Youtube of Two American Multinational Corporations

Coca-Cola and Pepsi are two the most popular nonalcoholic beverages on the planet. Humanity is divided into those who like Pepsi and those who love Coca-Cola. Therefore, there is a high competition between these companies. Media plays the significant role in the development of the enterprise and the number of its customers, Moth argues that Pepsi uses different social media, such as Facebook, Twitter, and others to compete with Coca-Cola (Moth, “How Pepsi uses Facebook, Twitter, Pinterest and Google+“)r Thus, the primary purpose of this investigation is to analyze the YouTube Channels of Pepsi and Coca-Cola, examine the content of these sources and contrast them.

It is necessary to examine the YouTube Channel of Pepsi, First, there is department of this official source for other countries. It is very convenient for the customers, as they can watch the adopted version. The content is divided into some primary departments: Pepsi Max, Pepsi Studio, Pepsi Video, and others. It contains a lot of colorful advertisement.

There are a lot of jokes, humorous videos, and clips, which demonstrate the extreme actions. The target audience of Pepsi‘s videos is the youth The official YouTube channel of Coca-Cola has very similar to the Pepsi content. However, it is organized more professionally The videos are translated into many languages. Richard Felloni argues that Coca-Cola is the unit of small companies (Feloni, “7 brilliant strategies Coca—Cola used to become one of the world’s most recognizable brands”).

So, the site is perfectly adapted for different countries and people.

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However, the videos of Coca-Cola often demonstrates us the commitment to family and friends. The target audience of this channel is both youth and adults. Besides, everybody, who has friends or family will watch these videos with pleasure. Consequently, it is necessary to compare the official YouTube Channels of these companies. First, both Pepsi and Coca-Cola have almost the same amount of followers on YouTube. The departments of the sites are very similar, Besides, they both have the rubric related to Football However, Coca»Cola Company has almost five times more views of its content, Thus, the content of Coca-Cola is more engaging and efficient in attracting the Customers.