Essays on Ice Cream

Colombo Frozen Yogurt
Words • 1667
Pages • 7
This sample essay on Colombo Frozen Yogurt reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below.Colombo Frozen Yogurt was acquired by General Mills Incorporated (GMI) in 1994 so GMI could strengthen its product line-up with a small addition to marketing costs. General Mills is a large food service corporation, worth $11.5 billion in net sales, that prides itself on ‘innovation beyond the kitchen’ (GMI Website, 2003). In Australia, some of GMI’s…...
AdvertisingEconomyIce CreamMarketingSales
Ice Cream Research Paper
Words • 697
Pages • 3
Have you ever wanted to try making your own homemade Ice cream? Have you not done It Just because you thought you needed an Ice cream machine to do It? Well, there are a few different ways to make homemade ice cream without an ice cream maker. All you need is a handful of ingredients, the proper utensils, and a little time. One fast and easy way to make homemade ice cream is by making it in a plastic bag.…...
CookingIce CreamResearch
Dippin Dots Target
Words • 963
Pages • 4
Complete an analysis of the traditional department store industry and of Macy’s as of 2005. Which factors in the external environment could (positively or negatively) affect the success of Macy’s new strategy? I think the following external nevi ornament factors could affect the success of Macy’s new strategy. The general economic environment as the country was entering a significant recession affected the company negatively. Another negative effect is the industry life cycle model in which the traditional department store industry…...
BrandEconomyFranchisingIce CreamMarketingOnline Shopping
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The Health Risks Associated With Certain Products
Words • 1141
Pages • 5
Today’s consumer market is filled with products that are considered detrimental to the health and well-being of people. However, the health risks associated with certain products have not prevented consumers from continuing to purchase such products. This can be attributed to various factors. One could be that people have gotten used to the consumption of such products that they have little concern over the health risks that may be associated with the said products. These products may include cigarettes, fatty…...
BusinessIce CreamManagementMarketingResearchRisk
Baskin Robbins
Words • 3445
Pages • 14
Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945, from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest ice cream franchise,[2] with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries, including Canada, Japan, Mexico, The Dominican Republic, Bahrain, The United Kingdom, the United Arab Emirates, Egypt, Saudi Arabia,…...
Ice CreamOther
Haagen Dazs Case Study
Words • 5143
Pages • 21
Haagen-Dazs has been successful for over half of the century. What are the sources for these successes is always challenging marketers of Haagen-Dazs itself and the competitors as well. Preparing good marketing strategies is always the policy craved deeply into marketers teams. Having an overview of the current market situation of ice cream industry and Haagen-Dazs profile will provide some new insights for the future development of the company. Along with that, market segmentation, target, and positioning determined by Haagen-Dazs…...
AdvertisingBrandCase StudyEducationIce CreamLearning
Ice-Fili Case Study
Words • 2407
Pages • 10
Attractiveness of the Five Forces Framework in the Russian Ice Cream Market Although the Russian ice cream market may initially look attractive due to its consistent growth in ice cream production/demand in recent years, after evaluating the market through the five forces framework, it becomes clear that the market far from attractive. Since the open market economy was first introduced to Russia in 1991, ice cream producer competition has more than tripled in sized to 300 firms by 2002. Significant…...
AdvertisingCase StudyEconomyEducationIce CreamLearning
Ice Fili
Words • 2223
Pages • 9
As the case-study indicates, in the aftermath of the 1998 Russian economic crisis, rivalry in the Russian ice cream industry doubled, from 150 in 1998 to 300 companies by 2002. The intense rivalry can be explained by the fact that profit ratio for ice-cream production is about 15 to 20 %, a margin that is "considered high by Russian food industry standards" (p. 5). In addition, domestic Russian ice cream is one the cheapest In the world to produce and…...
AdvertisingBrandEconomyFranchisingIce CreamMarketing
Amul Probiotic Ice-Cream
Words • 2799
Pages • 12
Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey, most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially, it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic range.…...
BehaviorIce CreamMarket SegmentationMarketingMilk
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