The specifics of the position of a digital marketing specialist

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The main objective of this study is to collect national information on the specifics of the digital marketing professional position. This analysis will allow you to use that specific qualification, role and evaluate that function, for that particular career is best suited.


To become a more suitable candidate for this job, such as a university degree or college degree in business administration, communications, public relations, marketing, journalism, or related fields (National Occupational Classification, 2019).

Previous experience in sales, advertising, public relations, communications, or any other area of ​​systems and data administration used is also helpful in selecting the right people to work in digital marketing (National Occupational Classification, 2019).

Marketers are passionate learners who strive to meet company goals, and digital marketing marketers are no exception to the rule (Forbes, 2015). As an assistant in a changing industry, ideal candidates are people who are constantly adaptable and flexible; ready to dive into the latest breaking news, events and get to know them, as well as inform other professionals that the best version of something will ever be presented.

Most digital marketers also show professional stories and stories about the company’s vision and mission, so people with strong technical skills such as communication are more likely to be successful in this role (Forbes, 2015). Creativity is also a valuable asset for the digital marketer, but recruits need to understand that vivid imagination requires analytical thinking to be effective (Forbes, 2015). As in other industries,

Digital marketing is a multifaceted field, which means that participants need to be able to manage themselves and their work in an organized manner.

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Finally, digital marketing job seekers want to help businesses grow. Successful digital marketers are people with extensive technical knowledge, but more importantly, dedicated people who are proactive in doing their jobs and enthusiastically helping organizations achieve their company’s goals (Forbes, 2015).


Digital marketers are responsible for producing and delivering effective marketing campaigns over the Internet, intranets and other mobile applications and devices, including the organization’s websites, their social media feeds and their mailing lists (National Classification of the Profession, 2019).

Professionals in the field are usually versed in assessing and researching trends, attending conferences, leveraging by other digital marketers in the industry, or simply through their own research (HubSpot, 2019). A clear report on consumer consciousness (HubSpot, 2019).

Digital marketers act as advocates for their company, which is why many of them are preoccupied with building the right customer base, finding the most suitable target market, and ensuring that the organization they work for is currently meeting the needs of consumers in that particular community with using key measurements. (National Classification of Occupations, 2019). They strive to translate business goals into engaging and engaging storytelling that positively impacts public perception of an organization’s brand (HubSpot, 2019).

The importance of the digital marketer

More than 70 percent of Internet users spend at least three to four hours a day online, with 50 percent of those users accessing the Internet to shop online, according to a 2019 Canadian Internet Registration Agency (CIRA) report.

The same report says that the majority of shoppers prefer goods and services in brick-and-mortar stores, with online shopping in various industries nearly doubling in the past five years (CIRA, 2019). As e-commerce methods are used, traditional methods of working in old businesses are not sufficient, becoming louder with wider interdisciplinary digital skills (CIRA, 2019).

Digital marketers are essential to the survival of many modern businesses because they lack the educated fundamentals of how to tell a brand story, but they also understand the importance of creating an SEO-friendly omnichannel marketing strategy equipped with better ways to engage and connect with targeted business customers (Business Insider, 2015; Forbes, 2019; Wired, 2019). As a result, digital marketers’ jobs can span a wide variety of industries. In some cases, they need a different approach to their views, mission and goals (Digital Marketing Institute, 2016, Wired, 2019).

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The specifics of the position of a digital marketing specialist. (2019, Dec 19). Retrieved from

The specifics of the position of a digital marketing specialist
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