Tapsihan Filipino Food Eatery Concept Analysis

KAHITSAN (Sizzling Tapsihan)

By: Camille Hazel Diaz To: Ms. Girlie L. Fernandez A thesis submitted in Partial Fulfillment of the requirements for the bachelor of Science in Business Administration Major in Marketing Management ABE International Business College-Fairview March 20, 2013

INTRODUCTION

Tapsilog” is an original dish of the Filipinos which became a favorite since it was first created. “Tap” means tapa, “Si” means sinangag or fried rice and “Log” for itlog or egg. This kind of food is popular for Filipinos due to its tenderness and tastiness with the combination of fried rice and egg.

Kahitsan is small eatery concept offering high quality yet affordable traditional Filipino food. It was originated from the word “Kahit Saan”, the word we used to hear every time we ask someone where they want to eat. This concept was build to let the people know that Kahit Saan also exist as a small eatery providing wide varieties of filipino dishes. Kahitsan is located at the eastern end of Claro M.

Recto Avenue due to high density of colleges and universities found in the area.

It serves a variety of mouth-watering Sizzling Silog Meals such as TapSiLog, ToSiLog, CornSiLog, SigSiLog, PorkSiLog, BurgerSiLog, HotSiLog, ChixSiLog, and LongSiLog with a combination of Bulalo Soup. The gravy made it even more delicious and serves it on a sizzling plate. We offered a delicious and affordable price that gives a satisfaction to our customer that they surely get what they paid off.

THESIS STATEMENT

Nowadays, people tend to eat outside due to busy days.

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Some students were not able to bring their own “baon” especially colleges. KahitSan provides services to valuable customers.

Our main target market are students and other professionals who work near into our location. Kahitsan maintains product consistency to provide the customers the same high quality they received every time they go to our place. Our strategy is to build more customers in order to increase revenue. Unlike other small eatery, kahitsan have separate take-out counter for those customers who prefer to eat at different place, this will also be an advantage because kahitsan will be able to receive additional income even the place were full of customers. We also provide loyalty cards for an effective way of increasing sales from a specific customer.

This card will be showed when they order to us. Effectiveness of this card is due to the provided sense of and it additional value to customers gives the feeling of value.

SALES TECHNIQUES

Kahitsan’s strategy is based on delivering a strong customer value proposition in a niche market. Our location is full of colleges and professionals that do not have endless opportunities for dining out. Our competitive edge is to be the first eatery “tapsilogan” along Claro M. Recto Avenue, in a friendly, non-smoking, customer-oriented dine in experience and first to have its separate takeout counter.

To drive customers to Kahitsan, we will employ several techniques outlined below. * Coupon – coupon will be given to people who passed by our store to inform them about our menus. * Flyers will be used for the advertisements which bring in customers. * (Word of Mouth) Encourage customers to become regular customers, and to tell all their friends and acquaintances about the great experiences and time that they shared to us. * Facebook Fan Page is an essential tool to promote my business. * Barkada Meals good for 3 to 5 persons.

SALES OPERATION/SERVICES

Kahitsan will be operating for 14 hours from 7am in the morning up to 9pm in the evening. We’ll be planning to open our store ahead from our competitors so early risers will tend to eat breakfast in our place. Our products will be served fast and ready to consume and will be an alternative to the usual fast-food options available in today’s market. Kahitsan will not operate its business on Sundays to give our employees a rest. Checking of inventories on Sundays will be an advantage so we will know the food supplies we need to replenish for the whole 6 days operation. Take-out counter – Kahitsan will be providing a separate takeout counter for those customer who wants to buy our products and serves as “ pasalubong” for their families, friends and colleague * 15 tables (good for 4 persons) – Kahitsan will be having 15 tables with a minimum of 4 chairs each table to suits those customers who came with their friends. It is better to provide a large no. of tables instead of a few which pushed the others to find another place instead of waiting others to finish eating. POS (Point of sale) system – All sales data will be logged on our POS system so we can track our sales automatically instead of just writing it on a paper. * Loyalty cards: After 10 meals purchased, the 11th will be less 50% discount. * Bulletin Kahitsan – kahitsan will be announcing some promos to be posted in our bulletin.

MENU:

Tapsilog P40. 00 Chicksilog P45. 00 Hotsilog P40. 00 Sigsilog P45. 00 Barkada Meal P95 Silog MealsPriceDrinksPrice TosilogP40. 00 Coke 8ozP12. 00 Cornisilog P40. 00Coke 1L P30. 00 LongsilogP40. 00Mountain Dew P20. 00 Burgersilog P45. 0Mineral Water P12. 00 Porksilog P45. 00Water P0. 00

:

PROFIT SALES

per dayper month Tapsilog P40 x 30 = P1200 P32400 Longsilog P40 x 8 =P320 P8640 Hotsilog P40 x 7 =P280 P7560 Cornsilog P40 x 5 =P200 P5400 Tosilog P40 x 5 =P200 P5400 Chicksilog P45 x 20 =P900 P24300 Sigsilog P45 x 25 =P1125 P30275 Porksilog P45 x 10 =P450 P12150 Burgersilog P45 x 10 =P450 P12150 Barkada Meal P95 x 5 =P475 P12825 Extra Rice P8 x 80 =P640 P17280 Coke 8oz P12 x 10 =P120 P3240 Coke/Sprite 1L P30 x 5 =P150 P4050 Mountain Dew P20 x 3 =P60 P1620

Mineral Water P12 X10 =P120 P3240

TOTAL GROSS SALES:

P6690 P180630

EXPENSES:

EquipmentsP25000 Rent ExpenseP12000 Salary ExpenseP25000 Food Supplies ExpenseP55000 Utilities ExpenseP4000 Miscellaneous ExpenseP10000 TOTAL:P121000 SALESP180630 Less:

EXPENSES

P121000

NET PROFIT:

P59630 (monthly)

CONCLUSION:

KahitSan is strategically located at Claro M. Recto Avenue serving not only large no. of students but professionals as well. KahitSan will be providing a hassle free service to all our valued customer especially for those who finds place to eat and just relax for a little time.

Our main goal is to gain more customers and retain those that patronize our service by giving them an excellent customer service. Responsible profit will fairly compensate and reward employees for their hard work, loyalty and commitment. Kahitsan will find different ways that will make our customers satisfied with our service. The market will definitely respond and grow quickly on the next 3 years and establish 2 store locations in different place.

BIBLIOGRAPHY

http://www. bplans. com/healthy_restaurant_business_plan http://www. entrepreneur. com. ph/board/index. php? action=search2 http://en. wikipedia. org/wiki/University_Belt