Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world’s largest ice cream franchise,[2] with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries, including Canada, Japan, Mexico, The Dominican Republic, Bahrain, The United Kingdom, the United Arab Emirates, Egypt, Saudi Arabia, Australia, the Philippines, Thailand, Indonesia, Malaysia, China, Bangladesh, South Korea, India, Sri Lanka, Pakistan, Panama and Taiwan.
The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins, owning Burt’s Ice Cream Shop and Snowbird Ice Cream respectively. Snowbird Ice Cream featured 21 flavors, a novel concept for the time. When the separate companies merged in 1953, this concept grew to 31 flavors. [3] Baskin-Robbins is known for its “31 flavors” slogan. The idea for having 31 flavors came from the Carson-Roberts advertising agency (which later became Ogilvy & Mather) in 1953, along with the slogan “Count the Flavors.
Where flavor counts. ” 31 was also more than the 28 flavors then famously[citation needed] offered at Howard Johnson’s restaurants. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy ? hence the iconic small pink spoon. During a now famous[citation needed] promotion, Amy Boggioni led a group of three who finished 1 scoop each of all 31 flavors in under 31 minutes.
Contents[hide] * 1 Corporate history * 2 Criticism * 3 Original 31 flavors * 4 Current flavors * 5 Global locations * 6 Former Countries in Baskin-Robbins * 7 See also * 8 References * 9 External links| [edit] Corporate history Baskin-Robbins restaurant on Melrose Avenue in Los Angeles, California By 1948, Burt and Irv opened six stores, the first franchise covering the sale of ice cream was executed May 20, 1948, for the store at 1130 South Adams in Glendale (Store #1).
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Burt and Irv were brothers-in-law. In 1949, the company’s own production facility opened in Burbank.
They made the decision to sell the stores to the managers, thus becoming one of the first franchised food service businesses[citation needed]. In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 look was 804 North Glendale Ave. in Glendale, California in March of 1953. Between 1949 and 1962, the corporate firm was Huntington Ice Cream Company. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to Baskin-Robbins, Inc. n November 26, 1962. The Baskin-Robbins company was also the first to introduce ice cream cakes to the public To this day Baskin Robbins often incorporate the number 31 in its promotion despite now surpassing[citation needed] that number in terms of their total selection of flavors. For example, in Malaysia this includes giving a 31% off their hand-packed ice cream every 31st in any given month in a year which invariably causes a long queue at their outlets. Baskin-Robbins was owned by the founders until purchased in 1967 (just prior to Burt Baskin’s death) by the United Brands Company (United Fruit).
In 1972, the company went public for the only time in its history when United Brands sold 17% in an IPO. A year later (1973), the British food company J. Lyons and Co. purchased Baskin-Robbins from United Brands and all the public stock. J. Lyons then merged with Allied Breweries, becoming Allied-Lyons in 1978. Allied-Lyons then merged with Pedro Domecq S. A. in 1994 and became Allied Domecq. Baskin-Robbins, Togo’s, and Dunkin’ Donuts now comprise Dunkin’ Brands, Inc. Dunkin’ Brands was part of Allied Domecq until its purchase in 2006 by a group of private equity firms – Bain Capital, Thomas Lee and The Carlyle Group. 4] In 1999, Baskin-Robbins terminated approximately 200 domestic franchisee agreements in Southern markets they deemed “nonstrategic. “[5] The terminated shop owners were all notified of the agreement cancellation via a conference call. [5] Over forty of the former franchisees united to form a new company, KaleidoScoops, which operates as a cooperative and is based in Aurora, Illinois. [5] Other former Baskin-Robbins franchisees converted their stores to franchises of McConnell’s of Santa Barbara and The Ice Cream Club. [5] A Dunkin’ Donuts/Baskin-Robbins cobrand in New Castle, Pennsylvania.
Along with a drive-thru, Baskin-Robbins was added in 2003 when the store (a former Mister Donut, which converted to Dunkin’ in 1994) was completely rebuilt. Baskin-Robbins has maintained solid, controlled growth over the last several years through development of stores that combine Dunkin’ Donuts and Togo’s. Recently the company announced plans to aggressively grow their standalone locations again and is currently actively seeking franchises[citation needed]. Irv Robbins died at Eisenhower Medical Center in Rancho Mirage, California on May 5, 2008, at age 90. 6] [edit] Criticism Baskin-Robbins has been criticized for selling shakes with an extremely high[citation needed] calorie amount. For instance the Baskin-Robbins Large (32oz) Heath Bar Shake has;[7] * 2,310 Calories * 108 g Fat (64 g Saturated) * 266 g Sugar Son of founder Irv Robbins, the author John Robbins, in his book Diet for a New America, advocates against the use of dairy products, and attributes the early deaths and health problems of many in his family to the consumption of ice cream[citation needed]. [edit] Original 31 flavors
The original flavors when Baskin-Robbins first opened in 1945 were:[8] * Banana Nut Fudge * Black Walnut * Burgundy Cherry * Butterscotch Ribbon * Cherry Macaroon * Chocolate * Chocolate Almond * Chocolate Chip * Chocolate Fudge * Chocolate Mint * Chocolate Ribbon * Coffee * Coffee Candy * Date Nut * Egg Nog * French Vanilla * Fudge Ribbon * Green Mint Stick * Lemon Crisp * Lemon Custard * Lemon Sherbet * Maple Nut * Orange Sherbet * Peach * Peppermint Stick * Pineapple Sherbet * Raspberry Sherbet * Rocky Road Rainbow Strawberry * Vanilla * Vanilla Burnt Almond | [edit] Current flavors Classic Flavors * Vanilla * Mint Chocolate Chip * Chocolate * Oreo Cookies’n Cream * Chocolate Chip * Pralines ‘n Cream * Very Berry Strawberry * Chocolate Chip Cookie Dough * Old Fashioned Butter Pecan * Jamoca * Jamoca Almond Fudge * Reese’s Peanut Butter Cup * Rocky Road * Peanut Butter ’n Chocolate * Pistachio Almond * Gold Medal Ribbon * World Class Chocolate * Cherries Jubilee * Chocolate Fudge * Daiquiri Ice * Rainbow Sherbet [edit] Global locations
Africa * Egypt * South AfricaAsia * Bangladesh * China * Hong Kong * Indonesia * India * Japan * South Korea * Malaysia * Nepal * Pakistan * Philippines * Singapore * Sri Lanka * Taiwan * ThailandAustralasia * Australia * New Zealand| Europe * Austria * Belgium * Bulgaria * Croatia * Cyprus * Czech Republic * Denmark * Estonia * France * Greece * Hungary * Ireland * Italy * Latvia * Lithuania * Luxembourg * Malta * Netherlands * Norway * Poland * Portugal * Romania * Russia * Serbia * Slovakia * Slovenia * Spain * Sweden * Switzerland * Ukraine * United Kingdom * Vatican City| Middle East * United Arab Emirates * Bahrain * Iran * Israel * Kuwait * Lebanon * Oman * Palestinian territories * Qatar * Saudi Arabia * YemenNorth America * Canada * Mexico * United StatesCentral America * Guatemala * Honduras * PanamaSouth America * Colombia * Ecuador * Brazil * ArgentinaCaribbean * Aruba * Cayman Islands * Curacao * Dominican Republic * Jamaica * Puerto Rico * Sint Maarten * Cuba| Baskin-Robbins locations| [edit] Former Countries in Baskin-Robbins Europe * Turkey (closed in 1999 with the increasing the fame of the Ice Cream of Maras, Mado exists instead of Baskin-Robbins) * Germany [9]| Haagen-Dazs (pronounced /? h???? nd?? /) is a brand of ice cream, established by Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976[1] and then offered franchises throughout the United States and 54 other countries around the world. Haagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. [2] The company that sells Haagen-Dazs products in the US[clarification needed] is located in Oakland, California. [3] Contents[hide] * 1 Overview * 2 Name * 3 Business history * 3. 1 Public relations * 4 References * 5 External links| [edit] Overview
The ice cream comes in many different flavors and is a “super-premium” brand, meaning it is quite dense (very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. Haagen-Dazs is also meant to be kept at a temperature that is substantially lower than most ice creams in order to keep its intended firmness. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on. [edit] Name The name, Haagen-Dazs, does not derive from any of the North Germanic languages; it is simply two made-up words meant to look Scandinavian to American eyes (the digraphs “aa” and “zs” are not a part of any native words in any of the Scandinavian languages).
This is known in the marketing industry as foreign branding. Mattus thought that Denmark was known for its dairy products and had a positive image in the U. S. [4] He included an outline map of Denmark on early labels, as well as the name of Copenhagen. [5] Daughter Doris Hurley told PBS documentary An Ice Cream Show (1999) that her father Reuben Mattus sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method, was so that the name would be completely unique and original. [6] The playful spelling devices in the name evoke the spelling systems used in several European countries.
Another example of this branding is the renaming of the Teatro Calderon in Madrid, Spain, to Teatro Haagen-Dazs Calderon. [7] Double vowels are common in Dutch, but the use of the umlaut is not common in that context. The umlaut in the title would suggest an A sound like that in “cat”. The word “haagen” would roughly translate to “Of The Hague”. The word “Dazs” cannot be translated, and the “zs” combination is only found in Hungarian. [edit] Business history In 1980, Haagen-Dazs unsuccessfully sued Frusen Gladje, an ice cream maker, whose name without the acute accent is Swedish for “frozen delight”. [8] Haagen-Dazs was bought by Pillsbury in 1983. General Mills bought Pillsbury in 2001. 9][10] However, in the United States and Canada, Haagen-Dazs products are produced by Nestle subsidiary Dreyer’s, which acquired the rights as part of the General Mills-Pillsbury deal. [11][12] The brand name is still owned by General Mills but is licensed to Nestle in the US and Canada. To offset increasing costs of their ingredients and the delivery of the product, Haagen-Dazs announced that in January 2009 it would be reducing the size of their ice cream cartons in the US from 16 US fl oz (470 ml; 17 imp fl oz) to 14 US fl oz (410 ml; 15 imp fl oz). [13] Additionally they announced that in March 2009 they would be shrinking the 32 US fl oz (950 ml; 33 imp fl oz) container to 28 US fl oz (830 ml; 29 imp fl oz). 14] In response, Ben & Jerry’s said that they would not be changing the sizes of their cartons. [13][15] [edit] Public relations In 2009, a sign that appeared to invite only foreigners to a newly opened Haagen-Dazs in New Delhi, India, led to complaints. The Indian subsidiary removed it and apologized. [16][17] Ben & Jerry’s is an American ice cream company, a division of the British-Dutch Unilever conglomerate, that manufactures ice cream, frozen yogurt, sorbet, and ice cream novelty products, manufactured by Ben & Jerry’s Homemade Holdings, Inc. , headquartered in South Burlington, Vermont, United States, with the main factory in Waterbury. It is best known as an ice cream brand, founded in 1978 in Burlington, Vermont.
Contents[hide] * 1 History * 2 Original flavors and sundaes * 3 Free Cone Day * 4 Cultural significance and reach * 5 Controversies * 6 Global locations * 7 Wages * 8 See also * 9 References * 10 External links| [edit] History Jerry Greenfield and Ben Cohen in 2010 In 1977 lifelong friends Ben Cohen and Jerry Greenfield completed a correspondence course on ice cream making from The Pennsylvania State University’s Creamery. On May 5, 1978, with a $12,000[2] investment the pair opened an ice cream parlor in a renovated gas station in downtown Burlington, Vermont. In 1979, they marked their anniversary by holding the first-ever free cone day, now an international annual celebration. In 1980, Ben and Jerry rented space in an old spool and bobbin mill on South Champlain Street in Burlington and began packing their ice cream in pints.
In 1981, the first Ben and Jerry’s franchise opened on Route 7 in Shelburne, Vermont. In 1983, Ben & Jerry’s ice cream was used to build “the world’s largest ice cream sundae” in St. Albans, Vermont; the sundae weighed 27,102 pounds. That same year, the cows on their cartons were redesigned by Woody Jackson. [3] In 1984, Haagen-Dazs wanted to limit distribution of Ben & Jerry’s in Boston, prompting Ben & Jerry’s to file suit against the parent company, Pillsbury, in its now famous “What’s the Doughboy Afraid Of? ” campaign. In 1987, Haagen-Dazs again tried to enforce exclusive distribution, and Ben & Jerry’s filed its second lawsuit against the Pillsbury Company.
In 1985, the Ben & Jerry’s Foundation was established at the end of the year with a gift from Ben & Jerry’s to fund community-oriented projects; it was then provided with 7. 5% of the company’s annual pre-tax profits. In 1986, Ben & Jerry’s launched its “Cowmobile”, a modified mobile home used to distribute free scoops of Ben & Jerry’s ice cream in a unique, cross-country “marketing drive”—driven and served by Ben and Jerry themselves. The “Cowmobile” burned to the ground outside of Cleveland four months later, but there were no injuries. Ben said it looked like “the world’s largest baked Alaska. ”[4] In 1988, the pair won the title of U. S. Small Business Persons Of The Year, awarded by U. S.
President Ronald Reagan. Also this year, the first brownies were ordered from Greyston Bakery, which led to the development of the popular Chocolate Fudge Brownie flavor. [5] In 1992, Ben & Jerry’s joined in a co-operative campaign with the national non-profit Children’s Defense Fund; the campaign goal was to bring children’s basic needs to the top of the national agenda. Over 70,000 postcards were sent to Congress concerning kids and other national issues. Ben & Jerry’s ice-cream branch at the United Square Shopping Mall in Singapore. In April 2000, Ben & Jerry’s announced its acquisition by British-Dutch multinational food giant Unilever. 6] Unilever said it hopes to carry on the tradition of engaging “in these critical, global economic and social missions. ” Although the founders’ names are still attached to the product, they do not hold any board or management position and are not involved in day-to-day management of the company. [citation needed] In 2001, Ben & Jerry’s U. S. completed transition to “Eco-Pint” packaging, which packaged all pint flavors in environmentally friendly unbleached paperboard Eco-Pint containers, a decision it later reversed. The use of brown-kraft unbleached paperboard had been a critical first step toward a totally biodegradable pint made without added chlorine.
However, due to what they described as increasing supply, quality, and cost challenges, Ben & Jerry’s discontinued their use of the Eco-Pint in 2006, transitioning to a pint container made out of a bleached paperboard that it said was more readily available with superior forming characteristics. On Earth Day in 2005, when a vote in the U. S. Senate proposed the opening of the Arctic National Wildlife Refuge to oil drilling, Ben & Jerry’s launched a protest by creating the largest ever Baked Alaska, which weighed 900 pounds, and placed it in front of the U. S. Capitol Building. [7][8] In March 2009, “CyClone Dairy” launched an advertising campaign and a website to promote its milk products, which purportedly came exclusively from cloned cows. [9] On April 1, 2009 (April Fool’s Day), Ben & Jerry’s announced that it was behind this fake company.
Ben & Jerry’s had created the tongue-in-cheek hoax to raise awareness of the increasing presence of products from cloned animals within American food,[10][11] and to campaign for a tracking system of cloned-animal products. [12] The hoax was revealed on April Fool’s Day with the message: “We believe you should have the right to choose which foods you eat – and not to eat cloned foods if you don’t want to. And that’s why Ben & Jerry’s believes we need a national clone tracking system, so people and companies can know where their food is coming from. “[13] [edit] Original flavors and sundaes A pint of Ben & Jerry’s ice cream Main article: List of Ben & Jerry’s ice creams Chubby Hubby consists of vanilla malt ice cream swirled with fudge and peanut butter, and containing pretzel nuggets covered in fudge and filled with peanut butter.
For the month of September 2009, Ben and Jerry’s, in partnership with Freedom to Marry, renamed Chubby Hubby to Hubby Hubby, in celebration the legalization of same-sex marriage in the company’s home state of Vermont. The carton featured the image of two men getting married beneath a rainbow. [14][15][16] Ben Cohen and Jerry Greenfield appeared on the The Colbert Report on March 5, 2007 to promote their new ice cream flavor, Stephen Colbert’s AmeriCone Dream, and their grassroots education and advocacy project, TrueMajority. The company renamed a flavor, Yes Pecan, in reference to Barack Obama’s victory in the 2008 U. S. Presidential election.
They later decided in January 2009 to donate all proceeds made on the sale of that flavor to the Common Cause Education Fund. [17] On March 2, 2011 Cohen and Greenfield appeared on Late Night with Jimmy Fallon and unveiled their new flavor of ice cream, Late Night Snack, whose carton features a picture of Jimmy Fallon on it. The Vermonster is a large ice cream sundae found in Ben & Jerry’s “scoop shops”, which is served in a “Vermonster Bucket”, and consists of 20 scoops of ice cream, a fudge brownie, 4 bananas, 3 cookies, 4 toppings, 4 ladles of hot fudge, whipped cream, and marshmallows. It contains 14,000 calories, and 500 grams of fat. [18] [edit] Free Cone Day
Girl in cow costume promoting Free Cone Day outside a Ben & Jerry’s shop in Stockholm, Sweden Free Cone Day is an annual event held between late March and early May, in which Ben & Jerry’s scoop shops give out free ice cream cups and cones. The most recent event took place on Tuesday, April 12, 2011 from noon to 8 pm. Over one million free cones are given away each year, prompting the company’s ad slogan “Be One In A Million. ” Charitable organizations are often present at the stores each year and enjoy a significant amount of fundraising success. Oftentimes, local celebrities show up at various stores, promoting the day and the charities there. 19] Sometimes the event is scheduled to coincide with Earth Day and sometimes volunteers are on hand with clipboards and voter registration forms to help those who would like to register to vote. The first Free Cone Day was held on Saturday, May 5, 1979 by Ben and Jerry as a customer and staff appreciation event for the first anniversary of their store’s opening. [edit] Cultural significance and reach The interior of the Ben & Jerry’s in Hoboken, New Jersey. Ben & Jerry’s was the first brand-name ice cream to be taken into space aboard the Space Shuttle. Most of the cruise ships of the Royal Caribbean International have a Ben & Jerry’s scoop shop on board. [20] [edit] Controversies
Rumors have suggested that Ben & Jerry’s supported the defense of Mumia Abu-Jamal, who was convicted in 1982 of killing Philadelphia Police officer Daniel Faulkner. Despite several appeals, Abu-Jamal’s conviction has been upheld. As a result of this alleged support, e-mails claimed that the Fraternal Order of Police called for a boycott of Ben & Jerry’s products. [21] The Ben & Jerry’s website denies that the company has had any connection with the case; however, it adds that Cohen did sign a petition as a private citizen asking that “the system of American justice be followed fully in the case. “[22] The company raised controversy in 2006 after releasing a flavor of ice cream called “Black and Tan. ” It had named the flavor after the alcoholic drink made by mixing stout with pale ale.
However, outrage stemmed from the fact that Black and Tans was also a name given to the irregular force of British ex-servicemen recruited during the Irish War of Independence and renowned for their brutality. [23] In September 2010, the company agreed to stop labeling their ice cream and frozen yogurt as “all natural. ” The Center for the Science in the Public Interest, a consumer-advocacy group, had urged Ben & Jerry’s to stop labeling their ice cream as “all natural” due to the company’s use of corn syrup, alkalised cocoa, and other chemically modified ingredients. [24][25] [edit] Global locations Ford Kuga Ben and Jerry’s has locations around the world. [26] * Austria * Australia * Belgium * Canada * Colombia * Czech Republic * Denmark * Estonia * Finland * France * Germany * Greece * Hong Kong * Iceland * India Ireland * Israel * Italy * Japan * Malta * Mexico * Netherlands * Norway * Portugal * Puerto Rico * Singapore * South Korea * Spain * Sweden * Switzerland * Thailand * Turkey * United Kingdom * United States [edit] Wages Ben & Jerry’s used to have a policy that no employee’s rate of pay shall exceed seven times that of entry-level employees. In 1995, entry-level employees were paid $8 hourly, and the highest paid employee was President and Chief Operating Officer Chuck Lacey, who earned $150,000 annually. When Ben Cohen resigned as Chief Executive Officer and Ben & Jerry’s announced the search for a new CEO in 1995, the company ended the
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