Atlas Honda: A Joint Venture with Honda Japan

Atlas Honda Limited is a joint venture of Honda, Japan. It was incorporated as a public limited company on October 16, 1962 and its shares are listed on Karachi and Lahore Stock Exchanges in Pakistan. The company is principally engaged in progressive manufacture and sales of motorcycles and parts. Atlas Honda is playing a pioneering role in creating conditions for easy and confident use of motorcycles all over the country.

Atlas has undertaken to develop local manufacturing capabilities to the highest, economically feasible level.

To support its production facilities, the company has established an R&D wing and tool making facilities which are growing rapidly in size and function as the company expands. Atlas has managed to execute 14 Joint Venture/Technical Assistance Agreements between local vendors and foreign manufacturers for transfer of technology.

Atlas Honda strives to adapt applicable aspects of research and theory and more specially, Honda’s unique philosophy of hard/soft technologies to the realities of Pakistani conditions. Company management structure, systems and processes are changed according to the demands of the customer, growth and new technology.

Honda motorbikes are by far the best selling motorbikes in the country with an unmatched reputation for high quality, reliability and after-sales-service.

Honda Head Office Lahore

Business Scope

Business Scope describes “The Business we are / want to be in” through the eyes of the customers. It defines the areas of operation for the organization. It encompasses the following questions:

* Specific Region

Regions = where?

While a major role in localization has been assigned to vendor industries, Atlas Honda has the country’s largest in-house manufacturing capability in the country at its plants located in Karachi and Sheikhupura.

Get quality help now

Marrie pro writer

Verified

Proficient in: Economics

5 (204)

“ She followed all my directions. It was really easy to contact her and respond very fast as well. ”

+84 relevant experts are online

Hire writer

The mother factory in Karachi only produces one category i.e. CD 70.

The other manufacturing plant in Sheikhupura produces all the three categories i.e. CD 70, CD 100, and CD 125. (The CD125 is the new model introduced recently).

The head office for the operations is based in the city of Lahore with branches maintaining the organization’s presence in the cities of Multan and Rawalpindi.

To meet customer requirements everywhere, Atlas Honda further expands its network through established “dealer network” country wide.

The only company owned showroom is located in Saddar, Karachi. Its Warranty and Training Centers are located in Karachi, Lahore and Multan.

Atlas Honda is currently exporting to Asian counties of Afghanistan, Bangladesh, and Sri Lanka, which constitute around 5% – 6% of their total sales.

* Functions / applications

Functions / applications = what needs?

Atlas Honda is catering to the basic need of “transport i.e. conveyance and mobility” accompanied with “Quality and Affordability”.

* Customers

Whose needs?

“Rural and Urban” – They are catering to the needs of people living in Rural Areas of Pakistan, as the main market for Honda Atlas happens to be the people from rural areas. Besides, it is also catering to the need of people from urban areas as they also constitute a certain percentage of their total market share.

* Added value

Atlas Honda thrives to provide its customers with not just “superior quality products” but also with some added value. Superior Quality of Honda Atlas Motorbikes, its efficient after sale services, allow the consumer to enjoy low maintenance costs and high resale value. New designs and attractive graphics support the user in image and status enhancement.

* Considerations

The considerations for Atlas Honda Limited involve the scenario of the competition prevailing in the industry. The competition include the other 2 Japan based companies operating in Pakistan i.e. Dawood Yamaha Ltd. and Suzuki Motorcycle Pakistan Ltd. Various other Motorbike companies, producing locally and few of them importing, also serve as the competition for Atlas Honda.