Free essays on Business are resources that offer students, researchers, and professionals access to various topics that explore different business aspects, such as management, finance, marketing, accounting, and entrepreneurship. These essays are written by experts in their respective fields and cover different levels of academic complexity, from basic concepts to advanced ideas. By using these essays, students can deepen their knowledge on business issues, and professionals can get insights on industry trends, best practices, and challenges. Free essays on Business are valuable resources for anyone interested in learning more about the business world, and they can be downloaded or accessed online without charge.
Bernard Arnault
Bernard Arnault (born 5 March 1949) is a French businessman. He is the founder, chairman, and CEO of LVMH, a large luxury goods conglomerate consisting of over fifty luxury brands, including Louis Vuitton, Dior, and Fendi. According to Forbes Magazine, Arnault is the world's 4th and Europe's richest person, with a 2011 net worth of US$41 billion. Marc Jacobs (born April 9, 1963) is an American fashion designer and the head designer for Marc Jacobs, as well as the diffusion…...
Company
Social Media’s Impact on Consumer Behaviour in Market Segment
HOW SOCIAL MEDIA IS IMPACTING CONSUMER BEHAVIOUR FOR A PARTICULAR MARKET SEGMENT [pic] Presented By: Rohan Bhardwaj Anupam Nagar Sumit Kumar Prateek TABLE OF CONTENTS 1. Abstract 2. Introduction 3. Literature Review. 4. Objectives. 5. Research methodology. 6. Results. 7. Findings 8. Appendix 9. Conclusions and Recommendations. 10. Limitations. 11. References ABSTRACT The global proliferation of the internet over the last decade has substantively changed the traditional buyer-seller exchange dynamics through ts high volume-high speed information flow capabilities. Businesses can…...
Consumer Behavior
Participative Leadership Style vs Autocratic/Directive Leadership Styles
QUESTION Participative leadership style is always more effective than autocratic/directive leadership styles. Discuss. Executive summary Academic and empirical research on workplace leadership covers wide ranging information on leadership theory and characteristics that make a leader effective. The focus of this report is to identify information on behavioural and contingency perspectives of leadership. The path-goal Leadership theory is one of the anticipated contingency theories as it includes different styles of leadership behaviours. The main aspects of this report are a behavioural…...
BusinessEmploymentLeadershipLeadership StylesMotivationOrganizational Behavior
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Explain the Fama & French 3 factor model ?
Estimation of expected return for individual stocks is central to many financial decisions such as those relating to portfolio management, capital budgeting, and performance evaluation. The two main alternatives available for this purpose are a single factor model (or Capital Asset Pricing Model (CAPM)) and the three factor model suggested by Fama and French. The CAPM's simplicity helps to build intuition around the concept of modeling return as a function of risk, under this model beta is a catch-all proxy…...
Risk Management
Targeting Teenagers: Energy Drinks, (Self) Regulation and the Ethics of the 4ps
The Presence of Energy Drinks When taking a look around at the night life of any city of the western culture we may come to a conclusion that pubs and party places are stuffed with under aged children below 20 or even 18. These kids need more energy to survive the rush of the nightlife therefore it is not unusual to see them drinking energy drinks – or even mixing it with alcoholic beverages. Do the producers and marketers of…...
AdolescenceCaffeineDrinkEnergy DrinksEthicsFood
Ethnographic Pilot Study of the University of Southampton’s Print Centre
This report follows an ethnographic pilot study into the university's print centre. We were required to view the Print centre through the eyes of management consultants relating its operations to material covered in lectures. Background to the Print centre. Find out how long it has been running. The Print centre was initially setup to cater for the specialist print needs of the university. This has since changed and it is now also widely used by other organisations and the public.…...
Corporate Social ResponsibilityEmploymentEthicsLearningManagementRecycling
Police Management Essays
Paul Liedkie Essays The Division of labor in a law enforcement agency is broken up between the officers, sergeants, captains, lieutenants, and chiefs. Officers generally do most of the routine traffic stops and grunt work, while the higher up the ladder the more influential the work is inside the department. The Sergeants also sometimes are in the public doing routine grunt work, but are usually strictly in the department stations. Chiefs seldom become involved in low level policing, staying mostly…...
Broken Windows TheoryCommunicationCrimeManagementPolice
Going Global: Advertising in the 21st Century
Going Global: Advertising In The 21st Century Jeromy J. Clark 06/14/2011 In order to remain effective, the advertising industry has to adapt to changes and trends in society. Because of this, the general pattern of advertising plans will appear to essentially mirror their target market, or a specific group of people in that society, from the picket-signs of years ago to the high-tech advertisements of the 21st century. There are a number of factors that come into play, each affecting…...
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Audi A6 2012 Marketing Plan
1. EXECUTIVE SUMMARY Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to create awareness and impact around the A6 launch also to increase the market share by selling new cars. With this campaign, Audi will focus on affecting the target audience, driving quality user generated content, leveraging social media platforms and having a high impact launch that will generate buzz around “Audi Envy” The creative and media strategy is designed…...
Company
Representing Your Country in Negotiation
Negotiation is the process of getting what you want for what you want. Negotiation happen everyday in every facet of life. But when representing a country, it is a huge responsibility. Because when we represent a country, the country pride is at our shoulder. It will be more important if we are going to negotiate with other countries as it will affects the relations between countries in the future, and it will be watched closely by the international community, So…...
BusinessCharacter TraitsCommitmentCountryLifeNegotiation
The Northcliffe Revolution: The Rise of the Commercial Newspaper
The intention of this paper is to explore the notion that Lord Northcliffe, the owner of popular papers in the late nineteenth and early twentieth centuries such as the Daily Mail, had such a pivotal role in the press of the epoch that he could be easily described as possessing such incredible power as to revolutionise a growing industry, such as that of the print based press. To be able to develop upon, or dismantle, such a widely debated topic…...
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The Boys and Girls Club
The Boys and Girls Club in Billerica is more than a place, it's a movement to enable all young people, especially those who need them most, to reach their full potential as productive caring and responsible citizens. By reaching children at an early age and providing positive activities and encouragement, the club provides a compelling alternative to youth crime, gang membership, drugs, and other negative influences that affect youth today. The club promotes the development of young people by instilling…...
CommunicationMarketingVolunteeringWebsite
Consumer Behaviour- Soft Drink Industry
Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years…...
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Moving to Hybrid Cars
1.0 Introduction Australia has the largest per capita level of green house gas emissions in the developed world, mainly due to a heavy reliance on coal to generate electricity. Every person contributes 27.2 tonnes of carbon dioxide each year, which is 27 percent higher than that of an average American citizen. (Peatling, 2004) This, included with the constantly rising fuel prices creates an ever increasing demand for more energy efficient and lower pollution level cars. Hybrid cars are a well…...
Company
South African Breweries
In 2001 South African Breweries (SAB) finds itself as the fifth largest brewer in the world. SAB has brewing operations in 21 different countries around the world with an annual output of "77 million hectolitres of beer. South African Breweries also holds a chain of 77 Southern Sun hotels throughout Southern Africa and also owns three casinos."( http://www.sabmiller.com/ ) South African Breweries (SAB) has grown on the basis of its strength in developing markets, first in Africa and then in…...
Company
Models of Organisational Behaviour
MODELS OF ORGANIZATIONAL BEHAVIOUR Introduction Organizations achieve their goals by creating, communicating and operating an organizational behaviour system, as shown in the figure below: Management’s Philosophy ? Values ? Vision ? Mission ? Goals Formal Organization Organizational Culture Social Environment Informal Organization Leadership ? Communication ? Group Dynamics Quality of Work Life Motivation Outcomes: ? Performance ? Employee satisfaction ? Personal growth and development I. Philosophy • • A. 1. 2. 3. 4. 5. The philosophy (model) of organizational behavior…...
Human NatureLeadershipModelMotivationOrganizational BehaviorWork
Business Strategy and Whitbread
Bibliography There are no sources in the current document. Carol Pickering Assignment 1 Business strategy EXECUTIVE SUMMARY Whitbread PLC founded in 1742 by Samuel Whitbread the first mass production brewing plant in Georgian London. Whitbread had always been known for brewing and running pubs. A complete change in direction in 2001 saw the selling off of both the brewing and the pubs and a new era of hotels restaurants and coffee shops began. 2011 see the core estate of premier…...
Company
Literature Review of Pain Management in Dementia.
Abstract Within the dementia care environment, it is my experience that it is often unclear to nursing staff as to appropriate assessment and management of pain for clients in the palliative stage of their illness. Although nurses have their experience to guide their practice, as the health professional most involved with the client at the end of life, there is a need for review of current assessment tools and management strategies to ensure the care given is evidence based and…...
BusinessDiseaseHealthLiteratureLiterature ReviewManagement
Marketing Case Study II: Aqualisa Quartz
Marketing Case Study II: Aqualisa Quartz Introduction and Problem Statement Aqualisa, a premium British shower manufacturer, is experiencing teething problems with its new line of electronic mixed shower products – Quartz. Despite being hailed as “a breakthrough in shower technology” (Case p. 6), early sales were dismal. Plumbers, the main channel of Aqualisa’s products, have developed an ‘electronic phobia’ since the late 1980s when early electronic showers failed, hurting Quartz by association. Furthermore, the company is also concerned of cannibalization…...
BusinessCase StudyEducationLearningMarketingStudy
Issue of Selling Levi’s in Walmart
Problem Faced with 5 years of declining sales, should Levi’s sell a brand to mass discount retailer, Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue, photocopiers, and jeans. Did you answer Kleenex, Xerox, and Levi’s? I bet you did. The #1 apparel brand for brand awareness and recognition, “Levi’s” is virtually synonymous with “jeans. ” In the past several years however this strong brand recognition has failed to translate into…...
Company
Strategies Used by Yili Groups
The Yili Group----how it functions and strategizes in the Chinese Dairy Marketplace 5. 0 Introduction This chapter critically reviews the findings and analyses of the data collected from the company’ report, secondary data and interviewer opinions towards the strategy adopted by the company. Unstructured telephone interviews and face-to-face interviews with the company’s marketing director – Mr. Wang, revealed what the company implements and the problems faced by the company. 5. 1 Findings and Analysis From the data collected, the Yili…...
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The Fundamentals of Leadership in the Workplace
The Fundamentals of Leadership in the Workplace For centuries there have been leaders and people have debated what makes a great leader. Leadership goes back to the time of the ancient Greeks. During the 1500’s, there was an Italian statesman Niccolo Machiavelli, who wrote The Prince, which he described methods for leaders to use in acquiring power (Leadership 2003). This all led to the recent activity dating to the early 1900’s and what has been developed and used in today’s…...
Human NatureLeadershipLifeThe PrinceWork
Burger King – Customer and Market situation of the industry
The following sample essay on "Burger King - Customer and Market situation of the industry": tells about fast food joints. More and more people are becoming aware and conscious of what they eat. People prefer healthy food. Mad cow disease and foot and mouth disease has created an awareness which has made people wary of eating out side. More and more working or white collar people prefer eating outside now as working people are emerging and preferring eating or "grabbing…...
Burger KingBusinessCustomerEconomicsFast FoodHamburger
The Body Shop strategy
On March 26th 1976 a young lady of 33 by the name of Anita Roddick who had a deep rooted passion for environmental activism and no prior business knowledge decided to open a small store in Brighton by the name of The Body Shop selling natural based, self mixed beauty produce that she had discovered from her travels throughout the South Pacific and Africa. Her main aim at the time was to support her husband who was travelling around America…...
Company
India: Dumping Ground for Developed Countries?
In the late 1980s, a tightening of environmental regulations in industrialized countries led to a dramatic rise in the cost of hazardous waste disposal. Searching for cheaper ways to get rid of the wastes, “toxic traders” began shipping hazardous waste to developing countries and to Eastern Europe. When this activity was revealed, international outrage led to the drafting and adoption of the Basel Convention. During its first Decade (1989-1999), the Convention was principally devoted to setting up a framework for…...
CancerManufacturingMaterialsPlasticPollutionRecycling
Quality Management Analysis
Quality has been and will always be the focus of any business industry or public service and it's been a subject of contention over the years. Total Quality Management was initially developed by Deming and Juran who are recognized as pioneers of the TQM approach. Deming and Juran believed that quality and productivity were issues that could be achieved and were not conflicting objectives and the basic proposition was that all production processes were vulnerable to quality problems caused by…...
Quality Management
Immediate Rewards & Consumer Behavior
Immediate rewards are categorised as product based promotions, this includes three groups; bonus packs, multi packs and free-gifts. Bonus packs are special factory packs that offer consumers more of a product at the same price (e.g. 10%, 20%, 50% extra product free) or offering a large pack for the price of the small pack. Multi packs are two or more packs banded together and offered at a reduced price; the super deal in multi pack promotions would be the 'BOGOF'…...
Consumer Behavior
Target Corporation Brand Building
Target Corporation is a developed company which focuses exclusively on general merchandise retailing. Our principal operating strategy is to provide exceptional value to American consumers through multiple retail formats ranging from upscale discount and moderate-priced to full-service department stores. According to msn.com, in the finance section, we found that Target is moving into the on-line business industry and targeting consumers to shop on-line. Also it states how many stores Target has and the range of general merchandise items. Target Corporation…...
Company
Marketing analysis of Dior
1.0 Introduction The benchmark of human appeal always increases for both man and woman. From the era of shabby clothes to noble fashion, from de-emphases to emphasis skin care and toilette. Those of the changes label human civilization. Nowadays, the standard of toilette and fashion are very demanding. It is difficult for substantial fashion enterprises to maintain its market. However, Dior can achieve it. What is the market position of Dior? How Dior makes the business and keeps its stable.…...
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Trade-offs in Shifting to a Lean System for Manufacturing
What trade-offs are involved in shifting from a traditional operations system to a lean system for: a. A manufacturing firm? A lean system is basically quality vs. quantity. Producing quality in the lean system eliminates waste. For instance, a lean system can reduce inventory, waiting time, excessive transportation, as well as defects in products and services. “The key considerations are the time and cost requirements for successful conversion, which can be substantial” (Stevenson, 2010, p. 719). b. A service firm…...
CommunicationInventoryWebsite
Coca-Cola Case Study Example
Company Overview Coca-Cola drink was created in May 1886 by Dr. John Pemberton in Atlanta, Georgia. In 1891, entrepreneur Asa G Candler gained ownership of the Coca-Cola business. Ernest Woodruff bought Coca-Cola for $25 million in 1919. Coca-Cola gradually grew and became one of the world’s largest soft drinks company. Although Coca-Cola also deals with non-carbonated drinks, its primary products are carbonated drinks. PEST Analysis The PEST Analysis is an analysis to examine the macro-environment of Coca-Cola’s operations (Johnson, Scholes…...
Company
The Public Relations Practitioner as Cultural Intermediary
The public relations practitioner as cultural intermediary. Author: Cornelis A. Coetzee Table of Contents 1. Introduction2 2. Literature review3 3. Theoretical approach3 3. 1 Theoretical perspective3 3. 2 Research approach4 3. 2. 1 Interpretive approach5 3. 2. 1. 1 Hermeneutics as a metatheory6 4. Postmodernism, globalization and culture in communication: a brief discussion6 4. 1 Postmodern communication6 4. 2 Globalization and communication7 4. 3 Multi-cultural communication8 4. 3. 1 Culture and cultural identities8 5. Conclusion11 6. Recommendation12 Bibliography12 List of…...
CommunicationCulturePostmodernismPublic RelationsStrategy
Core Competencies of Wal Mart and Honda Instruments for Their Growth
Strategic Management Term Paper Core competencies of Wal mart and Honda Instruments for their Growth By: Hari Kiran Babu. G (0711) Naga Mounica. G (0723) Sai Krishna Chaitanya (0736) Surabhi Rajan (0749) Sobhan Pavan Tej . K (0641) Core Competencies Core competencies lead to the development of core products. Core products are not directly sold to end users; rather, they are used to build a larger number of end-user products. For example, motors are a core product that can be…...
Company
Marketing of Roche Pharmaceutical Ltd
Introduction Company Background________ Today Bangladesh stands on the juncture of economic emancipation. The stage is set for rapid growth and development in every sector of the economy. Success lies in the ability to adapt with changing times. The Roche Group is a leading international healthcare company with principal businesses in pharmaceuticals, diagnostics and vitamins. The company is active in more than 150 countries and employs approximately 62,000 people worldwide. The Roche corporate headquarters are in Basel, Switzerland. Roche is committed…...
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Catering Industry in India
INTRODUCTION Catering definition This industry comprises establishments primarily engaged in providing single event-based food services. These establishments generally have equipment and vehicles to transport meals and snacks to events and/or prepare food at an off-premise site. Banquet halls with catering staff are included in this industry. Examples of events catered by establishments in this industry are graduation parties, wedding receptions, business or retirement luncheons, and trade shows. Restaurant or Foodservice definition Organizations in the Food Services and Drinking Places prepare…...
CatEconomicsFamilyHotelIndustryLife
Celebrity Endorsement
SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever. Choice of the celebrity, hence, is of utmost importance and is usually done based on many different parameters - appeal, looks, popularity or even just a fantasy…...
Company
Contingency approach of management
Contingency approach of management puts more concern on the changing circumstance, internal and external, formal and informal, thus it provides the opportunities to have to comprehensive over-view on the situation, and helps the management to choose appropriate actions adapting to or affecting environment. "The contingency approach advocates selecting a management response from among various alternatives, based on the characteristics of the specific situation. It holds that the key to becoming a successful manager is the ability to diagnose a situation…...
CommunicationHuman NatureManagementTeam
Strategic Management Process
In the following paper the strategic management process will be discussed. First to be described will be the primary components of a strategic management process. I will also indicate why a strategic management process is needed for a company. Finally I will research Apple and describe their strategic management process. The first step to strategic management is 1. Developing a strategic vision. The management or leader must come up with a vision for the company. This vision should focus on…...
CommunicationManagementStrategic Management
Marketing Approaches of Nike and Li-Ning
Introduction Nike Target Market Mature marketing approaches bring companies considerable fortune, especially in such a competitive market. Therefore, marketing people play an essential role in planning, decision-making, market segmenting, targeting, pricing and positioning. In the following report, it will explore the marketing theory and practice of two products of two famous companies, the world’s largest sports goods company Nike and China’s popular sports brand Li-Ning. This report focuses on Nike’s basketball shoes and Li-Ning’s running shoes. Industry background 2008 Olympic Games…...
Company
Vertical Integration at Sony: Optimizing Operations
Back in 2002, Sony geared themselves toward a vertical strategy as reported by Rob Weisenthal, VP and CFO of Sony Corp. of America, “Under the USA umbrella, we undertook a number of vertical initiatives for each operating division. These have already produced significant operational streamlining and financial performance improvements”. As discussed in his release, Weisenthal talked about Sony Pictures Entertainment and their strategy to restructure television operations, where core programming competencies were focused on. Film and television digitalization efforts have…...
LogisticsOutsourcingSony
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