Crown Cork & Seal In 1989

1. What are the key strategic issues that Avery (the incoming CEO) needs to consider? What strategic options are open to him? A. Since this is the time to show Avery’s worth he must consider renewed marketing strategies to remain competitive in the business circle. Strategies such as expansion and innovation can be greatly considered. Adapting to manufacturer’s ideas using distinctive designs, shapes and materials through innovation can bring effective symbolism to the product and offers a more active marketing strategy.

Essay Example on Crown Cork And Seal In 1989

For one, Continental Can offers a great opportunity to Crown and their merging would mean larger market distribution of their products. Once the line is in broader international market, this is where innovation is needed. Packaging is always synonymous with the use of technology and innovation. Crown has already manifested its product years ago and has proved their marketability. But trying another endeavor would not hurt the company but instead could offer broader and greater opportunities.

? 2. What is the appropriate industry to analyze in which Crown competes?

A. What is in line with Crown’s business does not solely focus on metal container packaging on colas and other beverages but the whole packaging industry as well. All kinds of food, perishable products, chemicals, detergents and other home and industrial products now come with different containers, designs and materials. Packagers are always on the run to hook many manufacturers as many as they can because manufacturers have the option to choose the best and most reliable packagers, which could offer something new for their products.

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? 3.

How attractive has the metal container industry been over the years? (NOTE: Carry out a straightforward ‘five forces’ structural analysis of the industry. ) A. In the case of aluminum can containers they are still the most popular and preferred containers for beverages because they can be recycled easily, redesigned, put attractive logos and carry the message of the product. There are no other metal containers that can outlast its advantages because it is lighter over glass, steel and plastics and can preserve the product’s freshness more efficiently (Bradley, 2005).? . In your opinion, how well did Crown Cork founder John Connelly (the outgoing CEO)? What were the keys to its success? A. John Connely has proved himself successful even though he was being criticized for being strict. But he revolutionized the industry not because of his unique style of management, which resulted in redefining the Crown’s position on the metal can industry. Many people view his decision as one daring move in putting accountabilities to his regional plant managers.

But this idea worked pretty well. Now that it is Avery’s era, it is time for him to gather courage and try little changes and prove his own style and identity (Bradley, 2005).? 5. What significant changes were taking place in the industry at that time? How should the new CEO, Bill Avery, address these changes? Is it finally time to change the Connelly strategy that had been successful for over 30 years? A. Whatever needs is taking place in this industry is dictated by what people expect.

The international market is being run by the most modern technology being use in marketing and expanding of products. Bill Avery should consider using this technology resource that is only within his reach. Crown has surpassed the test of time for many years and still successful. Now that Avery is at the helm, it does not mean changing Connely’s strategy but redefined it. Taking challenges for example at precautionary level will not harm the company but will provide further experience be it becomes a failure or probably another breakthrough.