Berjaya Corporation Berhad Essay

1. 0 Introduction

A concern that seeks to run candidly. considers people and the environment when doing concern determinations. and tries to do a positive part to the local community and to wider society

Berjaya Corporation Berhad is an investing keeping company and is engaged in the proviso of direction services. Berjaya Corporation group of companies is founded by Tan Sri Dato’ Seri Vincent Tan Chee Yioun when he acquired a major commanding interest Berjaya Industrial Berhad in the twelvemonth of 1984. It is originally known as Berjaya Kawat Berhad and now known as Reka Pacifiic Berhad.

In October 1988. Berjaya Group became the keeping company of Reka Pacific Berhad. The chief activities of the subordinates consist of Consumer Marketing. Direct Selling & A ; Retail ; Financial Services ; Hotels. Resorts. Vacation Timeshare & A ; Recreation Development ; Property Investment and Development ; Gaming & A ; Lottery Management ; Development of Sanitary Landfill. Environvental Services and clean Technology Investment ; Food & A ; Beverage ; and Investment Holding ( appendix 1 ) . Hence. due to their schemes construction. it has made them successful until today.

At Berjaya Corporation group of companies. they believe that being a societal responsible company can convey a balance between profitableness and communities they operate. Due to their concern. Berjaya companies about in touch with society day-to-day demands. Therefore. Berjaya ever encourage their staff to take portion in the Group’s Corporate Social Responsibility ( CSR ) activities. Over the old ages. Berjaya Corporation had planned many charity undertakings. fund-raising events and contributions as a societal committedness towards the society.

2. 0 Current Practices
2. 1 Community

To control the escalation of strays in Malaysia.

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Berjaya Corporation Berhad organized a charity concert and conducted by Berjaya Youth to raise financess for the about RM115. 000 for the sterilisation of 1. 000 reclaimed animate beings. Besides that. Berjaya Youth had collaborated with Paws Animal Welfare Society ( PAWS ) to establish its Mobile Animal Clinic at Berjaya Times Square ( appendix 2 ) .

Better Malaysia Foundation. Tan Sri Dato’ Seri Vincent Tan ‘s personal foundation. had donated the nomadic animate being clinic that deserving RM220. 000 to make consciousness on the importance of altering and fixing of animate beings to control the escalation of strays in Malaysia. The nomadic animate being clinic features a well-equipped scrutiny room that can administrate inoculation and execute sterilisation on animate beings safely.

Besides that. Berjaya Corporation has partnered with PAWS Animal Welfare Society to construct a cattery edifice that can supply infinite for 300 cats. This cattery is to better the life conditions of homeless cat boulder clay they get adopted. With this cattery. Berjaya Corporation want to make consciousness for people to follow a cat alternatively of purchasing. This is a good intelligence for PAWS as PAWS is deficit of infinite and limited financess to take attention those abandoned cats and Canis familiariss ( appendix 3 ) .

Disabilities are ever one of the groups that need community to give support. On 14 June 2014. Berjaya Corporation Berhad donated RM200. 000 to the Life Prostheses Centre ( “LFL” ) located in the Bandar Utama Buddhist Society’s edifice in Petaling Jaya. Selangor. The Centre is the first and lone prosthetic devices workshop in Malaysia that provide free prosthetic limbs to hapless and less fortunate Malaysia ( appendix 4 ) . However. the cost of doing a limbs is non inexpensive. each cost estimated between RM3. 000 to RM5. 000. With the part of RM200. 000. it will enable the Centre to acquire 40 to 70 prosthetic limbs depending on the type and degree of amputation.

Following. Berjaya Cares Foundation contributed 10 units of dialysis machines deserving RM450. 000 to the National Kidney Foundation of Malaysia ( appendix 5 ) . Since the constitution of this foundation. Berjaya Corporation have ne’er failed to back up them. Berjaya Corporation Berhad has raised financess for National Kidney Foundation through one-year Kenny Roasters Chicken Run event for 2 old ages and through contribution boxes placed in 7-Eleven mercantile establishments. Last twelvemonth. they get to put up a one-stop information hub for all affairs related to kidney and kidney attention.

2. 2 Employees

Employees of Berjaya Corporation had their precedence in the company. Berjaya Corporation ever give their employees good quality in their workplace to do certain their employees can concentrate in their calling development. Besides that. employees are invariably encouraged to take part in preparation and development programmes which relevant to their occupation field. so they can better their productiveness and develop skill sets.

Furthermore. Berjaya Cares Foundation on a regular basis organizes talk about wellness. safety consciousness and other subjects such as personal development to their staff ( appendix 6 ) . while the Sports Toto Fitness Centre with full completed secondary school equipment and installations is set up to promote their staff to exert on a regular basis and keep a healthy life style.

Besides that. Berjaya Cares Foundation had set up a Staff Welfare Fund to pull off and supplement fiscal assistance to their employees and their household member whenever they need help in unwellness. natural catastrophe and decease. This is a really good benefit to go their staff.

2. 3 Environment

A group of 17 Sports Toto voluntaries went to Kuala Selangor Nature Park to works Rhizophora mangle trees. Mangrove trees are really good in C soaking up and act as natural inundation keeping “sponge” to keep heavy rainfall which can forestall inundation. Next. Mangrove trees help to keep deposits along riversides to safeguard coastline eroding and cut down pollution to coral reefs and marine life and besides supply genteelness and nursery evidences. They had planted 100 mangrove saplings ( appendix 7 ) .

Other than Sports Toto. Berjaya Hotel & A ; Resorts conducted a undertaking of three twenty-four hours Tioman Island Clean-Up Day with over 100 participants including staff. media and kids from Sekolah Kebangsaan Tekek. Tioman. This activity can educate people about the importance of coral reefs to the ecosystems. There are a sum of 121 reef-destroying Crown of Thorns were removed during the dive clean-up ( appendix 8 ) . They besides clean up the beach with given handheld plastic bags. The consequence of cleaning up the beach is 15 bags of cast-off plastic litters. paper wastes. drink tins and bottles that weighing over 300kg.

2. 4 Sports Toto

In Malaysia. gaming is illegal as Malaysia is a Moslem state and bulk of the population is Muslim. However. Berjaya Corporation Berhad insists of get downing up the gaming concern to the state and it is known as Sports Toto. Sports Toto Malaysia was incorporated by Malaysia Government in 1969. Then it is privatized in 1985. Today. Sports Toto is owned subordinate of Berjaya Sports Toto Berhad and listed on the chief market of Bursa Malaysia. Sports Toto is a nothing amount game that accumulates the money and distributes to the victors and at the same clip. derive net income from it. When people are winning the game. there will ever a batch of also-rans. There are also-rans more than victors.

2. 5 Conflict of the Board

As we know. the current president and Chief Executive Officer ( “CEO” ) of Berjaya Corporation is Dato’ Robin Tan Yeong Ching. the eldest boy of Tan Sri Dato’ Seri Vincent Tan Chee Yioun. Tan Sri Dato’ Seri Vincent Tan Chee Yioun was the old president and CEO of Berjaya Corporation and now he is the major stockholder of Berjaya Corporation. Dato’ Robin Tan Yeong Ching was subsequently appointed as the Chief Executive Officer ( “CEO” ) of the Company on 1 January 2011 and later as the Chairman/CEO of the Company on 23 February 2012. CEO and Chairman shouldn’t be the same individual because this will be struggle.

3. 0 Rank about the company
3. 1 Employees

Employee is the most concern for Berjaya Corporate Berhad because employees are company’s best plus. As Boudreau and Ramstad ( 2007 ) nowadays: “Whether it is called “people. ” “labor. ”“intellectual capital. ” “human capital. ” “human resources. ” “talent. ” or some other term. there beginning that lies within employees and how they are organized is progressively recognized every bit critical to strategic success and competitory advantage.

Without employees. Berjaya Corporate could non be success like today. Berjaya Corporation Berhad is the Top 30 Best Companies to work in Malaysia and today Berjaya Corporation Berhad has a sum of 17. 000 employees strength. Berjaya Corporation has assorted industries such as nutrient and drink. automotive. hotel and resorts and more. Hence. employee takes an of import function in the company as they are anchor of the company and they are the 1 who services the clients. Therefore. company demand to handle their employee nicely as the manner you treat your employees is the manner they will handle your clients ( Branson. 2014 ) .

Harmonizing to the Maslow Hierarchy Needs ( Abraham Maslow. 1943 ) . there are five classs of human demands such as basic demands. safety demands. belonging demands. regard and self-actualization demands. These five demands separated to high and low classs. However. company should seek to carry through the low demands for their employee. Although is non a company’s responsible to carry through all the employees demands. employees will go trueness to the company one time the company can carry through their demands. Employees who

The hierarchy of demands theory is relevant to this survey as the theory is applicable to organisational orientation and employee motive ( Greenberg & A ; Baron. 2003 ) . First of all. employees work to carry through their basic demands in their life. They will merely work for company when there are sensible salary sum for them. Therefore. Berjaya Corporation will give their employee fillip. inducement and even lucky draw during Berjaya Founder’s Day.

Following. safety needs is a really of import demand towards the employees particularly for some occupation that will take hazard. Berjaya Corporation had ever conduct healthy talk or organic structure cheque to their employees. so they know how to take care their organic structure. Other than that. belonging demands is really of import to an employee. Employee who feels they belong to the company. they normally will set a great trade of attempt into their day-to-day undertakings.

3. 2 Community

Community is the 2nd concern of Berjaya Corporation. they have planned many charity events and contributions towards the community. Every twelvemonth. they will hold an event called as Berjaya Founder’s Day. Berjaya Founder’s Day is an one-year matter dedicated to give back to society. This twenty-four hours. they will lift up a fund from the attempts of staff and patron signifier banker. providers and friends of Berjaya. The first Berjaya Founder’s Day was conducted on 26 February 2011 and acquire RM6. 6 million contributions for 30 donees. Next. the 2nd Berjaya Founder’s Day acquire a entire sum of RM11. 6 million for 61 charitable organisations. The 3rd Berjaya Founder’s Day on 23 February 2013 contributed RM20. 2 million to 74 charitable organisations. while the latest Berjaya Founder’s Day on 22 February 2014 has collected RM25. 6 million to 90 charitable organisations.

From supra. we can see that every twelvemonth of the sum and figure of charitable organisation are increasing. This shows that presents society a batch of people need aid from a large company like Berjaya Corporation come out to back up them. These charitable organisations include those that support community. instruction. heath causes. international human-centered assistance. local executing humanistic disciplines every bit good as environmental consciousness and carnal causes. Harmonizing to instrumental theories from Garriga and Mele’s ( 2004 ) . Berjaya Corporation is concentrating on accomplishing economic aims through societal activities. Through societal activities. this can maximise shareholders’ value and is a scheme for competitory advantage.

Timess have changed. There are more than 8. 000 companies around the universe usage corporation societal duty in their concern. Because corporate societal responsible is a manner for companies to profit them while besides profiting the society. It is a win-win state of affairs. Harmonizing to a informations released by Net Impact. the not-for-profit that aims to assist concerns advance sustainability. 65 % of MBAs surveyed say they want to do a societal or environmental difference through their occupations ( [ electronic mail protected ]. 2014 ) . When a large company can give back to the community. it will be the most inspiring parts of corporate life. It shows that the company takes attention of the society and it is an ethical company. This helps company to acquire good repute from the society.

3. 3 Environment

Environment is the 3rd concern of Berjaya Corporation. Berjaya Corporation is a diversified company that will ab initio act upon the environment from their undertakings. When they are get downing up a mill in a rural country. Berjaya Corporation will hold to travel through the procedure of deforestation. Cuting off the trees will decidedly given a negative impact to the environment such as landslide due to the destroyed on the bing mechanical root construction in the country.

However. as an ethical concern. Berjaya Corporation will take up the duty to better the environment by forming an awareness event. For case. mangrove trees seting for environmental preservation were held on 19 April 2011 with the group of Toto Sports voluntary in Kuala Selangor. Total of 100 Rhizophora mangle trees are planted. The resource of our planet is limited and unsustainability is stated in the theory of Environmental Ethical motives ( Paul W. Taylor. 1986 ) .

Furthermore. Berjaya Corporation has besides incorporated “Go Green” plan in their concern to avoid wastage and spread the consciousness towards their client. For illustration. utilize green merchandises for take away nutrient and drink such as Starbucks Reusable Tumbler and Kenny Rogers Roasters I-Care Box. This shows how Berjaya Corporation cares about the environment. In add-on. Berjaya Corporation chooses to collaborate with local providers to utilize less paper work and besides give concern to them. In add-on. Berjaya Corporation ships their merchandises by sea instead than airfeirght.

3. 4 Sports Toto

Sports Toto is a subordinates company of Berjaya Corporation. Sports Toto is really popular among Malayan and it is the largest figure of prognosis operator in Malaysia as it has more than 670 mercantile establishments in Malaysia. Over the old ages. Sports Toto has been made many corporate societal responsible such as charity. community athleticss. instruction and cultural publicity. It is a responsible corporate citizen but besides a unhealthy games for Malaysia particularly Malaysia is a Moslem state. It is unjust when merely the Chinese and Indian can purchase Toto tickets while the Malay is non allow to buy.

Malaysian called it “buy a hope” when they place their stakes. Therefore. everyday there are a batch of Malayan spend money on purchasing toto tickets. Some of them even use their money like H2O to buy to seek to win the expansive award. But Sports Toto is the lone 1 that “winning big” . However. people with small money are ever attracted to purchase because it gives them the feeling of winning and the sum of the awards is excessively great for them.

In drumhead. bet oning industry is harmful for persons and society. However. it is the greatest felicity for the greatest figure. stated by the utilitarianism theory of Jeremy Bentham ( 1987 ) . Jeremy Bentham said that it does non count on the action but the consequence. If the consequence happens to be good and non harmful to others. it is consider as ethical. Therefore. the Sports TOTO game do helps on certain people on their fiscal issue. Sports TOTO creates hope for people to go on last without fiscal troubles.

3. 5 Conflict of the Board

In Berjaya Corporation. the CEO and Chairman place is taken by the same individual who is Dato’ Robin Tan. It is unethical to make so because it shows no equity towards the employee. This is egoism ethical because they merely manus over the place towards to their household alternatively foreigners.

Chairman and CEO have different functions in the company. if this two functions combined together will make an built-in struggle of involvement. The Chairman of the Board of a company is the main representative of the stockholders. The Chief executive officer of the company is the leader of the directors. The occupation of the president is to look after the stockholders. His chief occupation is to fire the incompetent directors that are non qualified or command 1s that overreach. Chairman should besides look for workers that are possible plenty to assist company earn net income.

While the CEO’s occupation is to pull off. study to the board that set the policies and precedences based on the shareholders’ wished and demands such as higher income. high wages policy or fillip. Besides that. he should look out for the involvements. wage or excess allowance of directors. If president was the same individual. he will fundamentally describing to himself. This shows that Chairman and CEO had two different and conflicting functions. Where this might convey struggle of involvement arises.

4. 0 Recommendation

Berjaya Corporation Berhad should promote more green activities alternatively of replanting the trees or cleaning the beach. They should carry on green activities in all of his company and Subordinates Company together as this will be effectual towards the society. They can besides garner different thoughts and salvage up unneeded costs. It can besides convey a good image to their employees or other company will follow their stairss.

Besides that. Sports Toto should halt convince consumers that purchasing toto tickets is a good wont through advertizement. this may take people to pass a batch of money on toto tickets and stop up going hapless. Next. Berjaya Corporation should let every employees to go to the wellness talk. non merely the little sum because this may do employee experience unjust and do non experience they belong to the company. Last. Berjaya Corporation should acquire two people to in charge place of CEO and besides president as this two places will hold struggle if taken by the same individual.

5. 0 Decision

Berjaya Corporation Berhad is really good in their CSR which makes them different from other company. CSR can besides convey benefits in footings of hazard direction to company such as cost nest eggs. entree to capital. client relationships. human resource direction. and invention capacity. CSR can besides do company outstanding comparison to company that did non make CSR.

Harmonizing to the European Commission. company with more responsible concern can further more growing. Hence. CSR is really of import for a company particularly public listed company like Berjaya Corporation. However. Berjaya Corporation non to merely concentrate on CSR but besides take attention of their primary stakeholders such as stockholder and client by carry through their demands and wants.

6. 0 Mention
Bentham. J. ( 1987 ) . An debut to the rules of ethical motives and statute law. In J. S. Mill and J. Bentham. Utilitarianism and Other Essays. Harmandsworth: Penguin.

Berjaya. com. ( 2014 ) . Berjaya Corporation Berhad. [ on-line ] Available at: hypertext transfer protocol: //www. berjaya. com/corporate-profile. hypertext markup language [ Accessed 29 Nov. 2014 ] .

BOUDREAU. J. W. – RAMSTAD. P. M. : Beyond HR. Boston. Harvard Business School Press. 2007. ISBN 978-1-4221-0415-6

Branson. R. ( 2014 ) . The manner you treat your employees… – Virgin. com. [ on-line ] Virgin. com. Available at: hypertext transfer protocol: //www. virgin. com/richard-branson/the-way-you-treat-your-employees [ Accessed 28 Nov. 2014 ] .

Fisher. J. ( 2004 ) Social Responsibility and Ethical motives: Clarifying the Concepts. Journal of Business Ethics 52: 391-400.

Greenberg. J. . and Baron. R. A. ( 2003 ) . Behavior in Organizations:
Understanding and Pull offing the Human Side of Work. Englewood Cliffs. New jersey: Apprentice

[ electronic mail protected ]. ( 2014 ) . From Fringe to Mainstream: Companies Integrate CSR Initiatives into Everyday Business – [ electronic mail protected ][ online ] Available at: hypertext transfer protocol: //knowledge. Wharton. upenn. edu/article/from-fringe-to-mainstream-companies-integrate-csr-initiatives-into-everyday-business/ [ Accessed 27 Nov. 2014 ] .

Maslow. A. H. ( 1954 ) . Motivation and Personality: New york: Harpist

Taylor. Paul W. ( 2010 ) . “Egalitarian Biocentrism” . In Keller. David R. Environmental Ethical motives: The Big Questions. John Wiley & A ; Sons.

7. 0 Appendix
Appendix 1: Berjaya Corporate Structure

Appendix 2: Animal Mobile Clinic

Appendix 3: New place for stateless cat

Appendix 4: Free prosthetic limbs to hapless

Appendix 5: Donate 10 units of dialysis machines to the National Kidney Foundation of Malaysia

Appendix 6: Health talk to employees

Appendix 7: Sports Toto voluntaries works Rhizophora mangle trees

Appendix 8: Tioman Island Clean-Up Day