Panda Retail Company is a Saudi Arabia grocery retailing company, It started in 1978 as the first of a series of modern markets in Saudi Arabia with the opening of its first branch in Riyadh. Panda currently has more than 481 branches in its various markets including Panda, Hyper Panda and MyPanda, making it the largest retail company in Saudi Arabia with a wide geographical presence covering 38 cities in Saudi Arabia. The company offers its services and products to more than 400 million visitors annually, through its diverse markets.
also, Panda’s retail markets are characterized by its brand-name products ‘Panda’ which are sold exclusively in their markets, which are high-quality products and competitive prices, which are rapidly growing day by day to become a distinctive choice for customers.
Panda focuses on the training and development of its staff on more than one level. In 2002, Panda launched a program to train and develop the skills and abilities of its employees. The average number of trainees per year exceeds 8,000 and is keen to provide an attractive work environment.
Panda has achieved the needs of its employees at all practical and social levels, contributing to the increase of the number of Saudi employees to more than 7,000 employees out of a total of more than 25,000 employees including 268 employees with special needs and more than 500 students in the employment training programs offered by the company. Panda is aimed at providing the best goods at the lowest prices and Panda’s vision to be the first in the regional retail trade from its customers and its constant innovation to meet their needs.
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Panda assessed that it believes in the different moral functions of the Savola Group, namely, ‘honesty, piety, righteousness and devotion ‘ These four ethical values regulate their relationship with themselves and with others ‘partners, clients, suppliers, society. Honesty requires constant respect for the trust placed by others in it by saying truthfulness, fulfilling promises, commitments. The second ethical value is piety, Sensing God’s control in our business with everyone associated with the company The third moral value: righteousness requires all employees of Panda to feel their responsibilities in the company materially and morally. The fourth value: devotion is to control the tendencies and direct the employees’ efforts to develop their abilities to ensure their moral responsibility towards all parties.
Human resource strategy
Panda takes an administrative approach that supports the internal work environment, which depends on intensive training, motivation, and developing their staff, so they believe that support of their staff is the best way for excellent care to their customers.
Production process
The new branches of Panda are to enhance the strategy of Panda Retail expansion to cover the various regions of Saudi Arabia in accordance with the principle of availability for all and to strengthen the role of the retail sector in the growth of the Saudi economy. Currently, the number of branches of ‘Hyper Panda’ markets in Saudi Arabia are 65 branches and also, the number of branches of ‘Panda’ markets are 156 branches.
Development of panda products
Product development is the most important thing to grow a company up and to earn customers. The first step was to unify the markets of Azizia and Panda markets under the Panda brand. with the reinvestment of profits in the introduction of two new forms of shops: hyperPanda (2004) and small shops under the brand name MyPanda (2013). also, Savola’s retail division opened Panda’s distribution centers and expanded business between 1998 and 2015 to include two new countries.
Marketing strategy
Spread Panda branches in the United Arab Emirates, it is facing intense competition in the market but by marketing strategies that focus on nutrition, taste, quality and a lot of other health-related benefits by medium prices and their adoption on its ability to grow quickly according to the preferences and trends, Panda company is able to create a sustainable competitive advantage. With the high cost of living it targeted the middle class of society and families, it did many campaigns and competitions such as ‘Play and win’, ‘Fastest and be one of the 5000 winners daily’, ‘Ten Riyals’, ‘Fresh and Free’ and a lot of deals Through ‘Qitaf’ and ‘Saving Card’. it also cooperated with Uber to place a 50% discount for Panda’s customers. Students were also targeted to set up discounts for them at the beginning of the school year on student supplies.
Panda Retail has made its efforts to establish a successful company and a strong brand. and paved the way for the formation of a positive perception of the brand by launching several activities that meet the needs of its customers. For example, Panda was the first company that print weekly distribution booklets and distribute them to ‘homes directly’ in the areas where they operate. and offering innovative promotional offers for its customers, and adopted a lot of programs and projects aimed at serving the community in all categories, and training health awareness programs, also projects related to the preservation of the Saudi environment, and national awareness ‘Environment is my friend’, which aims to spread environmental culture among members of society, the distinctive aspect of Panda is the charitable aspect like in Ramadan month distribution fund for needy families under the campaign ‘Together in Charity’. it also aims to leave a positive impact on the community and achieve profits and growth through strategic investment.
The retail sector in Saudi Arabia is strong and is expected to continue despite the current slowdown in the economy. a large proportion of young people in Saudi Arabia prefer to buy their items from modern retail centers, as modern retailers represent only a small fraction of the retail sector in Saudi Arabia compared to some of the more advanced economies, so providing the best services and focus on customers will ensure the idealism for Panda. Panda holds about 11.50% of the total market share in Saudi Arabia in retail sales, more than twice the share of its closest competitor. Panda corporation enjoys a broad knowledge, market experiences, and a customer base characterized by special loyalty, it is expected that customer focus and human resource training will be the basis for achieving better performance for the company in the future.
Referencing
- Savola.com. Our mission and vision. [online] Available at: https://www.savola.com/about-us/savola/mission-vision
- Panda.com.sa (n.d.).News. [online] Available at: http://www.panda.com.sa/stores/abha/profile/news?___store=abha_ar
- Back to school (2015). [online video] Available at: https://www.youtube.com/watch?v=jfXagevHUr8&index=125&list=PLawWFjcOIA030Yw32nMIlP5XMIeQYhRT8&ab_channel=PandaSaudi [Accessed 13 Aug 2016].
An Executive Summary Of Panda. (2021, Dec 05). Retrieved from https://paperap.com/an-executive-summary-of-panda/
