Swot Analysis Apple

Topics: Company

The sample essay on Swot Analysis Apple deals with a framework of research-based facts, approaches and arguments concerning this theme. To see the essay’s introduction, body paragraphs and conclusion, read on.

History of Apple Inc.

Since its origin in 1976. the Cupertino headquartered transnational has recorded monolithic growing beyond the industry of personal computing machines. It has become a taking participant in planing and marketing consumer electronics. computing machine package and distribution of digital media content. Although sing a period of coggling gross revenues of its personal computing machine line and ouster of Steve Jobs in 1985.

the acquisition of Next in 1996 marked a turnaround for the company. With Steve on board. the CEO led a corporate doctrine of prioritising recognizable merchandises and simpleness in design that has established Apple Inc. . a shaping trade name through its revolutionizing nomadic media merchandises and calculating devices ( Gupta & A ; Prinzinger. 2013 ) . In today’s information and engineering sector. Apple Inc. is arguably among the most advanced organisations incorporated in the last four decennaries.

Tows Analysis Of Apple

Although being an information engineering giant that brought to the market merchandises and services that revolutionized the planetary consumer markets. Apple’s success emerges from incorporating advanced engineering with Steve’s airy personality. stressing corporate secretiveness and simpleness of undertaking squads in merchandise design ( Mallin & A ; Finkle. 2011 ) . The success narrative of the corporation is attributed to its mileposts in the 2nd reign of Steve. including the world’s 2nd largest information engineering company by gross. the 3rd largest nomadic phone shaper.

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and the most admired company from 2008-2012 ( CrunchBase. 2014 ) .

SWOT Analysis

Performing a SWOT analysis involves the rating of a company based upon its internal strengths and failings. alongside external chances and menaces to obtain elaborate position of its hereafter.

Organizational Strengths


The information and engineering environment show a clime of accelerated growing with rivals endeavoring to carry through better merchandise portfolio through invention. Apple accomplishes invention through relentless oppugning. re-imagining and iterating on every facet of the merchandise through design. development and selling. to condense it into a signifier. which straight meets their customers’ demands ( Webb. 2012 ) . This invention civilization enables the company design and market revolutionizing merchandises despite confronting tougher competition every morning. This civilization being nurtured since its origin enables the company to prolong its impulse by working at the same time on hardware. package and services that derive great client experience ( France-Presse. 2013 ) .

Invention sustained through proactive orientation enables the company to avoid cases. it would see complete out-performance of nimble rivals. Consequently. the company emphasizes incremental inventions and the extension of its merchandise line to work emerging market spreads and output optimal client experience. The secretiveness nucleus emphasized by Apple doctrine. sustains a originative ambiance within the company through close competition between undertaking squads. Clarity of focal point by the Apple Design Teams enables the undertaking members to travel to extreme lengths in work outing the most intricate of jobs and give to detail that leads to the holistic merchandise experience ( Webb. 2012 ) .

Against the modern-day feeling that invention outputs solutions to challenges confronting the organisation. Apple sustains existent subject and echt appetency for achieving better merchandises and services. which involves concentrating on terminal users in the full development procedure. Given the modern age of ubiquitous invention. Apple’s think-different image enables the company to present market-disrupting merchandises by concentrating on inventions that suit the consumer market it understand and the originative market it focuses upon ( Ezop. 2011 ) . Although rivals are besides advanced. the originative agitation of its merchandises including the iPod. Mac Pro and iOS7 demonstrate Apple’s advanced civilization. a nucleus competency driving it towards future success.


With rivals working difficult to turn over out the alone design in their merchandises. Apple derives its repute from its merchandises that generate unbelievable trade name trueness. The company sustains this through handpicked design squads that commit on a outlook that extend beyond the completion of the undertaking within the stipulated clip. Here. the company nurtures a collaborative environment and committedness of different squads in researching new kingdoms of possibility. and polish all parts of the development procedure to present a superior solution ( Webb. 2012 ) . Sing the eternal competition posed by challengers such as Nokia and Samsung. Apple sustains its big customer-base by striking back with merchandises that revive its design infinite. The company manages this through product-line extensions and incremental inventions that provide a makeover such as the iOS7 owing to its alone multi-layered and semitransparent experience aimed at wowing end-users acquiring bored with Io ( Tokerud. 2013 ) .

Emphasis on alone design infinite in Apple sustains the company’s repute that attracts immense client trueness. With its clients wishful of high-end merchandises. the company achieves this by piecing a design squad of huge endowment to prolong its repute of quality digital media and calculating devices. For case. Apple’s specifying qualities are about utilizing: easiness and simpleness with an intense focal point on cut downing the component down to its most simplistic and indispensable footing ( Webb. 2012 ) . The company accomplishes this through repeated paradigms by make overing on the product’s bantam inside informations. This translates into a differentiation channel that facilitates the company’s innovativeness right from its research centres to the selling of its merchandises. Similarly. Apple leading in the design infinite furthers the Apple civilization of invention. which attracts client trueness demonstrated in strong fiscal public presentation ( Jurevicius. 2013 ) .

Organization Weakness

Premium Pricing

Apple Inc. carves out a market place through its premium pricing scheme attributed to its quality-packed merchandises and alone designs. While the company markets its merchandises viewed as high-end devices to bring forth the best client experience. it risks losing out its market portion to rivals siting high with cheaper merchandises utilizing the Android operating system. Sing the tough economic times strangulating the disposable incomes of consumers. Apple hazards losing loyal clients in India and China as they switch to cheaper trade names from rivals ( Jurevicius. 2013 ) .

Although the company leverages its economic systems of graduated table. it continued invention. ensuing in packaged merchandises that attract premium monetary values that hardly factor in the client fiscal affordability. This forces clients to seek inexpensive replacements from rivals.

Incompatibility of Apple Operating System

Apple merchandises operate through unique hardware and package system that is entirely compatible with its merchandise series. In this respect. terminal users are limited to Apple merchandises and experience surety. as they can non incorporate with merchandises from other makers. unlike their opposite numbers utilizing Microsoft runing systems. This limitation is unpopular in consumer markets pitching towards planetary integrating. therefore the penchant to remain accustomed to competitors’ merchandises including Microsoft and Intel merchandise lines. This leads to stagnant market portion with possible to worsen as Apple can non act upon its possible clients and carry them to leap into utilizing Apple’s closed ecosystem merchandises. therefore a long-run gross border diminution ( Jurevicius. 2013 ) . Switch overing to merchandise lines compatible with selected merchandises from other makers would protect the eroding of its market portion.

Organization Opportunities

Explosive Demand of Smartphones and Tablets

The desire of consumers to encompass technological promotions that enable them to deduce maximal end product from their Mobile and calculating devices is driving an explosive demand of smartphones and tablets. In a dramatic mark of how consumer gustatory sensations have shifted to new. more exciting radio merchandises. planetary factor gross for smartphones and tablets are lifting every twelvemonth as end-users find more value in their versatility and utility ( Segundo. 2013 ) . As these merchandises drive the demand for smart-connected devices ( SCD ) section following consumers switch to detailed use forms. it opens chances for tablet and smartphone makers. Sing that the market is still sing its accelerated enlargement period. Apple should work such chances by diversifying its tablet and smartphone lines through market-oriented attack to prolong and better its gross revenues gross.

Growth in Mobile Advertisement

The planetary demand of nomadic advertizement is speed uping in tandem with the mass incursion of nomadic phones across the universe. This arises in the aftermath of planetary interconnection in the information epoch owing to the technological promotion taking to low-cost communicating appliance. This presents an chance for nomadic advertizement channels as most organisations seek to retain direct contact with their mark clients. This is a dual-win chance for Apple to foster the incursion of its smartphones and prehend advertizement through its iAd advertisement platform ( Jurevicius. 2013 ) . As the company incorporates iAd in its closed ecosystem of its merchandise lines. this would interpret into gross beginnings given the personal relationships nomadic users set up with their phones. Entry to this nomadic advertisement section would tag a new beginning of gross as companies embrace iAd advertisement channel to make their consumers.


Rapid Change in Technology

Today’s environment is driven by rapid technological promotion that threatens its bing comparative advantages. This has made it easy for other technology-based companies encompassing the latest techniques let go of better merchandises every twenty-four hours. faster than Apple would alter its merchandise lines. Leting that. companies that fail to maintain abreast with the competition have seen their gross lines decline as clients switch to cheaper and better merchandises that yield more satisfaction for them. Apple may shortly fall a victim. Although Apple’s success is based upon advanced merchandises. acceptance of replacement merchandises such as Android by its challengers make its debuts have undistinguished impact in the extremely competitory market ( Jurevicius. 2013 ) . Particularly. the incursion of the Android operating system drains the power of iOS power. therefore reduced gross where Apple can non act upon consumers buy its merchandises.

Agile Competition

The company operates in extremely competitory sections where rivals are endeavoring to outwit each other through latest advanced designs. In peculiar. Apple faces menace from turning presence of reprisal merchandises and services from Nokia. Google and Samsung companies as they gear towards market enlargement. For illustration. Nokia is seeking to shoot fresh impulse into its smartphone scheme with merchandise releases that answers the iPhone domination ( Parker & A ; Ward. 2009 ) . This would consequentially cut down gross as other companies adopt a similar scheme. besides the entry of new operators in the Apple-dominated sections. Sing the looming force per unit area from Samsung’s over cardinal constituents interpreting into higher monetary values for its application processors. Apple faces lifting production costs that could farther gnaw its long-run net income borders. already sing gradual eroding by the incursion of rivals’ merchandises.


Extension of the merchandise lines under its simpleness and leading design scheme enables Apple to prolong its enormous growing in the information-technology and consumer electronics sector. Although variegation of the company’s merchandise portfolio to integrate digital media and nomadic merchandises attracts immense gross. client focal point in its merchandises has grown Apple to the most valuable organisation. Unlike its challengers. Apple applies a alone doctrine of better invention and its lead in the design infinite to foster its trade name repute that translate to stronger fiscal returns.

However. the company must endure down stiff competition from challengers such as Samsung. Nokia and Microsoft through high-end inventions. Furthermore. variegation to work chances such as nomadic selling channels and unsaturated SCD markets would give more gross. Unless Apple keeps gait with the technological promotions such as Android easing the release of merchandises by its challengers. curtailing its loyal clients to a closed ecosystem of its merchandises is ne’er plenty screening to its long-run nutriment of its trade name repute.

CrunchBase. ( 2014 ) . Apple. Retrieved January 08. 2014 from hypertext transfer protocol: //www. crunchbase. com/company/apple Ezop. ( 2011 ) . The Patterns of Successful Innovation. Retrieved January 08. 2014 from hypertext transfer protocol: //www. ezopandassociates. com/nwsltr201109. html France-Presse. A. ( 2013 ) . Apple’s ‘magic’ and invention its biggest strength. says CEO Tim Cook. Retrieved January 08. 2014 from hypertext transfer protocol: //gadgets. ndtv. com/mobiles/news/apples-magic-and-innovation-its-biggest-strength-says-ceo-tim-cook-330109 Jurevicius. O. ( 2013 ) . Strategic Management Insight of Apple. Retrieved January 08. 2014 from hypertext transfer protocol: //www. strategicmanagementinsight. com/swot-analyses/apple-swot-analysis. H
tml Mallin. M. L. . & A ; Finkle. T. A. ( 2011 ) . Apple Inc. : Product Portfolio Analysis. Journal of the International Academy for Case Studies. 17 ( 7 ) . 63-74. Parker. A. . & A ; Ward. A. ( 2009 ) . Nokia main pledges assault on Apple in war of the smartphones. Financial Times. Segundo. E. ( 2013 ) . Combined Smartphone and Tablet Factory Revenue to Exceed Entire Consumer Electronics Market This Year. Retrieved January 08. 2014 from hypertext transfer protocol: //press. ihs. com/press-release/design-supply-chain-media/combined-smartphone-and-tablet-factory-revenue-exceed-entire Tokerud. J. ( 2013 ) . Apple Strengths and Weaknesses 2013. Retrieved Janaury 08. 2014 from hypertext transfer protocol: //www. tokerud. com/apple-strengths-and-weaknesses-2013/ Webb. J. ( 2012 ) . 10 Success Principles of Apple’s Innovation Master. Retrieved January 08. 2014 from hypertext transfer protocol: //www. innovationexcellence. com/blog/2012/04/30/10-success-principles-of-apples-innovation-master-jonathan-ive/

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Swot Analysis Apple. (2019, Dec 07). Retrieved from https://paperap.com/paper-on-swot-analysis-of-apple-inc-essay/

Swot Analysis Apple
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