FOCUS AREAS

MULTIPLE CHANNELS: OYO rooms focus is to have multiple channels for the customers to reach OYO easily.

STANDARDIZED QUALITY AND PRICE: OYO didn’t focus just on the discoverability of the partners among the users but also on the standardized quality of the services provided. Oyo provided rooms with standardizes quality with an affordable price.

MAINTAIN THE BRAND IMAGE: To maintain the brand image, they make the partners provide services at predetermined standards while they make them more visible to their user base.

DIGITAL MARKETING: To retain its ranking and perform way above the competitors OYO is focusing on the mass as well as on digital marketing section aggressively for lead generation and customer acquisition.It is strategizing to use all means of social media by targeting potential customers based on their interest, behavior and other parameters which are readily available via digital marketing.

CO-BRANDING: OYO also focuses on co-branding. OYO partners with zero to 2 star hotels and even guest houses, standardize them and bring them customers through their site and apps.

MARKETING MIX

OYO Rooms is of Indian origins and was founded in the year 2012 by its founder Ritesh Agarwal as Oravel Stays Pvt. Ltd but later in the year 2013 was changed to OYO. It is associated with hospitality industry via its dealings in hotels. The company has redefined the concept of hotel bookings in India with the use of technology. It offers a pleasant stay at minimum budget while maintaining hygiene and cleanliness standards along with several basic services.

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Some of its competitors are as follows:- 1. Zo Rooms 2. Stayzilla PRODUCT MIX OF OYO ROOMS

The aim behind the launch of Oyo Rooms was to bring a positive change in the hospitality sector with technology usage. It is an online aggregator of hotels and has become largest chain in India.

It enters into a deal with hotels to offer standardized rooms by equipping it with complimentary breakfast, free Wi-Fi, air- conditioned room, branded toiletries, spotless bed linen, flat- screen television, beverage tray, shower heads of 6 inch and so on. A special team has been appointed who travels and audits the services regularly so that set standards can be maintained. OYO also offers service training and qualitative supplies. It just takes 5 to 6 days for the company to add a hotel to its network after sign-up and equip it with approved standards. PLACE MIX OF OYO ROOMS

OYO rooms has become most trusted and preferred brand that offers online booking services at a set budget. Operations for OYO rooms started from Gurgaon with its first hotel and later spread to several cities and towns in India. Its presence can be felt in more than two hundred and twenty cities and offers services via six thousand and five hundred hotels in places like Kolkata, Chennai, Goa, Bengaluru, Pune, Maneswar, Ghaziabad, Varanasi, Hyderabad, Mumbai, Jaipur, Gurgaon, Shillong, Panipat, Durg, Shirdi, Delhi and Hyderabad.OYO rooms has extended from domestic market to international arena with its presence in Malaysia. Its headquarters base is at Gurgaon in Haryana. It is easy to book a room online with OYO rooms with the help of Mobile application also. They are registered in most of the travel websites that offers online bookings like a Clear trip, hotels.com and Make My Trip. OYO does not have ownership of any of its associated hotels. It has invested in marketing and management improvement of hotels under its brand. PLACE MIX OF OYO ROOMS OYO rooms is associated with budget hotels and its range varies from rupees 999 to rupees 4,000. It is backed by several investors like Lightspeed India, Sequoia Capital, Greenoaks Capital and Softbank Group. The primary objective of setting up this company is to offer standard experience at an unmatched price. It tries to meet the budget of an individual and set up his accommodation accordingly. OYO rooms refer clients to hotels and get a percentage as cut for this transaction. They also have deals for minimum guaranteed customers and can offer its clients beneficial deals and discounted rates. All its transactions are swift-cash variety and it works in favor of the company as they are able to realise their revenues at a faster pace. OYO rooms have adopted a reasonable pricing policy that offers affordable rates and great services to meet customer satisfaction. PROMOTION MIX OF OYO ROOMS OYO rooms has put its onus on mass marketing as well as digital marketing for further customer acquisition. It has a strong presence in social media as its Twitter following exceeds 8,000 and Facebook 2.7 lakh followers. Nearly 1.5 million apps have been downloaded with a high percentage of active users. OYO has organized campaigns on social media platforms like- #AurKyaChahiye videos which can be viewed on Youtube, Dubsmash Contest and Jai Hind campaign featuring actors Raveena Tandon and Manoj Bajpai.Its latest campaign has targeted holidayers with slogan OneForEveryone. It includes eight short films where customers express their satisfaction with brand OYO. Films emphasis on diversified expectations of customers and how the company is able to meet each and every one of them successfully. It has entered into deals with major brands like Airtel to offer Wi-Fi support.

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Marketing OYO. (2019, Nov 14). Retrieved from https://paperap.com/marketing-oyo-best-essay/

Marketing OYO
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