Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
Zara Marketing Plan
General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. Therefore, franchising is more suitable because the mode of entry is suitable for entering a small country and subject…...
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Zara Marketing Case Study Analysis
Design & Development of Integrated Communication Plan for Zara Zara Marketing Case Study Analysis Overview: Introduction Zara, the world’s biggest retail chain store of Inditex Group was founded by Amancio Ortega in Spain in the year 1975. The most profitable brand of Inditex is headquartered in La Coruna in Spain. The group has global presence in all the continents Asia, Europe, Australia, America and Africa. The business model of Zara is completely based upon the short deadlines, lesser quantities and…...
BusinessCase StudyEducationLearningMarketingStudy
Legal Analysis of Law on Sales
Article 1458 of the Civil Code de? nes “sale” as a contract whereby one of the contracting parties (Seller) obligates himself to transfer the ownership, and to deliver the possession, of a determinate thing; and the other party (Buyer) obligates himself to pay therefor a price certain in money or its equivalent. 1 The Roman Law concept embodied in the old Civil Code2 that treated delivery of tangible property as the sole purpose of sale has been modi? d under…...
Common LawContractCourtJusticeSales
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Administrative Assistant
Managing Conflict, Politics, and Negotiation ------------------------------------------------- Overview Successful leaders such as Bart Becht in “A Manager's Challenge” can effectively use their power to influence others and to manage conflict to achieve win–win solutions. In Chapter 14 we described how managers, as leaders, influence other people to achieve group and organizational goals and how managers' sources of power enable them to exert such influence. In this chapter we describe why managers need to develop the skills necessary to manage organizational conflict,…...
Conflict ManagementEmploymentHuman NatureMarketingNegotiation
Wingstop Restaurant
In 1994, Wingstop Restaurant has spearheaded the proliferation of tasty and ultimate Buffalo-style chicken wings. Since then, Wingstop have been a synonymous to chicken wings. Wingstop boasts of proprietary recipes to the delight of its customers. Furthermore, outstanding customer service and superb food have generated clamor and apparent demands, which only the Wingstop franchise can provide and satisfy. Wingstop CEO Jim Flynn, decalred that 80% of the company’s sales generate from the sales of their specialty chicken wings (Wingstop, 2008).…...
FranchisingHobbyKfcMarketingRestaurantTarget Market
Print Media as Source of Intelligence Gathering
Intelligence gathering in the modern world has manifested the apparent advantage in the practice of collecting and getting information from open or unconcealed media sources which are publicly accessible. This is primarily for the reason that a publicly-available source or the nature of open-source opposes secrecy thereby making the process of analyzing and determining the relevance of the collected information easier and comprehensive. Among the basis of open-source intelligence and information is the print media which includes the newspaper and…...
CommunicationEntertainmentIntelligenceJournalismMagazineMedia
Greggs Marketing Analysis
International Marketing Strategy Laura Klinke BAMBA 2010 Assignment Table of Content I. Executive Summary3 II. List of Figures4 III. List of Appendices4 1. Introduction5 2. About Greggs 5 3. 1. The History5 3. 2. Greggs in Numbers6 3. 3. Greggs Foundation6 3. 4. SWOT-Analyse7 3. PESTEL – Analyses8 4. 5. Australia8 4. 6. Canada9 4. 7. India9 4. 8. Ireland10 4. 9. PESTEL-Evaluation11 4. Market Entrance Strategy Ireland12 5. Marketing Mix13 6. Conclusion13 7. Bibliography15 8. Appendix I. Executive Summary…...
AustraliaIrelandMarketingSwot Analysis
Recruitment and Selection
The Recruitment and Selection process promotes successful hiring decisions that can truly impact the success of a department or faculty. The selection of a candidate with the right combination of education, work experience, attitude, and creativity will not only increase the quality and stability of the workforce, it will also play a large role in bringing management strategies and planning to fruition. For every organization it is important to have a right person on a right job. Recruitment and Selection…...
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Customers’ Satisfaction on Internet Service
Today’s business world is completely based on customers’ needs, wants and demands. Most business organizations are now focusing on customer satisfaction to attain their goals and objectives. Their all efforts are to increase the value of customers and therefore growth and development of the business. Again the increasing level of competition compels the businesses to focus on the satisfaction of the customers toward their product or services. The purpose of our study is to measure the level of satisfaction of…...
BusinessCustomerEntertainmentInternetLifeMarketing
The Heineken Success Story
The following sample essay on Success Story Heineken Extends Brand Equity with First “Experience Store” Background Heineken is one of the world’s most recognized brewers, with 170 beer brands that generated revenue of US$13 billion in 2008. The 146-yearold Dutch company is famous for its pioneering advertising and innovative marketing, which go beyond beer by associating the Heineken brand with socializing and having fun. In the face of changing beverage consumption, advertising restrictions, and a blurring of its positioning among…...
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Consumer Buying Behaviour on Soft Drinks
Live Project on Consumer Buying Behavior on Soft Drinks BY Arijit Das Reg. No : 5027 And Nadim Ahmed Khan Reg. No : 5019 Of VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT Under the Guidance of Sunitha Ratnakaram Associate Professor A PROJECT REPORT Submitted to the FACULTY OF BUSINESS MANAGEMENT In partial fulfillment of the requirements For the award of the POST GRADUATE DIPLOMA IN MANAGEMENT November 2010 DECLARATION We Arijit Das and Nadim Ahmed Khan hereby declare that this…...
BehaviorDrinkMarketingResearch
Sales Skills & Situations Compared
Compare and contrast the personal selling skills and processes used in two different selling situations” Introduction: In this task I am going to compare and contrast the personal selling skills and processes used in the two different situations. One situation is over the phone and the other one is face to face communication. Comparison: In both situations the seller over the phone and the person speaking face to face have to greet the customers because they want to tell the…...
Body LanguageCommunicationContrastCustomerLifeReputation
Life Cycle and the Smartphone
Many products and services often pass a life cycle while there are many shapes depending on their industries. They newly emerge in the society, start to sell to be widespread, become saturated in the market and then gradually get out of date. This sequence of product and service is called the product life cycle. Smartphone also passes such natural path. According to the next web (2011), first smartphone brand was Ericsso’s GS88 in 1997. A touchscreen smartphone, which is widespread…...
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Leading Contributors to Quality Movement.
As noted in the Kerzner textbook, many people have been responsible for the quality movement with the leading contributors W. Edwards Deming, Joseph M. Juran, and Philip B. Crosby. Compare and Contrast the three primary quality gurus and select one of these leaders and describe why you feel his work has definitely contributed to project quality management. Build on the items presented in the textbook in terms of their contributions and the comparison of the expert's work. Discuss the highlights…...
CustomerHuman NatureQuality Management
Rhetorical Analysis Example
Rhetorical Analysis of Pedigree Advertisements Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are…...
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The Public Document Analysis
This document, titled Frosh Camp @ Camp NaCoMe, has multiple different features and lots of information. The title itself is formatted in a certain way for a reason. The words “Frosh Camp” are very bold and in Memphis blue; whereas the words “@ Camp NaCoMe” are in grey and much less bold. The author of this document made it this way because Frosh Camp is the main subject and is meant to be more noticed than the location of the…...
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Sample Imc Plan
I. EXECUTIVE SUMMARY This integrated marketing communications plan outlines communication tactics that will be used to raise awareness & to introduce Azimuth Watch Company's new range of products to the public. This IMC plan will be used to achieve the marketing ; communications objectives of this plan, as well as address some of the issues ; challenges surrounding the introduction ; success of this new range ; the company by discussing key areas such as brand positioning, pricing strategies ;…...
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Marketing Plan for Pharmasim
A) Executive Summary The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands is looking to utilize revenue generated by Allround to help fund new opportunities in emerging markets. Therefore, it is critical that Allround maintain its market-leading position in terms of market share, profitability, and sales in order to fund these new initiatives. While Allround is a leader in brand awareness and brand most frequently purchased, there are direct competitors to Allround. These competitors offer various…...
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Wattle Company Zimbabwe
INDUSTRIAL ATTACHMENT REPORT By MAXWELL MASUNDA MIDLANDS STATE UNIVERSITY BSC HONOURS GEOGRAPHY AND ENVIRONMENTAL STUDIES Registration Number R102163M Period Jan-Dec 2012 Department Health Safety and Environment Endorsed By Work Related Learning Supervisor __________________________ Signature Student’s Name Masunda Maxwell Registration Number R102163m Student’s Signature ___________________________ Signature Company Stamp Period Jan – Dec 2012 Academic Supervisor Mr Mutekwa Table of contents Page Abstract............................................................................................................... Acknowledgements............................................................. ................................. 2 Abbreviations....................................................................................................... 3 CHAPTER 1---INTRODUCTION 1. 1Information about the organisation. Vision, Mission statement, Values and objectives of…...
EmploymentManagementMarketingPlantationSustainabilityWaste Management
Crocs History and Marketing Analysis
Crocs began marketing its shoes at a November 2002 boat show. Crocs were originally intended to be sold to boaters, because of their slip proof, non-marking sole and the fact that they are waterproof and odor resistant. However, this market soon expanded to include gardeners, healthcare workers, waiters, and other professionals who had to be on their feet all day. This market began to encompass markets Crocs had never considered. Over the course of a year what had started out…...
CommunicationMarketingTarget Market
Business Marketing Take Home Assignment
University of the Southern Caribbean School of Business Principles of Marketing Take Home Assignment on Chapter 13-16 Name: __________________________________ ID_______________________ DATE__________ Refer to the scenario below to answer the following questions. Section 1. In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who are intrigued with…...
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An Analysis of Language Features in English Advertisement
An Analysis of Language Features in English Advertisement Abstract With increasing communication in the world and acceleration of economic globalization, English advertising has found its way into people's life. This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better. The thesis attempts to approach the main language characteristics of English advertising mainly from the angles of advertising and linguistics. First, the thesis defines…...
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How and why does ethnic identity affect the idea of ‘beauty’ cross-culturally?
Beauty, especially physical beauty, is often dictated by universal standards. But the particular culture, history and social sensibilities of a community do also play a role in defining beauty. In the modern social context, the public relations industry plays an influential role in setting and imposing standards of beauty weather people agree with it or not. Hence, there is a dialectical engagement between ethno-centric sense of beauty and that offered by the consumerist model. Often, it is the financial imperatives…...
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Radio and TV vs Newspaper/Magazine Writing
Different set of rules apply to the art of writing depending on the medium of publication/broadcast. Even within a particular medium, writing can be divided into creative writing and reportage/opinion, with the latter usually based on facts. Various genres exist within conventional creative writing – prominent among them are novels, short stories, poetry and plays. Hence, both the medium and the genre combine to lay a set of guidelines for the writer. The rest of the essay will outline those…...
CommunicationCultureEntertainmentMagazineNewsNewspaper
Integrated Marketing Strategy for Paramount Studio’s Latest Movie Release
Integrated Marketing Strategies are also described as “loyalty” or “relevance” marketing, or as “targeted direct marketing”. This is a systematic method of getting access to the presently available potential customers for Paramount Studios. It relies upon building, maintaining, and sensitively using a customer-focused database. Such a database allows the organization to change seamlessly from a product focus to a marketing focus – and finally, to the true customer focus that builds customer satisfaction and loyalty. In the campaign designed for…...
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Lenscrafters American Eye Care Services Firm
Introduction Canada and Puerto Rico with an estimated 860 distributed stores. Its headquarters are in Cincinnati, Ohio. They are known for prescribing sunglasses and eyeglasses and are considered the biggest optical chain in America. It started in 1983 as the only optical store to guarantee eyeglasses in less than an hour. Today, LensCrafters is one of the foremost optical retailers with immaculate customer services, excellent products and “some of the biggest names in frames” (LensCrafters, 2012). They fit lenses using…...
CustomerCustomer Relationship ManagementEmploymentEyeTarget MarketTraining
Introduction to Marketing in Travel and Tourism
The definition of marketing is: "the management processes responsibly for identifying, anticipating and satisfying customers requirements profitably" *source institute of marketing. Setting targets is a common approach but one that often fails for a number of reasons. Often the targets are not appropriate or where they are, once written, they are never utilised. Setting SMART targets can help with the former (but not with the latter) SMART stands for S Specific M Measurable A Attainable R Realistic T Time-constrained Therefore…...
BusinessHobbyLifeMarketingTourismTraveling
My personal Management Experience
My Personal Management Experience Name; Course: Date: My Personal Management Experience I was employed as a store manager for a jewelry store that was only just opening. My boss called me one morning and said, “I want you to be in Eastridge Mall tomorrow,” and he gave me the address. I showed up the following day at the Mall as directed and found a store under construction. The whole place consisted of construction material and debris. There were Sheetrock walls,…...
BusinessConstructionExperienceHuman NatureManagementMarketing
Customer Service Legislation
The goods supplied to customers and the customer service provided is influenced by certain factors in UK. The way that the products are sold: Effects on customer service of regulating the nature and standards of products: * Sale of Goods Act, 1979 - the product must be sold according to the description and satisfactory quality also fit for purpose. For example at Thorpe Park they cannot advertise the tickets for a certain price and sell it at different price at…...
BusinessCustomerCustomer ServiceLifeManagementMarketing
Online Gaming – 7cs of Customer Interface
The following sample essay on Online Gaming 7cs of Customer Interface Part A Online gaming has become a culture in its own, there is an entire industry for online gaming that incorporates itself in console gaming, gambling and the pc gaming. Almost every game you buy in shopping centres will have an online gaming option whether it is a console game or a pc game. Online entertainment has become a form of human communication and is taking the internet industry…...
CommunicationCustomerInnovationInternetMarketingWebsite
Growth of a Happy Company: Walls’ Success Story
Contents Situational analysis8 Industry name:8 Company name:8 Product name:8 Mission Statement8 Making you Happy8 Walls History9 GROWTH RATE10 PRODUCT LINE10 oPackaging11 TARGET MARKET12 Current Marketing Mix12 oProduct:SS12 Flavors:12 oPrice:12 oPlace:13 oPromotions:13 Target audience13 Target Market:13 Product Review14 Product name:14 Walls Fruttare Ice Cream14 Price of Product:14 Ingredients:14 ICE CREAM MANUFACTURE15 SWOT ANALYSIS OF WALL'S FRUTTARE ICE CREAM16 oSTRENGTHS16 oWEAKNESSES16 oOPPERTUNITIES16 oTHREATS17 COMPETITORS REVIEW17 OMORE17 oHico:18 POSITIONING THE PRODUCT18 COMPETITIVE ADVANTAGE18 Market Segmentation19 Walls Fruttare have divided market into these segments19…...
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Global Marketing Strategy of Nintendo Wii
GLOBAL MARKETING STRATEGY OF NINTENDO WII GLOBAL SEGMENTATION, TARGETING AND POSITIONING AND PROMOTIONAL ADAPTATION Introduction 1. This essay focuses on the global marketing strategy of the Nintendo Wii, in particular the segmentation, targeting and positioning strategies and the communication adaptation adopted for the promotion of Nintendo Wii in the three key markets of Japan, United Kingdom (UK) and United States of America (US). Background 2.The gaming industry comprises of three key segments: (i) the platform system or infrastructure segment which…...
BusinessGlobal MarketingMarketingMarketing StrategyStrategy
Souldice Hospital Marketing Strategy
Unlike physical products, a service cannot be seen, tasted or felt before it is bought. There is always an element of uncertainty and the service seeker looks for evidence of quality. People will draw conclusions from the place, the people, key influencers, communication material and most importantly from people who have already gone through the experience. Therefore the service provider's task is to supply this evidence, to "tangibilize the intangible" [Kotler] Shouldice marketing strategy is one of a kind, in…...
BusinessHealthHealth CareHospitalMarketingMarketing Strategy
Shouldice Hospital Limited
1. How well is the Shouldice Hospital doing? From our point of view, Shouldice Hospital is very successful and is getting more popular. This can be concluded according to the following facts, which we took out of the “Shouldice Hospital Limited” case: -“Under Dr. Obney’s leadership, the volume of activity continued to increase, reaching a total of 6,850 operations in the 1982 calendar year. ” (p. 2) -“It was thought that most potential Shouldice patients learned about the hospital and…...
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Pestel Analysis, Adidas
Pestel Analysis Political Adidas need to be aware of the political state of the UK, the same for the all other countries where they have bases. As if the government is unstable, or there are any controversial policies, they may have a bad affect on Adidas. There is a stable political situation in the UK, as it has a democratic government, a democratic government is one that is decided, by people voting on who they want to run the country.…...
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Hybrid Cars’ Purchase Intentions
The following sample essay on "Hybrid Cars’ Purchase Intentions": discussing of usage and benefits of hybrid cars. Introduction As we are all familiar to gasoline-powered cars and electric cars, a hybrid is a cross-brid of the two sets of cars (Oliver & Seung, 2010, p.97). The car has a combination of component of both the electronic cars and the gasoline-powered cars. The vehicle distinctly has the two most powerful sources to move the vehicle. In this topic, we compare consumers…...
BehaviorCultureElectric VehicleMarketingResearch
Customer Satisfaction – Tesco
Chapter 1. Introduction Chapter 1. Introduction “Satisfying the customer is a race without finish. ” (Vadim Kotelnikov). Many researches and academicians have defined customer’s satisfaction in their own way. Satisfying customers is always a challenging job for anyone. Customer satisfaction means providing goods and services to the customer which meets their level of expectation. So, neglecting customer and their demand can be dangerous for the existence of the organisation. That is the significant reason why companies are paying attention to…...
CustomerDataMarketingResearchScientific Method
Marketing plan- Galaxy gear
RESEARCH PROPOSAL Prepared for: Marketing Manager Subject: Yermegiyayev Azat Samsung Galaxy Gear Technology Company : Fast & Furious Table of Contents INTRODUCTION Samsung is a multinational South Korean based conglomerate company that is best known for telecommunications and consumer electronics. It is headquartered in Samsung Town, Seoul. It is currently the largest Korean business conglomerate. Samsung is one of the leading smartphone manufacturers in the world, while also providing a long list of products and services including advertising, hospitality, construction…...
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Qualitative Methods in Hotels: Customer Loyalty Strategy
APPLICATION OF QUALITATIVE METHODS IN HOTELS' CUSTOMER LOYALTY MANAGEMENT STRATEGIES Lisa Galina, PhD candidate Free International University of Moldova ABSTRACT Our society is constantly changing and these changes have an impact not only on our buying habits and consumption but also on the hotel companies that must constantly adapt to meet new customer requirements. When performing market research to determine customer loyalty strategy, hotel marketers are often faced with questions that require application of both quantitative research methods and deep…...
BusinessCharacter TraitsCustomerLifeLoyaltyMarketing
Total Quality Management and Malaysia Airlines
VOLUME 4 NUMBER 6 1994 CELEBRATE ANDRECORD Malaysia Airlines' Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines' vision is to become "An Airline of Excellence", offering the very best to its passengers in terms of safety, comfort, service and punctuality. This vision was amplified by our chairman in the company's 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make Malaysia Airlines one of the leading standard…...
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