We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Acer Introduction and SWOT Analysis Paper

Words: 432, Paragraphs: 7, Pages: 2

Paper type: Analysis , Subject: Communication

Introduction of Acer

Acer ranks as the world’s No. 3 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Established in 1976, Acer Inc. employs 5,300 people in more than 100 countries. Offering a complete range of laptops, desktops and peripherals, Acer has the right solution for all your home computing needs. Market Acer competes within the PC and peripherals industry providing a personal computing solution for consumers and businesses.

Unlike competitors Acer offers alternate brands for different customer segments rather than one brand with many variables. This allows Acer to maintain margin for each brand without cannibalization. Most brands within the PC industry offer one brand. However, as demonstrated in the strategic group map (see side panel) out of the top 5 brands only Acer offers different brands for different segments. While Acer takes a middle ground in terms of pricing and reputation (but also covering the ‘premium’ and ‘low’ end of market), other brands trade on a lower or higher pricing offers dependent upon their market segment.

For example, Dell takes a price leadership position, whereas HP and Lenovo take a higher price position. The key aspect is that Acer stands alone as compared to competitors in offering a range of brands that target various segments. There are also substitute players such as Apple introducing devices such as the iPhone and iPad that will challenge the need for a PC for some consumer segments. There is also a lot of power in suppliers with 85% of all laptops being produced by Taiwanese manufacturers in Chinese factories who supply the entire industry.

Swot Analysis Of Acer

Don't use plagiarized sources. Get Your Custom Essay on Acer Introduction and SWOT Analysis
Just from $13,9/Page

Get Essay

If these suppliers decide to forward integrate into the value chain, especially by using the internet to sell their products, this could mean a serious competitor to all PC companies. Internal Analysis In a SWOT analysis the key points for Acer are: Strengths

* Three tiered pricing structure of low, medium and premium

* Alliances with BenQ and the Ferrari brand * Demonstrated ability to find new markets Weaknesses · Market share is declining in established markets · Too many brands in a stable can lead to cannibalization

Opportunities

  • Continue to find new markets
  • Leverage the relationship with other Taiwanese companies to find efficiencies and technology for laptops Acer Aspire series is a line of Acer laptops that manufactured in People’s Republic of China and designed for business and professional users. Its competitors include the Dell Latitude range and some laptops from Lenovo. The Aspire series includes several notebooks with different design, performance and functionality.

About the author

This sample paper is done by Joseph, whose major is Psychology at Arizona State University. All the content of this work is his research and thoughts on Acer Introduction and SWOT Analysis and can be used only as a source of ideas for a similar topic.

Here are other papers written by Joseph:

How to cite this page

Choose cite format:

Acer Introduction and SWOT Analysis. (2019, Dec 05). Retrieved from https://paperap.com/acer-introduction-and-swot-analysis/

Is Your Deadline Too Short?
Let Professionals Help You

Get Help

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service

Hi, I am Colleen from Paperap.

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b