Essays on Gucci

Gucci was founded by Guccio Gucci in 1921and become one of the
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Gucci was founded by Guccio Gucci in 1921and become one of the most famous luxury brands of fashion in the world. However, the road to success is not always smooth. Gucci suffered in the 1980s because of the company’s aggressive branding, license strategy, and disputes between family members. After the change of ownership, Ford and De Sole were appointed as creative director and CEO to restructure the Gucci Group. Ford and De Sole revitalized the brand and created a diversified…...
CommunicationGucciManagementMarketing
Gucci Swot Analysis
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Group A Anna Abrell, Lottie Batchelor, Ankita Choudhary, Yuou Du, Marianne Halmela, Martin Zirfas Table of Contents ” Gucci’s strategy! ” The luxury goods sector! ” Gucci SWOT analysts: ” Strategic group analysis! ” Future predictions Is Gucci good at strategy? When Tom Ford was in charge, the business was more design-focused & control was centralised – there were disputes between Tom & De Sol regarding managerial control ” With the appointment of Robert Polet, control became decentralised and each…...
BrandEconomyGucciLuxury GoodsMarketingStrategy
Gucci Strategic Analysis
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Strategic Analysis of Gucci 1. What are the characteristics and attractiveness of industry? The characteristic of luxury goods industry Gucci, Hermes and Louis Vuitton, all of these brands had been found more than 150 years ago. With the high amount of profit, as well as the sales growing 6% every year could make luxury goods industry one of the highest profitable market in the world. The industry has seven main product categories which are; leather goods, footwear, high-end apparel, silks,…...
BrandBrandsEconomyGucciLuxury GoodsMarketing
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Gucci Case Study
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Harvard Business School9-701-037 Rev. May 10, 2001 Gucci Group N. V. (A) Historically, fashion was viewed like movies. We made it a business. -Domenico De Sole, CEO, Gucci Group Domenico De Sole seated himself at the wenge-and-steel conference table in his London office, a few steps from Bond Street, home to the most glittering names in the luxury world. It was a springlike morning in February 2000, and several blocks away, eager shoppers were already streaming into Gucci’s newly renovated…...
BrandBrandsCase StudyEconomyEducationFashion
Gucci Group
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Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially, Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company, Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe that the next major business decision for…...
BrandEconomyGucciLuxury GoodsStrategic Management
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