Cultural Diversity in International Hospitality Management Essay

Diverseness in cordial reception industry:

One of the biggest impacts of globalisation for those pull offing companies and organisation is covering with a more culturally diverse pool of employees ( Lim and Noriega. 2007 ) . Lim and Noriega ( 2007 ) further argue that in a universe where over 50 % of world’s are owned and controlled by TNCs and MNCs they are bound to cover with work forces from different cultural backgrounds due to their cross boundary operations. their effort to pull endowment from assorted parts of Earth.

and at times governments’ force per unit area for greater diverseness at workplace ( Stanley. 2008 ) . Stanley ( 2008 ) note that. the same regulation of pollex applies to the cordial reception industry. which has seen a rush in work force diverseness. Lim and Noriega ( 2007 ) advocate that rapid growing in the cordial reception industry in countries such as East and Southeast Asia ( e. g. China ) have presented the cordial reception MNCs such as Hilton and Sheraton with the much needed infinite to turn.

Stanley’s ( 2008 ) survey of international hotel ironss in Asia continent reveals that Hilton is be aftering to add another 300 subdivisions to its bing 50 subdivisions in the part.

Harmonizing to a study by Xinhua ( 2008 ) many international cordial reception organisations showed preparedness to tap into the Chinese market in the face of the Beijing 2008 Olympics. Such aggressive conflict for market portion in this booming part has already made its grade on the labor market where there is a tight competition among these companies to pull the gifted employees ( Doherty et al. 2007 ) . Doherty et Al.

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( 2007 ) argue that the existent competition in the labor market is to absorb the sort of directors that are able to cover with employees from a different cultural background.

Therefore. the of import undertaking for these MNCs is to pull the type of direction endowment ( frequently expatriates ) who are able to cover with multicultural work environments while these directors receive the right male monarch of support from the caput office to get the better of the type of jobs these environments pose due to cultural differences ( Zhang. 2010 ) . The increasing importance of covering with cultural differences. particularly in direction degree has resulted in creative activity of a huge organic structure of literature on this topic. One of the earliest plant on this topic were presented by Hofstede ( 1980 ) who introduced a conceptual model that is based on 5 dimensions of ; “power distance. individuality vs. Bolshevism. maleness vs. muliebrity. uncertainness turning away. and long term vs. short term orientation” ( Hostede. 1980 ) .

Other theories of civilization are developed by bookmans such as Klutchhohn and Strodtbeck ( 1961 ) who introduced the cultural orientation model and Hall ( 1971 ) who develop the cultural contexts construct. In the this paper the chief purpose of the writer is to compare and contrast these three cultural constructs on the footing of their advantages. disadvantages and suitableness to the direction of Chinese employees in the context of cordial reception industry. However. foremost this writer is traveling to supply a brief debut on civilization and its assorted definitions every bit good as debating why it is of import to understand civilization and cultural differences. What is civilization?

Culture has been studied and analysed from assorted different position. which tend to supply changing. but yet at times similar definitions of this term. For case. Keesing ( 1974 ) defines civilization as “systems ( of socially transmitted behavior forms ) that serve to associate human communities to their ecological scenes. These ways of life of communities include engineerings and manners of economic organisation. colony forms. manners of societal grouping and political organisation. spiritual beliefs and patterns. and so on” ( pp. 5 ) . Binford ( 1968 ) provides the undermentioned definition:

“Culture is all those agencies whose signifiers are non under direct familial control. . . which serve to set persons and groups within their ecological communities” ( p. 323 ) . Based on these interpretation civilization can be defined as a group of behaviors and beliefs associated to a certain group that may shack in a certain geographical location. However. what make civilization and cultural surveies of import is the sensed differences among between civilizations and the deduction of these differences for the universe commercialism. Solomon and Schell ( 2009 ) argue that “today it’s non uncommon to pull off concern maps in other states with direct describing relationships to functional squads in many states ; it’s besides non unusual to interact with co-workers at place who have a assortment of backgrounds and diverse personal manners. all of which respond to different direction techniques” ( pp. 111 ) .

Morris ( 2011 ) besides notes that understanding cultural differences is an of import facet of pull offing diverse pools of employees and asserts that “a ( director ) who interprets employees from different cultural groups without consciousness of cultural norms can lose or misread of import signals in their communication” . Thus. so far it is established that cultural consciousness is an built-in and of import portion of direction ; the undermentioned subdivisions will take to reexamine the antecedently mentioned cultural theories in the context of cordial reception direction of foreign or expatriate directors in China. Hofstede’s five dimensions:

Hofstede’s ( 1980 ) five dimensions was produced on the dorsum of many interviews and observations. and as evident from the rubric it is based on five dimensions ( mentioned before ) and assumes that civilizations vary from one another on the footing of these five facets. In seeking to associate the five dimensions construct to the cordial reception industry there are troubles and confusions as the construct was developed on the dorsum of interviews of employees who chiefly worked in a similar industry ( Newman. 1996 ) . However. in seeking to associate this construct to direction of the Chinese cordial reception companies’ directors can enormously profit from the five dimensions ; whether it is about larning how to take and pull off. motivate. decide jobs and etc. ( Rogers. Hart and Miike. 2002 ) . As it can be seen from the tabular array below. states do vary in the manner they react to inequalities in distribution of power. As a consequence. the concept of the organisations vary depending on this really fact ( Miroshnik. 2001 ) .

Based on this observation. one of the major jobs that a cordial reception director would confront in China is acquiring the director subsidiary distance right. In other words. while in Western organisations and companies the direction manner is instead level and two manner communicating is encouraged. in China the hierarchal direction manner is really dominant and the communications channels are usually top-down ( Tuttle et al. 2009 ) . Therefore. a director who is used to a more democratic manner of direction is now faced with the world of a wok topographic point that does non back up or understand this direction theoretical account. One manner of class would be to try to alter the civilization and present a new direction manner into a multi-national hotel chain’s ( e. g. Hilton ) operations in China ; nevertheless. as it can be seen from the past experiences cultural displacements are non as easy and fluid as one may wish them to be ( Choi et al. 2004 ) .

Therefore. the easier and more effectual attack in the short to medium term is to understand and encompass the local civilization. For case. a foreign or expatriate director who is pull offing a transnational cordial reception house in China demands to understand the fact that China is a masculine and corporate society where uncertainness is mostly avoided and people have a really long term orientation in life and work and historically advocated great power distance ( Li. 2008 ) . A glimpse at the tabular array above shows that in a society like China low individuality that is built-in in the civilization implies that persons are more concerned about the harmoniousness at work. for which they are willing to stamp down their emotions. and the accomplishment of the group and esteeming the traditions is an built-in portion of their work moralss. The most of import facet of this dimension ought to be that portion of Chinese civilization that emphasizes on ‘working for the intrinsic reward’ .

Although this trait is easy decreasing in China as a consequence of globalisation and outgrowth of a ‘global culture’ ( Tuttle et al. 2009 ) the older coevals still upholds these values. Therefore. directors should be aware of this mentality when it comes to inventing schemes to actuate the employees. An interesting facet of Hostede’s ( 1980 ) five dimensions is the maleness vs. muliebrity issues. A deficiency of apprehension of this factor can do jobs for directors and discontent among employees.

Jacob ( 2005 ) postulates that in masculine societies undertakings are developed and assigned base on their nature. In other words. undertakings are either masculine or feminine and directors need to hold a good grasp of this fact before prosecuting in developing undertakings and duties. From a personal position this writer can corroborate that in China [ still ] there is a great grade of accent on maleness and muliebrity and delegating a feminine undertaking to a adult male can be considered violative. This is particularly true in instance of cordial reception industry where undertakings such as housework are considered to be preponderantly feminine undertakings.

Cultural orientation:

This construct was developed by Kluckhohn and Strodtbeck ( 1961 ) and was one of the first comparative cultural surveies to look at civilizations from a multi-dimensional position ( Hills. 2002 ) . This construct has been recognised and acknowledged for its psychological survey of human values ( Russo. 2000 and Hofstede. 2001 ) and its attack to value as an across-the-board property that goes beyond the positive and negative of the attitudinal surveies ( Hills. 2002 ) . Writers such as Segal et Al. ( 1999 ) and Smith and Bond ( 1998 ) argue that this construct is non relevant to direction as the writers did non stipulate the deduction of this survey for concern direction. However. this writer finds dimensions Two ( person’s relationship to others people ) and Six ( the construct of infinite ) relevant to direction and to cordial reception industry.

These two dimensions are extremely similar with that of Hofstede’s individuality vs. Bolshevism. Therefore. an apprehension of this dimension would fit directors to cover with the quandary that may originate from covering with those who operate under different value systems. For case. in this instance understanding that single relationship with others in the organisation is based on hierarchy and corporate attempt can be enormously advantageous. This is particularly utile in undertaking development where directors would concentrate more on concerted ( corporate ) as opposed to competitory ( single ) undertakings.

Hall’s high vs. low context civilization:

This construct refers to the grade of formality that is applied in communications between members of society ( Guffey. 2009 ) . Harmonizing to Solomon ( 2011 ) in high context societies a great trade of communicating is non-verbal and the civilization itself explains the state of affairs as opposed to words. As such. in a high context society the pick of words one utters are really of import and metaphorical statements are often used. Furthermore. in a high context society there is immense accent on separating the insider from foreigner ; for case. in China the word ‘Guanxi’ specifically refers to this issue ( Xin and Pearce. 1996 ) . Grainger ( 2002 ) argues that in a high context society such as China. one’s apprehension and regard of the superiors’ place is the key to developing good relationships and making chances.

The same rule applies to foreign or expatriate directors who are running cordial reception or any other type of concerns in China. In an article titled “Gifts. Favours and Banquets: the art of societal relationships in China” Yang ( 1994 ) reveals the secrets of developing meaningful and successful concern relationships in Middle Kingdom and provides priceless advice on how to prosecute in with functionaries and business communities in a manner accepted and understood in Chinese civilization. Grainger ( 2002 ) provides a instance survey of the Roaring Dragon Hotel in South-West China and uncover how after the amalgamation of the hotel with a European cordial reception group some of the employees who were happening it hard to work with the Western Manager use their Guanxi with the a Chinese senior director to be transferred to a subdivision run by a local.

Grainger ( 2002 ) further adds that many foreign directors in cordial reception industry fail to procure good trades as they lack the expertness and right links to make so. There is no denial about the fact that in China favors are performed often. but merely at the right monetary value and to the right individuals. The really construct of Guanxi is a euphemism for favoritism and elusive graft ( Yang. 1994 ) . However. to a foreign director the quandary is how to travel about inquiring for favors without exposing themselves or those who are able to supply the right chances ( Park and Luo. 2001 ) . Such state of affairss absolutely highlight the importance of understanding different civilization ( Chinese in this case ) and happening ways of suiting for the demands and demands of that specific civilization.

In an article published in New York Times ( 2009 ) Selignon argues that many foreign directors do non understand the importance of constructing Guanxi non merely with local governments and concern proprietors. but besides with the employees. She goes on explicating that bulk of Western directors follow the same patterns that they would make back place and neglect to understand the importance of constructing relationships with their subsidiaries. In Chinese context employee and director relationship goes beyond the office hours and interactions expand to house visits. dinner assemblages and etc. ( Yang. 1994 ) . Therefore. to most cordial reception directors deployed in China success or failure is a affair of understanding or neglecting to understand these differences.

Understanding clients from their cultural position:

Kandampully et Al. ( 2001 ) posit that cordial reception directors in China are preponderantly covering and providing for the Chinese client. although the figure of foreign clients in China is on the rise. which merely adds to the diverseness of the cultural differences that should be understood and accommodated. This point is confirmed by Reisinger and Turner ( 1997 ) who assert that: “Greater cross-cultural consciousness. apprehension. and credence of cultural differences is needed by touristry practitioners” ( pp. 1 ) . However. in a purely Chinese context it is upon the foreign director to derive penetration into the demands and wants of the Chinese clients in order to run into or transcend their outlooks.

Park and Luo ( 2001 ) argue that to a foreign director of a cordial reception house the chief point of contact with the cultural demands of the clients are the local employees. Therefore. in order to understand the market and its demands directors must be able to acquire through the first hurdle which is to acquire through the direction issues they will confront with their employees. Reisinger and Turner ( 1997 ) assert that “managers of services houses deployed to foreign states have to cover with the ageless quandary of larning. apprehension and accommodating to what can best be described as unseasoned Waterss ; their failure or success entirely depends on their ability to get the better of the cultural one by one through uninterrupted acquisition and adaptation” .


Cultures as value systems that permeate human beings’ lives and find how they behave. act and react are progressively deriving in importance and over the past few decennaries a big organic structure of literature has been developed to help the commercial universe in covering with the ordeals of covering with cultural differences and troubles that arise from these cultural incongruousnesss. This paper tried to foreground how an apprehension of cultural differences can play a important function in assisting foreign cordial reception directors deployed in China to do a successful cultural passage across civilizations. In the class of this paper it was discussed that civilization as unwritten manuals of behavioral forms play a important function in how many interactions develop and flourish into meaningful relationships. Furthermore. it was highlighted. through proviso of existent life illustrations. how a deficiency of apprehension of cultural differences can restrict or barricade the success of foreign directors in China.

As a agency of confirming this statement this paper looked at three different constructs ( i. e. Hofstede’s five dimentions. Klutchohn and Strodtbeck’s cultural orientation and Hall’s cultural context ) each one of which was studied and analysed in footings of its relevancy to the context of direction ( cordial reception specifically ) . In decision. this paper reveals that while the two constructs of Five Dimensions ( Hofstede ) and Cultural Context ( Hall ) carry greater tantrum and are more applicable to direction issues than cultural orientation construct ( Klutchohn and Strodtbeck ) . Nonetheless. overall impact of such constructs and cultural intelligence on easing successful cultural passage for directors can non be over emphatic.

As it was noted in this survey in-depth cultural acquisition and passage non merely allows directors to be more effectual in pull offing their human resources. it will besides let them to negociate entree to better chances for greater development and profitableness. Therefore. understanding civilizations and happening ways of bridging the cultural spread is an indispensable when it comes to pull offing across civilizations. In this manner a director would be able to better his/her efficiency through understanding the host civilization every bit good as cut downing the hazard of misinterpretations and possible dissensions that can otherwise be avoided.

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