The Benefits of Adidas Advertising Its Brand on Facebook

A social media advertisement is an essential tool for Adidas regarding the company’s income and profit in sales of merchandise. In fact, the company has an astonishing 10 million followers on their Facebook page. Adidas is a well-known active-wear company specializing in workout clothes and shoes. Advertising on the social media platform is crucial for Adidas to utilize when advertising their brand to inform and away potential consumers of their new product. Therefore, Adida’s presence on Facebook is direct and forward when informing the audience of its brand and quality.

Adidas had continued to maintain their strong brand image among the people either by advertising its brand on Facebook or other social media platforms. According to the research, Adidas was ranked as the best brand of outings and fitness shoes.

With this advantage, it has become easy for Adidas to capture their potential consumer’s attention but, the company has also incorporated its personal touch such as being involved constantly with their social media pages creating cover photos with popular well known actors and athletes along with creating inspirational and motivational quotes.

For Adidas to differentiate itself from competitors, they must maintain their highly capitalized research and development, this skill has been reflected into every design and product the company has brought to market. The company’s products are viewed as a result of extensive mathematics, science and engineering experiment to create the perfect shoe for all occasions Adidas aimed for the most improved cutting-edge outcome of high-quality products. With an increasing passion the company would dominate the shoe industry if they expanded their cultural market.

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The company utilizes their trademark patents to secure its product name from competitors. The Adidas brand has a recognizable status symbol. The company is also a user of walking shoes, athletic shoes, and clothes. The Adidas brand also uses celebrities endorsers such as Kanye West, David Beckham and more. These celebrity endorsers are important for Adidas brand image because the more popular celebrities the future the more publicity and recognition the company receives therefore, bring in more potential consumers. Currently, the key channel of social advertisement for the Adidas brand is Twitter and Facebook, however, it seems to be performing better with more than 30.1 million likes and increase revenue of 70 billion dollars in the mid quarter of 2017. The key target of Adidas products are primarily the athletes in which the company sells related products such as clothes and shoes.

The consumers and audience are interested in the companies advertisement and product development through issuing their satisfaction rates from the products, by social media platforms. However, the operation of the Adidas Company comes with challenges that ought to be mentioned and hopefully corrected. The company faces a hard competition from other established brand companies such as Under Armour and Nike. These companies gravitating toward more of the athletic environment then that of Adidas along with sponsoring well known attest and entertainers helping their brand get recognized where profit has increased. In conclusion, the challenges the company faces can be prevented if the company continuities to do its research on their competing companies and look at where they are slacking and improve in those areas in closing promoting diversify would increase and capture a wider market by not focusing on more sport but multiple along with ethnicity and gender when selecting an endorser.