The Accor and Hyatt companies

Most organisations provide a portfolio of branded products. The accommodation industry is no exception. The Accor and Hyatt companies follow four core components which embody strategic marketing. They segment the market, select the right target, identify the value proposition of that market and communicate that to the target markets. The portfolio offered by both organisations Read More

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Will the availability of the Internet as a marketing channel for competitors quickly erode Dell’s competitive advantage

Riding with the technology wave, many firms invested in the internet and related technologies in an attempt to try to gain competitive advantage over rivals by being the first to offer their products or services online. Many firms although have found serious problems with pursuing this. The profitability of the industry was often undermined as Read More

Malaysia Dairy Industries Private Limited

Malaysia Dairy Industries Private Limited (MDI) began in 1963 as a joint venture between a Singapore entrepreneur, Mr. Thio Keng Poon and the Australian Dairy Produce Board. Five years later, the company became a locally owned entity after Mr. Thio and his family bought over the Australian interest in the company. MDI become the first Read More

SWOT analysis In Elken

One factor that leads Elken Company to be success in the firm is because of its strengths. Strengths are those competitive advantages that create the benefits to achieve the needs of its target markets. One of the strengths of Elken is that Elken Company has a strong network of distributor and it has a wide Read More

Honda Atlas

Atlas Honda Limited is a joint venture of Honda, Japan. It was incorporated as a public limited company on October 16, 1962 and its shares are listed on Karachi and Lahore Stock Exchanges in Pakistan. The company is principally engaged in progressive manufacture and sales of motorcycles and parts. Atlas Honda is playing a pioneering Read More

Butler’s Chocolate Company

Butlers Chocolates was established in 1932 by Mrs Bailey Butler. In 1959 the company was purchased and has been owned by Mr. Seamus Sorensen since that time. The Butlers Irish Chocolates brand was born in 1984. It was named in memory of Ms Marion Bailey Butler. Butlers Chocolates is located is Clonshaugh, Dublin 17 since Read More

South African Breweries

In 2001 South African Breweries (SAB) finds itself as the fifth largest brewer in the world. SAB has brewing operations in 21 different countries around the world with an annual output of “77 million hectolitres of beer. South African Breweries also holds a chain of 77 Southern Sun hotels throughout Southern Africa and also owns Read More

AOL/Time Warner Merger

The merger of AOL and Time Warner was announced in January 2000 against the backdrop of a seeming technology revolution but prior to the bursting of the stock market bubble. Prior to Mid-March 2000, some of the bluest of blue chip companies feared marginalization by an upstart army. Today, however, every decision made in Read More

Olivia Lum – President and CEO of Hyflux Ltd

Ms Olivia Lum is the founder of Hyflux – a leading water treatment company listed on the mainboard of the Singapore Stock Exchange. Where the names of Sim Wong Hoo of Creative Technology and Ron Sim of Osim were often heard, Olivia Lum is Singapore’s very own true-blue female entrepreneur. To her belt of titles Read More

Thorntons Plc

Thorntons PLC is the UK’s largest manufacturer and retailer of specialist chocolates. The company had followed a strategy of in-house manufacture and retailing largely through the company’s own shops and to a lesser extent through franchising. This case also describes the company’s attempts at Diversification into the US and European markets. Thorntons outline four strategic Read More