There are many fabulous tools in Facebook that can help in pushing digital marketing campaign forward with contests, advertising, insights, and many others(Curran, 2011). These tools are essential as they help in optimizing one’s ad campaign. As a result, digital marketing on social media like Facebook has become more efficient and effective with the aid of these tools. In this report, Facebook is selected as the preferred social media for digital marketing. The steps of how various Facebook tools used on Facebook for digital marketing are also discussed.
Social Media: Facebook
Business Tool: Facebook Live
Digital marketing has become more productive through Facebook live as many people on an average spend three times much longer watching live videos than that which are not live. As a result, digital marketers can use this powerful tool to engage their audience and increase their brand’s following.
Statistics of business using Facebook Live for digital marketing
Facebook is the top platform for companies like the B2B and B2C(J?rvinen, 2012). Facebook offers a higher digital ad ROI according to 30% of marketers. It is estimated that every month, there are 1.39billion active Facebook users. There are 92% social and digital marketers and advertisers that are using Facebook for advertising. Over thirty million businesses have fun pages on Facebook.
How a business can use it
A business can start using Facebook Live to give the audience a taste of their brand’s experience. It can also host events or conduct interviews. Through Facebook Live, a business can do a question and answer session, online classes, and stream their new product launch(J?rvinen, 2012). Lastly, companies can use Facebook Live to feature its leaders and employees as well as performing live customer service. Businesses can use live video streaming to connect with their audience as a way of gaining their trust and building stronger customer relationships.
Step 1: Before going live, the business should pre-promote by letting the audience know the time and date it will go live.
Step 2: have a stable internet connection.
Step 3: Choose a suitable location.
Step 3: ensure a catchy description of the video.
Step 4: then in the business Facebook page, go to the Newsfeed and select “Live Video,” add the catchy description, and choose the audience. Then there you go.
Social media: Facebook
Business tool: Facebook Ad
Statistics of business using Facebook Ad for digital marketing
Many purchases are said to be influenced by social media. As a result, 93% of marketers are using Facebook for regular advertisement, which roughly amounts to 3 million businesses that use Facebook to market their business(Tiago, 2014). That is three million companies from all over the world, with more than 70% from outside of the US.
How a business can use it:
Many business people take Facebook as the most cost-effective advertising investment that any business can make. It is less expensive than every alternative advertising source. The options of targeting are more precise than the rest. A company can target previous customers, website visitors, and specific demographics.
Step 1: Choose the objective of the Ad
Step 2: Selecting audience.
Step 3: Decide where to run the ad.
Step 4: Budget setting
Step 5: Pick a format.
Step 6: Place the order.
Step 7: Measure and manage the ad.
Social media: Facebook
Business tool: Agorapulse
Statistics of business using Agorapulsefor digital marketing
Anyone can use Agorapulse as its usage all depends on the size and goal of a business. This boils down to the social media profiles involved that are related to the number of users. It is used widely by small scale businesses, Media agencies, owners of Sole biz, Medium, and Large corporations.
How businesses can use it
Being a simple and effective tool, companies can use it to manage content and engage on Facebook. It can help a business in scheduling and publishing posts, monitoring engagement and activity and also enabling social listening(Tiago, 2014). An organizationcan analyze and compare its Facebook pages to learn about its competitors and obtain reports for tracking its efforts.
Step 1: Add all the business social profiles
Step 2: invite collaborators
Step 3: Set up business ad accounts
Step 4: Update the subscription notifications and time zone settings
Business tool: Comment Guard
Statistics of business using Comment Guard for digital marketing
Many businesses are using the comment guard tool for their digital marketing activities. Around 70-80% of the businesses uses it and gets a blast of comments. It also has many open rates.
How business can use it:
A comment guard can be used in adding new contacts to a business’ contact list when they comment on its Facebook post. The tool offers an organization an opportunity to interact with customers.
In the MobileMonkeyChatbot Builder, go to Lead Magnets, then FB Comment Guard in the left menu and click “New Comment Guard.” Give your Comment Guard a name, then select whether you want it to apply to all of the posts on your Facebook page, or only to one specific post using a drop-down selector. Post something on the business Facebook page and when people comment on the post they get an automatic private reply in Messenger. They are then added to the Facebook Messenger contact list of the business.
Business tool: Hootsuite
How businesses can use it:
The tool can be used in tracking and managing a business’s many social network channels. It can also be used for monitoring what people are saying about the business brand and help in responding instantly.
Go to Hootsuite.com and then click Login. Then click Settings on the sidebar. Then go to social networks to add a social network then connect to Facebook and to link the account. Log in, and the Facebook page menu will appear. Click on the Facebook page to add and then finish by clicking on importing.Then click on the Facebook page to manage it.
It is used by many companies and in different marketing brands worldwide.
How a business can use it
It is used by businesses in making ad creation and optimization more accessible and fast. It is suitable for marketing brands.
Step 1: Create a campaign
Step 2: Name it
Step 3: Select the ad account to run
Step 4: Choose what to promote and how.
Step 5: Create multiple versions of a single campaign,
Step 6: Generate maximum ROI.
Business tool: Driftrock
Facebook has become an advertising battleground for many companies, so is the Driftrock tool.
How businesses can use it
It can be used by Facebook marketers in generating software for conversions. It solveneeds of management and automationof Facebook ad. It assists businesses in creating ads. Businesses can easily test variations and optimize Facebook ad campaigns.
Step 1: Open a Facebook custom audience
Step 2:Move to the audiences section of the business Facebook Ads Manager.
Step 3: Create an audience
Step 4: Select the Custom Audience from the drop-down menu.
Step 5: See a list of viewers one can create.
Curran, Kevin, Sarah Graham, and Christopher Temple.”Advertising on Facebook.” International Journal of E-business development 1.1 (2011): 26-33.
J?rvinen, Joel, et al. “Digital and social media marketing usage in B2B industrial section.” Marketing Management Journal 22.2 (2012).
Tiago, Maria Teresa PinheiroMelo Borges, and Jos? Manuel Crist?v?oVer?ssimo. “Digital marketing and social media: Why bother?.” Business horizons 57.6 (2014): 703-708.