IB SL BUSINESS Management Internal Assessment (3) (1)

UNIDAD EDUCATIVA BILINGUE

EDUCAMUNDO

WHAT WAS LOUIS VUITTON IMPACT ON THE INTERNATIONAL MARKET OVER THE COURSE OF 20 YEARS?

CANDIDATE NUMBER: 101009

CANDIDATE NAME: Paolo Guerrero

Kayim Chan

Bryan Garc?a

Jos? Adri?n Ronquillo

Word count:____

INTERNAL ASSESSMENT

IB BUSINESS AND MANGEMENT (HL)

AKNOWLEDGEMENTS

We would like to thank, our beloved teacher, miss Dali Lindao, for giving us the support that we needed in times of despair, in times of need when it comes to knowledge, for being so patient with us.

For her mercy, when we begged she checked our late projects, when she agreed with all kindness in her heart. Thank you miss Dali for your unmeasurable patience, love and knowledge. Therefore, with our souls and hearts filled with gratitude we would like to offer our humble project. And with your infinite wisdom check it with your eyes of justice righteousness.

TABLE OF CONTENTS

EXECUTIVE SUMMARY/ABSTRACT

200 WORDS

2 PARAGRAPHS

INTRODUCTION

The objective of this project is to research and analyze why Louis Vuitton has survived on the market with very expensive prices, therefore our question asked was HOW HAS LOUIS VUITTON SURVIVED ON THE MARKET WITH OVERLY EXPENSIVE PRICES?

For the creation and growth of this project we?ll apply the documental, explicatory, descriptive and longitudinal investigation.

For the analysis of this information we will elaborate a S.W.O.T. analysis, the S.T.E.E.P.L.E. analysis and the fishbone diagram so we can create and write a conclusion to create an action plan.

RESEARCH QUESTION

what was louis Vuitton impact on the international market over the course of 10 years?

One of the main objectives in this internal assessment business project is to know why and how has Louis Vuitton survived on an overly exclusive and tight market, yet be so successful, that’s the main reason why we formed said question, we believe that is fundamental to know what happened at the beginning, what happened at the ?booming? of the company and why it hasn’t stopped being a well-known brand around the globe since, we were also curious about what was LV impact on international markets, knowing the LV logo is a sign of wealth and high status.

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We choose to investigate the impact on the international markets over 10 years, because, we?ve seen the interest of people to buy LV products in the span of 10 years, although LV since the beginning was seen as products of high class luxury.

METHODOLOGY EMPLOYED

To exactly know what LV impact on international markets was, we used three data collection techniques: the interviewing technique, using available information.

The interviewing technique, in this case, has a little twist, because we didn’t exactly have an interview personally with any CEO or manager of LV, what we used were written and recorded interviews, surprisingly, the interviews had a lot of answers related to our questions coming from people in higher ranges within LV, so we didn’t miss out a lot if we personally talked with a manager or CEO.

Using available information was more simple yet very effective and useful, doubts we had, were cleared once we started to search the internet, we found people?s opinion, and more serious investigation, statistics, information and viewpoints, the viewpoints were made by important business people, such as Anna Wintour, Karl Lagerfeld, Michael Burke.

MAIN RESULT AND FINDINGS

55530753491230Environmental policies could stop the manufacturing of certain products

Raw materials could harm the profitability of LV

Increasing pay levels

Currency fluctuation could pose a threat

00Environmental policies could stop the manufacturing of certain products

Raw materials could harm the profitability of LV

Increasing pay levels

Currency fluctuation could pose a threat

-42291026225500S.W.O.T. ANALYSIS

-49974542418000S.T.E.E.P.L.E. ANALYSIS

FISHBONE DIAGRAM

43491153488690LOUIS VUITTON

COMPANY

LOUIS VUITTON

COMPANY

-78486054800500center4441190It should generate more alliences.

It should generate more alliences.

7677154822190Only luxury products.

0Only luxury products.

-6896104650740No discounts or any rebates.

0No discounts or any rebates.

20345402517140It is located only in high quality places.

It is located only in high quality places.

-6705602517140The products are very expensive.

The products are very expensive.

6057902517140Using animals to make the products.

Using animals to make the products.

23298156460490PARTNERS

PARTNERS

7581906460490PRODUCTS

PRODUCTS

-7086606422390PROMOTION

PROMOTION

2320290669290PLACE

PLACE

748665650240MATERIAL

MATERIAL

-708660640715PRICE

PRICE

ANALYSIS AND DISCUSSION

CONCLUSION AND RECOMENDATIONS

REFERENCES AND BIBLIOGRAPHIC