Swot Analysis Of Bsnl Internet Provider

SWOT Analysis

Strengths

•BSNL is the India’s leading telecommunications and broadband Internet provider.

•Provides global telecommunication services 90 million customers in India;

•Provides 27. 45 million fixed- wired line telephones with network connections, and local telephone exchanges;

•Operates more than 72 million wireless subscriber;

•Owns largest cellular provider in whole India; BSNL communication has moved into new areas as technology improves and into new innovation like Mobile communication , 3G Services for mobiles, Wimax and WLL ;

•Invests in new mobile technology of the century 4G networking and other innovations in Internet protocol.

Weaknesses

BSNL main weaknesses are associated with the following factors:

•Short of mobile divergence which help the competitors like bharthi tel and Reliance to turn around and attract more BSNL customers;

•No promotion for ‘cheap voice calls, such as call now, Data one prepaid cards;

•Occasional fixed phone problem due to BSNL operations; Complaints about customer services provided by BSNL.

•Problems with BSNL Broadband Infrastructure.

Opportunities

•Transition to the new century 4G including the transfer of half of its customers to 3G by 2010;

•Developing and improvising more profitable products and services that are fewer regulated ;

•Highlighting on telecommunications and IT solutions and broadband internet services;

•Expansion of BSNL online service platform to serve small businesses;

•Expansion of Internet smart-phone services.

Expansion of services on highly-dynamic Indian economy and internationally;

•Contracting more overseas partners to further its global expansion;

Threats

•Tough competition from BSNL main rivals: Bharthi Airtel ,Vodafone, Idea;

•Global financial crisis;

•Management shortages in BSNL core business divisions, including retail, wholesale;

•Increase of redemption;

•Operating markets liquidity;

•Recent scandal about bidding 2G spectrum and there is a lot of controversy with the Government itself make BSNL to compete with the rival substitute ;