The following academic paper highlights the up-to-date issues and questions of Communication Across Cultures. This sample provides just some ideas on how this topic can be analyzed and discussed.

The article presents an approach towards the critical interpretation of nonverbal cues from different language with respect to global communication whose importance has increased in the modern world especially due to globalization of international trade. Has been on the. In the introductory paragraph of the article, communication is explained as merely the exchange information that may take broad shape depending on people culture, first knowledge and level of education.

Communication is also a way of passing our attitudes, emotions and desires using either spoken or non-spoken language. According to the article, sometimes due to language barriers that exist in passing our emotions and desires, sometime it becomes very crucial to understand the different ways we can improve communication on a global scale especially in this current era where business has been globalized and therefore transactions being made by people from diverse cultural background.

Ideally, global communication is the ability to access information and transfer information across cultures throughout the world through listening, speaking and acting. Global communication is specifically very important in the business field due to the manner in which business tractions are carried out in the modern world. It is most important in areas where language barriers and cultural specification critically influence efficiency and quality of communication (Ainsworth, 2013). Communication in business remain a key factor toward s success of any business thus establishing global communication call for effectively understanding both verbal and non- verbal communication alongside interpreting languages into different mode that can be understood by people from diverse culture.

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The importance and the significance role of global communication was given a lot of weight after the Second World War with technological advancement and increased importance international relations. Global communication has increased its importance more specifically to evolutionary of global trade aided by technological advancements. Global communication is may take two forms with respect to corporate communication (Ainsworth, 2013). For instance, internal communication within a business will involve passage of information from within a business organization for example senior management to subordinate workers. International for of global communication in loves remittance and acquisition of information from international sources that are usually international.

Article summary

The article presents an illustration of the use of both verbal and non-verbal communication to aid communication global communication in international trade. In most instances, communication barriers arise due to cultural and language differences. In this event verbal and non-verbal cues offers a solution that facilities passage of information between business persons to ensure the transactions are effectively executed. For instance, in the event of language barrier as result of having different languages that each party cannot understanding, non- verbal cues are present ads vital item that offers a communication mean though crude to link the buyers and the seller in the international market (Ainsworth, 2013).

In the event of misunderstanding between buyers and the seller, verbal cues offers a good channel through which the information not clearly understood is reinforced. This is most effective where both parties in a transaction are able to verbally communicate. Sometime s in case of language barriers the verbal cues offers a platform for eliminating any doubt and miscommunication by enabling the parties seek the assistance of a language translator. This ensures that message from each party in clear understood despite the challenges encountered in the communication process.

According to Ainsworth (2013), every culture is very different and operates under different sets of rules which some of its members take for granted while others accord the required concern unto them. In the article, verbal and non-verbal communication strategies are established as the main drivers for reliable communication. Essentially, the articles tries to figure out the impacts of having a working communication systems across cultures as well as bringing into light the key elements of intercultural communication especially in business fields. Most importantly, according to Ainsworth, it is apparent that most of the worldwide business organizations recognize the impacts and the importance of intercultural communication as well as the significance of verbal and non-verbal communication cues. In fact, it is evident that globalization has played a major role in integrating the impacts of intercultural connections across the globe.

Through critical understanding of the generalization in communication, verbal and non-verbal techniques have made the business field accomplish their desired goals and objectives by interlinking individuals and organizations from diverse spheres. However, the efficiency in international communication is profoundly influenced by cultural differences. The major challenge in communication and especially in business terms is that even when the communicating parties approach each other in good will, it is always perceived that miscommunication will likely cut short the endeavor especially in the event of cultural differences between them. More importantly, miscommunication, which is a result of poor use of verbal and non-verbal skills may lead to conflicts or augment the conflict, which may be present even before the meeting of the involved parties. The article goes further to explain the truth about different communication variables such as; time, space and responsibility as well as the personal fate in regards to verbal and non-verbal communication approaches. Critically, the article shows how communication in business practices is affected by global cultural concerns, ethnicity, personal communication techniques; that is the verbal and the non-verbal strategies. Inherently, according to the author of the article, non-verbal communication is the communication that makes sense in the absence of the words.


When comparing this article with the other four read articles, I found there were several similarities as well as differences that were vivid after a critical analysis of the five. Terragni (2010), embarked on the idea that business communication depended fully on the effective application of the verbal and the non-verbal communication approaches. In the second article, the author majored on the idea that gender, ethnicity and cross-cultural differences were key to the effective business communication and that the three have profound impacts on the success of business communication set up, both locally and internationally (Longoria, 2006). In the third article, it was evident that the author recognized that business communication depends much on the efficient and realistic incorporation of individuals from diverse backgrounds as solution to the bigger differences that occur during international business communication processes (Lustig, Koester & Zhuang, 2006). In the fourth article, I was able to find out that Martin & Nakayama, (2007), wanted to show the world that the best way to communicate both verbally and non-verbally is by understanding that people from diverse cultures have different ways of communicating. In conclusion, all the articles offer a basic understanding of how individuals in communication should be flexible and open to change while in different environments.


Ainsworth, J. (2013). Business Languages for Intercultural and International Business Communication: A Canadian Case Study. Business Communication Quarterly, 76(1), 28- 50. Doi: 10.1177/1080569912471186

Longoria, R. (2006). Communication across cultures. interactions, 13(2), 28.

Lustig, M. W., Koester, J., & Zhuang, E. (2006). Intercultural competence: Interpersonal communication across cultures. Pearson/A and B.

Martin, J. N., & Nakayama, T. K. (2007). Intercultural communication in contexts.

Terragni, G. (2010). Communication across cultures. arq: architectural research quarterly, 14, 193.

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Communication Across Cultures. (2019, Dec 06). Retrieved from

Communication Across Cultures
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