Free essays on Business are resources that offer students, researchers, and professionals access to various topics that explore different business aspects, such as management, finance, marketing, accounting, and entrepreneurship. These essays are written by experts in their respective fields and cover different levels of academic complexity, from basic concepts to advanced ideas. By using these essays, students can deepen their knowledge on business issues, and professionals can get insights on industry trends, best practices, and challenges. Free essays on Business are valuable resources for anyone interested in learning more about the business world, and they can be downloaded or accessed online without charge.
Research Paper on Coca-Cola
Coca-Cola is the protected trademark for a carbonated soft drink with caffeine and its caffeine-free version. The Coca-Cola Company of Atlanta, Georgia, is the owner the Coca-Cola brand, one of the most famous trademarks and a symbol for the western lifestyle. Coca-Cola was invented by John Pemberton, a pharmacist from Atlanta, in 1886. Coca-Cola was originally conceived as a remedy against stomach problems and it sales were not profitable, but after Asa Griggs Candler bought it out for 2300 U.S.…...
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Sony Annual Report
Contents 02 -19 Letter to Shareholders: A Message from Howard Stringer, CEO Dear Shareholders Operating Results in Fiscal Year 2010 Focus Areas for Growth Networked Products and Services 3D World Competitive Advantages through Differentiated Technologies Emerging Markets 06 Networked Products and Services 10 3D World Expanding 3D World 12 Competitive Advantages through Differentiated Technologies 15 Emerging Markets 20 Special Feature: 26 Special Feature: TM Sony’s “Exmor R ” Sony in India 34 Financial Highlights Products, Services and Content 40 50…...
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Introduction to Marketing in Travel and Tourism
The definition of marketing is: "the management processes responsibly for identifying, anticipating and satisfying customers requirements profitably" *source institute of marketing. Setting targets is a common approach but one that often fails for a number of reasons. Often the targets are not appropriate or where they are, once written, they are never utilised. Setting SMART targets can help with the former (but not with the latter) SMART stands for S Specific M Measurable A Attainable R Realistic T Time-constrained Therefore…...
BusinessHobbyLifeMarketingTourismTraveling
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Maxis Communications Berhad (Maxis) Telecom Service Provider
The following sample essay is about the telecommunications service provider Maxis Communications Berhad (Maxis). Read the introduction, body and conclusion of the essay, scroll down. I would like to thank my professor, Dr James Nayagam for his guidance, comments and suggestions. I also gratefully acknowledge research support from Maxis website, Ministry of Energy, Communication & Multimedia, Malaysian Communication and Multimedia Commissions, and Statistics Department. Maxis Communications Berhad (Maxis) is a mobile focused telecom service provider with fixed line and IDD…...
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On Harley-Davidson Diversification
The following sample essay on Harley-Davidson, Inc. is a company over 105 years old that designs, manufactures, and markets heavy weight motorcycles, motorcycle parts, and accessories, as well as collectibles and riding apparel. The world wide area of Harley-Davidson incorporate is a large area with a worldwide network of more than 2,000 dealers. The company has a low to moderate level of diversification where seventy-five to ninety percent of the revenue comes from a single business. The company has firm…...
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Internal and External Analysis of Lenovo
Lenovo Analysis Internal and external analysis of Lenovo Group members: content 1. Introduction This report will analyze the business strategic management of Lenovo Company. Firstly, it briefly presents the business model of Lenovo. Secondly, the report will focus on internal and external environment of Lenovo, expounds business and operations strategy of Lenovo. Thirdly, it analyzes the strategic choice and strategy implementation. Then, it focuses on key features that how to choice strategic and factors to achieve successful implementation. Finally, it…...
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Athlete Warehouse Management Case Study
Athlete’s Warehouse (B) Late in February 1993, Colin Power, majority owner of Athlete’s Warehouse and a number of other companies in Grand FallsWindsor, and a human resource consultant from the Small Business Centre were seated in Colin’s office in the back of Athlete’s Warehouse. Cohn was speaking to his brother Ed on the phone. “‘Sorry I can’t run with you today, I’m all tied up. How about tomorrow morning at 7:00? ” Hanging up the phone Colin exclaimed to the…...
BusinessCase StudyEducationHistoryLearningManagement
Gucci Strategic Analysis
Strategic Analysis of Gucci 1. What are the characteristics and attractiveness of industry? The characteristic of luxury goods industry Gucci, Hermes and Louis Vuitton, all of these brands had been found more than 150 years ago. With the high amount of profit, as well as the sales growing 6% every year could make luxury goods industry one of the highest profitable market in the world. The industry has seven main product categories which are; leather goods, footwear, high-end apparel, silks,…...
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Goldilocks' Marketing Strategy
Goldilocks EXECUTIVE SUMMARY The Company Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. It is known for its delicious pastries and cakes. The Market The market for cakes and pastries never go on the season. Cakes are always present in parties and even big event it also one of favorite dessert of Pilipino. It captures the heart of people…...
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Gucci Case Study
Harvard Business School9-701-037 Rev. May 10, 2001 Gucci Group N. V. (A) Historically, fashion was viewed like movies. We made it a business. -Domenico De Sole, CEO, Gucci Group Domenico De Sole seated himself at the wenge-and-steel conference table in his London office, a few steps from Bond Street, home to the most glittering names in the luxury world. It was a springlike morning in February 2000, and several blocks away, eager shoppers were already streaming into Gucci’s newly renovated…...
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My personal Management Experience
My Personal Management Experience Name; Course: Date: My Personal Management Experience I was employed as a store manager for a jewelry store that was only just opening. My boss called me one morning and said, “I want you to be in Eastridge Mall tomorrow,” and he gave me the address. I showed up the following day at the Mall as directed and found a store under construction. The whole place consisted of construction material and debris. There were Sheetrock walls,…...
BusinessConstructionExperienceHuman NatureManagementMarketing
How do mise-en-scene, sound and editing create atmosphere
"Cast Away" is a film directed by Robert Zemeckis, with an adventure and drama genre. The film was released on 12 January 2001 (UK), making over $429 Million. The film was nominated for two Oscars, eleven wins & nineteen nominations. Time crisis, a plane crash, one survivor. Cast away into the most desolate environment imaginable, as Chuck Nolund fights for survival. Tom Hanks, staring as Chuck is managed by two conventions that play a role in his life. Time and…...
CameraCast AwayNoiseSound
Customer Service Legislation
The goods supplied to customers and the customer service provided is influenced by certain factors in UK. The way that the products are sold: Effects on customer service of regulating the nature and standards of products: * Sale of Goods Act, 1979 - the product must be sold according to the description and satisfactory quality also fit for purpose. For example at Thorpe Park they cannot advertise the tickets for a certain price and sell it at different price at…...
BusinessCustomerCustomer ServiceLifeManagementMarketing
Online Gaming – 7cs of Customer Interface
The following sample essay on Online Gaming 7cs of Customer Interface Part A Online gaming has become a culture in its own, there is an entire industry for online gaming that incorporates itself in console gaming, gambling and the pc gaming. Almost every game you buy in shopping centres will have an online gaming option whether it is a console game or a pc game. Online entertainment has become a form of human communication and is taking the internet industry…...
CommunicationCustomerInnovationInternetMarketingWebsite
Econ 550 Syllabus
ECO 550 – Managerial Economics and Globalization COURSE DESCRIPTION Applies relevant economic theory to develop a framework of analysis and techniques that business managers can use in deciding how to allocate a firm’s scarce resources to achieve its objectives. Uses economic analysis to support business strategy decisions that promote competitiveness in an environment of changing domestic and international market conditions, government regulations, trade policies, and resource availability. Systematically analyzes how global economic integration affects the production, input sourcing, and pricing…...
OligopolyRegression AnalysisStatistics
IHRM Operation Analysis
Report Question: IHRM reflects the interest of HR managers who may seek to promote their own interests rather than the needs of organisations. Nowadays, many people might think that International Human Resource Management (IHRM) is synonymous with expatriate management. However, IHRM covers more than just the management of expatriates. According to Laurent (1986, pp. 91-93), IHRM is a set of activities aimed managing organisational human resources at international level to achieve organisational goals and achieve competitive advantage over competitors at…...
CommunicationEmploymentHobbyHuman Resource ManagementHuman ResourcesInterests
Branding in Social Media: Evidence from Starbucks, Harley-Davidson and Ryanair
Analysis Starbucks As of yesterday, there were 22,577,692 likes on Starbucks Facebook page, 1,502,234 followers on twitter account. This clearly says Starbucks is doing something right with social media on the web. Starbucks uses different social media platform for different purposes. Twitter: Starbucks engages customers by having a conversation by tweets. They ask questions, listens to customers about the brand and create an open communication channel to interact with the customers. It handles direct and indirect customer issues and complaints.…...
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Product Innovation Charter: The iDash
Apple© Presents: The iDash THE ULTIMATE AUTOMOBILE CONTROL Professional Challenge Paper -Jessica Allen- March 27, 2011 Product Innovation Charter Focus The iDash is an on-board automobile dashboard system that can be controlled by the iPad. The focus of the iDash will be to create the ultimate driving experience for the up-scale, cultured driver. Apple will seek to enter into the automobile market by using two of their most successful products that are already staples in many households to garner increased…...
Company
Growth of a Happy Company: Walls’ Success Story
Contents Situational analysis8 Industry name:8 Company name:8 Product name:8 Mission Statement8 Making you Happy8 Walls History9 GROWTH RATE10 PRODUCT LINE10 oPackaging11 TARGET MARKET12 Current Marketing Mix12 oProduct:SS12 Flavors:12 oPrice:12 oPlace:13 oPromotions:13 Target audience13 Target Market:13 Product Review14 Product name:14 Walls Fruttare Ice Cream14 Price of Product:14 Ingredients:14 ICE CREAM MANUFACTURE15 SWOT ANALYSIS OF WALL'S FRUTTARE ICE CREAM16 oSTRENGTHS16 oWEAKNESSES16 oOPPERTUNITIES16 oTHREATS17 COMPETITORS REVIEW17 OMORE17 oHico:18 POSITIONING THE PRODUCT18 COMPETITIVE ADVANTAGE18 Market Segmentation19 Walls Fruttare have divided market into these segments19…...
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Case of barclay memorial hospital
By browsing on the brief history of the Barclay Memorial Hospital, one will notice one thing that would immediately be blamed for its bankruptcy- bad leadership. BMH was beforehand performing excellent on the aspects of financial, managerial and services including the morale of the employees. As has been mentioned, BMH has been in the business for fifty years and it is to be stressed that those years has been spent for excellent services rendered to its clients (p. 95). Being…...
EmploymentHealth CareHospitalLeadershipPatient
Global Marketing Strategy of Nintendo Wii
GLOBAL MARKETING STRATEGY OF NINTENDO WII GLOBAL SEGMENTATION, TARGETING AND POSITIONING AND PROMOTIONAL ADAPTATION Introduction 1. This essay focuses on the global marketing strategy of the Nintendo Wii, in particular the segmentation, targeting and positioning strategies and the communication adaptation adopted for the promotion of Nintendo Wii in the three key markets of Japan, United Kingdom (UK) and United States of America (US). Background 2.The gaming industry comprises of three key segments: (i) the platform system or infrastructure segment which…...
BusinessGlobal MarketingMarketingMarketing StrategyStrategy
Brand Audit of Power Root
BMR 3164 BRAND MANAGEMENT ‘POWER ROOT’ No |Name |Student ID |Hp No | |1 |DHEEPAN A/L PRANTHAMAN |1061111669 |017-7648515 | |2 |TEH AI ZEK |1051103950 |016-7628762 | |3 |NURUL AQILAH MOHD NAJRI |1041105941 |013-6286479 | |4 |AZWIN BINTI KHAIRUDDIN |1051101309 |017-2477010 | |5 |ONG LEE YING |1051103227 |012-7640604 | SEMESTER 1 08/09 MULTIMEDIA UNIVERSITY (436821-T)MELAKA CAMPUS, JALAN AYER KEROH LAMA, 75450 MELAKA, MALAYSIA. Tel 606 252 3594 Fax 606 231 8799 Contents ¦ Brand audit objectives, scope, and approach-------------------------------------------------------------2 ¦…...
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Parle Products Company Analysis
Parle Agro From Wikipedia, the free encyclopedia Jump to: navigation, search This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (July 2007) 'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G[1], and a host of…...
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Asthma risk factors among Saudi children
1. Introduction (from World Health Organization [11]) 1.1 Asthma: Definition Asthma attacks all age groups but often starts in childhood. It is a disease characterized by recurrent attacks of breathlessness and wheezing, which vary in severity and frequency from person to person. In an individual, they may occur from hour to hour and day to day. This condition is due to inflammation of the air passages in the lungs and affects the sensitivity of the nerve endings in the airways…...
Risk Management
Recalling Boosts Brain Activity & Memory
Assignment 04 Part A: Muscle Reading 1. Reviewing information increases brain activity, especially the long-term memory. The more you recall or access information, the easier to remember it. 2. Before you read preview, outline, question. While you read read, underline, answer. After you read recite, review, review again. 3. The first part of muscle reading is to picture yourself go through the material and make up questions. The second is to work your muscles as you read. The third…...
ConsciousnessEducational TechnologyLeadershipLearningMemoryReading
Leadership and Nursing Care Management by Diane Huber
The following sample essay on Leadership and Nursing Care Management by Diane Huber have different editions where each of it deals with the managerial concepts and practical applications involved in the nursing department. When we take the above drawn table for instance, we can clearly see that relationship between revenue, salaries and supply expenses, which also include the miscellaneous expenses, seems to be increasing in the reverse order number, starting with the available revenue at higher rate and ending up…...
BudgetCommunicationHealthManagementNursing
Dairy Milk Swot
http://www. allfreeessays. com/topics/cadbury-dairy-milk-competitors-analysis/0 http://www. managementparadise. com/forums/marketing-management-rm-im/137529-cadburys-advertising-strategy. html http://www. scribd. com/doc/46801673/Cadbury-Dairy-Milk-Report Cadbury India SWOT analysis : Strength • Cadbury Schweppes plc is a very profitable organization, generated revenue of more than ? 6,508 billion (2005). • It is a global chocolate brand built upon a reputation for fine products and services. Cadbury Schweppes plc was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. • The organization has strong ethical…...
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Case Study Brand Jordan: Selling a Legend
Case Study Brand Jordan: Selling a Legend Introduction March 2006 – Larry Miller, President of The Jordan Brand, finally had a few moments to relax. He sat in his office in the Jerry Rice Building at the Nike World Campus in Beaverton, Oregon, taking in the late afternoon sun. The latest advertising campaign was a success and sales were at an all-time high. But Miller knew that now was the time to plan for tomorrow’s success. He turned to the…...
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Timken’s Case Study – Market Entry at Romania
TIMKEN CASE STUDY1Doan Thi Thu Ha Timken was known as a leading manufacturer of highly engineered bearings and alloy steels and famous for its tapered roller bearings with over 200 types in more than 30,000 sizes. It was also the market leader in mechanical seamless steel tubing and shipped more than one million tons of premium alloy steels annually. Timken was located in Canton, Ohio. However, its operation was not limited in Ohio but in twenty-five countries and employed over…...
Risk Management
Souldice Hospital Marketing Strategy
Unlike physical products, a service cannot be seen, tasted or felt before it is bought. There is always an element of uncertainty and the service seeker looks for evidence of quality. People will draw conclusions from the place, the people, key influencers, communication material and most importantly from people who have already gone through the experience. Therefore the service provider's task is to supply this evidence, to "tangibilize the intangible" [Kotler] Shouldice marketing strategy is one of a kind, in…...
BusinessHealthHealth CareHospitalMarketingMarketing Strategy
Shouldice Hospital Case Report
Subject: Problems and Plans - Operational Assessment of the Shouldice Hospital Thank you for the opportunity to consult on your Shouldice Hospital operational assessment. I understand that you have implemented a well developed focus strategy (market focus and internal focus) successfully and Shouldice achieves outstanding results by maximizing the difference between perceived quality and value to the patient on one hand and the cost of supplying services on the other. The nurses and doctors treat their patients with care and…...
Risk Management
Shouldice Hospital Limited
1. How well is the Shouldice Hospital doing? From our point of view, Shouldice Hospital is very successful and is getting more popular. This can be concluded according to the following facts, which we took out of the “Shouldice Hospital Limited” case: -“Under Dr. Obney’s leadership, the volume of activity continued to increase, reaching a total of 6,850 operations in the 1982 calendar year. ” (p. 2) -“It was thought that most potential Shouldice patients learned about the hospital and…...
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Pestel Analysis, Adidas
Pestel Analysis Political Adidas need to be aware of the political state of the UK, the same for the all other countries where they have bases. As if the government is unstable, or there are any controversial policies, they may have a bad affect on Adidas. There is a stable political situation in the UK, as it has a democratic government, a democratic government is one that is decided, by people voting on who they want to run the country.…...
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Leadership and Membership Within an Organisation
The following example essay on "Leadership and Membership Within an Organization" talks about how leadership and membership positions in a business require the participation of all responsible parties. Organizations are constantly developing measures to deal with arising issues to avoid losses. Teamwork is the most important aspect in safeguarding the vulnerability of corporate internet business. In Mega-Corp, the management is the most important team as it is responsible for establishing incident response policies and organizing the budget and members of…...
Human Resource ManagementInformation AgeInformation TechnologyInternet
Facebook Dilemma Case Study
Executive Summary The following report is based on the case study ‘facebook dilemma’. Facebook offers various ways for its users to interact. Facebook is a social network service that allows its users to create a profile and join various types of self-contained networks such as colleges and universities. Facebook is an internet born company that uses web 2. 0 technologies. This report outlines the communication concept used by facebook. It also states how e-commerce and web 2. 0 technologies made…...
Company
Domino Marketing Plan
Domino’s Pizza Marketing Plan I. Executive Summary Domino’s Pizza’s strong financial performance during 2006 and into 2007 has given the company a significant amount of flexibility and freedom given the increased revenues and earnings in defining its strategies for the future. For continued growth however Dominos has to reduce customer churn, drive up same-store sales, continually reinforce and strengthen their brand, capitalize on the sociocultural shifts occurring in the United States and elsewhere, and finally continually redefine its in-store dining…...
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Hybrid Cars’ Purchase Intentions
The following sample essay on "Hybrid Cars’ Purchase Intentions": discussing of usage and benefits of hybrid cars. Introduction As we are all familiar to gasoline-powered cars and electric cars, a hybrid is a cross-brid of the two sets of cars (Oliver & Seung, 2010, p.97). The car has a combination of component of both the electronic cars and the gasoline-powered cars. The vehicle distinctly has the two most powerful sources to move the vehicle. In this topic, we compare consumers…...
BehaviorCultureElectric VehicleMarketingResearch
Dabur Success Story
TABLE OF CONTENTS CHAPTER| PARTICULARS| PAGE NO| 1| LOGO OF THE COMPANY| | 2| INTRODUCTION(VISION,MISSION,OBJECTIVE)| | 3| BUSINESS| | 4| PRODUCT AND MARKET PROMOTER| | 5| EXPANSION AND FUTURE PLAN| | 6| FINANCIAL DETAIL| | 7| CORPORATE INFORMATION OF THE COMPANY| | 8| SHARE PRICE ANALYSIS| | 9| ACHIVEMENTS OF BUSINESS| | 10| GRAPH AND CHART| | 11| BIBLOGRAPHY| | Chapter-1 LOGO OF THE COMPANY Chapter-2 INTRODUCTION Dabur India Limited is a leading Indian consumer goods company with interests in…...
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Customer Satisfaction – Tesco
Chapter 1. Introduction Chapter 1. Introduction “Satisfying the customer is a race without finish. ” (Vadim Kotelnikov). Many researches and academicians have defined customer’s satisfaction in their own way. Satisfying customers is always a challenging job for anyone. Customer satisfaction means providing goods and services to the customer which meets their level of expectation. So, neglecting customer and their demand can be dangerous for the existence of the organisation. That is the significant reason why companies are paying attention to…...
CustomerDataMarketingResearchScientific Method
Dr. Beckitt’s Dental Office
CASE BACKGROUND Dr. Beckett is a dentistry graduate with high technical expertise. After her studies, she established her dentistry business and she was able to sustain constant revenue with high profit margin. However, in spite of the technical talent she gained from the university, she lacks the core knowledge in business. Since the dentistry industry is rapidly changing due to technology and government regulation in health, Beckett’s margin has declined due to continuously increasing overhead cost. She needs to adapt…...
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