Promoting Health and Wellness in Black Girls Run and Girls on the Run

Black Girls Run and Girls on the Run both share the objective of promoting outstanding health and wellness among women of all ages. However, the Black Girls Run’s mission is to improve African-American health statistics, and Girls on the Run is directed to all girls from ages 8 to 13 across the United States. Toni Carey and Ashley Hicks-Rocha, the founders of Black Girls Run, were cognizant of the fact that African-American women are prone to obesity. The Centers for Disease Control states that 80% of African-American women are overweight.

According to Blackgirlsrun.com, their mission is to “make fitness and healthy living a priority” On the other hand, Girls on the Run is aimed towards girls from ages 8 to 13‘ According to their website, their mission is to “inspire girls to be joyful, healthy, and confident using a fun, experiencebased curriculum which creatively integrates running” Organizations often have a history of they came to be and why they wanted to continue with their joint objective.

Girls on the Run began in 1996 in Charlotte, North Carolina. Girls within the ages 8 and 13 were provided a unique way to embrace themselves, notice their strengths, and start a journey to becoming strong women in the future. This objective was set and stoned and with consistency, the organization began to grow According to Girlsontherun.org, 13 brave girls decided to join. It boosted up to 26 girls the next season of Girls on the Run. The following season, 75 girls had joined the organization. Girlsontherunrorg also states “the program is now serving 168,000 girls in over 225 cities across North America each year.

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” Today Girls on the Run partners with many magazines, other organizations, and athletic apparel stores. Unlike Girls on the Run, Black Girls run has a more recent start up date 2009 is the year Black Girls Run was founded.

The organization of Black Girls Run is unique compared to the Girls on the Run. Black Girls Run is based on the perspective of the 2 women that founded it. According to blackgirlsrun.com, Toni Carey has always had a “passion for health and fitness” It “led to the co-creation of Black Girls Run.” Ashley Hicks» Rocha, the second co-creator, has an athletic background as well as a University and an academic background. These 2 women combined their skills and passions and Black Girls Run was born. Like many other running organizations, running gear is available for purchase from both organizations. This tactic is used to feel more involved with your running groupt Girls on the Run and Black Girls Run include the option of online purchasing of their apparel, Items sold from each website include vests, t-shirts, hoodies, hats, backpacks, water bottles, bottoms, and also music mixes for when you are working out Differentiating the placement of the “Shop“ icons on both websites, Girls on the Run has it on the top of the website as a widget to be clicked on and explored.

Black Girls Run presents the “Shop” section as soon as you enter the website, Black Girls Run and Girls on the Run both have the national expansion, Black Girls Run gives the option to “Join“ on the website. Black Girls Run running groups range from California to New York (west to east) along with the South, Black Girls Run is in the majority of the East Coast, Midwest, North, and Southern regions, The expansion of Western cities is still in the process of growth for Black Girls Runt Girls on the Run also have the website option to “Get Involved,” similar to the Black girls Run option. Like the Black Girls Run groups, they are nationally expanded but mainly in the East coast, South, North, and Midwest regions Both organizations are slowly but surely expanding in the western region of the United States. When you first enter the Black Girls Run website, a YouTube video is presented including testimonies, the story from the founders themselves, and clips of the running groups from all around the United States.

In contrast, the Girls on the Run website presents you with a slide show and widgets to click on to “Learn More” or to “Sign Up.” Social media plays a big role in marketing both of these organizations, Both Girls on the Run and Black Girls Run are involved in networking sources such as Instagram, Facebook, Twitter, Pinterest, and YouTube. They both involve social media to remain connected with the followers that they have accumulated over time. Since they both include a “Shop” section on their websites, social media is also a strategy to sell their merchandise to people outside of their following as well. Aside from staying connected through social media and technology, both organizations host events to stay connected to each other physically and verbally Black Girls Run hosts events every month.

The events are national as well as local they both require membership, registration and a fee. Girls on the Run is similar in that aspect because they also host national events as well as local events and also require membership, registration and a fee. Black Girls Run and Girls on the Run have certain things to compare but also things to contrast. Black Girls Run is directed to African-American women with the objective of improving health statistics. Girls on the Run was created for girls ages 8 through 13 with the set objective of boosting self~esteem and confidence. Even though both organizations contain similarities as well as differences, they are both great organizations that have progressed over time and mastered what they wanted to be the objective for women overall.