Management Report

PRINCIPAL OF MANAGEMENT

MEMBERS NAME:

Syed Tariq Ali (FA18-BBAH-0016)

Zohaib Rehmani ( FA18-BBAH-0018)

Moiz Uddin (FA18-BBAH-0017)

TEACHER NAME : Saeed Mujahid

PROJECT : APPLE Inc.

INTRODUCTION

Apple Company’s 30 years history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader APPLE made several hugely successful products introduction over the years. They have also completely fallen on their face on the several occasions.

They struggled mightily while job was not survive.

Well, times changed in less than 10 years Apple ranked as top performer in 2012 in Business week 50. Apple attributes their recent success in iPod music player (79 million in 2011).

Apple rarely introduces a new type of product. Thus, instead of being the pioneer, they are an expect “second mover” by refining existing products. Portable music players and notebook computers are examples.

Apple increase the appeal of these products by making them stylish and more functional.

They now appear poised to make significant strides in the home computer market and to creating a total digital lifestyle whereby the home is a multimedia hub.

HISTORY OF APPLE

Apple Incorporation formerly known as Apple Computer Incorporation which provides corporate Server, MAC OS System and Operating System. Apple core product lines are the iPhone, iPod and Macintosh System. Steve jobs and Steve Wozniak.

The founder of Apple is created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California.

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It has driven the Computer manufacturing market for more than two decades.

Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE in 1996 with new Ideas and corporate philosophy, with the introduction of successful IPod players in to 2001. Apple has again proved itself is a market leader in consumer electronics.

Latest era of extraordinary success of this company is in IOS based Apple products like IPhone, IPod, IPod slim, I Pad and now I Pad 2. Now a day that Apple is a biggest technology corporation in the planet with the profit more than $65 Billions.

It’s have about 49400 employs all over the world. In the fortune magazine most admired company in United State in 2012.

VISION STATEMENT:

Man is a creator of change in this world, such as its should be above system and structure and subordinate to them.

Explanation:

Apple have this vision through the technology that it is develop for consumer and corporation It’s target to make this consumer master of product that they have bought. Apple doesn’t simply make a statement It’s lives it by ensure that it’s employees understand the vision and go to reach them. It’s put objective in place to continuously move forward and It’s also implemented strategies to fulfill these objectives and also ensure that the right Marketing, Financial and Operational strategies are in take place.

MISSION STATEMENT:

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to student, educators, creative professionals and consumer around the world through its innovative hardware, software and Internet offering. Because it’s aim of every company that it’s product increase sell they wish that there products must be use in every organization such as Hospitals, Education Sectors, Private Sectors & Government firms as well.