Architect's Software Request

An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. The architect probably serves as a gatekeeper in the buying center.

Another name for physiological risk is safety risk.

At this time, few opportunities exist for firms to profit from the ways consumers use social media.

B2B marketing involves manufacturers, wholesalers, and service firms.

BlendMate, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank.

This is a form of corporate social responsibilit

Business-to-business marketing refers to buying and selling goods or services to consumers.

By paying close attention to customer needs and continuously monitoring the environment in which it operates, a good marketer can identify potential opportunities.

Consultative buying centers use one person to make a decision but solicit input from others before doing so.

Demographics are transmitted by words, literature, and institutions from generation to generation.

Duke’s is a surfer-themed restaurant chain in Hawaii. Most of its customers are tourists. In a SWOT analysis for Duke’s, the possibility that the recession might cut back on tourism in Hawaii would be considered a weakness.

Ethical issues are likely to arise at each stage of the strategic marketing planning process.

In value co-creation, the customer participates in the creation of a good or service, which provides additional value to the customer.