College athletics play a big role in our society as it influences our culture by helping create economic activity, political influence, and social impact. The demand that these athletic programs are receiving are growing each year. As multi-billion dollar television contracts and multi-million dollar sponsorship deals are being offered to these universities and their respected conferences. With the competiveness within intercollegiate athletics reaching new heights each year, many athletic administrations are willing to reach unethical lengths in order to become the best.
As this paper will go into detail about the past and current cases of foul play in collegiate athletics, while at the same time taking a look at examples of administrations that set the bar for the National Collegiate Athletic Association (NCAA). By gaining an understanding of their actions and how it could be justified from their perspective. While figuring out ways to catch and prevent these types of behaviors from reoccurring in the future.
The NCAA was originally founded in 1906 and now has grown into a revenue juggernaut as the “median generated revenues increased approximately million (54.
8%) from 2004 to 2010.” (McEvoy, Morse, Shapiro, 2013) and now linked to more than 1,200 schools and is described on the official NCAA website as a “membership-driven organization dedicated to safeguarding the well-being of student-athletes and equipping them with the skills to succeed on the playing field, in the classroom, and throughout life”. As they promote amateurism with a focus of meeting the highest levels of integrity and sportsmanship. While being on the “pursuit of excellence in both academics and athletics” (NCAA).
Having a successful athletic program it can bring positive publicity and notoriety to that specific university, which leads to an increase in revenue and for their brand image. Creating a powerhouse athletic department can also enhan…