Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
Assignment 3 Skills Related Task Course Celta
Assignment 3: Skills Related Task Course: Celta By: Syed Ahmed Submission date:15/08/2011 Rationale for lesson The reason why radio advertisement has been chosen is due to the following: • I would expect students listen to the radio everyday. They are exposed to radio advertisement whether it is in English or in their native language. It is a useful area to explore as students will pick up a few words used in advertisements and hence generate interest in learning the language.…...
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Assael Matrix Consumer Buying Behaviour Analysis
Assael’s Matrix Assael distinguished four types of consumer buying behaviour based on the degree of buyer involvement and the degree of differences among brands. The four types are named in the following table and described in the following paragraphs. TABLE 20: Four types of buying behaviour: Level of Significances Between |High Involvement |Low Involvement | |Brands | | | |Significant |Complex Buying Behaviour |Variety-seeking Buying Behaviour | |Few |Dissonance-reducing Buying Behaviour |Habitual Buying Behaviour | 1. Complex Buying Behaviour: Consumers…...
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Aquarius Advertising Agency
Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size, and technology for Aquarius? ANSWER: Aquarius is a middle-sized firm operating in a relatively unstable environment, particularly because in the industry it was common to lose or gain clients quickly because of consumer behavior changes or product innovation, sometimes with no advance warning. The technology is predominantly nonroutine because of the emphasis on creativity and art. The structure is functional with full-time…...
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Customer Service Essay
An additional method in which Disneyland Paris helps to maintain high levels of customers is by focusing of queues is by providing customers who have not purchased a fast pass with entertainment, therefore making the queuing part of the Disneyland experience. Disneyland Paris also has to maintain the good corporate image of the Disneyland Company as a whole; Disneyland is known for charm in its welcome, efficiency and cleanliness. These standards are being followed by Disneyland Paris. Part of the…...
BusinessCustomerCustomer ServiceLifeManagementMarketing
Street Advertising Is Pollusion
The following sample essay focuses on the topic that outdoor advertising is pollution. Read the introduction, body and conclusion of the essay, scroll down. Afternoon everyone, the topic of this debate is that billboards and street advertising are visual pollution and as the affirmative side agree with this statement. Street advertising is the broad terminology used for advertisements that are located on billboards, bus benches or the sides of transport. Visual pollution is an aesthetic issue referring to unattractive visual…...
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Gender Roles in Advertising.
Advertising generally assigns quite varied gender roles to both males and females. For example, women are depicted as carrying out tasks that are related to the household such as taking care of children, preparing food, and tending to their husbands. Such depiction essentially assigns ladies the domestic roles of housewives. Conversely, men in advertising are usually depicted as doing more strenuous and challenging tasks such as working in mines, factories, and elegant blue chip companies. Such portrayal allocates challenging tasks…...
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Advertising Research Paper
Advertising Print advertising often portrays females as sex objects. Women are used through sex appeal to sell products that may attract males. An issue that results in this method of advertising could result In violent sexual acts that enable violence against women. The provocative clothing that women where In print ads encourage no respect from males because the women themselves are not respecting their bodies’ privacy. Women seek to be treated as more than sex objects, but males view these…...
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Beer Advertisements
Advertisements are a true reflection of the society we live in. A methodical study of advertisements can lead to an understanding of attitudes, beliefs and priorities of the citizens. This essay will confine itself to a few salient beer commercials that were run in the television screens of American homes over the course of last few years. Commercial 1: http://www.youtube.com/watch?v=bRcZSViUr4A&feature=related Firstly, let us consider the Budweiser beer advertisement released on October 2002. As Johnny Cash’s “Ring of Fire” plays in…...
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A Wrong Analysis of Consumer Behavior
ABC Electronics Ltd. was a company established in 1983 by Mr. Manoj Kumar and over the years had emerged as one of the leaders in the growing segment of the electronics and home appliances market in India. Currently it has a market share of 30% of the home appliances market. Its product strategy has been to offer a wide range, right from mono stereo, two in ones and sophisticated music systems to televisions, refrigerators, washing machines, ovens and microwave ovens.…...
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Tentpole Movies Marketing Strategy
1. Tentpole movies are defined as the films that support for the financial performance of the movie studio. Disney studio pursuing tentpole strategy which revolved at least eight vast movies per year and receive massive attraction within less period by obtaining highest marketing budget, highest production budget with successful theoretical release such as Frozen in 2013. Disney studios accept mixed existing and new properties without co-financing. Disney studio focused in to producing and marketing side through making big budget movies…...
BusinessMarketingMarketing StrategyStrategy
Commercialization Of Sports
1. Sports have exploded across the globe in every aspect to the game. The author says that commercial sports have become global in scope for two reasons. First, those who control, sponsor, and promote them seek new ways to expand markets and maximize profits. Second, transnational corporations with production and distribution operations in multiple countries can use sports as vehicles for introducing their products and services around the world. Many professional organizations now have games played in other countries and…...
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Southwest Airlines Core Competencies
1. Merely debt free company in the air power sector – It has adequate hard currency in his pool to prolong itself for another two old ages. With the sum of hard currency that indigo possesses it will certainly be one of the large participants in the low-priced infinite globally with its expected fleet size of about 100 planes by the twelvemonth 2016. Indigo’s fleet makes up about 6. 5 % of India’s combined swift size and comparing this figure…...
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Unilever is an Anglo-Dutch company
The following sample essay on Unilever is an Anglo-Dutch company which is called one of the leaders in the production of the consumer goods, foods products, cleaning agents, perfumes, etc. The company is headquartered in London and Rotterdam. Unilever was founded in 1930 after the union of the two companies: the Dutch producer of margarine “Margarine Unie” and the prominent British company which specialized in the manufacturing of soap “Lever Brothers”. The logic of the union of these two different…...
CommunicationMarketing
Localized Strategy
Standardized and Localized Strategy Selection When considering the marketing, product, and positioning strategies involved with taking a US based consumer product global, there are many variables to consider. Some key considerations include; the market’s economy, political climate, legal system, and of course, there are cultural considerations (Levens, 2012). Of these, culture may have the most effect on how to market a product internationally. There are currently two schools of thought for international marketing, which are the adoption of a standardized…...
CommunicationGlobal MarketingMarketingMicroeconomicsStrategyWashing Machine
OyunchimegJDirector of Marketing Division Tavan Bogd
The following sample essay on OyunchimegJDirector of Marketing Division Tavan Bogd I highly recommend Undrakh Purevlochin as a student for Master in International Business program at National Cheng Kung University. I have known Undrakh since 2014, while she was working as a Senior Public Relations Specialist in Tavan Bogd International LLC of Tavan Bogd Group. The Tavan Bogd Group is one of the largest business conglomerates in Mongolia with 16 subsidiaries, 3 affiliate companies and 4 business units, employing over 12,000…...
CommunicationHuman NatureMarketingSocial Media
INITIAL INFORMATION REPORT
SUMMER INTERNSHIP PROGRAMINITIAL INFORMATION REPORT(IIR)MENTOR:DR. TANMOY DESUBMITTED BY:KANIKA SINGHALPRN: 18021141054Annexure IInitial Information Report (IIR)Project Details:Title of the object:Understanding the Digital Marketing Services offered by BodhtreeArea of the project:Digital MarketingObjective of the project:The primary objective of this report is to identify the customers, their needs, which environment they are working on or if not which possible environment they should be working and accordingly design and deliver services to cater the customized needs of the clientele.Description of the project in brief:This project…...
CommunicationDataInformation TechnologyMarketing
Gender Representation in Media: Comprehension and Application
The following example essay on "Gender Representation in Media: Comprehension and Application" talks about how Genders are not treated equally and men are favored more, featured alone and less sexist than women not just in media and society Femininity The advert goes against the normal expectations society has given women. It provides a refreshing image that doesnt suggest your average bikini model body is the beauty standard. We tap deeper into what women really want to read about and gain…...
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When the majority of people look at a perfume advertisement whether
When the majority of people look at a perfume advertisement, whether it be for a male or female fragrance, the perceived notation that comes up many times is that by them wearing that fragrance, they will feel and smell like the celebrity or model who is endorsing it. The people are automatically persuaded into thinking that they will be able to get the same reaction as the person in the advertisement. This is no different for the advertisement by Giorgio…...
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Final – Dorentina Rexhaj Jusufi Shake Shack
Career & Business EssentialsShake Shack the Top BurgerDorentina Rexhaj JusufiInstructor: Jodie HirschShake Shack the Top BurgerIntroduction:Shake Shack wasnt always the huge burger empire that it is today. The restaurant started with a hot dog stand which appeared during the summers of 2001-2003 in Madison Square Park. In 2004 it opened in the park with a permanent structure and five years passed until it opened another location. As of December 2014, the company had 63 Shacks in nine countries and 34…...
EmploymentMarket SegmentationMarketing
Gender conforming men and women today use are more aware as consumers
Gender conforming men and women today use are more aware as consumers because their roles in society have changed. We have come a long way from the era where women served as homemakers and men went out to work and provide. Every individual grows up in different circumstances, we see each other in various stages of life, and have developed their own opinions about gender roles and live by them. Gender mostly affects us in subtle ways outside of discrimination,…...
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Final Report of Nike Marketing
Company Description NIKE, Inc. locks in within the plan, improvement, promoting, and deal of athletic footwear, attire, embellishments, gear, and administrations. It works through the taking after sections: North America; Europe, Center East & Africa; More prominent China; and Asia Pacific & Latin America; Worldwide Brand Divisions; Speak; and Corporate. The North America; Europe, Center East & Africa; More prominent China; and Asia Pacific & Latin America sections alludes to the plan, improvement, showcasing, and offering of athletic footwear, attire,…...
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a The primary approach Potomac Waters relied on for its
The following sample essay ona The primary approach Potomac Waters relied on for its tells about the primary approach Potomac Waters relied on for its MBA-hire development strategy. Based on the case study I believe the primary approach Potomac Waters relied on for its MBA-hire development strategy is Job Experience. Job Experience is the relationship, problems, demand, tasks and other features that employee face in their job (Job Experinece). On the very first day, Rinaldi got to know that it…...
Case StudyCommunicationExperienceMarketingNatureWater
Introduction to Marketing and Growth Strategies
The following example essay focuses on the topic of introduction to marketing and growth strategies. Read the introduction, body and conclusion of the essay, scroll down. Introduction to marketing The organisations I have picked are ASDA and boots. Asda is a grocery chain it sells food, clothing and homeware at reasonably priced prices. And boots is a health and beauty pharmacy chain who sell a range of products. Growth strategies; Asda has realised from the upcoming conversation on sustainability and…...
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Lets Cycle Program
Introduction The following sample essay on Synopsis: Lets Cycle is a reality program that promotes the importance of going green & healthy living through cycling. Baki & Rickman, the two hosts for Lets Cycle will make their way around Peninsular Malaysia on their two-wheelers for one month, where they will spread knowledge on going green and low carbon living with the villagers and townsfolk along the way. During the journey, there will be 4 main touchpoints with on-ground activities where…...
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Comparisons of Аpple and Oxfam
I need to research and gather information on two opposite lines of business. I chose Apple Inc. and Oxfam. Apple features Apple is a commercial company. This allows the business to focus on making the money and success that will help it succeed. Their property is in the public sector as they are a public limited company. Apple has an international reach, which means they have a huge target audience from all over the world. This will allow them to…...
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technology in Fiji
TECHNOLOGY IN FIJIFiji is a developing Island Nation in the Pacific region. The Fiji Government is looking towards improvements in the country's Information Technology (ICT) infrastructure to compete with the rest of the world. To make a start, Fiji is implementing developments in information, communication and technology in schools that give new ideas and meaning in the classroom. The 21st century classrooms and the new era of teaching and learning demands teachers to be innovative and good users of technology.…...
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The Truman Show Media Manipulation
The Truman Show is an eye-opening film, directed by Peter Weiss, about how we, as humans, are controlled by the media – advertisements, the news, movies, Facebook and anything that can help with our escape from reality. Us humans only want excitement and happiness in life and the drama of TV is a perfect way to escape from our problems and find the life we always wanted. After all, what better way to live a ‘fulfilling’ life than to live…...
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Market Research Proposal Of Mcdonalds
The proposed research project aims to assess the feasibility of establishing a McDonald’s franchised restaurant in the village of Gstaad, Switzerland. In accordance with this report’s scope and scale, the analysis comprises both internal and external factors, while giving special emphasis on McDonald’s unique position, abilities and experience in the fast food market.Essay Example on Mcdonalds Proposal Research QuestionsTwo main questions will be handled in this research: What relevant evidences can support or discourage the feasibility of establishing a profitable…...
CommunicationMarketingResearchStrategic Management
Pillsbury Cookie Challenge Case Analysis
The Pillsbury RBG business had lackluster performance and volume growth between 2004 and 2006. In particular, the refrigerated cookie product line’s annual volume growth was only one percent over the past three years. This is very concerning because the refrigerated-cookies product line represented over 75 percent of RBD’s category profit. Pillsbury’s main problem lies in its marketing initiatives, as the Canadian division often leveraged advertising from the United States – which fails to target the Canadian market. Therefore, Pillsbury is…...
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Here’s To You Ahab
The following sample essay on Here's To You Ahab. The men gather together back onto the beach. The main thing we notice here is that the pulsating beat stops. Although the heart beat attracts us to the advert, the use of this cleverly placed silence makes you watch with suspense and creates dramatic tension. When the beat stops, we instantly think something is about to happen. If you are watching the advert for the first time, you may still be…...
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Shopping Mall Research Paper
Shopping Malls have been in existence for years. The first purposefully mall built was located in St. Petersburg in 1785. This mall consisted of hundreds of shops that were accessible under one roof. The Oxford Covered Market in Oxford, England was opened in 1774 and continues to be a service to the country. The Arcade of Cleveland was one of the first indoor shopping malls in the United States. This shopping mall set the standards for the shopping malls to…...
HobbyMarketingRetailingShoppingShopping Mall
New Balance Marketing Strategy Pdf
For the past years of operations of New Balance, the combination of a sound market strategy as well as remarkable leadership have brought the company closer towards the attainment of success in the sneakers industry through impressive growth. New Balance puts great effort in creating their own identity in the market as compared their competitors like Nike and Adidas. New Balance is using a differentiation strategy in order to gain market competitiveness and increase the success of their market penetration.Essay…...
BusinessMarketingMarketing StrategyStrategy
Marketing Research Proposal Example Free
Data analysis marketing is the process of the scrupulous analysis of the information about the activity of the company for the improvement of the effectiveness of its marketing system. The idea of the data analysis marketing is to observe the core components of marketing through the different channels in order to define the general picture of the effectiveness of the marketing strategy of the business. The importance of data analysis can not be overestimated because the experts require definite and…...
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Creamline Ice Cream Cebu
Business! For Everyone! Creamline’s ice cream products are indeed delicious, but you won’t find them in your favorite supermarket. This is because Creamline’s primary distribution system is the network of sari-sari stores scattered all over the country, says Martinez. As its contribution to nation-building, says Madrid, Creamline has come up the Instant Negosyo concept. For a small amount of money, a sari-sari store owner can be a retailer of Creamline products.Essay Example on Creamline Ice Cream Retailer All he needs…...
CommunicationMarketing
Advertisement Analysis
Audience / purpose – Who does the text target? What does the author wish to achieve through the text? The text targets Malaysian motorcycle owners. The purpose of the text is to convince the owners to buy The Tata Nano instead of their motorcycles. Which means the text is an advertisement aimed at potential customers. Content / theme – What is literally ‘happening’ in the text? What is it about? What are the main ideas of the text? There is…...
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Essay Example on Gender Roles In The Color Purple
3M Optical Systems: Managing Corporate Entrepreneurship I. Point of View The case was analyzed from the point of view of the manager, Mr. Andy Wong. II. Objectives * To offer new sets of products to the market. * To seek for a particular channel that would support the organization in project implementation. * To develop projects in order to increase sales. III. The Problem How should the management develop its products considering the market status of the company? IV. Areas…...
CommunicationInnovationLeadershipSales
Crown Cork & Seal In 1989
1. What are the key strategic issues that Avery (the incoming CEO) needs to consider? What strategic options are open to him? A. Since this is the time to show Avery’s worth he must consider renewed marketing strategies to remain competitive in the business circle. Strategies such as expansion and innovation can be greatly considered. Adapting to manufacturer’s ideas using distinctive designs, shapes and materials through innovation can bring effective symbolism to the product and offers a more active marketing…...
CommunicationInnovationMarketing StrategyRecycling
Service Delivery
Service delivery is the complex of decisions, solutions, policies and actions aimed at the on time and quality delivery of the production to the client. Naturally, when someone orders goods in the Internet, he expects to receive them as quick as possible and for the most affordable price. Nowadays it is quite easy and probably the Internet buys are the most frequent and widespread purchases nowadays. Years ago the problem of service delivery was also urgent and this practice already…...
CommunicationCustomerLogisticsResearchServiceTransport
Research Papers On Fashion Marketing
Fashion marketing is the field marketing which is supposed to advertise and promote goods and services related with fashion. Fashion industry is a very serious and complicated sector of the market, because its success depends directly on the quality of marketing. It is obvious that special experts and qualified people make some brands successful and the rest of the brands are treated like out of fashion and out of date. A well-trained marketer is able to persuade consumers in the…...
BusinessFashionFashion MarketingLifeLifestyleMarketing
Marketing Research Proposal
Global marketing is the type of marketing which is aimed to promote goods and services on the territory of nearly every country of the world. Naturally, global marketing differs from the domestic and international marketing greatly and uses different approaches and methods of promotion and transportation of products. Essay Example on Phd Research Proposal International Marketing It is obvious that global marketing is not a trick of the international corporations which want to earn money; this process is quite natural…...
CommunicationMarketingResearchTransport
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