Techniques in MI2 Trailer Appeal

‘Mission Impossible 2’ is of course the sequel to a very successful film. What techniques are used in the trailer to make it appeal to an audience? This essay will be exploring the way the trailer of ‘Mission Impossible 2’ is structured to ensure its appeal to an audience. To do this I will be discussing the different techniques that are used in the trailer such as graphics, colour, visual information and the historical background of the film.

Furthermore I will discuss the characters and the different types of shots used in the trailer to influence the appeal of the film.

‘Mission Impossible 2’ is of course the sequel to a very successful film. What techniques are used in the trailer to make it appeal to an audience? This essay will be exploring the way the trailer of ‘Mission Impossible 2’ is structured to ensure its appeal to an audience. To do this I will be discussing the different techniques that are used in the trailer such as graphics, colour, visual information and the historical background of the film. Furthermore I will discuss the characters and the different types of shots used in the trailer to influence the appeal of the film.

In addition I will also look at the ‘Unique Selling Point’ of this trailer and what its purpose is. Launching a new film into the market place is like launching any new product, the public need to be aware of its existence. It is the role of the promotional campaign to promote the film as widely as possible in order to maximise its chances of success in the box office.

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This is due to the fact that we make our decision to go and see a film on the strength of what we have seen, heard or read about. Therefore the distributon company must persuade as many people as possible that this will be a film that they will enjoy.

One of the marketing tool that is used for this particular job is a trailer. In ‘Mission Impossible 2’ one of the Unique Selling Point is Tom Cruise who plays the main character of ‘Mr Hunt’. Tom Cruise is a very popular American actor in the film industry. He is mostly familiar with the younger generations, particularly amongst the female viewers due to his ‘good looks’. In addition male viewers may also look up to him as an idol because he creates the image of a brave action hero, ‘every boys dream’.

As a result of his popularity the producers realise the wide audience attraction of Tom Cruise which will result in the film being more appealing to the viewers. Therefore the trailer of ‘Mission Impossible 2’ revolves around Tom Cruise positioning him as the central character. We can see this as the trailer consists of more than forty shots of the star, ten of them close up. They include shots such as him fighting, driving, shooting etc. Most of these shots convey Tom Cruise’s character as a hero, the central character of the films plot.

By promoting him this way it ensures to attract many of the audience that are a fan of Tom Cruise. In addition this film is a sequel and a re-make of a 1970’s TV programme. This may also be a factor that influences the appeal of an older generation and past viewers of ‘Mission Impossible’, as they will have previous knowledge of the films plot. Such as the typical car chases of an espionage film. To rienforce this idea, the trailer of ‘Mission Impossible 2’ displays the updated version; a motorbike chase. Viewers may also remember the gadgets from the 1970’s programme and ‘Mission Impossible’.