Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
Domino’s India Franchise Entry in 1996
Place Domino’s entered India in 1996 through a franchise agreement with Vam Bhartia Corp. The first outlet was opened in Delhi. With the overwhelming success of the first outlet, the company opened another outlet in Delhi. By 2000, Domino’s had a presence in all the major cities and towns in India. By March 2000, Domino’s opened 37 outlets all over India. Between April 2000 and February 2001, Domino’s set up 64 more outlets in India. Delhi had the maximum number…...
BusinessMarketingPizza
Paramount Health And Beauty Company
Paramount Health and Beauty Company is in the process of launching a new technologically advanced nondisposable razor “Clean Edge”. With its improved design, Clean Edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave. The company has decided to introduce it in the men’s market where it has a strong presence. The company is now focussing on positioning and naming of this new product.…...
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Hawley & Hazel Marketing
Identify the major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. Colgate deliberated and made a decision to make acquisition of fifty percent of Hawley and Hazel as a means of gaining entry into the Asian market without the requirements of setting up or building a manufacturing plant. The primary strategic issues which were at hand included the need to increase growth, increase sales activities and subsequent profits. Ethical issues were also present in…...
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Major Problems In American Popular Culture
Name: Tutor: Major Problems In American Popular Culture Major Problems in American Popular Culture Part 1 The consumers are the recipients of what is offered through the media, the entertainment industries and other businesses targeting particular groups of people. From the late 19th century during times of the silent movies to the current period, the culture continues to be influenced by the evolving technology. What seems to be consistent is that the consumers give the entertainers and the advertisers a…...
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Movie Rental Industry Swot Analysis
Movie Rental Industry Netflix and Blockbuster Case Analysis Lydia Floyd Strategic Management MGT422 February 28, 2013 Introduction Netflix competitive strategy In order for Netflix to understand were the business lies as it relates to the competition it is important to seek the correct strategy in order to be and stay competitive. The five competitive strategies are * Low- Cost * Broad Differentiation * Best-Cost * Focused niche based on low cost * Focused niche based on differentiation Since each strategy…...
CommunicationIndustryMarketingNetflixStrategic Management
Milk-Runs Concept in Logistics
Milk-Run In logistics, a milk run is a round trip which facilitates both distribution and collection. Milk run The terms are defined by the customer or by the service providers. Here, the exact number of suppliers, each of which defines the available volume and weight, and the time window for collection from the respective suppliers and the time window for delivery to the customer. With consistent planning, capacity increases to an average of 90 percent can be achieved. On the…...
CustomerLogisticsMilkTransport
Thorpe Park Marketing Mix
Ml- Compare the marketing techniques used by the two organizations. Comment on the advantages and disadvantages of each. Thorpe Park Thorpe park use many different way of promoting Its self’s. The way that Thorpe Park promotes its self is very clever and reaches out to a certain audience of people. For MI I will be looking at the different ways that Thorpe park and compare that market promote their self’s and the products. Promotion Technique There are servile techniques that…...
CommunicationMarketingResearch
Derbyeveningtelegraph
Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by…...
CommunicationCultureMagazineWebsite
Chinese Ronald Mcdonald
McDonald’s entered Hong Kong in 1975 and Beijing only in 1992. After about seven years, there were already 235 McDonald’s restaurants across China and in Hong Kong, there were 158 franchises as of 1999. Today, there are already about 200 outlets and more than 10,000 staff in Hong Kong (McDonald’s HK, 2007) while in Beijing there are 90 outlets some of which are offering 24-hour service. The entry of McDonald’s in China, although the country is known for its rich,…...
ChineseCommunicationCompetitive AdvantageHamburgerMarketingRace And Ethnicity
Elements Of Internet Marketing
Markets. You have to know who your market is. Actually, on the internet, this is a bit more difficult than in an old-fashioned retail store or even a traditional mail-order business. On the internet, finding the right market for your goods is going to depend on some combination of keyword advertising, email list development and strategic use of blogs or similar sites. Offers. Offers are exactly as important as in traditional marketing strategies. No offer, no sale. On the internet,…...
Online Marketing
Michael Phelps Subway Commercial
Many companies, nowadays, used many different Ideas to sell and make business. Some companies accomplished their goals by using mass media to advertised commercial and some failed to accomplished their goals because their advertisements was not attractive enough. As for Subways commercial, they used an athlete, Michael Phelps, to build up their product and business. The commercial was well delivered on community false causes, appeal to emotion, and bandwagon because the establishment in the commercial influenced people who suspected and…...
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Lucozade Original Glass Bottle
Lucozade was first launched in 1927 by Smith-Kline Beecham. When it was first launched, it was for the sick to help them with their recovery. From the 1980’s it has changed to an energy drink for the healthy. In this essay, I will explain how this image changed and why. The First advert had a typical 1950-1960’s family with the wife talking care of the family and the husband working. The advert starts with a sick boy in bed with…...
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Balance Theory Marketing
Introduction Good Evening ladies and gentlemen my name is xxxxx and today I shall edify you about a really interesting theory refering consumer behavior and Marketing. As practising sellers, we are good cognizant of the impact that a famous persons indorsement can hold on consumer behavior but I am reasonably certain most of you wouldn’t cognize the concluding behind such a phenomenon. What is the Balance Theory? Ever wondered why houses use famous persons to back their merchandises? Well inquire…...
Consumer Behavior
Acer Introduction and SWOT Analysis
Introduction of Acer Acer ranks as the world’s No. 3 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Established in 1976, Acer Inc. employs 5,300 people in more than 100 countries. Offering a complete range of laptops, desktops and peripherals, Acer has the right solution for all your home computing needs. Market Acer competes within the PC and peripherals industry providing a personal computing solution for consumers and businesses.…...
CommunicationComputersMarketingPersonal ComputerStrategySwot Analysis
Cadbury Questionnaire
In this assignment, I am trying to discover what a suitable product is for Cadbury to sell to children which are 14 – 16 years old. The product would have to be a chocolate bar. I have to discover what type of chocolate bar should Cadbury produce and other information which is needed. The method which I used to find out the following information was to first find out what information needed to be discovered. Then I designed a questionnaire…...
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Veja Sneakers With A Conscience
I. Background Morillion and Kopp founded Veja, an eco-sneaker company to serve the ethical fashion industry. This case focuses on the development of sustainable business practices in organic cotton, natural rubber and leather. Veja shows that they can create a product that is both appealing and conscientious. The company grew rapidly due to praise from the media and word of mouth. What leads to their success is the fact that they can integrate sustainable practices into a holistic and ever…...
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Market Segments
The following example essay on "Market Segment" talks about a market with clearly defined parts - segments that focus on certain categories. I will make some attractions to my business such as putting balloons outside my shop so that it will be noticed from a far distance and the balloons will have my business logo on it so people will know where it is from. In addition, balloons will attract children who are with an adult and will promote them…...
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Codes And Conventions Media
I will be comparing the 4 local newspapers to 1 broadsheet and 1 national tabloid, looking at the level of competition, from the internet TV and radio, and seeking to input the news the public want to feel in the community also the advertising to be to help the needs of everyone. I believe Kilburn Times has a heritage and has a red headline connoting its status of bold, big and classy to 2 local communities Camden and Brent. For…...
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Levi Jeans Advert
He then turns and sits down next to a large man, who wears dull clothes and doesn’t stand out like the young man wearing the jeans. The man has an almost disapproving look upon his face. At the very end of the advert the young man who stripped begins to read a newspaper, which is a very everyday act, which is showing how the man doesn’t feel like him stripping is anything out of the ordinary, indicating confidence and boldness.…...
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Precise Software Solutions Case Analysis
For software to manage the performance of Oracle databases was one Of the largest segments Of the market. Competitors Revenue Products in performance (2000) software market Functionality “Oracle Optimizer”, as part Oracle BMW $10. 1 billion 1. 7 billion of its database package “Patrol” (created of Monitoring total revenue in 2000) ISIS million Quest (Booking) AS different products Monitoring, (S were relevant to Precise) Detection The major products Precise Software Solutions introduced into the performance management market were Precise/SQL, Precise/alienation…...
CommunicationInformation TechnologyManagementMarketing
Anais Anais Perfume Target
For this essay the writter is going to write about two adverts, Advertising the perfumes ‘Anais Anais’ by cacharel of Paris and ‘GLOW’ by celebrity Jennifer Lopez. In this piece of writing the writer will use different examples to explain certain techniques used in these adverts. In this case the writer has chosen to do two adverts advertising two very successful perfumes. The first of these perfume adverts is going to be ‘Anais Anais’ by cacharel of Paris and the…...
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Coca Cola Ad Analysis Essay
For years, Coca-Cola has been one of the world’s leading manufacturers and distributors of soft drink beverages and other various products. Over the course of time, the company has grown tremendously and has spread many of its markets to a variety of different places. Since it first began, nobody would have thought that it would be where it is today and how big of an influence it would have on the public. This can strongly be attributed to the company’s…...
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Buyology Truth And Lies About Why We Buy
Following an unprecedented three-year study, costing in the area of seven million dollars, which deals with the experimentation of a notion that our subconscious brains play a much larger role in determining what we purchase in life than otherwise believed, Martin Lindstrom has written this book to reveal his findings.To some, his findings may be startling as they tend to change the way we previously thought about marketing, product-placement, advertising and the like. Among the topics he tackled were questions…...
MarketingMindPhilosophyTruth
False Advertising Research Paper
The following sample essay on "False Advertising Research Paper": describing the problem of fake advertising and ways to solve it. False advertising is the feigning of a specific content using a false or misleading content indicated on the label. The modern language thus describes the true meanings of the label of a product, in a figurative or abstract sense, as a complex state of affairs (for example, a party could miss what her name would promise.) To write a good…...
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History Of Heineken Advertising
Executive summary 2. Introduction The Heineken N. V. is a beer brewery founded in Amsterdam and is almost 150 years old. The case to be analyzed is from 1998 and has information for example of the sales of Heineken of 1993. The case refers to two research projects reviewed by the senior management at the Headquarters in Amsterdam. Project Comet which It has a big tradition. brand has been around since 1863 and is a worldwide beer brand. The case…...
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ESPN Brand Case Study Questions and Answers
ESPN Case Study Questions for Discussions Page 255, 1-5 1. To consumers the ESPN brand means quality sports entertainment. It is a way to cater to the sports need of mostly male consumers. It is easily accessible and manges to extend its brand by reaching consumers through various methods such as television, radio, internet and mobile. 2. In the area of core benefits, ESPN is selling sports entertainment. The actual product is the constant access to sports information. The features…...
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Razor Blade Strategy
Eastman Kodak’s razor and blade pricing strategy is not expected to succeed in the short run. Earlier this year, the company revealed that it would be introducing an inkjet printer in the price range of $150-$300, using ink cartridges that would be “priced more than 50% lower than those of incumbents (Christenson & Anthony, 2007).” According to an article published in Forbes, “Kodak’s approach has many of the hallmarks of disruptive innovation, giving it a great chance of creating a…...
CommunicationMarketingStrategy
Dry Herbal Shampoo Spray Marketing Plan Analysis
Dry Herbal Shampoo Spray Marketing Plan The hair care market is weathering the global recession but as Emma Reinhold reports, brands need to be mindful of consumer spending habits and adapt accordingly. You are never too young or too old to start taking care of your hair. In fact, hair care and protection should be an essential part of your health, fitness, and beauty regime. If you take care of your hair, your skin will take care of you! However,…...
CommunicationMarketingMarketing PlanMicroeconomics
The Truman Show Analysis
Discuss the constructions of reality and conventions of film style used in Peter Weirs ‘The Truman Show’. How do these help us to understand the issues of human rights and ethics of programme making, raised by the film? ‘The Truman Show’ (film) is about the life of Truman Burbank. Truman was adopted at birth by a fictions T.V Company called Omnicom. Truman is being broadcasted live on T.v as a reality T.V show. ‘The Truman Show’ (T.V) is being broadcasted twenty-four…...
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Cadbury Dairy Milk Chocolate Marketing
delightful combination of milk chocolate and white chocolate. Giving consumers anexciting reason to keep coming back into the fun filled world of Cadbury. Our Journey: Cadbury Dairy Milk has been the market leader in the chocolate category for years. Andhas participated and been a part of every Indian’s moments of happiness, joy andcelebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indianchocolate market. In the early 90’s, chocolates were seen as ‘meant for kids’, usually a reward…...
BusinessChocolateMarketing
Comparing Costco and Sam’s Club Websites
Costco and Sam’s Club are stores that sell innumerable products, so having effective websites is imperative. Comparing the two websites using these three 1-5 point scales shows that Costco’s website is better. The first area of evaluation is the organization and ease of navigation. Each website earns points depending on how intuitive their website layout is, how easy it is to find items, how they categorize items, and how quick navigation is. Next is clarity of item descriptions. They earn…...
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Calyx & Corolla
Calyx & Corolla 1)What is the gap in market structure for Calyx and Corolla’s business model? The traditional distribution chain for the fresh flower market is: grower, distributor, wholesaler, retailer and finally the consumer. As a result of the number of participants in this structure, a flower may be as much as seven to ten days old before it is available for sale in a retail store. Additionally, the industry participants do not confine themselves to a single role. For…...
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Mass Communication Assignment
Business idea supports this vision by offering a wide range of ell-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This advertisement is about the a kitchen activities organized by KEA Singapore, concept is “Keep the relationship”, KEA believe relationships are meant to last, that is why KEA kitchens are guaranteed for 25 years. KEA hope people can keep the relationship with their family members and friends. At…...
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Phillips Foods Inc’s King Crab Launch.
Business Case: Phillips Foods, Inc. 1) Problem statement: Phillips Foods Inc. just launched its new product called King Crab. It is a brand new product with a key innovation: a pasteurizing process which allows the product to stay fresh. The product therefore enjoys an 18 month shelf life. Management has decided to split the launch into two phases. Phase I is done; the company targeted foodservice buyers thanks to an advertising campaign through restaurant and institutional foodservice magazines. In the…...
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Essay On Cancer Research
Both the ‘Cancer Research’ advert and ‘Children in need’ use a variety of characters from different backgrounds/ wealth. This is to show that the charity they are advertising for caters for everybody and not a particular class of wealth. In the ‘Cancer Research’ advert there are two main backgrounds shown. The first is of a boy in a very bleak council type house surrounded by dull furniture and the second is of a mother in a very bright, bedroom decorated…...
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Brand Loyalty Thesis Essays
Brand loyalty is the process which is characterized with the fact that clients continue purchasing the production of the same brand all the time believing in its quality and enjoying its style and characteristics. Brand loyalty is probably the most important type of advertising for every company which owns a brand, because if clients go on buying the production of the same brand, the company does not have to waste extra money on advertising. It is a serious plus that…...
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Umbrella Brand Examples
Branding – the process is extremely complicated and expensive. First, a creative studio comes up with its concept. Then the ad agency creates ads that invented “outdoor advertising” and plans to BTL-actions. Then comes the turn to media buyers, who are developing an advertising campaign and buy it at the time on radio and television, the band in print periodicals, and billboards. As the supporting forces here are the PR and brand managers who are trying to convey the “message…...
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Blu E Cig Advertising
Blu electronic cigarettes are a lot cleaner than regular cigarette brands because they produce no odor or ash. BluCigs are a great alternative because they contain no tobacco and run off of water vapor. They still do contain some nicotine in them to give some effect to the people who are using them as a way to quit cigarettes. The main advertisement strategy that Blu electronic cigarettes uses is to show how there product is healthier and cleaner. BluCigs advertisement…...
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On Demand And Supply
The following sample essay on On-Demand And Supply. Based on the demand and supply of Kitkat, If I were the manager of Ten-10 in Lim Kok Wing University, I would lower the price of a bar of KitKat. In demand, if I lower the price of a bar of KitKat, the quantity of demand will increase, so more people would buy the bar of Kitkat. More people in Lim Kok Wing University would afford to buy the bar of Kitkit.…...
CommunicationMarketingRiceSupply And Demand
Mercan Definition
Background and Problem Definition Mercan Systems, Inc. founded in 1980 their first product being a desalinator which was used to remove salts from brackish well water supplied it to mobile home park residents in Florida. The product was very successful in the market and it quickly expanded to nearby hospitals and bottlers of water for sale to consumer. By 2000, they made vast improvement in their product by including particle filters, ozonators, ion exchange resins, and purifiers. It had kept…...
CommunicationSalesWater
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