Comparative Analysis of FM Stations Pakistan

RADIO:

ABSTRACT: For the sake of our assignment task that is to canvas FM 101, 103 and 107 broadcasting we have tuned up all these three FM and listened to it by going beyond from a silent listener to an analyst. For this purpose we have keep an eye on their programs, way of speaking of RJs and DJs, use of medium for conveying message that is language, sort of music, news coverage and so on. While during this period of our listening of these FM we can easily analyze that by providing quality and variety to its listeners through unique programs it has established its place as a listener’s first hoice in a very short span of time.

Also the wealth of information and melodious music catering the diverse tastes of its listeners. Here we comparatively give the overview of all three FM stations.

INTRODUCTION:

Radio was at first known as “wireless,” and it became an important worldwide means of communication. A radio refers to an electronic device that works by receiving radio wave (an electromagnetic wave) that has the capacity to broadcast news, speech, music and other audio through the air.

It is a medium of communication. It is a portable device which was invented by Marconi the great Italian scientist.

Freeform radio is an art form. The airwaves are the empty canvas, the producer is the artist, and the sound is the paint.” Julius Lester Radio is a fascinating medium among the various mass communication media because of its special characteristics.

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If we compare it to other mass media, radio consistently ranks as the most popular means of disseminating information, regardless of the continent. It is also effective not only in informing the people but also entertains listeners and creates awareness regarding many social issues and need for social reformation.

It continues to be as relevant and potent as it was in the arly years despite the emergence of more glamorous media.

RADIO WAVES:

Radio waves” transmit music, conversations, pictures and data invisibly through the air, often over millions of miles it happens every day in thousands of different ways! Even though radio waves are invisible and completely undetectable to humans, they have totally changed society. Whether we are talking about a cell phone, a baby monitor, a cordless phone or any one of the thousands of other wireless technologies, all of them use radio waves to communicate.

Here are Just a few of the everyday technologies that depend on radio waves: AM and FM radio broadcasts Cordless phones.

LIST OF RADIO CHANNELS IN PAKISTAN:

Radio Pakistan AM 820 Karachi City FM 89 Karachi Radio ONE FM 91 Karachi Radio FM 93 ( BY Radio Pakistan) Planet FM 94(By Radio Pakistan) Radio FM IOI(BY Radio Pakistan) Radio Active FM 96 Karachi Ziauddin University FM 98. 2 Karachi(Campus Radio) Josh FM 99 Karachi/Lahore FM 100 Karachi Mast FM 103 Karachi HOT FM 105 Karachi HUM FM 106. 2 Karachi ZAB FM 106. Karachi Apna Karachi FM 107

PUBLIC INTEREST IN FM RADIO:

Even though, television has completely overshadowed its predecessor as a broadcasting channel, still the numbers of radio listeners is immensely growing over he years. Despite the ever growing number of television channels radio to date is considered one of the fastest means of information. The mobility of radio through cars, cell phones and other electronic gadgets has helped in increased number of radio listeners resulting in rigorous competition between radio channels. All the efforts of radio channels are towards attracting large listenership for their FM networks.

Whether you are stuck at a traffic Jam or you are feeling alone at your home one can always tune into FM and be updated with the latest information in politics, fashion, health, education, weather and what not. FM 101 : In October 1998 Radio Pakistan started FM transmission from Islamabad, Karachi and Lahore under the title of FM 101 exclusively for entertainment. It was launched as the counterpart of FM 100 as the Pakistan Broadcasting Corporation (PBC) authorities wanted to cash in on the radio boom themselves too, fearing monopoly of a private channel in this regard.

During the earlier times, FM 101 maintained a low profile and didn’t attracted much listener ship, at least not in the beginning as the methods used were crude and outdated, much like that of Radio Pakistan itself. With the launch of FM 101 International, the channel gained an upper edge nd today seems to be winning the race as FMIOO suffers from a serious financial crisis. It Network is spread around 9 cities of Pakistan list of the cities are Islamabad, Lahore, Multan, Karachi, Quetta, Faisalabad, Hyderabad, Sialkot, Peshawar, and Sargodha. Also FM 101 ‘s transmission is available on Asia sat 3 and also on the web.

SHOWS LIST OF FM 101 : S. NO ANCHOR’S NAME SHOWS RIZWAN ALI AHMED HOWZ THAT 2 RJ MEHAK GOOD EVENING 101 6PM 3 RJ FAIZA SUNDAY SPECIAL 11 AM 4 RJ NASIR KHAN GHUNCHA E SHOUQ 2 AM 5 RJ ASIM RAZA 101 INTERNATIONAL 12 MN 6 RJ ARSALAN EVENING DRIVE TIME 7 RJ BILAL HADER SMILE AND DIAL 8 RJ NEELAM CHOICE JUST FOR YOU RJ FAIZA BASHIR SATURDAY SPECIAL 10 RJ SADAF RANI GOOD MORNING 101 PAKISTAN 7 AM 12 RJ NAIL-A TAHIR 13 RJ ZAHRA SIKANDAR ANALYTICAL OVERVIEW OF FM 101 :

1. AREAS OF TRANSMISSION: The FM channel transmission reach in three major cities that is Islamabad, Lahore, Karachi.

2. MUSIC: The programme consists of music mainly of the pop variety. Western music has also been allocated two hours every day, form 3 to 4 in the afternoon and 8 to 9 in the evening.

3. INFORMATION: The transmission is sprinkled with information on a variety of topics including driving tips, horoscopes, sports, weather updates, culture and civilization, health and ygiene, quiz, women and kid’s issues, fashion and style and even stocks and business hints.

4. GUESTS: Prominent personalities of different fields of life are also invited in live shows to talk to the listeners and answer their phone calls. FM 101 channel also broadcast Current Affairs issues as and when required.

5. FAN FOLLOWING: The listeners give their feedback and have interaction which the DJs of FM 101 channel through SMS service, e-mails and letters. The transmission of FM 101 is also available on the web.

6. PRESENTATION: The success of any broadcast organization depends on the style presentation echniques, it has adopted. Therefore, the first and foremost demand of FM 101 from its presenters is subject knowledge, language efficiency and vocabulary with communication skills and mannerism.

The presenters of the channel have been provided these skills with extensive training and guidance by experienced production team of PBC.

MUST FM 103:

INTRODUCTION: Faisalabad and Multan. It was proved by a survey that in the period of six year it become popular among the mass listeners and left behind other FM networks in the race to provide continuous entertainment to its listeners reaching to majority areas of the country. As today effective MAST’S transmission covers almost 47 different cities, towns and areas besides the four cities with which it first started its transmission.

The signal loop in these major four cities extends up to 120 km from one corner to the other corner and covers a listenership of about 35 million individuals across the country. FM 103 is not Just for a particular class, age group, segment or language but it aims to entertain and inform every segment of our society. FM 103 play the music of all genres like rock, pop, classical etc. also keep people updated from its news bulletin. Mast FM 103 also has achieved brand of the ear award in 2009 which was the proof of tremendous success and hard work of its management, anchors, RJs, DJs and other technicians.

LIST OF PROGRAMS ON MAST FM 103:

ANCHOR NAME SHOW TIMINGS ZULFIQAR ALI SHAH Mehran rung wid zulfiqar ali shah Sun(l ti13pm ) 2. AKMAAM SALEEM 1 . Drive to Midnight 2. Gabbalay 10-12am Fridays 8-10pm Saturdays 3. SYED AZHAR HUSSAIN Cafe Karachi Wednesday & Saturday(2:OOam to 04:00am ) 4. DR. EJAZ WAR’S Voice of 103 sat and sun 10 till 11 pm 5. AFZAL SAHIR Mau] Mela Friday 4. 30 to 6pm HASN’ NAVEED AFRIDI 1. Midnight fungama with midnight traveler- taaron bhari raat 2. Ring and swing . Love connection 4. Beats and bites Thursday 12am 12pm – 2pm Tuesday, wed sat 4-6 pm 7. 12am- 2 am HAMMAD ISMAEEL Mast morning with Hammad Ismaeel Thursday loam- 12 pm and Friday sat 8am to loam 8. SAHIR LODHI The sahir show Monday – Friday 8 pm to IOpm 9. RJ ZIA KHAN 1 . Pakhtoonkhwa Guloona 2. Mast drive time sun 9 am- llam 4- 6 Thursday 10. RJ FIZZA AHSAN 1 . lts My Way The High Way 2. weekend morning 11. ABU RASHID Hyde park with abu Rashid and bilu baht Tuesday and Wednesday 12-2 night 12. LEENA SHAH 1 . Romance Over doze 2. Dil Ki FIR 4. 1ive love and laugh with leena 5. siyasi adakaar Friday night at 2 Sunday Night at 2 Tuesday Night at 2 Wednesday night at 8 Monday & Tuesday 3pm 13.

RJ SHOAIB AHMED 1 . The Sunset Show 2. Morning Buzz 3. Food for Soul – 4. Shoaib in control 6PM (Monday & Friday) 8AM (Wednesday) 12PM Afternoon (Saturday) 12pmsaturday 14. RJ NAJIA AHMED 1 . Dareechay 2. Meter Down Sunday (10:00pm to 12:00pm ) Tuesday (6:00 to 8:00 pm ) Wednesday (6:00 to 8:00 pm ) 15. HADI SYED RJ on Mast FM 103 Wednesday : 12 to 2am Friday : 2 to 4am RJ FATIMA ZEHRA 1 . HouseFull 2. MP3 3. Status Update 4. Humshehri Mondays…… 6pm Wednesdays…… 4pm Saturdays….. 4pm Saturdays……. 3 pm ANALYTICAL OVERVIEW OF FM 103:

CONTENT:

The programs of FM 103 are unique in its content and value the diversity in our society by offering varieties of programs. Their programs not only focus on one genre of people but cover all sorts of topic such as awareness programs, entertainment, information, health issues etc. Also like TV Must morning with Hammad and Bhazma- e-ghazal programs in night are also aired on it. Thus people from different backgrounds can also entertain and get benefit from it.

LANGUAGE:

Pakistan is the country where people speak variety of languages that is Urdu, English, Sindhi, Punjabi, Pushto, Balochi etc. herefore, on keeping in view this also FM 103 aired on its transmissions in mix languages. But as we all know that Urdu is our mother tongue and English is another widely speaking language in our country that is why still in the presence of these languages most of the people in Pakistan prefer Urdu and English. So on FM 103 during broadcasting of their programs mostly Urdu medium is utilizing for conveying messages while English and other regional languages are also used as according to the preferences of public.

MUSIC: As people are found of music therefore playing of music on different channels has becomes a trend. Also FM 103 follows this trend; they not only play Pakistani pop music but as well as Indian, UK bhangra pop, latest songs of movies, ghazals and folk songs are also played for listeners of all ages. Furthermore, they play music according to the theme of their shows also they try to adjust their song list according to the time of the day like in afternoon different music and at night time different music are playing. While in some programs viewer’s choice of song are also take in account dunng live calls.

QUIZES, COMPETITIONS & GREETINGS: The things which make its shows unique from others are their numerous ompetition, quizzes and valuable gift offering which create an interest in listeners and make them to stick with it. Moreover TWINKLE TWINKLE TODAY STAR of one minute duration also runs time to time in which they not only wish the birthdays to the peoples related to that day but also tells them of their star qualities. 5. NEWS: Mast FM 103 is not at all Just about entertainment it is also a source of information with 19 hourly news bulletins that is “LATEST NEWS ON FM 103” being aired from 06. 0 a. m. till 12 a. m. They also provide news bulletin after every half an hour in the about the current national and international affairs. Moreover weather update and sports are the regular features of their news.

OTHER INFORMATION: Not only they provide information about current updates but they also provide special reports, short documentaries and sports programs to keep their listeners informative and updated about what is happening in the world. Also these programs are presented by some most popular presenters of FM community.

While in time of trouble in the city (heavy rain, coming of rallies on road, bomb blast etc. ) they guide viewers about traffic Jam and also advised them to opt alternatives path to reach to their destiny easily.

FAN FOLLOWING: No doubt that FM 103 has a huge fan of following and also many people take interest in their programs. This fact is proved from vast number of calls, SMS and Facebook messages received by the DJs and RJs of any show. The choice of programs, hosts, guests presenting and addressing various issues and topics by the viewer’s indicate the extensive effort put in by the team of the station.

SPONSOR SHOWS: FM 103 also gives airtime to their sponsors. Many programs are still running by different sponsor such as state life insurance sponsor HAPPY LIFE WITH STATE LIFE PROGRAM, Haft roza hum sheri magazine sponsor HUM SHEHRI SHOW and Olpers ponsor TANHAYYA DRAMA etc. The time duration of these programs may range from half an hour to one hour while during these programs they also run advertisement of the sponsors.

ADVERTISMENT: In this contemporary era, in order to full fill the budget of their programs advertisement is considered necessary.

Therefore, during running of the programs advertisements are also giving on break. But, we know that everything has a limit and if it surpasses its limit than it become intolerable. Like that happens in FM 103 as during running of their programs they also ran advertisement for long time and also epeat it again and again which annoys the listeners very much.

ANCHORS: As we know that most of the people tuned to FM in order to listen their favorite anchors that is DJs and RJs programs due to their unique voice or style of talking.

Here on FM 103 famous RJs and DJS such as Hasni naveed afridi, abu Rashid, shoaib ahmed etc are also present which not only grab the attention of viewers by their unique style but people can also appreciate them from their live calls and also on Facebook the fans of these anchors like their pages and also give suggestions to make their programs better. While on the dark side some anchors also present which only focus on their programs rating and not focus on the content of the programs. APNA KARACHI FM 107: Apna Karachi is a Pop radio station.

It is broadcasted in Karachi, Pakistan. Apna Karachi 107 is here – here to stay in your hearts, in your minds; buzzing freely in the air for us to enjoy anytime and anywhere in Karachi. The city of lights has now acquired yet another ideal to lighten itself even more and to make it glow even brighter. For the people of Karachi, we are Apna Karachi aik sau saath. “Sub se alag… sub ke saath… From the city that drives the nation, appeared a new FM channel backed with a flaring creative talent base, we have Just the right ingredients to make Apna Karachi, your channel of choice.

It is a very good and useful site for those who really wanted to know all about Karachi. It provides lot of information about Karachi. It gives latest news about different events that take place in Karachi as well as in Pakistan.

ANALYTICAL OVERVIEW OF FM 107: CONTENT Apna Karachi FM 107 is the vast and famous channel among other stations. It transmit different sort of contents such as different type of Ads are played on it, pop usic, Ghazal programs, informative and comedy shows, the live transmission of cricket and news from all around the world all are broadcasted on Apna Karachi FM 107. SHOWS Apna Karachi FM 107 broadcast different programs including DIL YEHI MAANGTA with unstoppable soundtrack, aired daily for two hours, BHANGRA shows in which RJ’s used Punjabi language to entertain their listeners and play Punjabi song, where as FUNKY TUNKY is a comedy show which come on Thursday at around loam to 12pm contain different topics for their diverse audience and also the morning show TAAZA DUM played from garn to llprn. 3) QUICK UPDATES Along with news, quick updates about traffic Jam are also transmitted so people could not face any hurdles in reaching their destinations.

They suggest people different path when they found traffic Jam on roads so that people didn’t find any difficulty. 4) AWARENESS ABOUT DISEASES DURING COMMERCIAL BREAK Apna Karachi FM 107 is one of the most popular radio stations that is listen by number of people. With the passage of time it gives awareness about different diseases for instance Naegleria Fowler’, Breast Cancer, Osteoporosis etc so, that eople could save themselves from such diseases. ) NEWS FM 107 brings a breeze of fresh air to the sound waves, making sure that this powerful medium reaches across to the listeners who crave foot tapping music, up to date news, engaging discussions and exciting road shows. It provides different sort of information. After every hour FM 107 provides news headlines in order to keep aware the people about the situation of the city. DUNYA NEWS and BBC in Urdu play an important with FM 107. DUNYA NEWS presents hourly news at daytime whereas, BBC provide morning and evening news. News updates are sponsored by elecommunication network Zong, Urdu language is used for all updates. ) ENTERTAINMENT FM 107 is the source of entertainment. Entertainment sector is wider here as FM 107 more focus on music, time to time it plays different songs such as old music, pop music, remix etc and also comedy shows such as BHANGRA, so that people didn’t lose their interest and keep tune in. 7) LANGUAGE The language used by the RJs’ is simple and can be understood by anyone and they conduct it in such a way that people didn’t get bore and show their keen interest, listen it, stay in and keep humming with the tunes of Apna Karachi FM 107. Usually