Growth of Technology in The Hospitality Industry

Technology has several benefits such as reduce costs, efficiency, and improves guest experience. The hotel and guest can gain from the reservations, and guest service systems. In the hospitality industries, the growth of technology has replace costful human workers with technological labor..The constantly blooming of the industry is one of the major contributors to the economy of developed and developing countries and with the introduction of information and technology ( IT). The rapid growth of IT has lead to a drastic change in last 20 year.

Technology is one of the crucial element of the overall success of the hotel industry.As a result, the hotel industry has gradually shift .Technology was once viewed as a cost saving tool, therefore any new innovations of technology would have to fulfilled labour savings to increase the revenue on investment. Presently, guest experience should be the crucial driving factor when considering any technology investments.

64% of US hotel guests said it is very extremely important for hotels to continue investing in technology to enhance guest experiences Therefore, in order to meet these new challenges of increasing customer expectations, the hospitality industry is driving its focus area to advancement of technology.

This is because innovation will enable hotel operators to stand out from the competition as well as fulfil every guest’s expectation and eventually attract new customer base. In 2004, it had already showed hospitality as the fifth industry with the highest investment in sensors by a US report. By judging using the reports and industry news, it is important to invest on technology in order to ensure positive customer experiences.

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For instance, the innovation of automatic check in and check out system.

This new technology can help to improve hotels’ efficiency and the society believes that it might be the norms which enable staff to focus more on guest’s experiences. This is because research had shown that guest does not like to be in the waiting line for long. Therefore, in today’s society, using a tablet or any devices at the front desk can able to streamline the check in and check out process faster. This will not only ensure guest satisfactions, it will also helps the hotels to save time. In addition, some of the hotels has even created keyless entry for their guest. For instance, Hilton hotel has been the leading hotel to practice keyless entry. Back in 2015, Hilton had already introduce their Hilton Digital Key app and soon by 2017, it has escalates to 2500 hotels in the hospitality industry to practice keyless entry as well.

There are numerous hotels around the world that are interested and committed to environmental sustainability programs and reducing energy. For example, Starwood had launched its environmental goals in 2009 and pledge to reduce energy and water usage by 30% and 20% by 2020 globally. As a result, Starwood Hotels & Resorts Worldwide uses daylight harvesting to adjust their indoor lighting which is based on the amount of natural light that is obtain from outside. With the growth of technology, the lightnings in the hotel can be turn off automatically and the temperature can be reduced when there is no occupant in the room. Therefore, this green practices enable the hotels to lower their operational cost and hence lead to an increase of profits retained.

One of the largest impacts on the travel industry, is the rise of e-booking. Customers looking to book a trip no longer need to visit an agency they can go online to companies such as Expedia, Trivago or Booking.com and book an entire trip by themselves. Airlines and hotels themselves also have rebates and deals which attracts the customers to book tickets and lodging directly from their sites. Presently, various big hotels have a 24/7 AI Powered chatbot to increase direct bookings on website which will reduces the needs of middleman The purpose of this report is to detect the best use of information technology to increase the hotel revenue in the term of increases efficiency, sustainability, reduces cost and the rise of e booking among millenials.Technology is one of the crucial element of the overall success of the hotel industry.

As a result, the hotel industry has gradually shift how it views the ultimate purpose of technology. In order to meet these new challenges of growing customer expectations, the hospitality industry is driving its focus area to advancement of technology. It is important to invest on technology in order to ensure positive customer experiences and to ensure guest satisfactions. For instance the innovation of automatic check in and check out systems and keyless entry has ease the guest experiences. Moreover, the use of green practices enable the hotels to lower their operational cost and hence lead to an increase of profits retained.The rise of e-booking allows customers to book a trip without going to a middlemen as they could directly booked their trip through various online app such as Traveloka and Expedia which have partnership with several airlines.

To sum up, the invention of technology has benefited the hospitality industry as a whole.For instance, the use of technology has increases efficiency, sustainability, reduces cost and the rise of e booking among millenials.  In today’s society, the use of Technology in the hospitality and tourism industry has helped to speed up hotels operations. It also made the traveling process much more enjoyable and efficient. There is certainly no doubt that technology has made a huge impact in shaping the hotels in the hospitality industry for the future. Technology has helps the hospitality businesses keep customers advised of changes and delays to their reservations, offer deals, and advertise and eventually increase in hotels revenue.

Cloud computing offers various benefits than typical traditional computing. there are several vast amount of benefits that cloud computing can offer. For instance, it is cost saving, flexibility, reliable and secure, mobile storage and can be access anytime and anywhere. There is a gradually shift from typical computing to cloud computing in today’s society. There are a vast amount of different cloud computing services that are available in the market plus it is also affordable for the user to purchase it. For instance, Software As A Service(SAAS), Security As A Service (SEAAS) and Platform As A Service(PAAS) for cloud desktop, renting software, security application, renting computing infrastructure and renting storage. Hence, cloud computing has gained a rise in popularity among the new generations due to the multiple functions available.

In today’s society, nearly everything can be shifted to the cloud.Cloud Computing plays a crucial and important role in the hospitality industry and eventually it may play an even bigger role in the near future. Many It experts such as Google, Microsoft are involved in developing and offering cloud computing services. Cloud computing is an infant stage of life but in the promising 10 -15years, it will look completely difference.Cloud Computing is indeed one of the greatest innovation created in the hospitality industry as well as literally for almost every other industry in the world. It provides users with access to all data documents, files and applications when they are connected to an internet server

Cloud computing system’s application are stored in a large data centres on a powerful servers which host Web applications and Web servicesCloud computing relies on sharing of resources to achieve coherence and economies of scale, as well as it enables companies to consume a compute resource, such as a virtual machine , storage or an application similar to a public utility. Currently, hospitality industry undergoes rapid changes as it needs to adapt itself to the constantly evolving lifestyle trends. This is because customers seek for more convenience and prefer those organizations who satisfies their needs the most. Economy is tough on the hospitality industry and with a huge competition in the market; it has become more difficult to sustain in the industry. Therefore, Cloud computing is one of the best alternatives for hospitality industry to survive in the long run as cloud computing offers a cost-effective solution to hospitality businesses while minimizing risk and increasing scalability.

Cloud computing is a general term for the delivery of hosted services over the internet to store, process and manages all the data rather than relying on a local server or a personal computer. Cloud computing also refer as a shared pools of configurable computer system resources and higher-level services that can be rapidly provisioned with minimal management effort, often found over the Internet. There are several significant of cloud computing compared to typical traditional computing system. Firstly, cost saving. It helps to reduce their operational costs. Hotels no longer have invest a lump sum of money to purchase separate software packages for each of their computers.

In addition, hotels does not need to pay for a software upgrade in order to have an updated version of applications as all applications are stored in cloud and these applications can be upgraded virtually and automatically with the help of internet servers.It completely eliminates the need of investing heavily on expensive hardwares and eventually reduces the financial risks that associates with maintaining the softwares. This because, the hotels can also saved on softwares maintenance fees as it is all maintained by the cloud provider.Cloud computing services make applications run faster and considerably less expensive for a low monthly subscription or an annual fee.The cloud also cuts project time, which results in cut costs and higher productivity.With cloud computing, a higher profits gained is obtained .

Next, it helps to improves Guests’ experiences when lodging in a particular hotel. It is the top priority of most hotels to provide their guests with the best quality and services as well as best guest experience whenever possible.For instance, in today’s society, check-ins aren’t limited only to the reception desk, it can be managed from any portable tablets. Moreover, the speed whereby the information can be accessed enables the hotel staff to spend more time with guests to deliver a better service. The hotel staffs can be more responsive in a quicker and more efficient way when any guests needed assistance. The hotel staffs satisfies guests needs and ensure them for a second visit back to the hotel in the future.Specifically, for the hospitality industry, the cloud provides a platform such as PAAS that eases human resource management, inventory tracking, ordering, processing orders, and providing point-of-sale facilities.. The hotels can improve their own websites and start taking direct bookings.

To sum up, cloud services ensure that the hotel staffs and guest have the relevant and sufficient information to build trust in them thus prospers the hotels profits. Normally, Hotel managers and back-office staff must occasionally work from home or leave the hotels to complete their specific tasks.It is one of the main struggle that employees in hospitality industry have to face due to the limitation of technology available in the past. Cloud computing allows anyone to work from anywhere at anytime. For instance, the hotel’s staff can simply access their workload securely via their laptop at home. The cloud gives anyone the flexibility to work from anywhere. All you need is an internet connection and a device, such as a computer, tablet, or mobile phone. In addition, cloud computing also enables the hotel staffs to work more efficiently by freeing them from fixed terminals.

With the invention of cloud computing, the hotel can store their data securely and remotely instead of in an on-site physical location. That way, hotels don’t have to worry about losing all of their data if a natural disaster or security breach occurs at their location.Moreover, the cloud such as SEAAS ensure to keep the hotels data secure by offering added protection from hackers which reduces the risks of a security breach. For instance, the cloud computing provides easier security control to customers of PAAS and IAAS models. Instead of controlling separately several servers customers direct their security efforts into one location and this enhances their security capabilities The purpose of this report is to explore the significant of cloud computing in hospitality industry in the term of cost saving, flexibility, reliable and secure, mobile storage and can be access anytime and anywhere.One of the features of cloud computing is that, it leads to cost savings. Cloud computing has a flexible cost model that allows organizations to pay only for the time and scale that they actually use, instead of paying for computing resources they do not use.

As for guest experiences, with the invention of cloud computing,it enables the hotel staffs to work more efficiently by freeing them from fixed terminals.The hotels can improve their own websites and start taking direct bookings.Cloud allows faster reservations, promotions, loyalty rewards, and customer feedbacks. The cloud provides a platform such as PAAS that eases human resource management, inventory tracking, ordering, processing orders, and providing point-of-sale facilities. Hotel businesses now don’t need to give away most of their profit to online and offline travel agencies. The hotels can improve their own websites and start taking direct bookings.Cloud allows faster reservations, loyalty rewards, and customer feedbacks.

For the security benefits for the hospitality industry, the software SEAAS ensure to keep the hotels data secure by offering added protection from hackers which reduces the risks of a security breach. The customers’ data have several backup copies on different servers allowing its quick restoration in a case of any natural disaster.. Instead of controlling separately by several servers, customers can direct their security efforts into one location and this enhances their security capabilities.Lastly, the security maintenance and security software mechanisms have improved much better than the traditional systems Overall, it’s clear that cloud computing benefits the hospitality industry as it is cost saving, flexibility, reliable and secure, mobile storage and can be access anytime and anywhere.

Besides that , hotels can benefit from cloud computing in a major way.Third-party clouds enable hotels to focus on their core businesses instead of expending resources on computer infrastructure and maintenance. In addition, cloud computing also allows hotels to get their applications to run faster, with an improved manageability and less maintenance cost. It also enables hotels’ IT teams to rapidly adjust their current resources to meet fluctuating and unpredictable demand.However, cloud providers typically use a ‘pay-as-you-go’ model, which may lead to unexpected operating expenses if administrators are not familiarized with cloud-pricing models. However, it is important to make a rational choice and hire the services of a reliable cloud computing solutions provider. Net Activity Inc. has been in the industry for more than 15 years and has technical expertise that has delivered proven benefits to many industries in Ohio and across the United States.