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Corporate Social Responsibility and Timberland Paper

Words: 1231, Paragraphs: 13, Pages: 5

Paper type: Essay, Subject: Business & Industrial

In what ways does Timberland fulfill its responsibility to consumers, employees, investors and society as a whole? A : 1 : Timberland’s mission has been to equip people to make their difference in the world. Let them be consumers , employees , investors or society as a whole. Timberland ‘s business is a model for both commerce and justice having a long history in this regard.

While continuing to build its reputation as a brand that stands for durability, ruggedness & the American outdoor since 1950 , Timberland has been constructing a reputation of integrity and commitment to the community as well. Timberland is committed to ensuring that the workers who produce products are provided with fair, safe and non-discriminatory workplaces. Their products are produced in factories across the globe—in 38 countries by roughly 300 factories and approximately 247,000 workers.

Timberland ‘s Code of Conduct is to officially formalize the pursuit of human dignity in the manufacturing process. Timberland has always pursued to serve their various stakeholders— from a demanding shareholder or discerning customer to an employee who wants to make a living with purpose. Timberland has maintained their contract very well with various vendors, suppliers, customers, and local communities to create products. Timeberland ‘s our Code of Conduct demands much more than the minimum industry-standard requirements of environmental and human rights laws.

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Child labor has been adhered at 16 (which is higher than the law in some countries where their products are manufactured today), and also overtime being paid at a premium despite local laws and have maintained zero tolerance for working hours over 60 hours per week. Timberland listens to stakeholder voices and constantly works to improve assessment and human rights programs. They have taken on the challenge of helping factories build new and different management systems and improves staff knowledge about corporate social responsibility issues.

Timberland has also incorporated items that often fall “beyond factory walls” into the assessment program. Basic things like nutritious food, medical services, housing, child care, schooling, and transportation are all taken into account during the evaluation. It is ensured that that there are ways for workers to learn and grow, such as opportunities for recreation, skills development, and savings or credit—all essential for ensuring the dignity of workers in the global supply chain.

As a publicly traded enterprise and a corporate citizen, Timberland is committed to engaging investors / stakeholders in dialogue and action to reduce our global footprint. Investor profiles is broad and diverse, and includes groups or individuals who can affect—or are affected by—the company. Timberland’s approach to stakeholder engagement focuses on two central tenets—transparency and accountability . • Transparency enables to engage in candid dialogue with stakeholders, challenge assumptions and encourage innovation.

It also helps build trust with these partners and critics to deepen understanding of impact on the world and advance approach to corporate social responsibility. • Accountability similarly drives efforts to seek public and stakeholder input as to pursue commitment to commerce and justice. By communicating performance, stakeholders can measure progress and hold them accountable for planned improvements. At Timberland, social responsibility starts at the top. The Company has a strong set of values that form the resolve for all that is being done for he community – humanity, humility, integrity & excellence. Timberland has pioneered several progressive environmental and social programs. All these programs together under one umbrella of Corporate Social Responsibility formalized Timberland’s Four CSR Pillars: Energy, Product, Workplace Service. Embedded in each pillar is a commitment or bold goal that drives Timberour strategy in that arena. Q : 2 : In addition to a climate of social responsibility, do you think Timberland is likely to foster a climate of ethical awareness throughout its organization?

Explain your answer. A:2 : Timerland’s Code of Conduct : To create measurable & sustainable impact in the lives of workers , the communities where we live and work and the environment we cherish through strategic relationships and investments that unleash civic potential , build capabilities and convene stake holders in common purpose. Well, I feel, its indeed a great combination Timberland has to do business keeping in mind social welfare .

Business and community being joined together to create more powerful enterprise and community fostering a climate of ethical awareness throughout its organization. The issues being embraced as an enterprise and as a community are complex and far reaching. And to extend influence as a responsible business, Timberland looks for opportunities to leverage their expertise by educating and empowering a wider society (that is, other brands, government organizations and private citizens).

In this way, they promote and steward the environmental and social health of our planet and its people and share our passion for Earthkeeping activities. Approach to building strong communities and a healthy planet through civic action is grounded in three basic criteria: • Timberland’s corporate culture is built around values of Humanity, Humility, Integrity and Excellence. In the CSR arena, as in every aspect of the company, all programs must reflect these values. Company rely on a collaborative process built on a common vision and aligned values—within our organization and with partners in the industry—to create enduring change. This includes working together to raise awareness, model innovation and compel action.

• The results of efforts across all four CSR pillars of Energy, Product, Workplace and Service must be measurable and transformative . Q : 3 : In what ways does Timberland’s path of service programs help develop the quality of its work force? A: 3 : Business & community shall be joined together & you have a more powerful enterprise & community. said Ken Freitas – Timberland Vice President Social Enterprise. Timberland implements this commitment through a serious of programmes in which its employees including top managers & corporate dollars participate. Thru its path of service program, employees receives up to 40 hours of paid time per year to participate in community service projects at local schools, day care centers, the society for prevention of cruelty to animals ( SPCA ), food banks, and the like they might clean up a nearby beach or help build a park.

Years ago Timberland established its service sabbatical program, in which 3-6 months sabbaticals are awarded to as many as 4 employees who wish to use their professional skills to assist non profitable organizations full time, then there is a global serv–A–Palooza, the annual worldwide co-wide celebration during which 2000 employees, vendors and community partners in a day of service. Engaging as a company in community service over the years has produced a variety of benefits, including the following: Augmented employee development. Our service projects are employee organized and led. Employees who step up to lead service projects receive training in project management, team motivation, and presentation skills, which they can transfer from their service roles into a professional capacity . •Increased employee attraction and retention.

Responses to our global employee survey consistently indicate that the Path of Service™ program benefit is a factor in our employees’ decision to work for and stay at Timberland. Strengthened business partnerships. Timberland encourage employees to share the service ethos with business partners, vendors, and customers, to increase the impact which can be made in communities. Sharing in service experiences provides insight into the company culture and values—an asset in building ongoing business relationships. •Reinforced commitment to community building and goodwill. Lasting impacts prevails in the communities in which contributions linger long after the specific service event.

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