SWOT Analysis


•BSNL is the India’s leading telecommunications and broadband Internet provider.

•Provides global telecommunication services 90 million customers in India;

•Provides 27. 45 million fixed- wired line telephones with network connections, and local telephone exchanges;

•Operates more than 72 million wireless subscriber;

•Owns largest cellular provider in whole India; BSNL communication has moved into new areas as technology improves and into new innovation like Mobile communication , 3G Services for mobiles, Wimax and WLL ;

•Invests in new mobile technology of the century 4G networking and other innovations in Internet protocol.


BSNL main weaknesses are associated with the following factors:

•Short of mobile divergence which help the competitors like bharthi tel and Reliance to turn around and attract more BSNL customers;

•No promotion for ‘cheap voice calls, such as call now, Data one prepaid cards;

•Occasional fixed phone problem due to BSNL operations; Complaints about customer services provided by BSNL.

•Problems with BSNL Broadband Infrastructure.


•Transition to the new century 4G including the transfer of half of its customers to 3G by 2010;

•Developing and improvising more profitable products and services that are fewer regulated ;

•Highlighting on telecommunications and IT solutions and broadband internet services;

•Expansion of BSNL online service platform to serve small businesses;

•Expansion of Internet smart-phone services.

Expansion of services on highly-dynamic Indian economy and internationally;

•Contracting more overseas partners to further its global expansion;


•Tough competition from BSNL main rivals: Bharthi Airtel ,Vodafone, Idea;

•Global financial crisis;

•Management shortages in BSNL core business divisions, including retail, wholesale;

•Increase of redemption;

•Operating markets liquidity;

•Recent scandal about bidding 2G spectrum and there is a lot of controversy with the Government itself make BSNL to compete with the rival substitute ;

Cite this page

Swot Analysis Of Bsnl Internet Provider. (2019, Dec 05). Retrieved from https://paperap.com/paper-on-essay-swot-analysis-bsnl/

Swot Analysis Of Bsnl Internet Provider
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