Shangri La Hotels Investment Holding Company Tourism Essay


Shangri-La Hotels ( M ) Berhad is an investing keeping company and besides a populace limited company. This company was incorporated on June 29, 1971 and presently holding a sum of 2364 employees. Its central office is located at the Batu Ferringhi Beach, Penang. This company is engaged with the operations of services such as hotels and beach resorts, golf class and clubhouse, belongings direction and investing and commercial wash. The Company ‘s sections has two sections, which include hotels, resorts and golf class, which is engaged in hotel, beach resort and gulf class concern ; investing belongingss, which includes lease from offices, shoplots and flat and lease of auto Parkss, and others, which include commercial wash services and investing retention.

Shangri-La Hotels ( M ) Berhad has many hotel subdivisions located at many different provinces and locations in Malaysia. Besides, clients may hold an infinite pick of luxury possibilities with Shangri-La Hotels as there are over 66 hotels located across the Earth. Most significantly, clients may happen themselves populating in a concealed Eden one time they chose to remain in Shangri-La Hotel.

They can experience relaxed in the epicurean guestrooms, featherbeding themselves in a 5 star rated hotels with all the supreme services and installations.

As of December 31, 2010, Shangri-La Hotel ( M ) Berhad hotel had its belongingss included Rasa Sayang Resort & A ; Spa, Shangri-La Hotel Kuala Lumpur, Traders Hotel Penang, Golden Sands Resort, Palm Beach Resort and Rasa Ria Resort. However, its subordinates include Shangri-La Hotel ( KL ) Sdn Bhd, Komtar Hotel Sdn Bhd, Golden Sands Beach Resort Sdn Bhd, UBN Holdings Sdn Bhd, UBN Tower Sdn Bhd, Pantai Emas Sdn Bhd, Madarac Corporation and Wisegain Sdn Bhd.

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A The chief activities of the Company are investing retention and the operation of a beach resort, viz. Rasa Sayang Resort. In Malaysia, Shangri-La Hotels ( M ) Berhad owns the 29-storey, 720rooms Shangri-La Hotel Kuala Lumpur. On the other manus, it besides owns the Golden Sands Hotel, Komtar Hotel and Palm Beach Hotel in the island province of Penang. Shangri-La hotels ever differentiate their service to fit with client ‘s gustatory sensation and demand.

Company Background

The company was incorporated in Malaysia on 29 June 1971 under the Companies Act, 1965. The company was limited by portions with the registered name Taman Developments Sdn Bhd. On 7 September 1974, the name was so changed to Rasa Sayang Beach Hotels ( Penang ) Sdn Bhd. The company was converted to public company on 23 February 1977 under the name of Rasa Sayang Beach Hotels ( Pg ) Berhad. On 1 September 1982, the company was listed on the Kuala Lumpur Stock Exchange ( KLSE ) .

Yet, the company was delisted from KLSE on 21 December 1987 due to a general offer made by Perlis for the full issued portion capital of the Company and acquired more than 90 % of the issued portion capital of the company. On 2 January 1992, the company assumed its present name. The company had successfully merged with UBN Holdings Sdn Bhd which comprised the acquisition by the company from Kuok Brothers Sdn Bhd and Landmarks Berhad, the full issued portion capital of UBN Holdings Sdn Bhd on 21 September 1992. However, the company was re-listed on the KLSE on 1 December 1992 with the company undertook a bonus issue and later a public issue.

Shangri-La Hotels ( M ) Berhad has its ain vision for accomplishing the ends to be the best hotel. Its vision is ‘to be the first pick for our guest, co-workers, stockholders and concern spouses. Whereas Shangri-La hotels besides has its mission at all the clip which is ‘to delight our invitees every clip by making prosecuting experiences directly from our Black Marias ‘ . The company is runing based on the undermentioned rules:

Guaranting leading thrusts for consequences.

Making guest trueness a cardinal driver of the concern.

Enabling decision-making at the guest contact point.

Making an environment where co-workers may accomplish their personal calling ends.

Showing honestness, attention and unity in all relationships.

Guaranting policies and procedures are guest and co-worker friendly.

On top of that, Shangri-La hotels ( M ) Berhad is runing under all professional individuals in order to do Shangri-La hotels to be the top hotel in the universe. Board of managers include:

Tan sri A. Razak bin Ramli ( Chairman )

Kuok Oon Kwong ( Managing Director )

Datin Rozina Mohd Amin ( Executive Director )

Dato ‘ Haris Onn bin Hussein ( Independent Non-Executive Director )

Dato ‘ Seri Ismail Farouk Abdullah ( Independent Non-Executive Director )

Datuk Supperamaniam a/l Manickam ( Independent Non-Executive Director )

Dato ‘ Dr Tan Tat Wai ( Independent Non-Executive Director )

Tan Yew Jin

Dato ‘ Khoo Eng Min

Ravinder Singh Grewal Sarbjit S

Joseph Patrick Stevens ( Alternate Director to Ravinder Singh Grewal Sarbjit S )


What is the basic demand of a hotel in order to fulfill clients? Hotel is fundamentally belongs to service industry which largely provide adjustment services to people for a comfy stay. Service is really of import to a hotel as it will convey to client satisfaction and client trueness. Shangri-la Hotels ( M ) Berhad are decidedly the best hotel which provides high criterions of services to clients as it had awarded Best Business Hotel Brand in Asia Pacific by the Business Traveller 2012.

Under Shangri-La Hotels ( M ) Berhad, it has presently 9 trade names of hotels in the service industry. It includes, Shangri-La Hotel Kuala Lumpur, Traders Hotel Kuala Lumpur, Shangri-La ‘s Rasa Ria Resort Kota Kinabalu, Shangri-La ‘s Tanjung Aru Resort and Spa Kota Kinabalu, Putrajaya Shangri-La, Traders Hotel Puteri Harbour Johor, Golden Sands Resort Penang, Shangri-La ‘s Rasa Sayang Resort and Spa Penang and Traders Hotel Penang. Every hotel under Shangri-La Hotels ( M ) Berhad are making really good as largely hotels are ranked five stars hotel and have a really good repute among clients. Every hotel has its ain particular attractive forces such as Traders Hotel ever located in the metropolis which easier attach to the amusement. Whereas Shangri-La hotel offers fashionable and epicurean environment for clients.

In order for a hotel to keep and better its concern, Shangri-la hotels ever push their services to a higher degree as services are the chief key to convey in more concerns. It ‘s five-star repute ever keeping a first service at all the clip. Stylishly decorated, the epicurean guestrooms at Shangri-La hotel present big clear Windowss with beautiful metropolis positions. Memorable and satisfaction of every client became the important mission of Shangri-La hotel. Shangri-La hotel distinguish its suites harmonizing to clients penchant. Suites can be chosen in Deluxe room, Executive room, Horizon Executive room, Premier room and Executive Suite. Customers are able to take their suites to prefer a better environment and comfy stay in the hotel.

There are assortments of services provided by Shangri-la Hotel in order to fulfill clients and conveying clients trueness to the concern. Facilities provided by Shangri-la Hotel are partly free of charge for clients to to the full use such as the installations of fittingness Centre, out-of-door swimming pool, tennis tribunals, steam room, sweat room, massage, aerobic exercises or dance studios and many more. The attractively landscaped outdoor swimming pool is the installation ever satisfied the clients as they are able to loosen up and bask the absorbing environment. The fittingness Centre is besides an of import installation for hotel as many people presents are traveling to fitness Centre every hebdomad. This had become a wont to them and the fittingness Centre is an of import topographic point for them to workout.

In Shangri-La hotel, there have the installations of clinic to supply medical service for clients who in ailment. This will do clients convenient as they do non necessitate to travel clinic exterior and able to rest in the hotel after acquiring medical intervention. Shangri-La hotel besides provide handicapped installations for disableds such as disabled lavatory as to fulfill them although they are people with disablements. Customers are able to take non-smoking suites or smoke suites harmonizing to their penchant. Safe sedimentation box besides provided to allow clients safe maintaining their of import paperss or expensive goods. Parking installations and gentleman service are provided for clients who looking for a stay in the hotel.

Servicess such as the complimentary shoeshine service is provided for clients who remaining in the hotel for a period of clip and looking for shoeshine service. Postal and courier service besides provided in order for clients to present paperss or bundles. Laundry service provided for clients who want to rinse their apparels. Those services are provided to easier clients as they are non necessary to looking those service outdoors. Child attention or baby sitting service besides provided in the hotel as some parents have some pressing things to make, they can looking for babysitting of their babes.

A hotel can be occupied without few installations, but can non be occupied without eating houses and bars. Shangri-La hotel features the impressive choice of international, award winning eating houses, including the award-winning Restaurant Lafite, which serves the finest western culinary art. There are five amazing eating houses and two bars located inside the hotel. The broad choice of dining options makes Shangri-La hotel a best location for travelers who enjoy all right culinary art, and besides makes the hotel an first-class location for man of affairs to convene meetings and conferences. Not merely that, Shangri-La hotel provides free breakfast or drinks for clients at the cafe while they fixing suites for clients. This deduction done by Shangri-La hotel is to concern the coveted outlook of clients and seek to fulfill clients by transcending client ‘s sensed outlook.

Shangri-La hotel besides provides 24-hour room service which clients are able to bespeak dishes or drinks with a merely phone call. 24-hour room service is best required by man of affairs who went out for concern meeting and came back late dark. It will fulfill them with a delightful repast and the fast bringing. Few stores are located inside the hotels such as the foreign exchange counter and gift store. Foreigners are able to interchange their currency in the hotel and tourers can buy gifts in the store. As now engineering became more of import, Wi-Fi is the best tool for tourers and man of affairs. Free Wi-Fi entree is provided for every room invitees in order for them to entree to the cyberspace.

Shangri-La besides provides travel and transit service for clients. Airport connexion is one of the service included, invitees can take to make hotel by hotel limousine pick-up, express train or cab. This normally is made for aliens and tourers. Hotel limousine pick-up can be chosen with different types of autos. Car rental service and travel bureau besides provide for clients in order for them to see any topographic points nearby the hotel. This services provided for clients so they do non necessitate to look at exterior of the hotel and can be avoid scamming. Many concern comfortss are offered to businessman such as the meeting suites, adhering service, optical maser printing, scanning and photocopying services in order for them to fix of import paperss in their trip.

Prompt and fast check-in and check-out service besides attract clients as they do n’t hold to wait for so long with the service procedure. Helpful and cheerful receptionists are besides type of service that the hotel provided for clients. Receptionists and client service can assist the clients to work out jobs such as the alterations of suites or manage ailment. Outstanding staff will fulfill clients as they provide great and fantastic service for them. Hotel employees with smiling and cheerful expression will do the clients feel happy and satisfied in footings of cordial reception service.

By harmonizing to the feedback received on-line, Shangri-La hotel can said to be the highest positive feedback received by the clients. Most clients are satisfied and happy with the services provided by the hotel. Satisfied clients will advance and urge to others with the great services they received at the hotel. Positive word of oral cavity can better the repute of the hotel and this enable the hotel to pull more clients. Customers satisfactions ever brings Shangri-La hotel the attempt to make better and it leads to clients trueness where clients will come back to see the hotel following clip. Shangri-La hotel ever maintain a high criterion of services as they believe service is the important regulations of a successful hotel. This is how Shangri-La Hotels ( M ) Berhad do concern in a to the full competitory environment and yet did so good in the service industry.

SWOT Analysis

A company ‘s prosperity ever depends on the scheme that the company used to better its concern. SWOT analysis is one of tools that most companies like to utilize to find the company ‘s strengths, failings, chances and menace. Hotel industry such as Shangri-La hotels ( M ) Berhad besides need SWOT analysis to utilize as a usher for the concern and distinguish between today state of affairs and future state of affairs. SWOT analysis will be really effectual and utile for Shangri-La hotels ( M ) Berhad to better its strengths and chances and yet minimise the failings and menaces.

Strengths, which are the good facets of the organisation or the capablenesss of an organisation, which includes human competences, procedure capablenesss, fiscal resources, merchandises and services, client good will and trade name trueness. One of the strengths of Shangri-La hotels ( M ) Berhad is the trade name name. Brand is really of import for every concern as it helps to internationally recognized for its epicurean hotels and resorts. Shangri-La hotels ( M ) Berhad is said to be an aspirational trade name to the populace. Besides, the leading and direction accomplishments of Shangri-La hotels ( M ) Berhad is good known for its mulct and tuned direction that is capable plenty to run the whole corporation. It helps Shangri-La hotels provide great and first-class service for every client. Following, the high quality service of Shangri-La hotels ( M ) Berhad besides attract a big figure of repetition clients which form a trueness between them.

In add-on, another strength of Shangri-La hotels is its five-star venture that won legion awards including the taking topographic point as the Top Asia Hotel in Malaysia, Best Luxury Hotel in Malaysia by the 2012 Trip Advisor Traveller ‘s Choice Awards and World Luxury Hotel Award ‘s Global Winner in the Best Luxury Business Hotel and Best City Hotel class 2011. These awards build up a branded image for Shangri-La hotels and repute in the hotel field. Not merely that, Shangri-La hotels ( M ) Berhad besides is the taking corporation on its line of nutrient expertness in assorted culinary art from eastern to western. Many clients visit Shangri-La hotels are largely due to the delightful and restful eating houses. Clean and tidy of the hotel suites are the chief ground of clients likes to see Shangri-La hotels as they ever satisfied with the environment.

Failings, which deteriorate influences on the organisational success and growing. There are small of failings of Shangri-La hotels ( M ) Berhad as they ever minimize their failings and transform to their strengths. One of the failings is the inadequate of staff with makings as Shangri-La merely hires forces with skilled expertness and the draft for work force. This may impact the deficit of workers and act upon the public presentation of the hotel.

Furthermore, the construct of Shangri-La is outdated and does non appeal to younger coevals. They instead go for hotels such as Hard Rock Hotel or G Hotel. Next, the care cost is excessively high to manage as Shangri-La ‘s hotel and resort must be first-class to its quality for adjustment. This will increase the disbursals of Shangri-La hotels and therefore the monetary value of the hotel room will besides increase.

Opportunities, that are presented by the environment within which our organisation operates. These arise when an organisation can take benefit of conditions in its environment to program and put to death schemes that enable it to go more profitable. As economic system of Malaysia had improve steadily presents and touristry sector is turning and hissing in the recent old ages doing the demand for hotels to increase significantly. Economy of the state will straight heighten the touristry sectors, therefore service industry such as hotel will be attractive. Besides, on-line market is one of the chances that helps the growing of Shangri-La hotels as it ranks No.1 in the Tripadvidor web site. Technology helps Shangri-La hotels to pull clients as it is sort of selling and publicity scheme.

On the other manus, partnership with international air passages, KLIA, is one of the chances that more aliens will be able to see Asia. This in return increases the tenancy in hotels. Besides, as the steadily growing of economic system had increase the occupation chances in Malaysia and this will happen the deficiency of human resource. Therefore, the deficiency of human resource will promote exiles to come and work in Malaysia. These are the upper category people and normally require hotels for their pick of stay.

Menaces, one of the menaces confronting by Shangri-La hotels ( M ) Berhad is the competition of the concern. Rival hotels are puting up their base in Asia and lower their monetary values doing it more competitory. Those rivals will act upon the gross revenues of Shangri-La hotels. Guesthouses will besides vie as they provide much lower rate and low-cost to all people. Low budget hotels are the rivals which offering lower costs of adjustment for clients to vie with Shangri-La hotels. In add-on, distributing virus such as SARS and H1N1 and robbery instances will deter people non go overseas and therefore affected the concern of Shangri-La hotels.

SWOT analysis is one of the tools that are really of import and effectual for every concern to find the state of affairs of the concern and therefore doing betterment for it. Shangri-La hotels ( M ) Berhad will maintain supplying great service for clients after making SWOT analysis as understand the internal and external determiners of the concern.

Selling Schemes ( 7 Ps )

A company ‘s success is non merely depends on the effectivity and efficiency of the company ‘s direction. It besides need to concentrate in selling which is the of import procedure of pass oning the merchandise or service with clients. Customers are of import as without clients, a company will non turn and success. In order to turn a company, clients satisfaction need to acquire into inside informations. Shangri-La hotel is a company which marketing its services to the clients. Therefore, Shangri-La hotel must has its selling schemes to accomplish the company ‘s ends.

Marketing schemes defined as the selling logic by which the concern unit hopes to accomplish its selling aims. Marketing scheme consists of specific schemes for mark markets, selling mix and selling outgo degree. Marketing mix is the most common scheme used by many company. Shangri-La hotel is one of the companies which implement marketing mix scheme. Marketing mix consists of 7Ps for developing an effectual selling scheme. It consists of merchandise, monetary value, people, procedure, publicity, topographic point and physical grounds.

The first P – Merchandise, normally defined in the capacity of goods or services. Merchandise can be differentiated with quality, design, assortment and characteristics. The merchandise of Shangri-La hotel is supplying services to clients alternatively of goods. Shangri-La hotel provides on-line client service for clients and clients can acquire to cognize the hotel with their web site provided. Accommodation service is the chief service a hotel provides for client. So, in order to fulfill client, types of suites are playing an of import function. There are five types of suites provided for clients harmonizing to their penchants.

A hotel must ever fulfill client and construct a good relationship with client through service provided in order to acquire loyal client for the hotel and yet keeping a long term concern. Shangri-La hotel provides assortment of installations for convenience their client to bask the stay from the clip check-in until check-out. Facilities can be included sole room installations, hotel installations, dining and amusement, athletics and leisure for clients. Servicess with intangible are the helpful services provided by receptionists and the smiling face welcoming clients by the staff.

The 2nd P – Monetary value, is the sum of money for clients to pay for adjustment service in the hotel. Shangri-La hotel ever fixed the monetary value harmonizing to the types of suites chosen by client. Customers are able to do booking online as to convenient them for brand comparing and cognize the monetary value. Online booking normally will bespeak clients to take few options harmonizing to their picks and they can pay the entire sum of the room by utilizing recognition card. Besides, online engagement will convenient aliens as it provide currency convertor for them to change over into their currency.

Pricing scheme utilizing by Shangri-La hotel is based on the service ordered by clients, so clients will be more satisfy with the service because the hotel provide service harmonizing to clients ‘ order. Discounts and allowances will be given by Shangri-La hotel in the off-peak seasons as to pull more clients to increase gross revenues. By giving price reductions in a particular room rate, clients can hold the opportunity to remain in the hotel with a comparatively lower monetary value and the hotel can construct the client trueness at the minute. Customers besides can do their payment with hard currency or card as to convenient clients and prevent fuss of clients.

The 3rd P – Peoples, relate to individuals who involve in the procedure of interaction. Peoples can be classified into mark clients and service forces by Shangri-La hotel. Target clients of Shangri-La hotel are largely from upper-class or those who posses higher fiscal ability. Shangri-La hotel is largely targeted clients of tourers and man of affairs. Tourists who come from abroad are willing to remain in a epicurean and expensive hotel as they are of higher fiscal group and likes with loosen uping life style. Besides tourers, man of affairs is another mark client who largely required to remain in a five star hotel as their disbursal will be paid by company. By taking a five star hotel by concern travellers, it will make a good image of the company he/she represented.

Whereas the people of service forces involve in the interaction, Shangri-La hotel must enroll and hires employees with accomplishments and attitudes. Skills can be associate to the making, ability and competence. Attitudes are those behavior that every staff in the hotel must be acquired such as helpful, antiphonal and smiling. Shangri-La hotel has provided preparation programmes for all the hotel employees to do betterment. With accomplishments and attitudes, employees are able to fulfill clients in any issues and take them back to trueness.

The 4th P – Procedure, refers to the systems used to help the organisation in presenting the service. For illustration, when enter a hotel, you welcomed by staff with smilings, check-in service is fast, luggage is taken to room, have a great service from the eating house and installations, and eventually ended trip and luggage delivered to you. This is the procedure in Shangri-La hotel. Shangri-La hotel demonstrate procedure involve in presenting services.

Fast check-in procedure is the key of first feeling of client as reserve will be served straight by the receptionist. Besides, when clients are in hungriness and order dishes through room service, a fast delivering procedure is adequate to fulfill clients. If clients want to do a ailment sing the non-working of air-conditional, the fast procedure of doing ailment and work out the job is really of import. Shangri-La hotel ever help clients to work out job as they care of clients.

The 5th P – Promotion, normally made to pull more clients to increase gross revenues. Shangri-La hotel normally have publicity and particular offer to construct long term relationship with loyal client. Shangri-La hotel is utilizing advertisement and online selling to do publicity. Ad can be regarded as the streamer and booklets of the hotel. Technology had become really of import presents as most people know how to surf cyberspace.

Online selling is the tendency to advance Shangri-La hotel. Customers can book hotel suites at other web site such as and Those web sites are able for clients to go forth feedback sing their corsets. Positive feedback will successfully pull more clients to see the hotel. Furthermore, clients are able to pay less for more with particular offer and publicity made by Shangri-La hotel. Customers can bask delightful repasts at the eating house with the particular offer made in peculiar twenty-four hours such as Valentine ‘s twenty-four hours. Positive word of oral cavity is one of the ways for publicity as satisfied clients will urge other clients to see the hotel.

The 6th P – Topographic point, where client can have the service. Shangri-La hotel is a first hotel as hotels are distributed all over the universe such as Malaysia, Hong Kong, Taiwan, China, Australia and etc. New hotels are built by harmonizing to the demand concatenation direction as the company knows what topographic points are demanded by people for a hotel. There are three Shangri-La hotels in Penang, two at Batu Feringgi and one located in Georgetown. Batu Feringgi Beach is one of the tourer attractive forces in Penang. Foreign travellers love to see the beach and this had made the popularity of Rasa Sayang Resort and Golden Sands Resort. Traders hotel is located in Georgetown where most of the man of affairs likes to see. Hotels located in the metropolis will be more preferred by travellers as they can travel see any topographic point nearby. Topographic points of the locations of Shangri-La hotel are fantastic and it has its ain specific environment.

The 7th P – Physical grounds – refers to services in touchable. The most common physical grounds of Shangri-La hotel is the booklets which largely clients can requested at the counter. Business cards of receptionists or directors can be regarded as physical grounds as it can be used for following visits or recommendations. Customers can bask the beautiful and extraordinary designs of the out-of-door swimming pool as it is regarded as the physical grounds. When clients made payment of the hotel room, an bill of payment will be received by client. It belongs to physical grounds as shows that clients are able to bask the optimal degree of satisfaction of services.

Service Issue

Shangri La Hotel Berhad is a limited company that operates throughout Malaysia. Although Shangri-La Hotels ( M ) Berhad is making good in the service industry, there have some issues that need to be improved and overcome. One of the issue faced by Shangri La Hotel Berhad is the deficient work force to carry on the day-to-day operations. This is because Malaysia is confronting deficiency of workers and is importing workers from other foreign states. The nexus between work force and Shangri La Hotel Berhad is reasonably simple as work force is relative to productiveness.

The more people are available to work, the faster undertakings can be completed or the more undertakings a company can take on. Conversely, a deficiency of equal work force prevents concerns from finishing undertakings. The deficiency of productiveness translates into a decrease in gross and net income, which in some instances means the concern ca n’t remain operational. Hence if Shangri La do non manage this issue adequately, the efficient and effectivity of the company will be affected.

The 2nd issue faced by Shangri La is the criterions of the hotel staff non on par. With the increasing challenges the hotel sector is confronting globally and the escalating demand for touristry merchandises and services, particularly in the emerging markets, there is pressing demand for participants in the part to offer high quality public presentation criterions to last.

As stated, because of deficient workers, Shangri La has to engage foreign workers in order to equilibrate up the work force. Foreigners on the other manus are normally hired from 3rd universe states because of their low cost. This in return has taken toll on the overall public presentation of the company. Therefore, Shangri La should besides look into this affair.

The 3rd issue is about the care handled by Shangri La. As celebrated Shangri La Hotel Berhad is engaged in the operation of hotels and beach resorts, a golf class and clubhouse, belongings direction and investing and commercial wash. In the field of golf classs and clubhouse, care is the topmost of import.

Shangri La on the other manus is making merely average based on the reappraisals. Because Shangri La Hotel Berhad is a five star company, they should be able to better their care and achieve excellence. As stated, care is of import in the cordial reception trade as it reflects the service provided by Shangri La to their clients.

Besides that, Shangri La besides engages in beach resorts, holding one in Batu Ferringhi and one at Sabah which is the more popular 1s. Based on the reappraisals of the hotels, Shangri La Hotel Berhad has received ailments on the deficiency of amusement provided on the beachfront which is besides one of the issue faced by Shangri La. The beach itself is already astonishing to bask. However, being viewed for their excellence, Shangri La Hotel Berhad should heighten a solution to that affair. Several reappraisals stated that there is nil for the people to make at the beach but buming about doing the stay deadening and unworthy.

All these issues should be addressed by Shangri La Hotels Berhad as to keep their international criterions. If these service issues are solved, there is no uncertainty that Shangri La Hotels Berhad will accomplish excellence in their line of trade.

Latest Venture / Business Plan

Although Shangri-La hotels ( M ) Berhad already owns 66 hotels all over the universe and has long term clients, Shangri-La hotels ( M ) Berhad want to maintain expand and distinguish its concern in order to supply more service to the populace. This is besides a manner to acquire more income and seek to fulfill clients in a long tally. Recently, Shangri-La hotels ( M ) Berhad have some new concern program and latest venture for its concern.

For illustration, they planned to hold some major redevelopment programme for certain resorts. For illustration, some redevelopment would be held in Rasa Ria Resort ‘s Garden Wing guestrooms. When the redevelopment is to the full completed, those improved room merchandises will give the resort a stronger concern platform for the company ‘s future growing and good to vie strongly in this competitory market place. They try to fulfill clients of their specific services provided which ca n’t be found among rivals. This will take to a competitory advantage for them and clients will looking frontward for new venture and service provided by Shangri-La hotels ( M ) Berhad.

Besides, Shangri-La Hotels ( M ) Berhad has planned to make more environment of luxury that surpasses the criterion menu for their locations. More services and installations will be implemented to the clients. They aimed to go the best pick in every capital around the universe by making a differentiated experience capitalising on personal service, historical nature of their edifice and besides its alone locations in the most attractive topographic points. A assortment of services and installations provided by hotel will pull many clients and make a good relationship with the clients.

As we know that, a nice location of the hotel may assist much in its concern. This had brought them an thought about more hotel subdivisions are planned to construct in different alone locations in Malaysia so that offering those vacationists, whether it is local or aliens a epicurean retreat in true Malayan manner. Therefore, Shangri-La hotels ( M ) Berhad ever search for a good location to construct hotel because topographic point is really of import for hotel to pull clients. For illustration, hotel located in the metropolis will be more attractive comparison to hotel located outside the metropolis.

In add-on, they have an thought on spread outing more about their exposure via Internet and presenting new services to clients in every of their locations. They believed that this will let them to keep a higher than mean tenancy rate and above mean net incomes as people presents are all surrounded by those high engineering appliances which allow them to seek for utile information merely within few seconds through the cyberspace. It is due to the engineering had keep improving presents and most people are utilizing smartphone and hi-tech device in their day-to-day life. By advancing online, public may cognize the being of every hotel and this will pull clients to see the hotel.


Service is really of import to a company particularly service industry like hotel. It is because hotel merely provides pure service for clients to bring forth income. In order for hotel to increase gross revenues in a long term, service provided by the hotel must be above par and excellent in the criterion. If a hotel has hapless service, clients will be given to avoid from remaining in such hotel. In other words, clients are seeking for a hotel which provides the best services for them. Shangri-La hotels non merely have five star reputes, but besides have a really first-class service provide for clients all the clip.

Shangri-La hotels ( M ) Berhad is a really successful company that owns many hotels over the universe. Service selling is applied in most hotel based companies as people are more concerned about service than other factors presents. Customers expect 100 per centum from a hotel, even it is a no-star hotel. In fact, the growing of service sector has been considered as an declarative mood of a state ‘s economic growing. Satisfaction and felicity of clients will take them back to trueness.

By following selling schemes and mix, a company can do usage of the consumer demand and supply the most wanted merchandise and service to them. It can be done by carry oning study, market research or interviews with clients. By recognizing all the client demands, a company is able to make a full potency market based on everything which suits the feature of each client. It besides enable Shangri-La hotels to distinguish its service from other rivals as to acquire a competitory advantage amongst them.

The advantages brought by service selling are legion. It assures the relationship between concern to consumer and concern to concern are good carried. Since services are intangible, clients will be given to depend on grade of trust while taking a service supplier. Besides, positive word of oral cavity will heighten the trust of clients to a company. Therefore, keeping a good repute and good services are of import to serve based industry. When the service provided does non fit the service wanted, concern turnover and gross revenues would be given to drop as consumers do non fulfill and turn their dorsums to other service suppliers.

Last but non least, service selling possesses an of import function to all service based industry along the route to sequence. Selling schemes are widely applied to accomplish the company ends. When a company uses marketing schemes to run its concern, it helps to understand client ‘s outlook and cut down the ingestion of clip to accomplish marks. Marketing thrusts concern forwards by supplying the market research, selling mix and service selling. Supplying premium client service to clients who demand high satisfaction will assist a concern to turn and make loyal clients.


Insufficient work force poses a job to the productiveness of Shangri-La Hotels ( M ) Berhad. What that can be done to get the better of this issue is to advance this line of work to the general populace. Shangri La should do the occupations interesting as to pull people to fall in. Ads and circulars should besides be put out so that the general populace would cognize about the occupation vacancy. Besides that, inducements such as fillips and wellness benefits should besides be given to the employees.

This enterprise recognizes that work outing the work force deficit requires more than merely pulling new people into building occupations. It besides means maintaining good employees in the industry through instruction and calling development. By that, Shangri-La should besides supply upgrading categories to their employees in order to heighten their accomplishment in the cordial reception line. This method non merely solves the deficiency of work force but besides the deficiency of criterion of the employees. Shangri-La should implement all these as it kills two birds with one rock.

Based on the deficiency of criterions of the Shangri-la Hotels Berhad staff, another method can be implemented to get the better of this issue. Shangri La should see engaging fresh alumnuss out from college. As the deficiency of work force arises, Shangri La should take the chance to engage the future coevals. Fresh alumnuss from the cordial reception line possesses far more cognition in the field compared to immigrants who have really small or none.

Many will hold the experience of using academic cognition through work arrangements possibly whilst at a rival house such as Shangri-La Hotels ( M ) Berhad. Graduates besides learn more rapidly and supply more immediate fiscal returns. They are more enthusiastic and willing to take on challenges. Alumnuss understand and have the ability to accommodate to alter as they have get such subject in college. Lack of criterions may besides originate due to miss of motive to their work so Shangri La should put up motivational categories for their staff which in return will hike their morale and criterion of work.

The 3rd issue faced by Shangri La is the care section. The deficiency of care comes from the deficiency of workers to make the occupations. Due to that, merely a smattering of employees are assigned to that section. Shangri-La Hotels ( M ) Berhad is besides a rapid turning corporation. This enlargement may get down to devour resources such as human and fiscal resources at the disbursal of the chief trade that have made Shangri-La successful. Hence, Shangri-La should outsource care that will let refocusing on those concern activities that are of import without giving quality of service.

By making that, care can be done on a regular basis without interrupting the sum of work force available. This is because preventive care is an inherently sustainable activity. This will cut down the demand for new stuffs, which will in bend cut down processing and conveyance demands every bit good as cut downing waste and energy usage.

The last issue faced by Shangri-La Hotels ( M ) Berhad is the deficiency of amusement on their chief attractive force which is their beach resorts. It is one of the most popular marks for international tourers. The state in Southeast Asia lures good over 20 million one-year visitants to remarkable finishs and a amount of them will decidedly see Shangri La.

Malaysia beach resorts nevertheless, rank as some of the best on the planet. With that in head, the knowing experts behind Shangri La should set up assorted activities at the beach to do it more interesting for the visitants. For illustration, pyrotechnics should be done during gay seasons and competition such as dances should be held at the beach monthly. In other words, there are many things that can be done to do the stay at Shangri La resorts more interesting.

These are all the recommendations that are provided to work out and get the better of the service issues that arises from Shangri-La Hotels ( M ) Berhad. If these stairss are taken, Shangri La Hotels Berhad will be considered the pick of the harvest in the concern. For such a large corporation, these issues are easy to decide and should be handled rapidly before other issues comes up.

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Shangri La Hotels Investment Holding Company Tourism Essay. (2017, Aug 07). Retrieved from

Shangri La Hotels Investment Holding Company Tourism Essay
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