In the meantime, GDP growth is forecast to increase at a 2.2 percent average rate per year over the same 10 year period. The growing trend which makes it easier for people to spend more time on the internet especially on Digital networking sites is a major boost in the revenue generated by Digital networking marketing companies. It is not common to find companies in this industry generating an increasing amount of advertising revenue per user by developing targeted advertising platforms and tools to measure the effectiveness of advertising.
Statistics has it that the Digital Media Marketing industry in the United States of America, is worth $11bn, with an estimated growth rate of 25.4 percent. There are about 5,607 registered and licensed Digital media marketing companies in the United States and they are responsible for employing about 66,623 people. Companies that are into Digital media marketing make use Digital media platforms to create buzz, attract online traffic to their websites and the sell their products or services to their target market / customers.
As a matter of fact, Digital media marketing is perhaps the only form of marketing that can profile consumers at each and every stage of the consumer decision journey. Marketing through Digital media is just the way to go if indeed you want to push out your product and services to the entire globe. When compared to traditional media that are often too expensive for start – ups and even SMEs, a Digital media marketing approach does not require expensive and out of – reach budgeting.
This is why companies make use of platforms such as Facebook, Twitter, YouTube, LinkedIn and Instagram et al in order to reach a much wider target market as against making use of main stream marketing tools which are expensive. Over and above, Digital media marketing has become an important tool for promoting ones businesses as it relates to products and services all over the world, not only to sell to customers, but also to engage them.
It is now easier for organization to expand their market from local level to national and even international markets with minimum capital investment. Executive Summary Invictus Communications, LLC is a U.S based and world class Digital media marketing company. We have been able to secure a standard and well – positioned office facility in a central business district in Cape May New Jersey. We are a Digital media marketing company that is set to compete in the highly competitive Digital media marketing industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just businesses and organizations in the United States. Invictus Communications, LLC will offer robust Digital media marketing services to both corporate organization and individuals.
We will offer services such as Communication services, Professional services, Blogging services, Specialty services, Entertainment services and Digital media consulting and advisory services. Our business goal is to become one of the leading Digital media marketing companies in the United States of America with high profile corporate and individual clients scattered all around the world. Our workers are going to be selected from a pool of talented and highly creative Digital media marketing experts in and around New Jersey and also from any part of the world as the business grows. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading Digital media marketing companies in the United States and throughout the globe. At Invictus Communications, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.
We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. Invictus Communications, LLC is founded by Fatin Israk, inspired by his mentor Dr. AKM Saiful Majid, Professor, Institute of Business Administration. They have a combine experience that revolves around market researching, sales, web designing, graphic designing, corporate branding and advertising and business management. Our Product and Services Invictus Communications, LLC was established with the aim of maximizing profits in the Digital Media Marketing industry. We want to compete favorably with the leading Digital media marketing companies in the United States of America and the world which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.
We will work hard to ensure that Invictus Communications, LLC do not just work for clients in the United States of America, but also for clients in other parts of the world. Our products and services are listed below; Communication (advertising and branding) services Professional services Blogging services Specialty (image / profile boosting for individual clients) services Entertainment services Digital media management services Digital media marketing consulting and advisory services Other Digital media marketing related services Our Vision Statement Our vision is to establish a standard and world class Digital media marketing company whose services and brand will not only be accepted in the United States of America, but also in other parts of the world. Our Mission Statement Our mission is to provide professional and highly creative result oriented Digital media marketing services and other related services that will assist businesses, individuals and non- profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe. We want to build a Digital media marketing company that can favorably compete with other leading brands in the Digital media industry.
Our Business Structure Invictus Communications, LLC, is a Digital media marketing company that intend starting small in Cape May, but hope to grow big in order to compete favorably with leading Digital media marketing companies in the industry both in the United States and on a global stage. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations. At Invictus Communications, LLC, we will ensure that we hire people that are qualified, hardworking, creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company.
In view of the above, we have decided to hire qualified and competent hands to occupy the following positions; Chief Executive Officer Creative Director Human Resources and Admin Manager Sales and Marketing Executive Accountant Web Designer cum Graphic Artist Content Creator / Online Traffic Generator Client Service Executive Roles and Responsibilities Chief Executive Officer – CEO: Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities. Responsible for providing direction for the business. Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for signing checks and documents on behalf of the company. Evaluates the success of the organization. Creative Director: Serve as project manager of the organization; works directly with employees Responsible for designing concepts and winning business proposals for the organization In charge of copy writing and laying out chronological advertisement plans Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives. Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections. Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff. Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
Maintains quality service by establishing and enforcing organization standards. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of- the-art practices; participating in professional societies. Make certain that operations and marketing department perform efficiently, coordinate employee efforts, and facilitate communications between management and employees Ensures that the organization work in line with international best practices. Human Resources and Admin Manager Responsible for overseeing the smooth running of HR and administrative tasks for the organization Defining job positions for recruitment and managing interviewing process Carrying out staff induction for new team members.
Responsible for training, evaluation and assessment of employees Responsible for arranging travel, meetings and appointments Oversee the smooth running of the daily office and factory activities. Sales and Marketing Manager Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones Model demographic information and analyze the volumes of transactional data generated by customer Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects. Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy Responsible for handling business research, market surveys and feasibility studies for clients Responsible for supervising implementation, advocate for the customer’s needs, and communicating with clients Develop, execute and evaluate new plans for expanding increase sales Create new markets cum businesses for the organization.
Empower and motivates the sales team to meet and surpass agreed targets Accountant / Cashier: Responsible for preparing financial reports, budgets, and financial statements for the organization Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions. Responsible for financial forecasting and risks analysis. Performs cash management, general ledger accounting, and financial reporting for one or more properties. Responsible for developing and managing financial systems and policies Responsible for administering payrolls Ensuring compliance with taxation legislation Handles all financial transactions for Invictus Communications, LLC Serves as internal auditor for Invictus Communications, LLC Web Designer and Graphic Designers Liaising with clients to determine their requirement and budget Responsible for Optimizing Website Functionality for owners of existing websites.
Responsible for Search Engine Optimization Services and Code Writing Services Responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites Responsible for managing client proposals from typesetting through to design, print and production Responsible for preparing drafts or material based on an agreement brief. Research and advice the organization on style, genre and other trendy info as it relates to Digital media marketing. Content Creator / Traffic Generator Responsible for creating content / buzz words that will help attract traffics Responsible for Search Engine Optimization (SEO) Responsible for engaging internet users to get help statistics and leads Liaising and working effectively With other staff members to generate sales for our clients Client Service Executive Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services Manages administrative duties assigned by the creative director in an effective and timely manner Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries. SWOT Analysis Invictus Communications, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured Digital media marketing business that can favorably compete in the highly competitive Digital media marketing industry in the United States and the world at large.
Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Invictus Communications, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Invictus Communications, LLC; Strength: Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient Digital media marketing expert, a team with excellent qualifications and experience various niche areas in the Digital media marketing industry and other related industry. Aside from the synergy that exist in our carefully selected Digital media marketing experts, our services will be measurable, result driven and guided by best practices in the industry. Weakness: As a new Digital media marketing company in Cape May.
New Jersey, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive Digital media marketing industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business especially via main stream media (TV, Radio and Newspapers et al) the way we would want to. Opportunities: No doubt, the opportunities available in the Digital media marketing industry is massive considering the number of individuals and corporate organizations with active presence on the internet and of course the pretty large numbers of people who visit the internet / Digital media platforms on a daily basis. Writing of Business Plan.
Completed Drafting of Employee’s Handbook: Completed Drafting of Contract Documents: In Progress Design of Logo for the business: Completed Secure trademark for our products: In Progress Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed Recruitment of employees: In Progress Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress Creating Official Website for the business: In Progress Creating Awareness for the business: In Progress Health and Safety and Fire Safety Arrangement: In Progress Establishing business relationship with vendors and key players in various industries: In Progress