Market Trends: Loyalty Programs as Instrument of Marketing
Nokia Objective To find Issues regarding the existing Loyalty programs . To find new and innovative solutions to issues. To find new possible Loyalty programs. To find Value and need of Loyalty programs in changing market conditions. Scope Loyalty programs are a tool for increasing consumer satisfaction. these are great in understanding consumer behavioral patterns and offering customers a value for their money which will ultimately result in developing business. Introduction Loyalty programs are something which will provide extra benefits…...
How to Get Consumer Satisfaction
In today’s society we regularly categorical and speak about used most often by financial expert. The unit of measurement supply and demand in which an amount that's out there that will supply the amount of the item that people need. A demand structure associate operating retail. The market is that the strategy throughout that associate profitability activity is arranged between consumers and sellers through their reactions and transaction with each other. Buyers verify an ultimate demand for a selected product…...
Measuring Consumer Satisfaction Level of Arham Motors
Arham Motors was established by Mr. Jayesh shah on 8th August 2013 with an investment of Rs.3,00,000. At that time Arham Motors was dealing with only wheel capes of the car tyres in Ahmedabad. Arham Motors took a bank loan in 2015 and increase their product variety and started adding two cities every year in their customer list. Now Arham Motors is dealing with numerous car products of every car brand and model and in the entire Gujarat covering all…...
CommunicationConsumer SatisfactionSwot Analysis
Website Service Quality Towards Consumer Satisfaction
ABSTRACT This research is motivated by rapid technological developments to create business opportunities through technology increasingly. The website becomes important as platforms deliver information to users in a wide range of information about a company (company profile) until the customer service. One current trend is a provider of transportation services online. Grab as one based transportation services provider online service accessible websites for consumers to support services offered to costumers. This study aims to determine the quality of the website…...
Social Responsibility, Consumerism, and the Marketing Concept
SOCIAL RESPONSIBILITY, CONSUMERISM, AND THE MARKETING CONCEPT Robert D. Winsor, Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored from the perspectives of consumerism and social responsibility. INTRODUCTION Critics of marketing have consistently attacked the…...
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