will define the concept of glocalisation and contextualize the concept of globalisation. First, we will discuss how globalisation…...
BusinessGlobal MarketingMarketing
Hiring a Global Marketing Manager
Recruitment is an essential concept that is widely discussed by the researchers, academicians as well as practitioners in the context of human resource management (HRM). With the increase in competition in the labor market along with the dynamicity in the needs and requirements of the companies as well as employees, one should be able to come up with the proper decisions in relation to the recruitment. According to Business Dictionary (n.d.), it has been defined as a core process of…...
EmploymentGlobal MarketingRecruitment
Art, Text and Relatable Concepts Makes Interesting Advertisement
Advertisements use multiple techniques to appeal towards people that the ad is directed to. The methods used can range from simple to complex. A particular subject matter for the audience to relate to. A normal view made abstract when joined with a grim situation. They use colors to invoke an emotional response. Sometimes plain text so that the main message is not lost. The ad uses a combination of all the mentioned designs. The advertisement “Liking Isn’t Helping” by CRS…...
AdvertisementInfluence Of Mass MediaSocial Media
Gender in Video Games: Defender of the Crown Analysis
With the rise of technology, video games have become an increasingly favorite pastime for many people. In our society, companies advertise their video games by use of over-sexualized women characters, appealing more to males than females. Research by Williams has shown that “male characters are vastly more likely to appear than the female character in general”. There is almost an equal ratio between men and women who play video games, yet there is a 17:3 ratio between men and women…...
AdvertisementGenderVideo Game
Global Brands: From Quality to the Quantity
Globally, all the countries are excelling in their respective fields due to their tireless efforts in various areas. Irrespective of their cities, there are some brands present in the world, have globally maintained their name for a more extended period. These brands have taken a long span of time to get their names established in the market. From quality to the quantity ball the factors play a significant role in determining the brand value and the brand weight. They take…...
Global Marketing
Marketing Strategy for Global Expansion
Using a concentrated marketing (or niche marketing) strategy, instead of going after a small share of a large market, Nike can target smaller segments within the local athletic community for the Nike + Community. By targeting its marketing to the local communities where it is setting up Nike + Community, it will be able to reach the desired members for its gym and attract those that are excited by using its open community space for conferences and sports. For the…...
Global Marketing
Toyota: Domination on Global Car Market for 75 Years
Nike Individual Strategic Marketing Paper John Houghton California State Monterey Bay Executive Summary Toyota Motor Corporation began as an umbrella division of the Toyoda Automatic Loom Works. In 1929, Kilchiro Toyoda ventured across Europe and the United States to investigate automobile production. Due to the First World War, the Japanese government required domestic vehicle production. Toyota helped produced its first gas powered Type A engine that enable the production of these cars Today, Toyota is still the second largest car…...
Global Marketing
Tricks That Help Companies Effectively Promote Their Product
Companies are constantly looking for new ways to advertise their product. They take in consideration many techniques in order to get across to their audience. Some being logos, pathos, ethos, imagery, and many more. Depending on the message a company is trying to portray, different techniques will be of benefit to the company more than another technique. The well-known brand, Extra, has come up with a few clever twists in order to promote their products. Give a Little “Extra” The…...
Chewing GumTelevision Advertising
Which Bubble Gum Brand Would Blow the Biggest Bubble
The experiment behind the bubblegum test is to see which bubble gum brand would blow the biggest bubble as an outcome so people that like to blow bubbles know which one is the best. Well, the scientist has done the experiment and has answers. The bubblegum brands that were tested in this experiment were: Hubba Bubba, Bazooka Joe, Bubble Tape, Big League Chew, and Double Bubble. The hypothesis in this experiment was ¨Hubba Bubba because the thicker the bubble is,…...
Chewing GumExperiment
Does Chewing Gum Help You Focus?
What is gum? What does it do? Why is it so popular? What makes it so chewable? What is the history of gum? Well, this Science Fair Background Research paper will tell you all of these answers. What is gum? Gum is a sticky substance that you can chew in your mouth. If it is a certain type of bubble gum you can blow bubbles with it in your mouth. There are many different flavors of gum mint, spearmint, orange,…...
Chewing Gum
Technology, Economics, and Business 1920s
Have you ever wondered what life was like back in the 1920s. Well that time is whenever America turned into one of the greatest countries in the world. It was a time where advertising was coming to birth. Industries and businesses were becoming big and famous. Whenever America made some of the best inventions in history till this day. America was persevering and becoming a nation reborn. It was a break into the history books that would stick forever. We…...
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Advertising and Classical Conditioning
Advertisements are everywhere. They can be seen on television or on billboards and listened to on the radio. Advertising is companies’ number one weapon, with almost $600 billion being spent on it worldwide in 2017 (Statista, 2017). There is no doubt, however, on why advertising is widely used; advertising is extremely effective because of how it affects a person’s view of the product. One can learn to view items a certain way through classical conditioning, where people or animals “come…...
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Digital Gold Marketplace
Digital Gold, has turned out to be one of the long haul speculation instruments that has been picked in perspective on its steady and rising cost. An assortment of selections of types of gold that can be picked, for example, valuable metals, gold bars, gems, gold coins to gold reserve funds make gold increasingly alluring to financial specialists. To be progressively sure when choosing to put resources into gold, I will give a thought of how different other speculation hazard…...
Digital Marketing
Technology And Changing Consumer Tastes
Are changing at lightning speed and are affecting nearly all industries. Now more than ever, it is crucial for companies to stay on top of changing trends in order to remain competitive. The amount of change in the hospitality and tourism industry within the past 3-4 years has been huge. After experiencing a dip during the 2009 economic recession in the U.S., the travel and hospitality industry has since bounced back and is steadily growing. U.S. Travel & Hospitality revenue…...
HospitalityHospitality IndustryMarketing
Consuming the Arts: Postmodernism at Play
Through observing the postmodern artworks of Andy Warhol’s Marilyn Diptych and Richard Hamilton’s What is it that makes todays homes so different, so appealing?, consumerisms hold on the nation is conveyed through symbolism and the inclusion of popular culture, reflective of the postwar shift experienced by the nation. Warhol’s Marilyn Diptych expresses a criticism of celebrity culture and Hollywood stardom, while Hamilton offers a view into how dominating the constant exposure to advertisements and drive for luxuries are in the…...
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Lincoln Electric, John S. Lincoln
Lincoln Electric was founded in 1895 founded by John C Lincoln in Cleveland, Ohio his company became a world leading in welding equipment and supplies. They had huge success in the USA with its own incentive system which followed high competitive on price, brand, preference, quality, customer services, and innovation, annual bonuses, few benefits, and guaranteed employment. LE success in the United States was through skilled personnel, training practices, and reward system. While analyzing the advantages and disadvantages of LE…...
IndiaMarketingWelding
Indian Market Lincoln Electric
It is our recommendation that Lincoln Electric enters the high growth Indian market by acquiring majority stake in smaller welding equipment manufacturers. The company has set high performance standards for itself, especially their goal to grow at double the rate of welding industry’s growth rate which is predicted to be 3% in 2006. These growths are driven by high demand of welding products in China, India, and Eastern Europe. Given the fact that Lincoln has a well-established set-up to cater…...
IndiaMarketingWelding
How Advertising Affects Us in a Positive
Have you ever felt defeated, sad or lacked motivation and you see an advertisement that motivated you to get up stop feeling sorry for yourself? That’s what positive advertising can do for you. On a day to day basis Americans are targeted with thousands of ads that promote unrealistic body images and overconsumption, however there are also a lot of ads that promote realistic body images, safety, inspire people and promote a healthy life style. Advertisements have helped stop people…...
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The Strategy of Destinations Marketing Organizations
Responsible to implement effective marketing or formulate the tourism policy and also help to promote the local attractions, transportation, retail store, accommodation and attract the tourists to the destination thus increase the economics of the country. Firstly, the government of Japan can promote the Japanese culture such as geisha. This can help to change the misconceptions of tourists about geisha because many tourists mistakenly think that the career of geisha is similar to a prostitute and most tourists have no…...
AnimeMarketingStrategy
Unethical Behavior by Volkswagen
Introduction When the volkswagen got caught by the cheating the emission test, the impact on industry,economic,and corporate were huge and the consequences on health,environmental,legal, and volkswagen corporate were huge. But i hope volkswagen will be getting better by Recommendations for Sustainable Management. Volkswagen was the best company to sell the car. The Volkswagen was famous about the environmentally friendly ,high performance of diesel powered and efficiency of fuel.However, The West Virginia University students were studying volkswagen emission. They found that…...
BusinessCarsMarketing
Nostalgia: A Tool in Marketing
Within our increasingly consumerist society commodities have become a central cultural substance, and a personal tool for the consumer. Through trial and error, the study of psychology, and careful analysis of the consumer’s practices of perception, advertisers have developed a number of strategies to maximize sales. One strategy which has been notably ubiquitous since the late 20th century is nostalgia advertising. Studies have proven that deliberately nostalgic advertisements generate a higher recollection and preference for an ad and brand, when…...
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Publication Online Marketing: Social Media
Social media is a tool and platform for people to share ideas, insights, experiences and perspectives with each other（For example: YouTube, Twitter）. Nowadays, social media is gradually changing people's communication and lifestyle. For consumer using social media, life is being more and more convenient and colorful. Recently, when people hanging out in the afternoon and want to find a place for dinner, People always choose where they have been, because they can't get any information from other restaurants. in this…...
CompanyOnline MarketingSocial Media
Current Online Marketing Initiatives
Michael Blanding states, “To remain current, museums must find new ways to digitally interact with audiences—a particularly worrisome prospect for many museum leaders, whose mission is built on the idea of curating artwork in a way that leads visitors through an intentional, physical experience. On social media, Tate created no fewer than 16 Twitter feeds, 8 Facebook pages, 2 YouTube channels, a Google+ circle, and a Pinterest board, making it one of the top cultural sites and garnering more than…...
MarketingOnline Marketing
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