In this essay I will be commenting on the camera shots, settings and locations, editing, gender, culture, and age in the two trailers. The two film trailers are specified to the two different genders, and they are trying to convince you that the movie will entertain you. The trailers try and attract the audience. A trailers main purpose is to advertise a film. The trailers use stereotyping and use what they assume is what a typical boy or girl would like to see.
Most of the time a girl would want to watch a romantic film and a guy would want an action. The women brains are good with compassion and reading emotions were as the guy brain is good with reading Titles, because it is easier for them to see shapes.
A stereotype is a fixed commonly held belief or image of a person or group, based on an oversimplification of some observed or imagined trait of behavior or appearance.
Each gender is interested in different types of everything. Girls are into compassion, love, and friendship. Guys are more into action and sex. The media uses stereotyping to draw a specific sex into being attracted into a product. The two trailers are very different. The one specified for the girls show the typical overprotective mother, who is constantly yelling at Jess. It also shows how Jess strives to follow her passion in playing football. In the boys trailer it completely ignores Jess, her culture, and her ambition. It concentrates on football, girls changing, and girls’ stupidity.
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A narrative is basically a story. Each trailer concentrates on different aspects of the movie, in the trailer that targets the girls you know that the movie is about a girl named Jess who strives to play football even though it’s against her culture and she doesn’t have her parent’s permission. It also shows how she doesn’t fit in the description of a stereotypical girl. We also know there is something that is going on with Joe and Jess by the way he gazes at her outside the shop. They know that there is also a wedding, clubbing, and shopping. In the video that is directed for male audience it disregards Jess and her culture completely. It concentrates on football and girls. After you’re watching the trailer you can tell the movie will be about football, famous football players, and you can also see half naked girls. Each trailer tells a different story to interest the different genders. The media uses what they think will appeal to each different gender.
Trailer Bend It Like Beckham
Mise-en-Scene is a French term that originates in the theatre. It means anything that is placed on the set such as the setting, costume, props, camera shots, sounds, clothing and the position of actors. In the girls trailer there is a scene during the wedding where they are leaving. Jess’s sister is walking while the camera guy is telling her exactly what to do, while her mom is greeting her family and friends. The scene was shot outside Jess’s family’s house. Most of the costumes are all very traditional, the girls are all wearing long colorful dresses that cover most of their bodies with an exception of one girl who is wearing a short shirt that reveals her stomach, it makes her look peculiar next to the others. The men are all wearing formal suits with a turban. The camera is mostly at a wide shot it shows the bride and the Indian culture. The background music is a fast beat. There is also a lot of murmur coming from the friends and family.
Another key scene in the girl’s trailer is when Jules and her mom walk in to the bra shop and they debate whether they should purchase a sports bra or a push up bra for Jules. Then there is a splice going from the shop to between talking about Jess’s boobs back to the store when Jules’s mom is grabbing her boobs. There is a big contrast in the costumes Jules’s mom is wearing a low cut shirt that shows her cleavage and a skirt a very feminine outfit. Jules is wearing a plain white tee and sweatpants, which is a very masculine outfit. There is a big contrast between the two. The camera shot is a two shot and the angle is at eye level. The sounds you hear are the dialogue and the music which is the same beat that goes through most of the trailer.
In the girl’s trailer there is a scene were Jess is in her room watching football on her television. Then her mother walks in the room, grabs the remote, turns off Jess’s television, and starts yelling at her. While Jess’s mother yells at her, Jess turns to the poster of David Beckham as if Jess was seeking help from him. This scene takes place in Jess’s bedroom. The costumes are suitable for each character, Jess is wearing adidas sweat suit and Jess’s mom is wearing a long dress with many layers of other clothing. The background music changes at the very beginning it is an upbeat music but as soon as she turns off the television the music changes into a slow beat.
In the Boy’s trailer there is a scene where four boys are sitting on the bleachers checking out the girls playing football. The boys are at a football stadium. The boy’s are all wearing very modern sporty clothing. It is a long shot showing all the boys and their surroundings. The sounds are made up of dialog and laughter. Also, in the background there is a sound that is similar to the sounds that bee’s make. Another key scene in the boy’s trailer is when all the girls are in the changing room, changing their clothes after a practice. Most of the girls are shirtless. While one of the girls is taking her shirt off there is a sound put in of a guy going, “oooo”.
A prop is a moveable object that is used in a play or film. An icon is something used as representation of something else. David Beckham is used as an icon in both trailers. He is almost everywhere in the girl’s trailer in Jess’ room, on the television, and on the studio. Whenever Jess is confused or upset she turns to David Beckham. Guru Nanak is the founder of the Sikh religion. He is used as a relief to Jess’s parents. When Jess is playing with the food in the kitchen it shows the contrast of her mom as the typical Indian mother cooking and the modernized girl using food material to play football with it. It is shown how the older generation expect certain things from their children, however their children have the own dreams they want to pursuit.
Music is important in a film because it can help set moods and feelings. It can give an upbeat mood too. It can be used to describe how the characters are feeling. In the opening scene of the girl’s trailer there is an upbeat, fast song, which is saying, ‘yea, yea, yea’ it seems to be encouraging Jess to play soccer. The music in the boy’s trailer starts with a slower beat, but with lots of sound effects like crashing and moaning. Both of trailers have e similar music, so it shows that both teenage genders are attracted by the same type of fast upbeat music.
The Indian culture is represented in the girls trailer a lot more than in the boy’s trailer. The trailer that is for the girls represents a lot of different concepts. You see the mom and dad constantly yelling at Jess, telling Jess she needs to learn how to cook and to stop playing football. Her dad says, “When will you start behaving like a proper women.” That shows he’s thinking is narrow minded and that he has a certain view on how a woman should behave “properly”. In the girls trailer it shows that the British culture also wants their daughter to be more feminine. Jules’s mom is telling her that she needs to stop playing football and should try and get a boyfriend. In the boy’s trailer men are shown to be smarter. It also degrades women showing them as an item.
Different camera shots are used to tell you information about what is happening, to show reactions, and to draw attention to someone or something, or to create a feeling. There are many different shots that appeal to different people.
A title is a heading. The different titles are attracting each specified gender. The girl’s trailers use words inside another word. It is appealing to girls because it’s very cute, and most girls are attracted to cute things. In the boys trailers they use words like sexy beautiful which are words that guys would get turned on to and pay more attention to what was coming up. The girl’s trailer is one minute and fifty-six seconds, and the boy’s trailer is one minute and two seconds. It shows that the media is aware that girls have longer attention span.
There are two different trailers because each trailer is made for a specific gender. Different genders are attracted to different things. The makers of the trailers want the advertisement to be successful to get more money, and by attracting both genders you will get more audience as a whole. The trailer for the girls, are easy for girls to relate to how three under pressure by their parents, rebelliousness, and striving for their dream. They see how Jess is constantly being yelled at for playing football.
The trailer for boys would attract them with the sex appeal of half naked girls in the changing room, sexual noises edited in the trailer, and sexual suggestions, where someone asked if they swapped shirts after the match and the response was absolutely. I think the boy’s trailer would be more effective because it really shows the range of boys’ interests, but the girl’s trailer will only attract a certain type of girl. The girl’s trailer is more appealing to me because of the clubbing scene and the funny comments. The music is also very captivating. I think that the boy’s trailer is demeaning to all women, it shows women as an item or tool not capable human beings.
Bend It Like Beckham Trailer. (2019, Dec 07). Retrieved from https://paperap.com/paper-on-how-do-the-two-trailers-for-bend-it-like-beckham-utilize-film-techniques-to-appeal-to-their-target-audience/
