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Situational Analysis With the help of PESTLE we can analyze
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Situational AnalysisWith the help of PESTLE we can analyze the external situation of Pathao. It can provide a deeper understanding of the business and help to identify the macro-environmental factors which may affect Pathao.Political: Initially, there was no government regulation regarding ride sharing application. It took around 6 months to make the draft rules. But the draft rules were not made in a full proof way and thus important aspects were ignored. BRTA committee that constituted the rules did not…...
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