Masculine Hygiene

The sample essay on Freshman Soap deals with a framework of research-based facts, approaches, and arguments concerning this theme. To see the essay’s introduction, body paragraphs and conclusion, read on.

Part 1. Brand Positioning Statement 1. Target Market A. Brand’s Target Market 1. Gender| Male| 2. Community| Urban Areas| 3. Social Class| Middle class, upper class, upper middles, lower uppers, upper uppers(those who can afford to buy P75 per bottle)| 4. Psychological Lifestyle| Active lifestyle (Sports-oriented, socially active and Outdoor-oriented)| 5. User Status| Potential user; First time user| 6.

Attitude| Enthusiastic; Positive| B. Need/ Want/ Problem * Effective personal (intimate) hygiene.

* Need for sense of manliness (feel “Macho”) * Want to look good and feel good 2. Frame of Reference A. Product Category/ Market Segment/ Industry * Masculine wash formulated to be a cleanser for the male genitalia 3. Compelling Benefits A. “Customer Need/ Want/ Problem” wants to address/satisfy * Effective intimate hygiene * self-confidence booster * The feeling of being “cool” and “fresh” all over B. Value Proposition * Thoroughly cleans unlike ordinary soap or body wash can * Leaves a cool and fresh feeling that lasts all day.

* Properly moisturizes the skin * Dermatologically tested for proper intimate hygiene * Specially formulated for men * Helps heal minor wounds and scrapes of genitals C. Specific Ways * Gently yet thoroughly cleans males genital unlike any ordinary soap or body wash can. * Uses active ingredient “Tea Tree Oil” * Makes skin neutrally balanced at ph7 * Gets rid of unwanted odor * Leaves fresh and manly fragrance * Leaves cool feeling that makes users feel young and confident D. Value Proposition Comparison.

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Freshman Masculine Wash| PENI Fresh Antiseptic Male Organ Wash Soap| * Thoroughly cleans unlike ordinary soap or body wash can (use of Tea Tree Oil) * Leaves a cool and fresh feeling that lasts all day * Dermatologically tested for proper intimate hygiene * Specially formulated for men * Properly moisturizes the skin * Helpsheal minor wounds and scrapes of genitals| * Keeps men’s private part clean and free from unpleasant odor due to bacteria (has botanical infusion of Philippine herbs) * Leaves great feeling and comes with TUTTI-FRUITI flavor for twice-a-day use.

* Clinically proven to be safe, mild and gentle * Made exclusively for men| Based on the table above we could infer that Freshman is superior than Peni Fresh because it lasts for 24 hours, properly moisturizes skin and helps heal minor wounds and scrapes of genitals because of the presence of tea tree oil which penetrates the lower part of the skin to serve its purpose. 4. Reason to Believe.

* Has tea tree oil, which “has properties that make it a popular natural agent for curing all three types of infectious organisms: fungus, bacteria, and virus,” and is “capable of penetrating into the lower skin layers with its wound-healing qualities that boosts the immune system and helps in the healing of minor scrapes and wounds. It properly moisturizes the skin, neutrally balanced at ph7 making it gentle on skin.

5. Positioning Statement * Target Market-Men with active lifestyle * Frame of Reference- masculine wash formulated to be a cleanser for the male genitalia * Compelling benefit- that gently yet thoroughly cleans unlike any ordinary soap or body wash canwhich brings cool and fresh feeling that last all day * Reason to believe- with active ingredient Tea Tree Oil.

“For men with active lifestyle, here comes Freshman Masculine Wash, a masculine wash formulated to be a cleanser for the male genitalia that gently yet thoroughly cleans unlike any ordinary soap or body wash can, which brings a cool and fresh feeling that last for 24 hours with the use of its active ingredient Tea Tree Oil”. Marketing Materials PENI FRESH ANTISEPTIC MALE ORGAN WASH SOAP 1. Target Market A. Brand’s Target Market 1. Gender| Male| 2. Ages| All Ages| 3. User Status| Non-user; Potential user; First time user; Regular User| 4.

Attitude| Enthusiastic; Positive| B. Need/ Want/ Problem * Effective personal (intimate) hygiene * Need for sense of manliness (feel “Macho”) * Want to look good and feel good 2. Frame of Reference A. Product Category/ Market Segment/ Industry * Peni Fresh exists in the market as “male organ wash soap”. 3. Compelling Benefits A. “Customer Need/ Want/ Problem” wants to address/satisfy * Peni Fresh wants to the address the problem of men regarding their hygiene towards their private organ which is the “unpleasant odor due to bacteria”.

B. Value Proposition * Keeps men’s private part clean and free from unpleasant odor due to bacteria * Leaves great feeling and comes with TUTTI-FRUITI flavor for twice-a-day use. * Clinically proven to be safe, mild and gentle * Made exclusively for men C. Specific Ways * The product comes as a solid soap that male consumer could use to wash their genitals as often as twice-a-day. * Unique PH balance * Gives a cooling and refreshing sensation to feel good * Has botanical infusion of Philippine herbs D. Value Proposition Comparison

Freshman Masculine Wash| PENI Fresh Antiseptic Male Organ Wash Soap| * Thoroughly cleans unlike ordinary soap or body wash can (use of Tea Tree Oil) * Leaves a cool and fresh feeling that lasts all day * Dermatologically tested for proper intimate hygiene * Specially formulated for men * Properly moisturizes the skin * Helpsheal minor wounds and scrapes of genitals| * Keeps men’s private part clean and free from unpleasant odor due to bacteria (has botanical infusion of Philippine herbs) * Leaves great feeling and comes with TUTTI-FRUITI flavor for twice-a-day use.

* Clinically proven to be safe, mild and gentle * Made exclusively for men| Based on the table above we could infer that Freshman is superior than Peni Fresh because it lasts for 24 hours, properly moisturizes skin and helps heal minor wounds and scrapes of genitals because of the presence of tea tree oil which penetrates the lower part of the skin to serve its purpose. 4. Reason to Believe * It has botanical infusion of Philippine herbs, 100% natural vegetable oils, lactic acid, menthe, spring water, tutti-frutti essence. 5. Positioning Statement * Target Market- Males of all ages.

* Frame of Reference- a male organ wash soap * Compelling benefit- “best great feeling” to the consumers which means a “clean and (unpleasant) odor-free private organ”. * Reason to believe- it is clinically proven to be safe, mild, and gentle, made of 100% herbal ingredients and comes in a tutti-fruiti flavor”. “For the Filipino men of all ages, Peni Fresh is a male organ wash soap that brings the best great feeling through a clean and odor-free private organ because it is clinically proven to be safe, mild, and gentle, made of 100% herbal ingredients and comes in a tutti-fruiti flavor”.

Marketing Materials Courtesy of http://orolaboratories. net/prod0007. htm: | PENI Fresh Antiseptic Male Organ Wash Soap | | Indication| Your daily male hygiene ritual! A must for all ages Teenagers; Bachelors Papas; Lolos Priests Brothers Monks and Gays! Peni Fresh’s botanical ingtredients and unique PH balance keep your private part clean and free from unpleasant odor due to bacteria. Clinically proven to be safe, mild and gentle. Gives a cooling and refreshing sensation. Not tested on animals.

| Direction of Use| Use as regular soap from the waist down to your private part. DO not forget your “singit,” buttocks and the in betweens including the “balls. ” For best result use morning and night and/or as the occasion calls for. This Peni Fresh gives you a wonderful feeling of fresh, erotic sensation with the Tutti-frutti essence. | | Ingredients| Botanical infusion of Philippine herbs, 100% natural vegetable oils, lactic acid, menthe, spring water, tutti-frutti essence. | | <<Back to Products.