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The Fashion Spectrum
Gucci is an Italian store while H&M is a Swedish store. These are two brands from different worlds. People consider the first one as a luxury tool that can help you achieve a certain social status while H&M is seen as a more generic and affordable store. Alessandro Michele the designer for Gucci gets all the credit for being responsible for the collections and the brand image since 2015 (Bain, 2018). He was selected by showing a mood board about…...
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