Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
Feasibility Study Makeup
CHAPTER I THE PROBLEM AND ITS SETTING Makeup is hugely versatile, not only in terms of colors and products, but also in terms of how it is worn. While some wear make-up to create a large and dramatic appearance, others will wear make-up more subtly. Make-up can be worn in a wide variety of situations, ranging from work, events, nights out, and even just round the house if you so desire. As a result of such diversity, the make-up industry…...
DataInvestmentLifestyleMakeupMarketing StrategyResearch
Chotukool Case Study Solutions
With the help of the below mentioned data we can understand the penetration and reach of a consumer durable like firefighter in comparison to a product like Television Set, car, bike or Grinder. This will help us in having a deeper knowledge of the placement of a retriever in the minds of the consumer in comparison to other consumer durables. With the analysis of the below shown chart we understand that refrigerators have been able to penetrate only 46% of…...
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Mikes Bikes Sample Final Report
The report is intended to outline details of varying factors that have influenced each years decisions for Bikes Bikes Bikes, which have resulted in both negative and positive impacts. With continuous improvement , the business is increasing at a steady rate. The firm's goal was not only to achieve the highest SHIP in comparison to our competitors, but was also to appeal to the maximum number of potential consumers and in result achieve the highest market share within the industry.…...
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Dick Spencer: Success as a Sales Person
The purpose of this case analysis is to determine why he was effective as a salesperson but lacked the ability to successfully manage and lead people as he transitioned from one position to another. Analysis of Critical Issues: Success as a Sales Person Dick was considered the "boy to watch" by corporate headquarters because of his impressive track record as a salesman. He was liked by his peers, had looks, charisma and a natural ability to socialize which allowed him…...
CultureHuman NatureLeadershipSales
The Macro Environment of the Crisps, Nuts and Salty Snacks
Because of the big influence that the political and legal forces can possess over any kind of business they can be considered as one of the most important micro-environment components. The role of the state is to regulate and to set the lows and the rules in order to prevent any kind of anti- competitive behaviors. European Union has created an unified framework of whom rules the companies are supposed to run their business. Those rules are as follows: abuse…...
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Environmental Scan of Struck and Apple
The following sample essay on Environmental Scan of Struck and Apple analyzes two companies, their strengths and weaknesses. Struck is an organization that is known throughout the world with over 7,000 stores the relationship that is built with customers and employees are outstanding. Struck specialize in cold and hot coffee and smoothies for the health conscious customer. Some of the factors that can influence Struck internally and externally are competitors, customers. Suppliers, technological, environmental, and legislative. According to (e-imports.Com) coffee…...
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Environmental Formces Impacts on Greggs
Also in 1 994 Gregg acquired 424 bakers oven shops which enabled Gregg to have an in store bakery this enabled them to put Gregg shops in built up busy areas and Bakers oven shops in smaller previously untouched areas with a lower population as the shops could bake what is needed for demand. Gregg offers take outs so it can be a quick and easy visit to the store whilst bakers oven offers seating and works similar to a…...
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Business Strategy in Global Environment
Strategy of an organization can be hairdresser by the way of performing activities than their rivals. Positioning in the market was considered as the heart of strategy. But globalization and changing technologies gifted an ever changing dynamic market in which static methodologies like positioning become obsolete. Operational effectiveness will not make a company the strategic market leader. The strategic positioning emerges from three distinct points; variety based positioning need based positioning and access based positioning. Leadership and motivating the employees…...
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Fast food consumption in Malaysia
In recent years, the major food consumption trend in developing countries is that more consumers are eating increasingly more meals outside of their homes and most of the growth in away-from-home eating has been in the fast food sector. The interest shown at the national and international levels concerning the fast food is derived from the scarcity of time in a competitive and dynamic. According to Atkins and Bowler (2001), emphasis is increasingly being placed on quick meal solutions due…...
Bad Eating HabitsBehaviorEating HabitsFast FoodFranchisingMarket Segmentation
Describe your chosen organisation
The organisation I have chosen for my assignment is The Pier Hotel. This is a small business located in the heart of Limerick city. It has 55 bedrooms and is home to The Quays Bistro Bar and Restaurant, which is a modern sports themed bar. The building is located on Sarsfield Street, Limerick and was previously used as an apartment building with a cafe on the ground floor called Blueberry Hill. In 1999 the building was sold and the new…...
CustomerHotelRestaurantRoom
Media Planner and Technology Development
The following sample essay focuses on media planner and technology development. Read the introduction, body and conclusion of the essay, scroll down. Would regard this process used towards the development of a brand "business to business" Advertising as it is based on the assumption that at least the initial sale is made by sort of face to face contact between the supplier and buyer. He further argues "that business advertising is a not free standing activity: it is a part…...
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What is Macro Environment?
The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company's macro- environment include demographic, economic, natural, technological, political/ legal, and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. "The marketing environment comprises all the actors and forces influencing the company's ability to transact business effectively with its target market' (Armstrong and Kettle 2003, p. 149). In this report, use…...
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Media & Society Final Exam
Cable news channels are as likely to report abut crime affecting poor African-American women and girls as they are about crime affecting wealthy white women and girls. False Young people who start using a new medium, such as mobile Internet, tend to discontinue use of an older medium. False What is the correct order of the media, based on advertising revenue in 2012, if the first one was the largest in advertising revenue and the second was the second largest?…...
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Social Media’s Impact on Consumer Behaviour in Market Segment
HOW SOCIAL MEDIA IS IMPACTING CONSUMER BEHAVIOUR FOR A PARTICULAR MARKET SEGMENT [pic] Presented By: Rohan Bhardwaj Anupam Nagar Sumit Kumar Prateek TABLE OF CONTENTS 1. Abstract 2. Introduction 3. Literature Review. 4. Objectives. 5. Research methodology. 6. Results. 7. Findings 8. Appendix 9. Conclusions and Recommendations. 10. Limitations. 11. References ABSTRACT The global proliferation of the internet over the last decade has substantively changed the traditional buyer-seller exchange dynamics through ts high volume-high speed information flow capabilities. Businesses can…...
Consumer Behavior
Targeting Teenagers: Energy Drinks, (Self) Regulation and the Ethics of the 4ps
The Presence of Energy Drinks When taking a look around at the night life of any city of the western culture we may come to a conclusion that pubs and party places are stuffed with under aged children below 20 or even 18. These kids need more energy to survive the rush of the nightlife therefore it is not unusual to see them drinking energy drinks – or even mixing it with alcoholic beverages. Do the producers and marketers of…...
AdolescenceCaffeineDrinkEnergy DrinksEthicsFood
Going Global: Advertising in the 21st Century
Going Global: Advertising In The 21st Century Jeromy J. Clark 06/14/2011 In order to remain effective, the advertising industry has to adapt to changes and trends in society. Because of this, the general pattern of advertising plans will appear to essentially mirror their target market, or a specific group of people in that society, from the picket-signs of years ago to the high-tech advertisements of the 21st century. There are a number of factors that come into play, each affecting…...
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The Northcliffe Revolution: The Rise of the Commercial Newspaper
The intention of this paper is to explore the notion that Lord Northcliffe, the owner of popular papers in the late nineteenth and early twentieth centuries such as the Daily Mail, had such a pivotal role in the press of the epoch that he could be easily described as possessing such incredible power as to revolutionise a growing industry, such as that of the print based press. To be able to develop upon, or dismantle, such a widely debated topic…...
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The Boys and Girls Club
The Boys and Girls Club in Billerica is more than a place, it's a movement to enable all young people, especially those who need them most, to reach their full potential as productive caring and responsible citizens. By reaching children at an early age and providing positive activities and encouragement, the club provides a compelling alternative to youth crime, gang membership, drugs, and other negative influences that affect youth today. The club promotes the development of young people by instilling…...
CommunicationMarketingVolunteeringWebsite
Marketing Case Study II: Aqualisa Quartz
Marketing Case Study II: Aqualisa Quartz Introduction and Problem Statement Aqualisa, a premium British shower manufacturer, is experiencing teething problems with its new line of electronic mixed shower products – Quartz. Despite being hailed as “a breakthrough in shower technology” (Case p. 6), early sales were dismal. Plumbers, the main channel of Aqualisa’s products, have developed an ‘electronic phobia’ since the late 1980s when early electronic showers failed, hurting Quartz by association. Furthermore, the company is also concerned of cannibalization…...
BusinessCase StudyEducationLearningMarketingStudy
Strategies Used by Yili Groups
The Yili Group----how it functions and strategizes in the Chinese Dairy Marketplace 5. 0 Introduction This chapter critically reviews the findings and analyses of the data collected from the company’ report, secondary data and interviewer opinions towards the strategy adopted by the company. Unstructured telephone interviews and face-to-face interviews with the company’s marketing director – Mr. Wang, revealed what the company implements and the problems faced by the company. 5. 1 Findings and Analysis From the data collected, the Yili…...
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Burger King – Customer and Market situation of the industry
The following sample essay on "Burger King - Customer and Market situation of the industry": tells about fast food joints. More and more people are becoming aware and conscious of what they eat. People prefer healthy food. Mad cow disease and foot and mouth disease has created an awareness which has made people wary of eating out side. More and more working or white collar people prefer eating outside now as working people are emerging and preferring eating or "grabbing…...
Burger KingBusinessCustomerEconomicsFast FoodHamburger
Immediate Rewards & Consumer Behavior
Immediate rewards are categorised as product based promotions, this includes three groups; bonus packs, multi packs and free-gifts. Bonus packs are special factory packs that offer consumers more of a product at the same price (e.g. 10%, 20%, 50% extra product free) or offering a large pack for the price of the small pack. Multi packs are two or more packs banded together and offered at a reduced price; the super deal in multi pack promotions would be the 'BOGOF'…...
Consumer Behavior
Marketing analysis of Dior
1.0 Introduction The benchmark of human appeal always increases for both man and woman. From the era of shabby clothes to noble fashion, from de-emphases to emphasis skin care and toilette. Those of the changes label human civilization. Nowadays, the standard of toilette and fashion are very demanding. It is difficult for substantial fashion enterprises to maintain its market. However, Dior can achieve it. What is the market position of Dior? How Dior makes the business and keeps its stable.…...
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Marketing of Roche Pharmaceutical Ltd
Introduction Company Background________ Today Bangladesh stands on the juncture of economic emancipation. The stage is set for rapid growth and development in every sector of the economy. Success lies in the ability to adapt with changing times. The Roche Group is a leading international healthcare company with principal businesses in pharmaceuticals, diagnostics and vitamins. The company is active in more than 150 countries and employs approximately 62,000 people worldwide. The Roche corporate headquarters are in Basel, Switzerland. Roche is committed…...
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Catering Industry in India
INTRODUCTION Catering definition This industry comprises establishments primarily engaged in providing single event-based food services. These establishments generally have equipment and vehicles to transport meals and snacks to events and/or prepare food at an off-premise site. Banquet halls with catering staff are included in this industry. Examples of events catered by establishments in this industry are graduation parties, wedding receptions, business or retirement luncheons, and trade shows. Restaurant or Foodservice definition Organizations in the Food Services and Drinking Places prepare…...
CatEconomicsFamilyHotelIndustryLife
Manna Crisps Business Plan
Contents I. Executive Summary3 II. Idea Generation4 III. Brief Industry / Market Background8 IV. Industry Structure10 V. STEP Analysis11 VI. Porter’s Five Forces of Competitive Position17 VII. SWOT Analysis20 VIII. Key Success Factors28 IX. Competitor Analysis30 X. Target Market41 XI. Competitive Strategy45 XII. Value Creation54 XIII. Growth Potential58 XIV. Vision, Mission and Values60 XV. Objectives62 XVI. Strategies64 XVII. Marketing Plan66 XVIII. Operations Plan100 XIX. Financial Plan124 XX. Key Milestones133 XXI. Key Results Area134 I. Executive Summary Almighty Foods Corporation was…...
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Table of Contents for Strategic Analysis
TABLE OF CONTENTS Introduction1 Strategic Analysis2 A. Internal Core Competences2 B. Company mission and vision3 C. Future goals4 D. Organizational Structure5 E. 7-S model analysis76 Improvements9 Open Innovation…………………………………………………………………. 10 A. Organization of innovation. …………………………………………………………………11 B. Matrix Innovation………………………………………………………………………….. ….. 12 Reference14 Appendices…………………………. ……………………………………………... 15 A. Memos……. ……………………………………………………………………………………….. …15 B. Project A Log for mm215………………………………………………………………. ….. 17 Executive Summary LEGO Group began in the workshop of Ole Kirk Christiansen, and has a long history which started with making wooden toys, plastic toys…...
InnovationLeadershipMarketingStrategic Management
Marketing Communication Plan Panama
By means of this document, the approach to Panama* is to present a marketing communication plan proposal. The assignment is to fulfil panamas objectives for the upcoming year. Therefore a marketing communication plan will be written. The aspects of marketing communication is to bring advertising, sales promotion, public relations, and direct marketing into one marketing mix together. To achieve the objectives of panama the communication plan has been researched and developed based on the following considerations: The marketing analysis: the…...
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Ogilvy & Mather and Its Competitive Strategy for the Next Four Years
GRADUATE ECONOMICS PROJECT TEMPLATE Enter the required information in the spaces provided on this cover page. DO NOT ENTER TYPE OR CHANGE PAGE 2 your marked project will be returned via your ECU email address. FAMILY NAMEOTHER NAMESTUDENT NUMBER LYONETTE YOUR ECU EMAIL ADDRESS UNIT CODE AND TITLEMBA5627 PRINCIPALS OF ECONOMICS STUDY MODE BY COURSEWORK YOUR PROJECT BUSINESS NAME OGILVY & MATHER AND ITS COMPETITIVE STRATEGY FOR THE NEXT FOUR YEARS I HAVE READ AND FOLLOWED PROJECT INSTRUCTIONS (MARK BOX…...
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7 P’s of Banking Sector
Executive Summary: Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. Two research questions will respectively examine the three additional P’s of the marketing mix (People, Presentation or Physical Evidence and Process) and the Customer Relationship Management as possible differentiators. To fulfill the purpose, we introduce an extended model of the CRM concept, including…...
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Fast Food Retailing Characteristics: Impact on Sales and Satisfaction
“Retailing characteristics of fast food stores and their impact on customer sales and satisfaction” By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ?Chap-1 Introduction 1. 1Global Retailing Industry.. …………………… 1. 2 The Far East Experience.. …………………… 1. 3 The Changing Food Retailing sector in Asia.. 1. 4Recognition of a Problem……………………… 1. 5Objectives of the study………………………… ?Chap-2 Literature Review 2. 1 Passage to India………………………………. 2. Food Retailing in India. ………………………. 2. 3Useful Information…...
Bad Eating HabitsBusinessCharacterCustomerEating HabitsFast Food
Marketing Strategy of Bionade
I Marketing Strategy Plan 1 Company and Product 1. 1 Company overview The “BIONADE GmbH” is a small German manufacturer and distributor of the organic lemonade brand “Bionade”. The family-owned-enterprise has 107 employees and is located in Ostheim, a small town in the northern Bavaria region of Germany. Sigrid Peter-Leipold is the industrial business manager, owner and executive manager of the “Privat Brauerei Peter KG Associate Partner” and the “BIONADE GmbH” and “BIONADE International GmbH”. 1 As an offshoot of…...
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Zara vs. Uniqlo
Clothing Industry ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………... 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment………………………………………………. 5 Strategic Groups………………………………………………………... 6 ZARA………………………………………………………………………………. 7 Critical Success Factors…………………………………………………7 Strategic Issue: What should ZARA do next?......................................... Strategic Options for ZARA and Inditex………………………………. 10 UNIQLO…………………………………………………………………………… 11 Critical Success Factors…………………………………………………11 Strategic Issue: Should UNIQLO compete with ZARA……………….. 12 Strategic Options for UNIQLO and Fast Retailing…………………….. 13 Conclusion………………………………………………………………………….. 14…...
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Ice-Fili Case Study
Attractiveness of the Five Forces Framework in the Russian Ice Cream Market Although the Russian ice cream market may initially look attractive due to its consistent growth in ice cream production/demand in recent years, after evaluating the market through the five forces framework, it becomes clear that the market far from attractive. Since the open market economy was first introduced to Russia in 1991, ice cream producer competition has more than tripled in sized to 300 firms by 2002. Significant…...
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Proposed Market Plan for Ariel
Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary………………………………………………………………... ………. 2 Segmentation, Target Market and positioning…...................................... 3 Competitor Analysis…………………………………………………………………………. 5 Perceptual Map…………………………………………………………………………………7 Industrial Analysis…………………………………………………………………………….…...
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Conducting a survey outside a newsagents
The following sample essay on questionnaire was conducted outside a local newsagents. People were randomly selected as they left the shop. A lot of people refused to complete the questionnaire. It took 45 mins for all 10 questionnaires to be completed. I feel the results signify a lot in the marketing of Herbal Tea. The analysis of the questionnaires shows that no one under the age of 15 took part in the questionnaire. I feel this is may-be due to…...
CommunicationDrinkHerbal MedicineMarketingTea
Case Analysis on Are They Ready to Put Avocado on Their Face?
I. Point of View The point of view of Mr. Ricky Bautista, president of Vive Chem Philippines (VCP), and Mr. Willy Tan, King Matches Corporation’s product manager, were considered since they can best tackle the problem, suggest and analyze proposals, decide, implement and follow-up the resolution that was chosen. II. Market Situation Analysis 1. Opportunities - threats analysis. A. Opportunities: • There a high market potential on herbal-based astringent. ? Since all the current brands in the market were chemical-based,…...
CommunicationInnovationMarket SegmentationMarketingMicroeconomics
Access, amenities, attractions and ancillary services
The four As (access, amenities, attractions and ancillary services) can be used to investigate the provision of tourism at a destination. Using information gathered from panel discussions in week 2 and 3 of the course and from information gathered during the field trip, you are required to critically evaluate the provision of tourism in Cambridge and to identify the ways in which government policy and strategy has affected this provision. It is difficult to decide which one of the Cooper's…...
BusHotelMarketingRoadServiceTourism
Human Resource Planning Proposal for Harbour IT Asia
Recently, the company established a branch office in Artists Center, Passing City Philippines? effectively transitioning from renting an office and outsourcing employees, to absorbing these employees into official members of the Harbor IT team. This company is called Harbor IT Asia. Since 2012, Harbor IT Asia has hired two Human Resource Managers to create a Human Resource Management plan for the company, but both have since resigned. This proposal Is an analysis on the company and Includes a Human Resource…...
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Financial Analysis of Google
An Analysis of Google It is rather difficult to think about web browsing without thinking about Google. Many people rely on Google to search and find any information they may be looking for. It is quite frequent you hear people say "Just Google it" to help find solutions. Many people rely on Google for many different aspects of learning and information. Google is a convenient and has many attributes that they offer to their users. One Google's many attributes that…...
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