Global Brands: From Quality to the Quantity

Globally, all the countries are excelling in their respective fields due to their tireless efforts in various areas. Irrespective of their cities, there are some brands present in the world, have globally maintained their name for a more extended period. These brands have taken a long span of time to get their names established in the market.

From quality to the quantity ball the factors play a significant role in determining the brand value and the brand weight. They take baby steps to get settled in the market. This span of time is enough for people to bring a positive change in society. With the tireless efforts of the people in the company and all the employees, it is their hard work that all the big names in the market have become globally known to everyone. There is no boundary for any of the brands in the market that their products are restricted towards one point. They are now globally recognized by everyone.

Globally the market of different brands is quite significant. The consumer ship has increased with the passage of the time. This increment of the consumer ship is due to the working of the global brands in such a way that is due to the name of the brand in the market. The name of the brand determines the common name of the market (Frampton, 2017). There were many brands which have emerged from nowhere to the respectable position on the worldwide market. There were many brands which were leading the global charts for the years have seen a downfall because of the low-quality works and products which have severely affected the market of the company.

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There were many companies which were leading the US brand market for years, but the two brands which we are going to discuss is the Apple Company and the Samsung Company.

These two companies shave shown great progression in the global market for five years, and that is the reason they are leading the charts and the hearts of the people. The companies have launched various products which have shown a progressive impact on the consumers. Every year there is a market competition by launching the new products which determine the consumer loyalty of the companies. Not only has that, but the way of marketing also mattered in this context. Every year they use new and innovative market techniques to hold on to their loyal customers (Frampton, 2017). The brand ownership increases when the loyal people continue to use it for a more extended period and give recommendations to other people that can enhance and give a mega boost to the ownership of the company. Both the companies have shown great consistency in delivering the best out of the best products to the consumers so that their loyalty may remain with their brands. Both the brands are the toughest competitors, and they both are always going neck to neck with each other every year to prove themselves as one of the most excellent companies in the world.

With this we can conclude that it is not easy to determine the best brand but as per the stats of the year 2017, Samsung has emerged more than that of the Apple company due to their extraordinary product and market range whereas Apple was unable to maintain their proper consistency during the market era and have seen a downfall due to their failed products. The downfall in apple is due to its vulnerability which has caused serious concerns to the consumers, and this was the point where Samsun took the lead from Apple and have emerged as a leading team.