Thorpe Park Risk Assessment

Topics: Company

This sample paper on Thorpe Park Risk Assessment offers a framework of relevant facts based on the recent research in the field. Read the introductory part, body and conclusion of the paper below.

I am tying to see how successful Thorpe Park is as a business. Thorpe park is located in Staines road in Chantey KT16 8PN Telephone +44 (0) 8704 444 466 (Advanced Sales and Inline). There will be information on fun stuff; history of the park, directions

The Park is open between 6th April and 28th October 2001.

It is closed on the following days:



Thorpe Park Risk Assessment

There are many websites to buy tickets

, nearby accommodations, admission charges, opening times and much more the park offers 500 acres of family fun.

The attractions include:

* Detonator- defy gravity 7 plummet 100ft thru an explosive 5.5 G- force

* Zodiac- enter this sphere of fear and spin into another galaxy

* Vortex- arriving soon

* Tidal Wave- Europe’s highest water drop ride

* Neptune’s beach

* Pirates 4D

* X:/ No way out -the world first pitch-black, backwards ride

* Loggers leap

* Depth Charge water slide

* Thunder River

* Lots of shows and much more

Adult �19.00; Child (1m – 12years) �15.00, under 1m free; family Ticket (2 Adult + 2 Child or 1 adult + 3 children) � 59.00; Annual Pass �70.00 Discounted rates are available for groups of 12 or more when booked in advance for specified dates.

By rail: Regular services from waterloo, Clapham junction, reading and Guildford to Staines station 950 shuttle service from station to thorp park.

By road: from m25 take j11 or 13 following sings via a320 to Thorpe park, access from j12 is not possible.

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By bus: no 426/436/437 from Working. No. 551 from Staines to Thorpe Park main road, no.950 station service from Staines train station/bus station

Coming by train:

Travel with South West Trains to Staines Station. It’s quick and easy with up to six trains an hour from London Waterloo and Clapham Junction. Trains also run regularly from Reading and Guildford to Staines Station. Catch number 950-shuttle service from Staines Station to the park.

Coming by bus:

Catch number 426/436/437 bus from Woking, 55 from Staines to Thorpe Park main road, 950-shuttle service from Staines Train Station/Staines Bus Station, 216 from Kingston or a 561 from Cobham (one way only). On Sundays only you can

Catch a number 446/456 buses from Woking.

In 1970, the site was an active gravel pit owned by Ready Mix Concrete and in 1971 work was granted for the construction of a 500-acre Water Park. Thunder River and its surrounding area were developed in 1987, and 1988 saw the opening of the 630 seats Palladium Theatre. In 1989 Canada Creek, incorporating Logger’s Leap, was developed. Since 1991 many attractions have been added.

In 1996, X:/No Way Out, the world’s first pitch dark, backward roller coaster was introduced and for two years running, in 1996 and 1997, Thorpe Park was voted the most Parent-Friendly leisure in the UK. Parsons, who owned The Tussauds Group, bought Thorpe Park in 1998. On 19th October 1998 it was announced that Pearson had sold the Tussauds Group to Charterhouse Development Capital for �352m.

Europe’s first 4D Cinema experience, Pirates 4D was opened in 1999 and in 2000, Europe’s highest water ride, Tidal Wave was added to the excitement of Thorpe Park.

Before 1987: Thorpe park consisted of few non-thriller rides.

1987: over 2 million was spent on the thunder river rapids ride.

1988: the 630-seat palladium theatre opened.

1989: Canada creek and its attractions were born.

1990: space station zero was re-themed into flying fish, carousels kingdom; the Thorpe park ranger’s show and drive in the country open.

1991: Fantasy reef and its attractions opened.

1992: Redevelopment of the children’s ride area plus the introduction of the Hudson River rafters and the Viking powers.

1993: Category stampede arrived with a virtual reality centre.

1994: ranger country opened with two new rides.

1995: Two more rides opened in Ranger County.

1996: x-no way out opened; it was one of the biggest investments in the history of the park.

1997: No new rids this season but the park was voted most parent friendly leisure parks in the UK.

1998: The Dino bumper boat ride opened in Ranger County.

1999: Following the tussauds group purchase of the park, pirate’s 4D cinema starring Leslie nelson.

2000: Europe’s highest water ride, tidal wave opened, also fantasy reef was renamed and re-themed.

2001: The Park opened three new thrills Zodiac, Vortex and 100ft high drop tower, Detonator.

All members of the cast are trained in the procedures that are in place in case of fire. These procedures are practised regularly.

All cast are trained to operate their areas safely.

Only authorised vehicles are allowed in the Park when it is open, and they must keep to designated routes and speeds.

There is a Medical Centre, which can be found in the Dome next to Neptune’s Chamber. A qualified First Arider attends it. Other members of cast are also qualified to give first aid to the guests and cast members.


Regulations to safeguard the Health & Safety of Young workers (Aged Under 18) have been a legal requirement since the 3rd March 1997. The law is based on ‘risk assessment’ and falls within the requirements of the recently updated Management of Health & Safety at Work Regulations 1999. The requirement to carry out young persons risk assessment has been updated with these Regulations which places duties on employers to:


The Marketing Department are a small team who work across both Thorpe Park and Chessington World of Adventures. It is the overall responsibility of the Marketing dept. to ensure that the brand identities of the two Parks are maintained in all communication, both on and off the Parks.

They do this through first identifying the brand identity, target market, and visual representation of the brand, i.e. the logo. For Thorpe Park the target market is family with children over 12.

Each year the marketing department will put a marketing plan together, which covers the following areas:

Product. Although almost without exception a new attraction is launched each year, and the main launch communication will focus on that, general communication about the rest of the Park is required. Theme Parks provide a whole day out for the family and it’s not just about the rides. The other attractions, places to eat, games, photography and the atmosphere all play an important part in delivering a fun day out.

Pricing. There is a complex pricing structure for the Park, which looks to maximise the revenue the Park can achieve with its targeted number of visitors. Marketing will review the pricing each year and along with the finance department look at how the budgeted targets can be achieved through the pricing matrix. Advanced sales are important to the business so tickets booked in advance are discounted; also those booked via the Internet are further discounted, as this is a more efficient way for us to produce the tickets. Advanced tickets reduce the queues at admissions as visitors already have their tickets and can go straight in to the Park.

Promotion. Promotion of the Park happens via a number of different communication channels.

Advertising. This is generally broken down into two areas; the creative production of the advert and then the choice of where to place that advert, TV, Radio, Press etc. This year’s main communication for Thorpe Park is the launch of three new rides, Detonator, Vortex and Zodiac, targeting a young teen market. Three new 10 sec adverts have been created and then adapted for Radio use. The main brand message for Thorpe Park in 2001 is ‘Sensory Overload’.

Promotions. Promotions are very import in incentivising visitors to come to the Park. The incentive is generally either a Buy One get One Free mechanic or a discount off the full adult or child price. Thorpe Park runs promotions on its own or in conjunction with the Tussauds Group, i.e. Tosco. Promotions can be run with a wide variety of partners, Gesso, the Sun newspaper, or souls via a direct mail campaign to 1 million surrounding homes.

Public Relations. This area is all about getting positive exposure in the media, TV, Radio and Press for free. This is generally achieved through issuing Press Releases and conducting interviews with journalists.

Each year approximately 1,500 seasonal jobs are advertised for Thorpe Park and Chessington World of Adventures. Adverts appear in the local press to advertise two open days when prospective cast members can visit the Park and the selection process is put into place. The Recruitment Manager and team will also visit colleges and universities in order to make students aware of the job and career opportunities that exist at Thorpe Park and Chessington World of Adventures. Once suitable candidates have returned their application forms, they will be interviewed and if they are successful, they will be offered a position. All new cast members are then required to attend two days induction training.

Thorpe Park will employ about 600 seasonal casts this year. Thorpe Park and Chessington World of Adventures also employ 165 and 65 permanent cast respectively, with 15 of the 165 working across both the Parks.

First impressions are very important. Cast members have one opportunity only to create a good first impression. Personal appearance is all-important and this can be divided into five areas which, when combined, ensure that cast present a positive image at all times. These are dress, personality, attitude, behaviour and personal hygiene.

Thorpe Park attracts to a great variety of groups during the open season. Examples of these are families with young children, teenagers, student groups, people from other cultures, non-English speaking guests and guests with specific needs. In order that cast can be aware of the needs of all the guests, all cast are trained in politeness, awareness of special needs and strategies to use for different situations. Guest Care involves a wide spectrum of skills that are involved when dealing with guests. These skills reflect the essential skills required in everyday life.

We take our appearance / image standards very seriously since through these the cast are able to reflect our high standards. We know that our cast members are maintaining these standards from the feedback we receive from on-going research. Every day, exit surveys are available for guests to complete. The survey itemises all the different areas of Thorpe Park. Through these the marketing department are able to maintain an informed overview of the daily performance of cast and the facilities, which are in place for the convenience of guests.


The Guest Services Team is ultimately responsible for dealing with guest comments that cannot be addressed by other cast members. These comments can vary tremendously in content and in the way in which they can be resolved. All departments keep the Guest Services Team up to date throughout the day of any information that might affect the guests’ day out. For example, if a ride is not working, the Guest Services Team will be notified and given all the facts so that guests can be given correct information.

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Thorpe Park Risk Assessment
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