Essays on Ebay

The sample essay on Taobao Case Study deals with a framework of research-based facts, approaches and arguments concerning this theme. To see the essay's introduction, body paragraphs and conclusion, read on.Question 1: What are the major differences in the web designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? Why? Taobao sought to distinguish itself from eBay in numerous ways. So Taobao’s web designs were imbued with a strong local culture that…...

The Life of EBay In the essay “All My Life for Sale”, John Freyer explained how he sold all of his possessions in his apartment to move out for college. Those items had some sort of sentimental value to people who purchased them and gained a vague relationship with them. One way he expressed himself, is when he sold his first wave of objects on eBay. He asked the highest bidders if they could update him on how his things…...

The following is a sample essay on whether eBay communicates effectively with its external environment. To read the introduction, body, and conclusion of the essay, scroll down. Does eBay deal effectively with its external environment? First of all, I want to separate the eternal environment to three parts, one is eBay’s American external environment, one is European and Australian external environment and another one is eBay’s international external environment. In my opinion, eBay’s was good at dealing effectively with American…...

The following example essay on "Marketing Management eBay" answers the question why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012, p. 411), eBay’s success began by creating a“pricing revolution”, which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control, and received the best possible price. The sellers were also pleased because…...

Finally, I will discuss how the employees at eBay respond to Meg Whitman leadership style. Discuss how Meg Whitman leadership reflects transaction leadership. Transaction leadership Involves motivating and directing primarily through appealing to employees self-interest. Whitman shows this by her employees being cheerful and formal but at the same time hardworking and successful. Whitman being the CEO of eBay shows she has the primary power of being a transactional leader, which comes from their formal authority in the organization. Whitman…...